Fleece & Thank You

What Fleece & Thank You does

Fleece & Thank You is a 501(c)(3) nonprofit organization founded in 2015 and headquartered in Farmington Hills, Michigan, that produces and distributes fleece blanket kits to children receiving care in hospitals. Each kit pairs a handmade blanket with a personalized video message, combining a physical comfort object with a digital layer intended to provide emotional connection. As of the most recent reporting, the organization has delivered more than 130,000 blankets, engaged more than 400,000 volunteers across 5,000-plus events, and raised more than $4.5 million cumulatively since inception. The volunteer base functions as the core production engine: events are organized at corporate sites, schools, and community venues where volunteers assemble blanket kits that are subsequently distributed through pediatric hospital partners.

The operating model is multi-channel and donation-centric. Revenue and support come from individual donations, corporate sponsorships and volunteer events (Verizon is documented as a flagship corporate partner; Kroger Community Rewards provides recurring small-ticket donor flow), the Grateful Human apparel sub-brand, and the "Part of Our Fabric" recurring-donor program. End "customers" — hospitalized children — are non-paying beneficiaries reached through hospital distribution relationships, while paying supporters are individual donors, corporate partners, and apparel purchasers. Reported headcount is small (1-10 employees), consistent with a lean nonprofit that relies on volunteer labor for the bulk of kit production.

There is no proprietary technology stack of note beyond basic personalized video delivery (QR-code-linked web video), and the organization does not disclose any AI/ML capabilities. The 2024 and 2025 Annual Reports indicate continued operations and program expansion, with recent additions including a Blanket Therapy program, a Special Needs initiative, and an expanded 2025 Make a Blanket Day targeting 1,000-plus blankets assembled in a single event. The organization's strategic direction is one of incremental scope expansion within pediatric comfort-giving, deepening donor relationships through recurring giving and apparel, and scaling event-based volunteer production.

Name

Fleece & Thank You

Legal name

Fleece & Thank You, Inc.

Website

https://fleeceandthankyou.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fleece & Thank You is a 501(c)(3) nonprofit, founded in 2015 and based in Farmington Hills, Michigan, that mobilizes volunteers to assemble fleece blanket kits paired with personalized video messages and distributes them to children in hospitals through pediatric healthcare partners.

Ownership category

akta.pro rank

Product category

Charitable and Nonprofit Services

NAICS

Emergency and Other Relief Services (624230), Child and Youth Services (624110)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Charitable blanket programs
• Nonprofit pediatric comfort
• Hospital volunteer programs
• Apparel fundraising
• Community impact donations

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Blanket Kit Sales: Sale of fleece blanket kits for individuals and groups to make blankets at home or during events. Kits are ordered through the website and include materials for blanket-making.
2. Donations: One-time and recurring donations from individual supporters. The 'Part of Our Fabric' program offers monthly recurring donors exclusive behind-the-scenes video updates on impact.
3. Grateful Human Apparel: Sale of Grateful Human branded clothing line including crewnecks, shirts, and hats. 100% of proceeds benefit Fleece & Thank You.
4. Corporate Partnerships: Corporate partnerships and sponsorships including corporate volunteering programs, event co-branding, and promotional material usage rights. Featured case study with Verizon.
5. Kroger Community Rewards: Through Kroger's Community Rewards Program, shoppers can link their rewards card to donate funds to Fleece & Thank You at no cost (Organization code GG690).
6. Text-to-Give: Mobile giving through text-to-give campaign (text BLANKET to 44321).

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Fleece & Thank You is a nonprofit that distributes fleece blanket kits, often accompanied by personal video messages, to children during hospital stays. It also runs a branded apparel line (Grateful Human Apparel) and a recurring donor club to fund blanket production and hospital program delivery.

Product overview

Fleece & Thank You operates as a nonprofit organization with a single primary product offering: fleece comfort blankets delivered to children in hospitals. The core product consists of Blanket Kits that volunteers assemble and personalize with video messages before distribution. The organization has expanded into complementary offerings including the Grateful Human Apparel sub-brand (a clothing line with 100% of proceeds benefiting the charity) and the 'Part of Our Fabric' recurring donor program. No modular platform architecture exists—the offering is a straightforward nonprofit service model centered on blanket creation and delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Grateful Human: Official clothing line that is a wearable testament to gratitude, empathy, and giving back. 100% of proceeds benefit Fleece & Thank You.

Products and services

• Fleece & Thank You Blanket Kits Custom-tied fleece blanket kits provided to children facing hospital stays, often paired with personal video messages of encouragement. Kits are funded by donations and assembled by volunteers and are distributed through hospital partners nationwide.
• Grateful Human Apparel A branded apparel line sold to supporters of the organization, with proceeds funding fleece blanket production and hospital programs.
• Part of Our Fabric Club A recurring donor/membership program where supporters provide ongoing financial contributions to sustain the organization's blanket production and distribution efforts.

Quantifiable outcome

• 400,000+ volunteers engaged
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered featured, core, supporting and unspecified.

• VerizonfeaturedStrategic or Co-development PartnerCorporate partnership case study featuring Verizon's employee volunteer programs. Verizon employees participated in blanket-making events as part of corporate social responsibility initiatives.
• KrogercoreGTM or Marketing PartnerKroger Community Rewards Program partnership allowing shoppers to donate to Fleece & Thank You using rewards card. Organization code GG690 for enrollment.
• Hospital PartnerscoreStrategic or Co-development PartnerNetwork of hospital partners that distribute comfort blankets with video messages to children facing hospital treatments. Partners include healthcare facilities in the organization's service area.
• Corporate Advisory GroupsupportingStrategic or Co-development PartnerAdvisory board consisting of corporate representatives providing strategic guidance and partnership opportunities.
• Trusted Partners (Carousel Logos)unspecifiedOthersVarious organizational partners featured in Trusted Partner carousel on website, including logos from partner-a through partner-13.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Make-A-Wish Foundation: Large established nonprofit granting wishes to critically ill children. Comparable target beneficiary (hospitalized children) and corporate partnership model, but operates at vastly greater scale and a different intervention type.
• Children's Miracle Network Hospitals: Nonprofit raising funds for children's hospitals through corporate partner campaigns. Comparable pediatric hospital partner network and corporate cause-marketing playbook, though larger in scale and focused on funding rather than direct comfort delivery.
• St. Jude Children's Research Hospital: Large pediatric medical/research nonprofit supported by mass donor fundraising. Comparable pediatric beneficiary base and donation-driven revenue model, but operates hospitals and research programs rather than comfort items.
• Ronald McDonald House Charities: Major nonprofit supporting families of hospitalized children with housing and services. Comparable donor base, corporate partners (McDonald's), and pediatric hospital mission, though broader in scope than comfort-item delivery.

Emerging players

• Alex's Lemonade Stand Foundation: Pediatric cancer nonprofit with grassroots fundraising events and direct donor engagement. Comparable community-event-driven model, though focused on cancer research funding rather than comfort delivery.
• Child's Play Charity: Nonprofit providing toys, games, and technology to hospitalized children via hospital partner networks. Comparable pediatric hospital distribution model and donor-driven revenue, but delivers entertainment products rather than comfort blankets.
• Bear Necessities Pediatric Cancer Foundation: Smaller pediatric cancer nonprofit funding research and family support. Comparable mission scope (hospitalized children) and donor-driven operations, though focused on financial support rather than tangible comfort items.
• Brave Gowns: Hospital gown company making child-friendly gowns for pediatric patients. Comparable pediatric hospital comfort mission, but operates as a for-profit apparel product rather than a volunteer-driven nonprofit.

Direct peers

• Project Linus: A nonprofit that provides handmade blankets to children in need, including hospitalized kids. Closely comparable as a volunteer-driven blanket charity serving pediatric recipients, though it lacks FTY's video-message technology.
• Quilts for Kids: Nonprofit producing handcrafted quilts and blankets for hospitalized children and families in crisis. Directly comparable mission, volunteer base, and pediatric hospital distribution channel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCv5pRtp2g6-ueJ7SdVjCzmw
• Facebookfacebook.com/fleecethankyou
• Instagraminstagram.com/fleeceandthankyou
• LinkedInlinkedin.com/company/fleeceandthankyou

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleece & Thank You