Escape Lodging Company LLC

What Escape Lodging Company LLC does

Escape Lodging Company LLC is a privately held, family-owned hospitality company headquartered in Cannon Beach, Oregon that owns, operates, and manages a portfolio of 16 hotels, restaurants, and ancillary lodging assets across Oregon and Washington. The portfolio blends independent boutique properties emphasizing character and local identity — including The Ocean Lodge, Inn at Cannon Beach, Lighthouse Inn, Inn at Dayton, and recently acquired Manzanita Oceanfront Inn — with franchise-flagged Marriott assets (Fairfield by Marriott The Dalles, Fairfield Inn & Suites Newberg, TownePlace Suites Beaverton) that provide global reservation system and loyalty program reach. The company also operates three restaurants (Driftwood Restaurant & Lounge, Tom's Fish and Chips, Cousins' Restaurant & Saloon), the 99-site Cannon Beach RV Resort, and a mini storage facility in Cannon Beach.

Business model is asset-heavy and rooted in real-estate ownership and direct hospitality operations rather than technology. Revenue is generated through overnight room rentals (priced by individual property, not standardized), food and beverage sales, RV site rentals, and storage unit leases, supplemented by fee-based hospitality management and development services offered to select third parties where cultural fit is present. Distribution is multi-channel: direct booking via individual property websites, Marriott's global reservation system for branded properties, third-party online travel agencies, plus phone and walk-in reservations.

Customers fall into four primary segments — leisure travelers seeking coastal Oregon getaways, business travelers visiting Portland-metro employers (Nike, Intel, Tektronix, Columbia Sportswear), wine country tourists, and RV/outdoor enthusiasts — with no reliance on a single enterprise account. Marketing is delivered through property websites, the content blog "The Escape Hatch," LinkedIn and Facebook pages, and an Agency of Record relationship with crowerks design. Leadership is anchored by Chairman & Co-Founder Patrick Nofield, President Shaun Wagner, and CFO Becki Filan; Lisa Nofield serves as Owner/Philanthropist, confirming family ownership.

Operationally, the company pursues a growth strategy combining ground-up development (notably the Marriott AC Retreat at Evergreen in McMinnville, opening May 2027), acquisition and repositioning of undermanaged coastal motels (Sunset Surf Motel into Manzanita Oceanfront Inn), and selective entry into wine country and Columbia Gorge markets. The technology stack is described as standard PMS and reservation systems with no proprietary AI or ML components disclosed.

Name

Escape Lodging Company LLC

Legal name

Escape Lodging Company LLC

Website

https://escapelodging.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Escape Lodging Company LLC is a family-owned hospitality company headquartered in Cannon Beach, Oregon that owns, operates, and manages 16 boutique hotels, Marriott-branded properties, restaurants, an RV resort, and storage facilities across Oregon and Washington, serving leisure travelers, business visitors, and wine country tourists.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Resort-Style Extended-Stay Properties (THAGAEAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hospitality management
• Boutique hotels
• Hotel ownership
• Restaurant operations
• Hospitality development

Headquarters

HQ city

Cannon Beach

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Overnight lodging revenues from owned and managed hotel properties including boutique inns, branded Marriott properties (Fairfield Inn, TownePlace Suites), and oceanfront hotels across Oregon and Washington.
2. Restaurant Operations: Food and beverage revenues from operated restaurants including Driftwood Restaurant & Lounge, Tom's Fish and Chips, and Cousins' Restaurant & Saloon.
3. RV Resort: Cannon Beach RV Resort generates revenue through overnight and extended stay RV site rentals with full hookups and amenities.
4. Storage Rental: Mini storage unit rentals at Cannon Beach location providing secure, heated indoor access storage units.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Escape Lodging owns and operates hotels and restaurants and provides hospitality development and management services in Oregon and Washington. The portfolio includes boutique inns (The Ocean Lodge, Inn at Cannon Beach), branded Marriott properties (Fairfield Inn & Suites, TownePlace Suites), the Cannon Beach RV Resort, mini storage, three restaurants (Driftwood Restaurant & Lounge, Tom's Fish and Chips, Cousins' Restaurant & Saloon), and a forthcoming Marriott AC Retreat at Evergreen in McMinnville.

Product overview

Escape Lodging Company LLC operates a diversified portfolio of hospitality properties across Oregon and Washington, including 12 owned/managed hotels ranging from boutique properties like The Ocean Lodge and Inn at Cannon Beach to branded Marriott properties (Fairfield Inn & Suites, TownePlace Suites), plus 3 restaurants (Driftwood Restaurant, Tom's Fish and Chips, Cousins Restaurant). The company provides both direct property ownership/operation and fee-based management services for select properties where cultural fit exists. Their development arm also creates new hospitality projects, with a Marriott AC Retreat currently under development in McMinnville for 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ocean Lodge Oceanfront boutique hotel in Cannon Beach, Oregon featuring 1920s-era beach resort architecture with 37 oceanfront guest accommodations in the main lodge and 8 bungalow rooms.
• Inn at Cannon Beach Boutique woodland property at the quiet south-end of Cannon Beach featuring cottage-like architecture, central courtyard with pond, flower baskets, fireplaces, and outdoor spaces.
• Cannon Beach Lighthouse Inn Boutique hotel one block from the beach in mid-town Cannon Beach offering eight suites with gas fireplaces, whirlpool-bathtubs, full kitchenettes, and balconies or patios.
• The Inn at Dayton 12-room boutique hotel in Oregon Wine Country within the restored Merchant Block in Dayton, offering complimentary wine tasting and proximity to over 100 vineyards.
• Manzanita Oceanfront Inn Boutique beachfront property in Manzanita, Oregon offering oceanfront accommodations with modern comforts and locally inspired touches; reopening after complete renovation.
• Cousins Country Inn Hotel along the Columbia Gorge Scenic route in The Dalles, Oregon featuring classic and European style rooms, Deluxe Barn rooms, seasonal pool, and on-site restaurant.
• Fairfield by Marriott The Dalles Fairfield Inn & Suites positioned at mid-point of Columbia Gorge in The Dalles, Oregon, designed for modern travelers with emphasis on efficiency, immaculate cleanliness, and service dedication.
• Fairfield Inn & Suites Newberg Fairfield Inn & Suites in Newberg, Oregon in the heart of Oregon wine country near George Fox University, featuring an on-site Wine Bar open daily 4-7 pm offering regional wines.
• TownePlace Suites Beaverton Generation 4 TownePlace Suites by Marriott in Beaverton, Oregon offering 112 guest rooms including studios and one-bedroom suites with fully equipped kitchens, outdoor pool, fitness center, and EV charging.
• Hi-Tide Oceanfront Inn Historic oceanfront hotel in Seaside, Oregon offering relaxed accommodations with the beach right outside the door.
• Ebb-Tide Oceanfront Inn Oceanfront hotel in Seaside, Oregon featuring beachfront accommodations within walking distance to downtown shopping, dining, aquarium and local attractions.
• Cannon Beach RV Resort RV resort near Cannon Beach featuring 99 full hook-ups, indoor pool and spa, convenience store, game room, laundromat, gasoline, propane, diesel, and complete restroom facilities.
• Driftwood Restaurant & Lounge Cannon Beach restaurant established in the 1940s featuring tried and true recipes, warm casual atmosphere, family dining, and adjacent lounge with deck overlooking Main Street.
• Tom's Fish and Chips

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SERA ArchitectscoreStrategic or Co-development PartnerSERA Architects is the design firm for the Marriott AC Retreat at Evergreen development in McMinnville, Oregon opening May 2027. The firm is designing the modern sanctuary with vineyard views for Oregon's wine country.
• R&H ConstructioncoreStrategic or Co-development PartnerR&H Construction is the builder for the Marriott AC Retreat at Evergreen project in McMinnville, Oregon. The construction company is developing the hotel scheduled to open May 2027.
• crowerks designminorGTM or Marketing Partnercrowerks design serves as Escape Lodging's Agency of Record and Renown, providing ongoing marketing and design services across all properties.
• Bill HeffernanminorOthersBill Heffernan led a resilience and leadership development session at the Escape Lodging Managers Meeting, providing team building and professional development content.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorMarriott International franchise relationship for Fairfield by Marriott The Dalles, Fairfield Inn & Suites Newberg, and TownePlace Suites Beaverton. Properties utilize Marriott's brand standards, global distribution, and loyalty program.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• McMenamins: Family-owned Oregon/Washington hospitality operator of historic hotels, pubs, breweries, and music venues with strong local character. Closely matches Escape Lodging's Pacific NW footprint, family-ownership model, and restaurant-plus-lodging format.
• Columbia Hospitality: Seattle-based hospitality management and consulting firm operating and developing hotels, resorts, and conference centers across the Pacific NW. Comparable as a regional operator of independently-branded and franchised hotels offering third-party management services.
• Provenance Hotels: Portland, Oregon-based owner/operator of independent lifestyle and boutique hotels across the Pacific NW (e.g., Heathman Hotel, Hotel Lucia, Sentinel). Directly comparable in geography, boutique positioning, and integrated restaurant/hotel model.
• Sage Hospitality: Denver-based owner/operator of independent lifestyle hotels and full-service branded properties with restaurant/culinary integration. Comparable in combining boutique independent flags with select-service branded hotels.
• Lark Hotels: New England-based independent boutique hotel collection known for distinctive, character-driven conversions. Comparable in the boutique 'sense of place' positioning that Escape Lodging emphasizes for properties like The Ocean Lodge and Lighthouse Inn.
• Pyramid Hotel Group: Third-party hotel owner/operator managing branded and independent full-service and resort hotels across the U.S. Similar mix of owned operations and franchise brand relationships (Marriott, Hilton, IHG).
• Atrium Hospitality: Third-party hotel management company operating branded full-service and select-service hotels (Marriott, Hilton, IHG) across the U.S. Overlaps with Escape Lodging's franchise-flagged operating model and growth-via-new-property expansion.
• HEI Hotels & Resorts: Owner/operator of upper-upscale and lifestyle hotels, often involving adaptive reuse of historic buildings. Comparable as an operator of full-service branded and lifestyle properties including renovations of distinctive assets.

Broad incumbents

• Marriott International: Global hotel franchisor whose brands (Fairfield, TownePlace Suites, AC Hotels) anchor several Escape Lodging properties. Provides distribution and loyalty infrastructure and is the parent brand counterparty across roughly a quarter of the portfolio.
• Aimbridge Hospitality: Largest third-party hotel management company in North America operating a wide range of franchised brands. Relevant incumbent comparable to Escape Lodging's third-party management services and franchise brand operations, though at a far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/escape.lodging
• LinkedInlinkedin.com/company/escape-lodging-company

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escape Lodging Company LLC