Etm-colorado

What Etm-colorado does

Education Through Music-Colorado (ETM-CO) is a 501(c)(3) nonprofit organization founded in 2019 and headquartered in Denver, Colorado, operating as the Colorado affiliate of the national Education Through Music (ETM) network founded in New York City in 1991. The organization delivers comprehensive in-school music education as a core subject to K-8 students attending under-resourced public schools in the Denver metropolitan area, including Aurora. Services are structured around multi-year school partnership commitments and encompass teacher recruitment and hiring, sequential curriculum aligned with Colorado Academic Standards, classroom configuration, instrument provision, professional development and coaching for music educators, ensemble development, and program evaluation. Underlying pedagogical methods draw on established frameworks including Orff-Schulwerk, Kodaly, Dalcroze, Music Learning Theory, Modern Band, Jazz, and Recording/Technology approaches.

ETM-CO's business model is donation-and-grant-supported rather than commercial, with revenue drawn from individual donations (including a Colorado Gives Day campaign that raised more than $50,000 in 2025), annual benefit events (Schoolhouse Rockout benefit concert, which raised $35,629 from 278 donations in 2025; The Call of Music gala/auction), corporate sponsorships and partnerships (Barnes Construction, CoBank, Parsons Capital Management, TAG Insurance Services, Rio Grande Co., Zaidy's, Live For Live Music, Collective Mind Technologies), cost-sharing contributions from partner schools, and a newer corporate-engagement initiative launched in June 2026 called Musicianship in Business (MIB), anchored by founding partner TAG Insurance Services. Customer segments are primarily K-8 students at under-resourced public schools, with secondary segments of partner-school administrators and parents/families engaged through performances and community events. The organization's stated long-term goal is to help schools eventually absorb music-teacher positions into their own permanent staff.

ETM-CO has scaled from two partner schools and 678 students in 2019 to nine named partner schools — Center for Talent Development at Greenlee, Oakland Elementary, Whittier ECE-8, Columbian Elementary, Hallett Academy, Colfax Elementary, Ellis Elementary, Boston P-8, and Dora Moore ECE-8 — reaching more than 5,000 students in the 2025-26 school year. Signature programs include the annual All Together Now! Festival (now in its fifth year at Newman Center for the Performing Arts), the Schoolhouse Rockout benefit concert series at Cervantes' Other Side, the Call of Music annual fundraiser at Number Thirty Eight, and the Musicianship in Business leadership network. The organization is governed by a 19-member Board of Directors and led by a four-person executive team headed by Executive Director Mallory Bernstein, with a teaching roster of approximately seven to nine active music instructors.

Name

Etm-colorado

Legal name

Education Through Music, Inc.

Website

https://www.etmcolorado.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Education Through Music-Colorado is a Denver-based 501(c)(3) nonprofit affiliate of the national ETM network, providing comprehensive in-school music education as a core subject to K-8 students in under-resourced Denver-metro public schools, funded through donations, corporate sponsorships, benefit events, and partner-school cost-sharing.

Ownership category

akta.pro rank

Product category

K-12 Music Education Services

NAICS

Elementary and Secondary Schools (611110), Fine Arts Schools (611610), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• In-school music education
• Nonprofit music programs
• Teacher professional development
• Music curriculum services
• K-8 arts education

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donors contribute to fund music education programs. Colorado Gives Day campaign 'A Teacher Is Missing' raised over $50,000.
2. Benefit Events: Annual fundraising events including Schoolhouse Rockout (benefit concert) and The Call of Music (gala/auction). Schoolhouse Rockout 2025 raised $35,629 from 278 donations.
3. Corporate Partnerships: Corporate sponsors support MIB initiative and events. TAG Insurance Services is MIB's first Founding Partner. Corporate supporters for events include Barnes Construction, CoBank, Parsons Capital Management, and others.
4. School Cost Sharing: Partner schools contribute a portion of program costs as part of the multi-year partnership commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Education Through Music-Colorado partners with under-resourced K-8 public schools in the Denver metro area to deliver music education as a core subject during the regular school day. The organization provides a full-service model that includes recruiting and placing qualified music teachers, supplying a sequential standards-aligned curriculum, configuring music classrooms, supplying instruments, delivering ongoing professional development and coaching, and developing ensembles and performances. Multi-year school partnerships are supported by donations, corporate sponsorships, benefit events, and school cost-sharing.

Product overview

Education Through Music-Colorado (ETM-CO) is a nonprofit organization offering music education as a core subject in under-resourced public schools. The organization provides a comprehensive suite of services including in-school music instruction delivered by qualified teachers using a sequential curriculum, music teacher professional development and coaching, school partnership programs, and signature events (All Together Now! Festival, Schoolhouse Rockout, The Call of Music). The Musicianship in Business initiative engages professional leaders as ambassadors for music education. Services are delivered in-person at partner schools across the Denver metro area.

Differentiator

Problem solved

Functional benefit

Brands

• Musicianship in Business (MIB): A leadership network bringing together accomplished professionals who share a foundation in music to expand access to music education in Colorado schools.

Products and services

• School Partnership Program Multi-year partnership with low-income K-8 public schools in the Denver metro area that lack resources for school-wide music programs; delivers music instruction as a core subject during the regular school day and supports the broader school community.
• In-School Music Education Program Direct music instruction delivered as a core subject in under-resourced public schools, including configuring music classrooms, recruiting and placing qualified music teachers, and delivering a sequential curriculum aligned with state and national standards.
• Music Teacher Recruitment and Hiring Recruitment, hiring, and placement of qualified music teachers in Colorado elementary schools, with support for certification, tuition reimbursement, and alternative licensure pathways.
• Music Teacher Professional Development Ongoing professional development, mentorship, coaching, and training for music teachers throughout the school year, including day-long and evening workshops to reinforce teaching skills and reach an additional 2,500 students indirectly.
• All Together Now! Festival Annual celebration of music education bringing together students, families, educators, artists, and community partners for hands-on workshops and culminating public performances at the Newman Center for the Performing Arts in Denver.
• Schoolhouse Rockout Annual fall benefit concert at Cervantes' Other Side in Denver featuring local bands made up of professionals from companies across Colorado; proceeds fund a full year of school-day music education for an entire school. Tickets priced at $45.
• The Call of Music Annual fundraiser hosted at Number Thirty Eight in Denver's RiNo Art District, featuring live performances by professional musicians and ETM-CO students, a curated auction, and presentation of the Community Impact Award.
• Musicianship in Business (MIB) Leadership network bringing together accomplished professionals united by a foundation in music to expand awareness and support for music education in Colorado schools, featuring ambassadors, curated content, and selective convenings.

Quantifiable outcome

• 95% of students gained self-confidence through ETM programs
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Education Through Music (ETM) National NetworkcoreStrategic or Co-development Partner · 25 June 2026ETM-CO is the Colorado affiliate of the national Education Through Music organization founded in New York City in 1991. With 30+ years of experience, ETM is one of the country's leading music education nonprofit organizations. ETM-CO leverages the proven national model adapted for Colorado schools. National network has reached 300,000+ students.
• Newman Center for the Performing ArtscoreGTM or Marketing Partner · 12 May 2026Prestigious performing arts venue hosting All Together Now! Festival annually since 2022. Provides stage for student performances and workshops as part of the annual celebration of music education.
• El Sistema ColoradominorStrategic or Co-development Partner · 12 May 2026Workshop facilitator at All Together Now! Festival 2026, offering students opportunity to explore musical expression through collaborative educational experiences.
• Mobile StudiominorStrategic or Co-development Partner · 12 May 2026Workshop facilitator at All Together Now! Festival 2026, providing hands-on educational experiences in music for partner school students.
• Opera ColoradominorStrategic or Co-development Partner · 12 May 2026Workshop facilitator at All Together Now! Festival 2026, offering students creative exploration through opera and musical performance.
• VOCO (Vocal Coalition)minorStrategic or Co-development Partner · 12 May 2026Workshop facilitator at All Together Now! Festival 2026, providing ensemble performance and vocal education experiences.
• Number Thirty EightcoreGTM or Marketing Partner · 23 April 2026Venue in Denver's RiNo Art District hosting The Call of Music annual fundraiser. Known for creative energy, vibrant atmosphere, and strong sense of community. Provides backdrop for live music, auction, and community gathering.
• Live For Live MusicminorGTM or Marketing Partner · 23 April 2026Media partner for The Call of Music 2026 event, helping amplify reach of ETM-CO's mission.
• Collective Mind TechnologiesminorGTM or Marketing Partner · 23 April 2026Media partner for The Call of Music 2026 event, helping amplify reach of ETM-CO's mission.
• Cervantes' Other SidecoreGTM or Marketing Partner · 1 September 2024Denver's legendary music venue in the historic Five Points neighborhood, cornerstone of Colorado's independent music scene. Partnered with ETM-CO for Schoolhouse Rockout benefit concerts. Champions message that music belongs in every classroom through benefit concerts and ticket roundups.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Education Through Music (National): Parent organization of ETM-CO, founded in NYC in 1991. Operates the same comprehensive in-school music education model in New York and Los Angeles, reaching 300,000+ students nationally; directly comparable mission, curriculum, and teacher-support framework.
• Music Will (formerly Little Kids Rock): National nonprofit providing free music instruction and instruments to under-resourced K-12 public schools. Directly comparable target population (low-income public schools), delivery model (in-school during school day), and Modern Band pedagogy emphasis; operates nationally with similar teacher PD components.
• El Sistema Colorado: Colorado-based nonprofit delivering intensive ensemble-based music education to underserved youth. Directly comparable Colorado geography, target demographic, and music-education mission; already partners with ETM-CO as a workshop facilitator at the All Together Now! Festival.
• The Harmony Project: Nonprofit providing free, high-quality music instruction to students in under-resourced communities, primarily in Los Angeles. Comparable mission (access to music education for low-income youth), ensemble focus, and multi-year commitment model.
• Mr. Holland's Opus Foundation: Nonprofit that donates musical instruments to under-resourced K-12 schools nationwide. Directly comparable target beneficiary population and music education access mission; complementary rather than fully overlapping on curriculum delivery but similar funder base.

Broad incumbents

• VH1 Save The Music Foundation: National nonprofit dedicated to restoring music education in public schools via instrument grants and program support. Comparable K-12 in-school music mission at larger scale; serves as a broader, more established incumbent in the same impact category.
• Berklee City Music Network: Network of nonprofit music education organizations affiliated with Berklee College of Music, serving youth from underserved communities. Comparable youth music education mission with broader institutional backing and scholarship pathways; not Colorado-specific but operates in adjacent geographies.
• Carnegie Hall Weill Music Institute: Education arm of Carnegie Hall producing music education programs for schools, teachers, and families. Comparable in-school music curriculum development and teacher PD focus; operates nationally and internationally with significantly larger institutional resources.

Emerging players

• Notes for Education Foundation: Smaller nonprofit funding music education programs in under-resourced schools. Comparable donor-funded model and school-targeted mission; significantly smaller scale than ETM-CO with limited geographic footprint.

Regional players

• Think 360 Arts for Learning: Colorado-based nonprofit integrating arts (including music) into K-12 education. Comparable Colorado geography and in-school arts-education delivery; co-led the Arts Education Month Senate resolution with ETM-CO and serves a similar partner-school constituency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFTWryO7sg3ShrdsRfrh6qw
• Facebookfacebook.com/ETMColorado
• LinkedInlinkedin.com/company/etm-colorado
• Instagraminstagram.com/etm_colorado

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etm-colorado