H&b Supply
Brazilian B2B importer and distributor of analytical reagents, laboratory equipment, consumables, and clinical diagnostics, serving clinical labs, hospitals, pharmaceutical firms, and research centers nationwide through the H&B Supply and Supra Diagnósticos brands.
- Company typePrivate
- Founded2007
- HeadquartersCosmópolis, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What H&b Supply does
H&B Supply (legal name: H & B SUPPLY - COMERCIO DE PRODUTOS ANALITICOS E LABORATORIAIS LTDA) is a Brazilian B2B importer and distributor of analytical reagents, laboratory equipment, consumables, and clinical diagnostics headquartered in Cosmópolis, São Paulo. Founded in 2007, the company operates two commercial brands: H&B Supply, focused on analytical chemistry and laboratory instrumentation, and Supra Diagnósticos, focused on clinical diagnostics and hospital supplies following a July 2019 merger. The company holds ISO 17025, ISO 17034, and ANVISA compliance and distributes products from more than 80 international manufacturers including Agilent, Thermo Fisher, Waters, Shimadzu, Phenomenex, Restek, and Oxford.
The product portfolio spans chromatography columns and solutions (HPLC C18 and vendor-specific lines), certified reference standards (USP, EP, BP, LGC), chemical reagents (Fluka, Fisher), laboratory instruments (centrifuges, balances), immunochromatographic rapid tests, ELISA reagents, the SelexOn POCT analyzer, culture media and microbiology supplies, Prolink sanitizers, hospital injectables, sterilization equipment, PPE, and diabetes products. A US subsidiary supports cross-border procurement. The offering is a multi-vendor catalog of third-party products — there is no proprietary platform architecture or in-house manufacturing.
Revenue mechanics are quote-based with 30/60/90-day payment terms. Distribution channels are direct: company website (hbsupply.com.br), phone, WhatsApp, and email. End customers span clinical analysis laboratories, hospitals and healthcare facilities, pharmaceutical companies, environmental testing laboratories, veterinary laboratories, aesthetics and tattoo studios, and research centers/universities. A 200+ URL SEO buildout supports nationwide Brazil reach from a 600m² facility. The 1–10 disclosed headcount combined with the breadth of catalog and supplier footprint signals a small but catalog-wide distributor rather than a technology-led operator.
H&b Supply firmographics
Firmographics- Name
- H&b Supply
- Legal name
- H & B SUPPLY - COMERCIO DE PRODUTOS ANALITICOS E LABORATORIAIS LTDA
- Website
- https://hbsupply.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brazilian B2B importer and distributor of analytical reagents, laboratory equipment, consumables, and clinical diagnostics, serving clinical labs, hospitals, pharmaceutical firms, and research centers nationwide through the H&B Supply and Supra Diagnósticos brands.
- Ownership category
- akta.pro rank
H&b Supply industry classification
Industry- Product category
- Laboratory Supplies Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)
Keywords
Where H&b Supply is headquartered
LocationHeadquarters
- HQ city
- Cosmópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
H&b Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Laboratory Supplies Distribution: H&B Supply generates revenue through the distribution and sale of laboratory consumables, equipment, and analytical supplies to laboratories across various sectors in Brazil. They operate as an importer and distributor, selling products from international suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard laboratory supplies with flexible payment terms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
H&b Supply product offering
Product offeringCore offering
H&B Supply imports and distributes analytical reagents, laboratory equipment, consumables, chromatography columns, and hygiene monitoring solutions to laboratories and healthcare facilities across Brazil. The company distributes products from over 80 international brands (Agilent, Thermo Fisher, Waters, Shimadzu, Phenomenex, Restek, Oxford, Fluka, USP, Horiba, and others) and operates a complementary Supra Diagnósticos brand for clinical diagnostics and hospital supplies. Sales are conducted via direct quotes with flexible 30/60/90-day payment terms and programmed supply contracts.
Product overview
H&B Supply is a laboratory supplies distributor and importer operating since 2007, offering a comprehensive portfolio of analytical and laboratory products. The company operates two main brands: H&B Supply (core) and Supra Diagnósticos (acquired in 2019). The H&B Supply division focuses on chromatography and spectrophotometry solutions, analytical standards, chemical reagents, laboratory equipment and accessories, with products sourced from international partners including Agilent, Waters, Thermo Fisher, Phenomenex, Shimadzu, and Restek. The Supra Diagnósticos division, merged in July 2019, provides clinical diagnostics products including rapid tests, ELISA reagents, Point of Care Testing (POCT) equipment, microbiology supplies, culture media, sanitizing products, hospital supplies, sterilization materials, emergency rescue equipment, personal protective equipment, and diabetes management products. Both divisions serve laboratories across clinical analysis, pharmaceutical, chemical, food, biotechnology, research, hospitals, and public health sectors throughout Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Chromatography and Spectrophotometry Solutions Chromatography and spectrophotometry solutions including columns, instruments and workflow innovations for ion, gas, and liquid chromatography analytical methods, distributed to Brazilian laboratories.
- Analytical Reference Standards Primary and secondary analytical reference standards certified to ANVISA good manufacturing practices, supplied to pharmaceutical, chemical, food, and environmental laboratories for method calibration and validation.
- Chemical Reagents Chemical reagents sourced from brands including Fluka, Difco, Fisher, Chem Service and Absolute Standard, supplied to Brazilian laboratories following ANVISA safety and quality standards.
- Laboratory Parts and Accessories Complete line of laboratory parts and accessories including parafilm, microtube racks, pipette holders, syringe filters, and magnetic bars, sold to laboratories and research facilities across Brazil.
- Laboratory Instruments and Process Instruments Laboratory instruments from partnered manufacturers with ISO calibration certification, tailored to specific laboratory needs in clinical analysis, research, pharmaceutical, and chemical sectors.
- Laboratory Equipment Laboratory equipment such as centrifuges, balances, and analytical instruments for clinical analysis, research and development, scientific, educational, medical-hospital, chemical and pharmaceutical laboratories.
- Technical Assistance Service Technical assistance service staffed by trained professionals providing proper handling, maintenance, and full service guarantees for laboratory equipment purchased from H&B Supply.
- Oxford Laboratory Products Line Oxford brand laboratory products including pipettes (manual and electronic, volumetric and automatic), disposable tips, and related precision liquid handling consumables distributed to Brazilian laboratories.
- HPLC C18 Chromatographic Columns Chromatographic columns composed of high-purity silica with 5um particle size and 250x46mm dimensions for separating components of chemical substances with precision in HPLC applications.
- Laboratory Balances Laboratory balances including analytical balances, moisture determinators, industrial balances, and portable digital models with INMETRO certification, priced from R$1,000 to over R$10,000.
- Benchtop Centrifuges Benchtop centrifuges for separating substances of different densities by rotating samples at high speeds, used in clinical analysis, biotechnology and scientific research, priced from R$2,000 to over R$10,000.
- Chromatography Needles and Syringes Chromatography needles and syringes for analytical technique handling, available for IC, GC, GC-MS, IC-MS, HPLC and LC-MS methods.
- Syringe Filters Syringe filters for laboratory filtration applications across multiple membrane types and sizes.
- Pipettes Manual and electronic pipettes including volumetric and automatic models with Oxford brand products available, supplied to Brazilian laboratories.
- Microtubes and Pipette Tips Microtubes for centrifuge and PCR applications, and disposable tips for micropipettes in various sizes and configurations.
- Agilent HPLC Columns High-performance liquid chromatography (HPLC) columns from Agilent Technologies for precise separation of substances in complex mixtures, distributed to Brazilian laboratories under H&B Supply's partnership.
- Waters Chromatography Columns Chromatographic columns from Waters Corporation for analytical separations, distributed in Brazil through H&B Supply.
- Thermo Fisher Chromatography Columns Chromatographic columns from Thermo Fisher Scientific for various analytical applications, distributed in Brazil through H&B Supply.
- Phenomenex Chromatography Columns Chromatographic columns from Phenomenex for analytical separations and sample preparation, distributed in Brazil through H&B Supply.
- Shimadzu Chromatography Columns Chromatographic columns from Shimadzu Corporation, distributed in Brazil through H&B Supply.
- Restek Chromatography Columns Chromatographic columns from Restek Corporation, distributed in Brazil through H&B Supply.
- Chromaton Analytical Reference Standard Highly pure reference standard substance from Chromaton used in chromatography for pharmaceutical, chemical, and environmental sectors.
- Aozeal Analytical Reference Standard High purity reference standard from Aozeal for calibration and validation of analytical methods in pharmaceutical and food industry laboratories.
- Rapid Diagnostic Tests (Supra Diagnósticos) Rapid immunochromatography tests covering hepatitis, hormones, infectious diseases, cardiac markers, tumor markers, respiratory, parasitic, tropical diseases, and drug abuse tests, sourced from Eco Diagnósticas, Bio Advance, Biocon and Biostock brands and distributed through the Supra Diagnósticos brand.
- ELISA Reagents for Clinical Analysis ELISA reagents for clinical analysis laboratories covering hormone lines, salivary hormones, infectious diseases, TORCH, markers, and allergy tests, distributed through the Supra Diagnósticos brand.
- SelexOn Point of Care Testing Analyzer (POCT) Point of Care Testing equipment for clinical analysis, hospital and ICU use, including the SelexOn analyzer for reading cardiac panel tests such as Troponin I, CK-MB, D-Dimer, BNP, Cardiac Panel, and hs-CRP.
- Dehydrated Culture Media Dehydrated culture media for microbiology laboratories including agar lines, broths, emulsions, extracts, media supplements, peptone, and tryptone, distributed through the Supra Diagnósticos brand.
- Microbiology Accessories Microbiology accessories including Petri plates (PS or glass), inoculation loops, cell spreaders, and various swabs with and without media, distributed through the Supra Diagnósticos brand.
- Sanitizing and Disinfection Products Sanitizing products for cleaning and disinfection of hospital areas and laboratories, including alcohol 70%, absolute alcohol 99.3%, alcohol 96%, isopropyl alcohol, concentrated detergent, enzymatic detergents, and chlorine solutions, with Prolink as the main brand.
- Diabetes Control Products Diabetes control products including lancing devices, lancets, and insulin needles, distributed through the Supra Diagnósticos brand.
- Hospital Injectable Solutions Hospital injectable solutions including saline, glucose, glyco-physiological solutions, water for injection, and Ringer's lactate in various bag sizes, distributed through the Supra Diagnósticos brand.
- Sterilization Materials Sterilization materials including envelopes, roll bobins, crepe paper and wraps for sterilization in various measurements, distributed through the Supra Diagnósticos brand.
- Emergency Rescue Accessories Emergency rescue accessories including foam cervical collars, rigid cervical collars, and wire splints for provisional immobilization in various sizes, distributed through the Supra Diagnósticos brand.
- Disposable Professional PPE Disposable and professional PPE in TNT or SMS material including gowns, laminated gowns, lab coats, coveralls, caps, shoe covers, beard protectors, triple masks, N95/PFF2 masks, safety glasses, ear protectors, and face shields.
- ATP Hygiene Monitoring Products ATP bioluminescence testing products for hygiene monitoring and contamination control in healthcare, food industry and hospital settings.
Companies that use H&b Supply
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
H&b Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
H&b Supply partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Oxford (Laboratory Products)coreH&B Supply distributes Oxford laboratory products including pipettes, tips, and consumables. Oxford is a major UK-based manufacturer of precision liquid handling equipment.
- Agilent TechnologiescoreDistribution partner for Agilent chromatography columns, a leading brand in HPLC and other analytical techniques used in pharmaceutical and research laboratories.
- Thermo Fisher ScientificcoreDistribution partner for Thermo Fisher chromatography columns and laboratory equipment.
- Waters CorporationcoreDistribution partner for Waters HPLC columns and chromatography supplies.
- ShimadzucoreDistribution partner for Shimadzu chromatography columns and scientific instruments.
- PhenomenexcoreDistribution partner for Phenomenex chromatography columns and sample preparation products.
- RestekcoreDistribution partner for Restek chromatography columns and analytical standards.
- Honeywell FlukacoreDistribution partner for Honeywell Fluka chemical reagents and laboratory chemicals.
- Fisher ScientificcoreDistribution partner for Fisher Scientific laboratory chemicals and reagents.
- Dr. EhrenstorfercoreDistribution partner for Dr. Ehrenstorfer certified reference materials and analytical standards.
- TRC (Toronto Research Chemicals)coreDistribution partner for TRC research chemicals and reference standards.
- USP (United States Pharmacopeia)coreProvides USP reference standard materials for pharmaceutical quality control.
- HoribacoreDistribution partner for Horiba portable meters and analytical instruments.
- Eco DiagnósticascoreSupra Diagnósticos distributes Eco Diagnósticas rapid tests for immunochromatography applications.
- Bio AdvanceminorSupra Diagnósticos distributes Bio Advance rapid diagnostic tests.
- BioconminorSupra Diagnósticos distributes Biocon rapid test products.
- BiostockminorSupra Diagnósticos distributes Biostock rapid test products.
- US Suppliers NetworkcorePartnership with suppliers in the United States through the company's US subsidiary, enabling faster logistics and procurement of American laboratory products.
- European Suppliers NetworkcoreDirect partnerships with European laboratory equipment and reagent manufacturers for import and distribution in Brazil.
- National ManufacturerscorePartnership with Brazilian national manufacturers of laboratory and hospital supplies, including Prolink for sanitary products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
H&b Supply competitors and assessment
Company assessmentDirect peers
- Synth: Brazilian manufacturer and distributor of laboratory chemicals, reagents, and analytical standards — directly comparable to H&B Supply's reagent and chemical catalog serving pharma QC and academic labs in Brazil.
- Labtest Diagnóstica: Brazilian manufacturer and supplier of clinical diagnostics reagents, rapid tests, and laboratory consumables — overlaps directly with H&B/Supra Diagnósticos' clinical-diagnostics portfolio.
- Dinâmica Química Contemporânea: Brazilian distributor of laboratory reagents, chemicals, and diagnostic inputs — closely comparable to H&B in serving clinical analysis and industrial labs across Brazil with imported and local brands.
Broad incumbents
- Phenomenex: Chromatography columns and sample-preparation specialist owned by Danaher; distributes in Brazil through partners including H&B Supply and competes on premium consumables for analytical labs.
- Avantor (VWR): Global laboratory supplies distributor offering chemicals, consumables, and equipment to pharmaceutical, biotech, and research customers — competes on breadth of portfolio and supply-chain scale.
- Thermo Fisher Scientific: Operates a global laboratory equipment, reagents, and consumables business with direct sales in Brazil — both a key H&B supplier and an alternative channel for end customers.
- Agilent Technologies: Major chromatography and analytical instrument OEM that distributes both directly and through partners like H&B; overlap in HPLC columns and consumables for pharma QC.
- Waters Corporation: HPLC/UPLC chromatography OEM; sells columns and instruments both directly in Brazil and via distribution partners, making it a comparable supplier/competitor to H&B.
- Sigma-Aldrich (Merck): Global life-science reagents and standards giant; competes in the same analytical reagents and reference standards categories that anchor H&B's catalog.
Regional players
- Labcenter: Brazilian distributor focused on laboratory consumables and equipment with regional state-level coverage; comparable scale and channel structure to H&B though narrower portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
H&b Supply social profiles
Digital presenceH&b Supply compliance and trust
Trust signalCompliance3 records
H&b Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
H&b Supply leadership team
Management profileNumber of profiles
H&b Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
H&b Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H&b Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H&b Supply
What does H&b Supply do?
H&B Supply imports and distributes analytical reagents, laboratory equipment, consumables, chromatography columns, and hygiene monitoring solutions to laboratories and healthcare facilities across Brazil. The company distributes products from over 80 international brands (Agilent, Thermo Fisher, Waters, Shimadzu, Phenomenex, Restek, Oxford, Fluka, USP, Horiba, and others) and operates a complementary Supra Diagnósticos brand for clinical diagnostics and hospital supplies. Sales are conducted via direct quotes with flexible 30/60/90-day payment terms and programmed supply contracts.
Is H&b Supply a public or private company?
H&b Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H&b Supply founded?
H&b Supply was founded in 2007. It employs 1 to 10 people.
Where is H&b Supply based?
H&b Supply is headquartered in Cosmópolis, Brazil, in the Latin America region.
How does H&b Supply make money?
One revenue line is on record: laboratory Supplies Distribution.
Who are H&b Supply's main competitors?
Direct peers on record are Synth, Labtest Diagnóstica and Dinâmica Química Contemporânea. Broad incumbents are Phenomenex, Avantor (VWR), Thermo Fisher Scientific, Agilent Technologies, Waters Corporation and Sigma-Aldrich (Merck). Labcenter is listed as a regional player.
Does H&b Supply have an API?
No public API is recorded for H&b Supply.
What industry is H&b Supply in?
H&b Supply's product category is Laboratory Supplies Distribution. Its primary akta.pro industry code is CRAOAHAE, Medical Supplies & Consumables Wholesale (Non-Device). Its NAICS code is 423450 and its SIC code is 5047.