Cemfloor Liquid Screed Solutions - McGraths Limestone (Cong) Ltd.

What Cemfloor Liquid Screed Solutions - McGraths Limestone (Cong) Ltd. does

Cemfloor Liquid Screed Solutions is the branded cement-based liquid floor screed business of McGraths Limestone (Cong) Ltd., an Irish family-owned construction materials company founded in 1974 and headquartered at Cregaree Quarry, Cong, Co. Mayo. Cemfloor was commercially launched in Ireland around 2009 and entered the UK market in 2017 after roughly 15 years of binder development. The company manufactures and tests its proprietary Cemfloor binder on-site at the parent quarry before distributing it to over 80 channel partners (concrete producers, aggregates suppliers, and specialist construction distributors) across the UK and Ireland, who batch and deliver the screed to approved applicators.

The core product is a self-levelling, self-compacting cement-based liquid screed compliant with EN 13813, supplied as a portfolio of variants targeting specific applications: Cemfloor Therm for underfloor heating, NH for low-shrinkage, HPC for high-performance slabs, Complete for general purpose, Level Plus for thin sections, Durafibre for fibre-reinforced strength, and Fastrack for fast-drying programmes. The portfolio is complemented by a December 2025 ancillary range (primers, DPM, sealer, WB primer) and a January 2026 launch of three new screed systems. Cemfloor holds BBA certification (first cement-based liquid screed so certified in the UK and Ireland), KIWA accreditation for the Cemfloor/Energystore TLA combined system, UKCA and CE marking under BS EN 13813:2002, ISO 9001 and ISO 14001, and an EPD Ireland declaration. Differentiators include up to 65% lower CO2 versus traditional screeds, 2,000m²/day installation rate, 24-48 hour foot-traffic readiness, and elimination of gypsum-related laitance and cross-contamination issues.

Cemfloor operates an asset-light, channel-driven go-to-market: revenue is generated by selling proprietary binder to a network of over 80 channel partners across the UK and Ireland who handle batching, delivery, and last-mile distribution to approved installers. Pricing is not publicly disclosed and is project-dependent on volume, product type, and location. End customers span residential developers (Berkeley Homes, Floreat Homes), main contractors (Sir Robert McAlpine, John Sisk & Son, Balfour Beatty), healthcare facilities (Randox, Addenbrooke's), education (Queen Margaret University), commercial developers, and historic-property renovations. The business is privately held with no external institutional investors and a headcount of 11-50, led by the McGrath family (Keith McGrath as Director, Padraic McGrath as R&D lead, Ross McGrath as Business Development).

Name

Cemfloor Liquid Screed Solutions - McGraths Limestone (Cong) Ltd.

Legal name

McGraths Limestone (Cong) Ltd.

Website

https://cemfloor.co.uk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Cemfloor is the cement-based liquid floor screed brand of Irish family-owned McGraths Limestone, manufacturing proprietary binder distributed via 80+ channel partners across the UK and Ireland for commercial, residential, education, and healthcare flooring projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Motherwell

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cement-Based Liquid Screed Products: Cemfloor generates revenue through the sale of its proprietary cement-based liquid screed binder and related products to channel partners and distributors across the UK and Ireland. Products include various screed formulations for different applications including underfloor heating, thin sections, and fast-track projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Cemfloor manufactures and supplies a proprietary cement-based liquid floor screed binder under the Cemfloor brand, sold through 80+ UK and Ireland channel partners who mix it with cement, water and sand to deliver self-levelling, self-compacting screeds for commercial and domestic flooring projects. The product range is engineered for fast installation (up to 2,000 m²/day), full encapsulation of underfloor heating pipework, and compatibility with all standard floor coverings, and is the first cement-based liquid screed to hold BBA certification in the UK and Ireland.

Product overview

Cemfloor offers a comprehensive portfolio of cement-based liquid floor screed products designed for both domestic and commercial construction applications. The core product line includes specialised variants: Cemfloor Therm (optimised for underfloor heating with superior thermal conductivity), Cemfloor NH (low shrinkage formulation for dimensional stability), Cemfloor HPC (high-performance for durable floor slabs), Cemfloor Complete (versatile general-purpose screed), Cemfloor Level Plus (thin-section applications), Cemfloor Durafibre (glass microfibre-reinforced for demanding environments), and Cemfloor Fastrack (fast-drying for accelerated programmes). The range is complemented by the ancillary product line including primers, damp proof membranes, surface seals, and the FSC fibre-reinforced levelling compound. All products are self-levelling, self-compacting liquid screeds that can be walked on in 24-48 hours and are compatible with all standard floor coverings and cement-based adhesives.

Differentiator

Problem solved

Functional benefit

Brands

• Cemfloor Prime Plus: Multi-purpose primer designed for concrete, cementitious substrates, wood and calcium sulphate screeds.
• Cemfloor DPM 25
• Cemfloor SEAL 25
• Cemfloor WB Primer
• Cemfloor Therm
• Cemfloor NH
• Cemfloor HPC
• Cemfloor Complete
• Cemfloor Level Plus
• Cemfloor Fastrack
• Cemfloor Durafibre
• FSC

Products and services

• Cemfloor Therm

Quantifiable outcome

• Installation speed: up to 2000m² per day, 10x faster than conventional screed
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Energystore TLAcoreStrategic or Co-development Partner · 11 May 2022Joint KIWA-accredited complete flooring system combining Energystore TLA floor insulation (EPS beads coated with cement) and Cemfloor liquid screed. Initially combined in Battersea Power Station redevelopment. Products complement each other to deliver reduced floor depths, faster installation, non-combustible profile, and cementitious fully bonded floor system.
• Mick George ConcretemajorChannel Partner/ Reseller/ DistributorChannel partner supplying Cemfloor screed from their Leicester, Peterborough, Northampton, St Ives, Cambridge and Milton Keynes plants. One of over 80 channel partners across UK & Ireland.
• HolcimmajorChannel Partner/ Reseller/ DistributorMajor construction materials supplier providing Cemfloor products for large-scale projects including Queen Margaret University and Dunfermline Campus.
• Capital ConcretemajorChannel Partner/ Reseller/ DistributorChannel partner supplying Cemfloor for major London projects including Kidbrooke Road Park (36,000m² development).
• Aggregate IndustriesmajorChannel Partner/ Reseller/ DistributorLarge construction materials supplier supplying Cemfloor for projects including Springmoor Grange School.
• Doncaster QuickmixmajorChannel Partner/ Reseller/ DistributorRegional supplier supplying Cemfloor for Victoria Shopping Centre Nottingham project.
• Integrated Flooring Technologies (IFT)majorChannel Partner/ Reseller/ DistributorApproved installer and channel partner for large-scale projects including Dunfermline Campus (3,700m²), Queen Margaret University (5,100m²), and Kilbirnie Primary School.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holcim: Holcim is a global building materials giant with UK cement and concrete operations, and is a Cemfloor channel partner. It is comparable as both a competitor in cement-based screed and an enabling distribution partner with broader product breadth.
• Sika AG: Sika is a global specialty chemicals company with a substantial flooring, screed, and concrete systems portfolio. Comparable to Cemfloor in the cementitious flooring space and as a much larger incumbent with global R&D and distribution.
• ARDEX UK: ARDEX is a specialist manufacturer of high-performance flooring products, screeds, and tiling systems serving UK and European contractors. Comparable as a competing cement-based screed and flooring-system supplier targeting similar commercial and residential projects.
• Tarmac (CRH plc): Tarmac is one of the UK's largest construction materials producers offering cement, concrete, and screed products through an extensive ready-mix network. It competes broadly with Cemfloor's channel model and serves many of the same contractors and developers.
• Cemex UK: Cemex is a global cement and ready-mix concrete major with UK operations supplying screed and concrete products to contractors. Comparable to Cemfloor in cement-based materials, with a broader portfolio and national ready-mix footprint.
• Mapei UK: Mapei manufactures cementitious screeds, levellers, and adhesives for the UK and global construction market. Comparable to Cemfloor in cement-based flooring systems and in targeting specifiers via similar technical and certification-driven channels.
• Aggregate Industries: Aggregate Industries is a major UK supplier of aggregates, cement, and concrete, and is also a Cemfloor channel partner. Comparable because it both supplies screed products directly and acts as a distribution channel for competing screed brands.
• Heidelberg Materials (Hanson UK): Heidelberg Materials, through Hanson, is a major UK cement, aggregates, and ready-mix concrete supplier. Comparable to Cemfloor in serving UK contractors with screed and concrete products and operating through an extensive plant network.
• Saint-Gobain Weber: Weber is a leading European manufacturer of tile adhesives, screeds, and flooring systems. Comparable to Cemfloor as an established cement-based screed competitor with broader flooring systems portfolio and pan-European reach.

Direct peers

• Gyvlon (Anhydritec): Gyvlon is the leading anhydrite-based liquid screed brand in the UK, directly competing with Cemfloor in the same product category and customer base (UK specifiers, contractors, and ready-mix partners). It is the principal alternative to Cemfloor in commercial and residential floor screed specifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cemfloor
• LinkedInlinkedin.com/company/cemfloor-liquid-screed-solutions
• Instagraminstagram.com/cemfloor_mcgraths

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cemfloor Liquid Screed Solutions - McGraths Limestone (Cong) Ltd.