Cascade Custom Homes
- Company typePrivate
- Founded1990
- HeadquartersManson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cascade Custom Homes does
Cascade Custom Homes and Design, Inc. is a privately held, family-owned design-build firm operating across the Pacific Northwest, with offices in Coupeville on Whidbey Island and in Manson in Chelan County, Washington. Founded in operation for over 35 years and acquired by current President Jon Roberts in 2000, the firm serves residential homeowners seeking ground-up custom homes, home renovations, and remodels, with particular specialization in challenging waterfront, island, and lakefront sites across Chelan, Douglas, Island, and Skagit Counties. The company delivers end-to-end services integrating architectural design, engineering, permitting, and construction under a single team, supported by 3D visualization tools, a remote collaboration platform for out-of-area clients, and the BuiltGreen sustainable construction program.
The business operates on project-based, one-time contracts priced individually based on scope, design complexity, finishes, and site conditions, with revenue generated from custom home construction (including luxury view homes and multi-million-dollar waterfront properties), renovations and additions, and integrated design services. Free initial consultations and a referral-driven sales motion anchored by two physical offices and a portfolio-driven website form the core go-to-market approach, complemented by social channels on Facebook, Instagram, and LinkedIn and leadership presence in regional and national industry associations (SICBA, BIAW, CWHBA, NAHB).
The firm carries multiple NAHB certifications (Certified Graduate Builder, Certified Green Builder, Certified Aging-In-Place Specialist) held by principals Jon and Jay Roberts, and was recognized with the 2024 Washington State Builder of the Year award. Jay Roberts currently serves as 2024 BIAW President and NAHB Area 15 National Area Chair covering five states, providing unusual industry influence relative to the firm's 1-10 employee headcount. The company is family-controlled, with no external institutional investors, subsidiaries, or disclosed funding events.
Cascade Custom Homes firmographics
Firmographics- Name
- Cascade Custom Homes
- Legal name
- Cascade Custom Homes and Design, Inc.
- Website
- https://cascadecustomhomes.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Cascade Custom Homes industry classification
Industry- Product category
- Custom Home Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Full Bathroom Remodel (Design-Build) (HSAPABAA)
Keywords
Where Cascade Custom Homes is headquartered
LocationHeadquarters
- HQ city
- Manson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cascade Custom Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Custom Home Construction: Ground-up construction of custom-designed homes, including luxury view homes, waterfront properties, and vacation retreats. Revenue generated through project-based contracts with pricing based on scope, design complexity, and materials selected.
- Home Renovations and Remodeling: Extensive remodeling projects including additions, kitchen and bath renovations, and whole-home renovations. Services include design-build approach covering the full project lifecycle from concept to completion.
- Design Services: In-house architectural design services provided as part of design-build projects. Includes custom home design, renovation planning, and lot evaluation for suitability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-specific custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Cascade Custom Homes product offering
Product offeringCore offering
Cascade Custom Homes is a design-build firm that designs and constructs custom residential homes from the ground up and delivers home renovation and remodeling services across the Pacific Northwest. The integrated offering covers lot evaluation, architectural design, engineering, permitting, and construction under one unified team, with specialty expertise in challenging waterfront, island, and lakefront sites. Additional services include BuiltGreen sustainable building certification, property/lot evaluation, and 3D design visualization.
Product overview
Cascade Custom Homes & Design is a design-build company offering a comprehensive suite of custom home building and renovation services across the Pacific Northwest. The core offering consists of new custom home construction (both client-provided plans and custom-designed plans) and home renovations/remodeling, supported by integrated design-build services that handle the full project lifecycle. The company specializes in challenging sites including waterfront properties. Additional services include the BuiltGreen sustainable building program, property/lot evaluation, and 3D visual previews. The portfolio spans luxury view homes, craftsman-style residences, modern Northwest designs, and vacation retreats across Whidbey Island and the Chelan/Manson region.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Home Building
Quantifiable outcome
- 1,000+ families served over 35+ years
- +1 more outcomes
Companies that use Cascade Custom Homes
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Cascade Custom Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cascade Custom Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Skagit/Island Counties Builders Association (SICBA)coreIndustry trade association membership. Jon Roberts served on the Board of Directors from 2005-2010. Company is a member and contributor to the BuiltGreen program. Jay Roberts served as President of SICBA for two consecutive terms.
- Building Industry Association of Washington (BIAW)coreJay Roberts serves as 2024 President of BIAW, the state building industry association. Active participation in legislative policy and workforce development initiatives.
- National Association of Home Builders (NAHB)coreMember organization providing certifications including Certified Graduate Builder and Certified Green Builder. Jay Roberts serves as Area 15 National Area Chair covering Washington, Oregon, Idaho, Montana, and Alaska building associations.
- Central Washington Home Builders Association (CWHBA)minorRegional association membership with Jay Roberts serving as board member, supporting workforce development in collaboration with Chelan School District.
- Architectural PartnersminorCollaborates with select Whidbey Island architects as well as architects from the Greater Seattle area and throughout the country. Can act as permitting coordination liaison and pricing advisor during design phase for architects' projects.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Cascade Custom Homes competitors and assessment
Company assessmentBroad incumbents
- D.R. Horton: Largest homebuilder by volume in the United States, with national footprint including Pacific Northwest operations. Industry incumbent operating at production scale; relevant for competitive and market-sizing context.
- Lennar Corporation: One of the largest national homebuilders in the United States, with single-family and multifamily operations across multiple states. Provides benchmark for production-builder scale and capital efficiency in the same industry vertical.
- Toll Brothers: National luxury home builder operating across 24+ states, including active presence in the Pacific Northwest. Comparable in product category (luxury single-family homes) but vastly larger scale and broader geographic diversification.
- David Weekley Homes: National private home builder with operations in multiple states including Pacific Northwest markets. Overlaps in single-family residential construction but operates at much larger scale and broader portfolio.
Direct peers
- Murray Franklyn Homes: Pacific Northwest custom home builder headquartered in Washington State, offering design-build services for luxury single-family homes. Direct peer with similar regional scale, design-build methodology, and Pacific Northwest luxury market focus.
- Lexar Homes: Pacific Northwest custom home builder focused on high-end design-build projects in Washington State. Similar regional focus, luxury segment, and design-build service model to Cascade Custom Homes.
- Pillar Homes: Pacific Northwest custom home builder focused on luxury and design-build single-family homes in Washington State. Direct regional peer with comparable customer profile and project complexity.
- Alair Homes: National custom home builder and remodeler franchised across North America, including Pacific Northwest presence. Directly comparable design-build model serving custom home and renovation clients.
Regional players
- Trillium Construction: Regional Pacific Northwest construction firm working in custom homes and renovations across Washington. Smaller boutique competitor sharing the same regional custom home and remodel market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cascade Custom Homes social profiles
Digital presenceCascade Custom Homes compliance and trust
Trust signalCompliance5 records
Cascade Custom Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascade Custom Homes leadership team
Management profileNumber of profiles
Profiles7 records
Cascade Custom Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascade Custom Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascade Custom Homes
What does Cascade Custom Homes do?
Cascade Custom Homes is a design-build firm that designs and constructs custom residential homes from the ground up and delivers home renovation and remodeling services across the Pacific Northwest. The integrated offering covers lot evaluation, architectural design, engineering, permitting, and construction under one unified team, with specialty expertise in challenging waterfront, island, and lakefront sites. Additional services include BuiltGreen sustainable building certification, property/lot evaluation, and 3D design visualization.
Is Cascade Custom Homes a public or private company?
Cascade Custom Homes is a private company. It is classified as family owned and is currently operating.
When was Cascade Custom Homes founded?
Cascade Custom Homes was founded in 1990. It employs 1 to 10 people.
Where is Cascade Custom Homes based?
Cascade Custom Homes is headquartered in Manson, United States, in the North America region.
How does Cascade Custom Homes make money?
Three revenue lines are on record. Custom Home Construction is the primary driver. The others are home Renovations and Remodeling and design Services.
Who are Cascade Custom Homes's main competitors?
Broad incumbents on record are D.R. Horton, Lennar Corporation, Toll Brothers and David Weekley Homes. Direct peers are Murray Franklyn Homes, Lexar Homes, Pillar Homes and Alair Homes. Trillium Construction is listed as a regional player.
Does Cascade Custom Homes have an API?
No public API is recorded for Cascade Custom Homes.
What industry is Cascade Custom Homes in?
Cascade Custom Homes's product category is Custom Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 236115 and its SIC code is 1520.