GRUBER-reisen

What GRUBER-reisen does

GRUBER-reisen (legal entity: GRUBER Touristik GmbH) is an Austrian family-owned travel agency and tour operator headquartered in Graz, founded in 1968. The company sells package holidays, hotel-only bookings, cruises, city breaks, round trips, bus tours, and flight-based travel across destinations in Europe, the Middle East, Asia, and the Indian Ocean, with primary demand from Austrian leisure travelers. It also operates specialized sports travel (golf, diving, tennis, football, hiking, cycling), group and corporate travel, and a dedicated business travel subsidiary. The product portfolio is anchored by featured hotel collections such as allsun Hotels (Mallorca, Rhodos, Kreta) and the BRETANIDE Sport & Wellness Resort on Brač, Croatia, plus ancillary services including travel insurance, visa processing, airport transfers, parking, and flight compensation assistance.

The company operates a hybrid distribution model combining a network of physical travel agency branches across Graz, Styria, Carinthia, Vienna, and Slovenia with the Amadeus-powered online booking platform at buchung.gruberreisen.at, supplemented by phone, email, and video consultation. Marketing channels include SEO-optimized web content, a travel blog, Facebook and Instagram organic presence, a Mailchimp newsletter, and physical catalogs. Under GRUBER Touristik GmbH, GRUBER-reisen runs seven wholly-owned subsidiaries covering regional retail (Graz, Süd, Nord), business travel, tour operating, golf travel, and bus travel, with Max Schlögl serving as Managing Director. The business generates revenue through commissions and markups on travel transactions (transaction fees), affiliate referral income on insurance, visa, transfer, and parking add-ons, and direct tour-operator margin on package holidays it assembles and resells.

Name

GRUBER-reisen

Legal name

GRUBER Touristik GmbH

Website

https://gruberreisen.at

Company type

Private

Founded year

1968

Operating status

Operating

Short description

GRUBER-reisen is an Austrian family-owned travel agency and tour operator founded in 1968 in Graz, selling package holidays, cruises, bus tours, and sports travel packages to Austrian leisure travelers through physical branches across Austria and Slovenia plus an Amadeus-powered online booking platform.

Ownership category

akta.pro rank

Product category

Travel Agency & Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Group, Family & Multi-Generational Travel Planning (HSACAKAK), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Package holidays
• Travel agency services
• Tour operator services
• Cruise bookings
• Group travel

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Travel Package Commissions: GRUBER-reisen acts as a travel agency and tour operator, earning commissions on package holidays, hotel bookings, flights, bus tours, and cruise bookings. Revenue comes from transaction fees and markups on travel services booked through their network of physical offices and online platform.
2. Travel Insurance & Add-on Services: Additional revenue streams from travel insurance products, visa services, airport transfers, and parking services offered through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GRUBER-reisen is a full-service Austrian travel agency and tour operator that sells package holidays, hotel-only bookings, cruises, city trips, guided round trips, day trips, bus tours, and flight packages to individual and group travelers. The company combines a network of physical travel agency branches in Austria and Slovenia with an Amadeus-powered online booking platform, complemented by add-on services such as travel insurance, visa processing, airport transfers, parking, and personalized video consultation.

Product overview

GRUBER-reisen is an Austrian full-service travel agency and tour operator offering a comprehensive portfolio of travel products and services. The core offering includes package holidays (Pauschalreisen), hotel-only bookings (Nur Hotel), cruise packages (Kreuzfahrten), city trips (Städtereisen), and round trips (Rundreisen) through both bus and flight options. The company operates multiple specialized sub-brands: allsun Hotels (their featured hotel collection in Mallorca, Rhodos, and Kreta), BRETANIDE Sport & Wellness Resort (Croatian resort), GRUBER Golfreisen (golf packages), and GRUBER-experts (premium personalized travel planning). Additional services include travel insurance, visa processing, airport transfers, airport parking, flight compensation assistance (FairPlane), and digital video consultation. The booking platform (buchung.gruberreisen.at) powered by Amadeus enables online travel planning, while physical travel agencies in Graz, Steiermark, Kärnten, Wien, and Slowenien provide in-person service. Founded in 1968, the company serves as both a travel retailer and package holiday organizer.

Differentiator

Problem solved

Functional benefit

Brands

• allsun Hotels: Partner hotel brand featured on GRUBER-reisen offering vacation packages to hotels in Mallorca, Rhodos, and Kreta

Products and services

• Pauschalreisen (Package Holidays) Complete vacation packages including flight and hotel bookings for various destinations worldwide, serving Austrian leisure travelers.
• Nur Hotel (Hotel Only) Hotel-only bookings for self-drive travelers with flexible travel arrangements and no flight included.
• Kreuzfahrten (Cruises) Cruise travel packages offering ship-based vacations to various international destinations.
• Städtereisen (City Trips) City break packages by bus or flight to major European cities, targeting individual travelers and short-break tourists.
• Rundreisen (Round Trips) Guided tour packages by bus or flight covering multiple destinations in a single itinerary.
• Tagesfahrten (Day Trips) Single-day excursion packages for nearby destinations, targeting regional travelers seeking short excursions.
• Busreisen (Bus Travel) Coach-based travel packages and tours throughout Europe for cost-conscious travelers preferring overland transportation.
• Flugreisen (Flight Travel) Flight-based travel packages including departures from multiple Austrian airports (Graz, Vienna, Salzburg, Linz, Innsbruck, Klagenfurt) and select German/Swiss airports.
• Golfreisen (Golf Travel) Specialized golf vacation packages offered through the dedicated GRUBER Golfreisen brand for golf enthusiasts.
• Sportreisen (Sports Travel) Active travel packages including diving, football, tennis, hiking, cycling, and yoga vacations for active travelers.
• Reiseversicherung (Travel Insurance) Travel insurance services provided through European Reiseversicherung (ERV) partner as an add-on to bookings.
• Flughafentransfer (Airport Transfer) Airport transfer services for convenient travel connections to and from airports.
• Flughafen-Parkplatz (Airport Parking) Airport parking reservation services at various airports for travelers driving to the airport.
• Visum-Service (Visa Service) Visa processing assistance through partner VisaCenter for international travel, including consultation, document preparation, and embassy submission services.
• FairPlane Flight compensation service for handling passenger claims against airlines in cases of delays or cancellations.
• Online Reisebüro (Online Travel Agency) Digital booking platform accessible through website and mobile devices for self-service travel booking.
• Reisegutscheine (Travel Vouchers) Gift voucher products available in print-at-home or physical card formats with various designs, redeemable for travel services.
• BRETANIDE Sport & Wellness Resort Sport and wellness resort located on Brač island, Croatia, offering last-minute package deals with sport and wellness amenities.
• allsun Hotels Featured hotel brand offered through GRUBER-reisen partnership with alltours, located in Mallorca, Rhodos, and Kreta with modern amenities, family-friendly facilities including KidsClub, diverse dining options, and all-inclusive packages.
• Gruppenreisen (Group Travel) Organized group travel packages including club trips, corporate outings, school class trips, and association excursions for groups requiring coordinated travel arrangements.
• Bus mieten (Bus Rental) Bus rental service offered to groups and organizations needing transportation for tours, events, or excursions.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• allsun (alltours)coreChannel Partner/ Reseller/ Distributorallsun is a hotel brand under alltours that GRUBER-reisen promotes and sells package holidays to. The partnership features allsun hotels on Mallorca, Rhodos, and Kreta. GRUBER-reisen acts as a reseller for allsun hotel packages including flights, transfers, and all-inclusive accommodation.
• Europäische Reiseversicherung (European Travel Insurance)minorGTM or Marketing PartnerPartnership for travel insurance products offered through GRUBER-reisen's booking platform and offices. Customers can purchase travel insurance as an add-on service.
• VisaCenterminorGTM or Marketing PartnerVisa service partner that GRUBER-reisen refers customers to for visa applications. Provides visa consultation, document preparation, and embassy submission services.
• FairPlaneminorGTM or Marketing PartnerFlight compensation service partner that assists customers with flight delay/cancellation claims. Referred to customers who experience flight disruptions.
• Amadeus IT GroupcoreTechnology or IntegrationTechnology provider for the booking platform (buchung.gruberreisen.at). Amadeus provides the reservation and booking system infrastructure for processing flights, hotels, and package holiday bookings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GRUBERreisen
• Instagraminstagram.com/gruberreisen
• LinkedInlinkedin.com/company/gruberreisen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUBER-reisen