Groupe Pur

What Groupe Pur does

Services Groupe Pur Inc. (Groupe Pur, "SGP") is a Montreal-based professional services firm founded in 2020 by CPA Auditors Linda Tan (COO) and Marly Bernard (CEO) that delivers accounting, finance, and financial transformation services primarily to small, mid-market, and growth-stage businesses in Quebec, Canada. The firm operates three integrated service lines: partial or full outsourcing of accounting and financial operations, financial transformation and process modernization (including ERP implementation), and temporary resource outsourcing for peak periods, transformation projects, or staff replacement. Its core technology stack consists of mainstream accounting software and ERP systems used to automate repetitive tasks, improve data accuracy, and produce tailored real-time reporting, but no proprietary platform or product is offered.

Groupe Pur runs a sales-led, direct B2B model with no resellers or intermediary channels, and customer acquisition is driven by referrals, website-driven inbound (with Calendly-based scheduling), and published client testimonials. Pricing is fully custom and quote-based rather than publicly disclosed, with each engagement scoped to client context. The firm positions itself as a human-scale alternative to large consulting firms, emphasizing that its team is composed primarily of accounting professionals with Big 4 experience; published team members include senior directors, CPAs, consultants, and junior analysts. Operations are bilingual (French/English) and the legal entity is a privately held Canadian corporation with no institutional investors, parent company, or subsidiaries disclosed.

The business is wholly founder-controlled, with no external funding rounds disclosed. Compliance posture includes alignment with Quebec's Law 25 for personal information protection and Canadian anti-spam legislation (CASL). Current visible customers include Digital Moment (technology/non-profit), Jacobb (enterprise, accounting process redesign), and Nara Creative (startup), with multiple testimonials highlighting Linda Tan's personal involvement in delivery.

Name

Groupe Pur

Legal name

Services Groupe Pur Inc.

Website

https://groupepur.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe Pur is a Montreal-based professional services firm founded in 2020 that provides accounting and financial operations outsourcing, financial transformation, and temporary resource outsourcing to small, mid-market, and growth-stage businesses in Quebec, Canada.

Ownership category

akta.pro rank

Product category

Accounting & Financial Services

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC)

Keywords

• Accounting services
• Financial operations support
• Financial transformation consulting
• Outsourced accounting staffing
• ERP implementation services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Financial Operations Support: Partial or complete management of clients' financial operations. Revenue generated through project-based engagements tailored to client needs, offering an alternative to internal accounting teams.
2. Financial Transformations: Business analysts and project managers supporting optimization initiatives for finance departments. Project-based engagements for transformation initiatives.
3. Temporary Resource Outsourcing: Flexible staffing model providing professionals available on a temporary basis to assist clients in achieving accounting and financial objectives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Groupe Pur provides professional accounting and finance services to businesses, including partial or complete outsourcing of financial operations, financial transformation projects (process optimization and ERP implementations), and temporary staffing of accounting professionals. The firm acts as a cost-effective alternative to an internal accounting team and to large consulting firms, delivering services through a small team of Big 4-experienced professionals based in Montreal, Quebec.

Product overview

Services Groupe Pur (SGP) is an accounting and finance services firm that provides three integrated core service offerings: Support for accounting and financial operations (full or partial outsourcing of financial management), Financial transformations (business process optimization and modernization using latest technologies), and Temporary resource outsourcing (flexible staffing for accounting and financial needs). The three services work together to provide clients with comprehensive financial management solutions—from day-to-day operations to strategic transformations—with flexible staffing support as needed.

Differentiator

Problem solved

Functional benefit

Products and services

• Support aux opérations comptables et financières (Accounting and Financial Operations Support) Partial or complete management of clients' financial operations with process improvement, providing a cost-effective alternative to an internal accounting team. Targeted at businesses seeking to offload financial management to focus on strategic priorities.
• Transformations financières (Financial Transformations) Business analysts and project managers support finance department optimization initiatives to improve efficiency, accuracy, and responsiveness, using the latest technologies and industry best practices. Includes ERP implementation expertise for clients undergoing financial system modernization.
• Impartition de ressources temporaires (Temporary Resource Outsourcing) Flexible staffing service that places experienced accounting and finance professionals with clients on a temporary basis for peak activity periods, transformation projects, or temporary replacements. Professionals are matched to clients' experience profile requirements and adapt to existing financial systems and processes.

Quantifiable outcome

• Significant reduction in time spent on financial reporting and personnel management
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pilot.com: Tech-enabled outsourced bookkeeping and accounting firm for SMBs and startups. Comparable outsourced finance model but with technology-first delivery and broader U.S. geographic reach.
• Bench (now part of Employer.com): Outsourced bookkeeping service combining software with human accountants for SMBs. Comparable target customer and service scope, with stronger technology platform but similar boutique delivery model.

Broad incumbents

• RSM Canada: Mid-market-focused accounting firm with Quebec offices offering outsourced finance, transformation, and ERP services. Overlaps with SGP's growth-stage and mid-market segments.
• BDO Canada: Major Canadian accounting and advisory firm with deep Quebec presence. Competes with SGP in outsourced finance and SMB advisory, but at much greater scale and with a broader service portfolio.
• KPMG Canada: Big 4 firm with significant Montreal practice serving SMB and mid-market clients. SGP explicitly positions against Big 4 quality; KPMG's SMB advisory arm is the most direct incumbent competitor.
• Grant Thornton Canada: International mid-market accounting firm with Canadian operations including Quebec. Provides outsourced finance, advisory, and transformation services targeting growth-stage businesses.
• MNP LLP: Large Canadian accounting and business advisory firm headquartered in Calgary with significant Quebec operations. Provides outsourced accounting and advisory services competing directly with SGP's SMB and mid-market target.
• Baker Tilly Canada: Canadian mid-market accounting and advisory network with Quebec offices. Competes with SGP on outsourced finance and transformation engagements for SMB clients.

Direct peers

• Richter LLP: Montreal-headquartered accounting and advisory firm serving mid-market and growth-stage companies. Comparable in Montreal focus and transformation advisory offerings.
• Crowe BGK LLP: Montreal-based mid-sized accounting firm offering audit, tax, and advisory services to Quebec SMBs. Directly comparable in scale, geography, and target market to SGP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groupepur

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Pur