diginet gmbh & co kg
Diginet GmbH & Co. KG operates the Pixum brand, an online photo service offering personalized photobooks, prints, wall art, calendars, and gifts across 15 European country markets via web, mobile app, and desktop software.
- Company typePrivate
- Founded-
- HeadquartersKöln, Germany
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What diginet gmbh & co kg does
Diginet GmbH & Co. KG operates the Pixum brand, an online photo service providing personalized photo products and digital ordering tools across 15 European country markets. The portfolio centers on photobooks — including the premium Echtfotobuch line produced using genuine FUJIFILM photo paper exposure (ausbelichtet) technology — and includes photo prints, wall art in multiple materials (canvas, acrylic, Alu-Dibond, wood), calendars, photo gifts, greeting cards, photo puzzles, and custom phone cases. The company is headquartered in Cologne, Germany, with Swiss market operations in Zürich, and is privately held by managing directors Thomas Alscheid and Oliver Thomsen under the legal structure of a German limited partnership (GmbH & Co. KG), with Diginet Management GmbH as general partner.
The platform combines three ordering channels: a free Windows/Mac desktop creative software (Fotowelt Software), a TIPA World Award-winning mobile application with automated layout features ("MagicBooks"), and a web-based Online-Designer. Production uses FSC-certified materials and FUJIFILM photo paper for premium lines. Customer projects are stored in the cloud with automatic saving and cross-device synchronization, and Google Photos integration enables direct photo library import. The company maintains GDPR-compliant data handling with 28-day image retention for website uploads and 3-week production data retention.
The business operates a direct-to-consumer e-commerce model with pay-as-you-go pricing (photobooks from CHF 19.95, photo prints from CHF 5.90, wall art from CHF 9.90) plus a secondary corporate/bulk order channel. Distribution is exclusively digital — no physical retail presence — spanning country-specific domains, mobile apps on iOS/Android/Huawei AppGallery, and desktop software. Marketing relies on content (blog, YouTube tutorials), organic social (Facebook, Instagram, Pinterest, YouTube), email newsletters, SEO, a referral program offering 20% vouchers, and earned media from multiple industry test wins. Pixum references a relationship with the CEWE Group in its corporate governance (insider rules) materials, though no equity ownership is confirmed.
diginet gmbh & co kg firmographics
Firmographics- Name
- diginet gmbh & co kg
- Legal name
- Diginet GmbH & Co. KG
- Website
- https://pixum.ch
- Company type
- Private
- Operating status
- Operating
- Short description
- Diginet GmbH & Co. KG operates the Pixum brand, an online photo service offering personalized photobooks, prints, wall art, calendars, and gifts across 15 European country markets via web, mobile app, and desktop software.
- Ownership category
- akta.pro rank
diginet gmbh & co kg industry classification
Industry- Product category
- Photo Printing Services
- NAICS
- Photofinishing (81292), Photographic Services (54192), Graphic Design Services (54143)
- SIC
- Services-Photofinishing Laboratories (7384), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios) (MPAJANAE)
- akta.pro secondary industries
- Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ), Photo/Video Editing Triage & Album/Project Structuring (HSAFAGAJ)
Keywords
Where diginet gmbh & co kg is headquartered
LocationHeadquarters
- HQ city
- Köln
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
diginet gmbh & co kg business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Photo Product Sales: One-time transaction sales of customized photo products including photobooks, photo prints, wall art (canvas, posters, acrylic, Alu-Dibond, Forex, wood), calendars, photo gifts (mugs, puzzles, magnets, pillows, stickers), greeting cards, and phone cases. Production is individualized per customer order. Revenue is generated per transaction with no subscription required.
- Bulk / Corporate Orders: Dedicated service for large corporate orders with custom pricing and consultation, targeting business customers for bulk photo product purchases.
- Album Service (Cloud Storage): Free album service allowing customers to upload and store up to 1 GB of photos on Pixum servers. While the service itself is free, it drives conversion to paid photobook and product orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Photo Book starting from CHF 19.95 (Small Landscape Layflat) |
| Unit Pricing | Pay-as-you-go | Photo Prints starting from CHF 5.90 |
| Unit Pricing | Pay-as-you-go | Wall Art starting from CHF 9.90 |
| Unit Pricing | Pay-as-you-go | Photo Calendars starting from CHF 6.90 |
| Unit Pricing | Pay-as-you-go | Photo Gifts starting from CHF 6.90 |
| Unit Pricing | Pay-as-you-go | Paper Sample Set: CHF 5.00 |
| Other | Pay-as-you-go | Referral Program - 20% Voucher |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
diginet gmbh & co kg product offering
Product offeringCore offering
Diginet GmbH & Co. KG operates the Pixum online photo service, producing and shipping personalized photo products (photo books, photo prints, wall art, calendars, photo gifts, phone cases, greeting cards, and puzzles) to consumers and businesses across Europe. Customers design products via a free desktop software, a mobile app, or the web-based online designer, and the company produces orders using FUJIFILM photo paper exposure and digital printing on FSC-certified materials. The service targets individual consumers for personal memory preservation and a dedicated bulk-order channel for corporate clients.
Product overview
Pixum is an online photo service operated by Diginet GmbH & Co. KG offering a comprehensive portfolio of personalized photo products. The core offering centers on the Pixum Fotobuch (photo book) available with multiple binding options (Layflat, Klebebindung, Klebebindung, Heftbindung) and paper types. The product ecosystem includes photo prints (Fotoabzüge), wall decorations (Wandbilder) in various materials (canvas, acrylic, Alu-Dibond, wood), photo calendars, photo gifts (mugs, puzzles, phone cases, textiles), photo puzzles, and greeting cards. Customers can design products through the free Pixum Fotowelt desktop software (Windows/Mac), the Pixum mobile app with MagicBooks auto-creation feature, or the web-based Online-Designer. The artboxONE sub-brand provides exclusive artist-designed wall art. Products are produced using FUJIFILM photo paper with FSC-certified materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixum Fotobuch (Photo Book)
Quantifiable outcome
- 4.9/5 star customer rating based on 65,805+ reviews (89% five-star ratings)
- +3 more outcomes
Companies that use diginet gmbh & co kg
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
diginet gmbh & co kg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature6 records
diginet gmbh & co kg partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- FUJIFILMcoreFUJIFILM supplies genuine photo paper for Pixum's Echtfotobuch (real photo book) line. The photo paper is not digitally printed but exposed (ausbelichtet) like traditional photo prints, providing superior quality with paper weights of 368-382 g/m².
- artboxONEminorArtboxONE provides exclusive artist motifs and modern designs for Pixum wall art products. Customers can access exclusive wall art designs from independent artists through the Pixum platform in Pixum quality.
- Die Post (Swiss Post)coreSwiss Post (Die Post) is the shipping partner for deliveries within Switzerland, handling logistics and delivery of photo products to Swiss customers.
- Trusted ShopsminorTrusted Shops provides buyer protection and review certification for Pixum.ch, displaying trust badges and verified customer reviews to build consumer confidence.
- Intrum (FairPay)minorIntrum/FairPay handles debt collection for unpaid invoices in Switzerland. Fees are charged to the defaulting customer according to fairpay.ch fee schedule.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
diginet gmbh & co kg competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
diginet gmbh & co kg social profiles
Digital presencediginet gmbh & co kg compliance and trust
Trust signalCompliance4 records
diginet gmbh & co kg financial estimates
Financial estimateRevenue estimate
Valuation estimate
diginet gmbh & co kg leadership team
Management profileNumber of profiles
Profiles2 records
diginet gmbh & co kg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
diginet gmbh & co kg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about diginet gmbh & co kg
What does diginet gmbh & co kg do?
Diginet GmbH & Co. KG operates the Pixum online photo service, producing and shipping personalized photo products (photo books, photo prints, wall art, calendars, photo gifts, phone cases, greeting cards, and puzzles) to consumers and businesses across Europe. Customers design products via a free desktop software, a mobile app, or the web-based online designer, and the company produces orders using FUJIFILM photo paper exposure and digital printing on FSC-certified materials. The service targets individual consumers for personal memory preservation and a dedicated bulk-order channel for corporate clients.
Is diginet gmbh & co kg a public or private company?
diginet gmbh & co kg is a private company. It is classified as management employee owned and is currently operating.
When was diginet gmbh & co kg founded?
diginet gmbh & co kg was founded in -1.
Where is diginet gmbh & co kg based?
diginet gmbh & co kg is headquartered in Köln, Germany, in the Europe region.
How does diginet gmbh & co kg make money?
Three revenue lines are on record. Photo Product Sales are the primary driver. The others are bulk / Corporate Orders and album Service (Cloud Storage).
Does diginet gmbh & co kg have an API?
No public API is recorded for diginet gmbh & co kg.
What industry is diginet gmbh & co kg in?
diginet gmbh & co kg's product category is Photo Printing Services. Its primary akta.pro industry code is MPAJANAE, Photo Books & Art Books Print-on-Demand (Coffee Table, Portfolios), with a secondary code of CRACAHAJ, Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom). Its NAICS code is 81292 and its SIC code is 7384.