Ptibek

What Ptibek does

Ptibek is a Toulouse-based, founder-operated direct-to-consumer business that prepares and delivers homemade meals and snacks for babies and young children aged 6 to 36 months. Founded in 2023 by two parents (a father in hospitality management and a mother in financial consulting) following the birth of their son, the company positions itself as an alternative to industrial baby food, with meals made without added salt or sugar and with textures adapted to developmental stages (purée, purée + baby-led weaning). The offering spans a day formula (€7.90), a week formula (€36.90, five meals plus three snacks), an evening formula (€23.90, light dinners without animal protein), a combined week + evening pack (€54.90), a 3-snack formula (€7.00), three-tier gift cards (€14.90 / €36.90 / €145.90), and complementary bamboo baby plates (€14.00), all sold through a Shopify-powered storefront with an integrated Brevo email funnel and Klarna installment payments.

The business model combines recurring subscriptions (with a 5% weekly discount and commitment-free cancellation) with one-time purchases (with a €2.99 delivery fee) and gifting. Last-mile distribution is hyper-local: home delivery on Monday and Thursday mornings across Toulouse and a +10km radius (postcodes 31000-31700), supplemented by three partner pickup points in Fronton, Grenade, and Toulouse. The website reports 1,500+ meals delivered since launch, but currently advertises an operational pause ('en pause') as the founders prepare new offerings for relaunch. No external funding, no app, no proprietary software platform, and no disclosed AI capabilities are part of the current stack, making Ptibek an early-stage, bootstrapped, artisanal food-service micro-business rather than a venture-scale operation.

Name

Ptibek

Legal name

Ptibek

Website

https://ptibek.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Ptibek is a bootstrapped Toulouse-based DTC service that prepares and delivers homemade, salt- and sugar-free meals and snacks for children aged 6-36 months via Shopify, offering subscriptions, one-time orders, gift cards, and pickup-point partners across the Toulouse metropolitan area.

Ownership category

akta.pro rank

Product category

Baby Meal Delivery

NAICS

Caterers (722320)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG)

akta.pro secondary industries

Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL), DTC Baby & Kids Food Delivery (AFAIANAL)

Keywords

• Homemade baby food
• Baby meal delivery
• Infant meal subscription
• Toddler food service
• Organic baby meals

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Meal Delivery Subscriptions: Recurring revenue from weekly subscription meal plans including formula semaine (week), formula soir (evening), and pack semaine + soir (week + evening). Subscriptions are commitment-free with automatic renewal, 5% discount on weekly deliveries. Provides predictable recurring revenue while allowing customer flexibility.
2. One-Time Meal Purchases: Non-recurring purchases of individual meal formulas (day formula, week formula, evening formula) without subscription commitment. Customers pay per delivery with 2.99€ delivery fee per order.
3. Gift Cards: Prepaid gift cards in three denominations (14.90€ day formula, 36.90€ week formula, 145.90€ month formula) that recipients redeem for meal orders. Generates upfront cash with delayed service delivery.
4. Baby Products E-commerce: Sale of complementary baby feeding products including bamboo plates with suction cups (14.00 USD) through the Shopify e-commerce storefront. Margin on physical goods sold alongside core meal service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ptibek prepares and delivers homemade baby and toddler meals (main dish with protein, vegetable/starch accompaniment, fruit or compote, and snack) for children aged 6 to 36 months in the Toulouse metropolitan area. Offerings are available as flexible subscriptions (week, evening, week+evening pack) or one-time purchases, with textures adapted to each child's developmental stage and meals customized for allergies and dietary restrictions.

Product overview

Ptibek is a home-made baby and children meal delivery service based in Toulouse, France, operating as a single-product e-commerce business powered by Shopify. The core offering consists of freshly prepared meals for children aged 6-36 months, available through multiple subscription plans (weekly, monthly, evening formula) or one-time purchase options. The company also sells complementary products including gift cards and bamboo baby dishes with suction cups. All meals are prepared without added salt or sugar and delivered to families in Toulouse and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Formule 1 jour (Day Formula) One-day homemade baby meal package containing 1 meal plus 1 snack, delivered within Toulouse and surroundings for parents who want to try the service with no commitment. Priced at €7.90 plus a €2.99 delivery fee.
• Formule semaine (Week Formula) Weekly homemade meal plan for babies and young children covering Monday to Friday with 5 complete meals plus 3 snacks. Available as a one-time purchase at €36.90 plus delivery or as a commitment-free subscription with a 5% weekly discount.
• Formule soir (Evening Formula) Weekly light dinner formula for babies and young children composed primarily of vegetables, starches, and healthy fats without animal protein, designed to promote gentle digestion and peaceful sleep. Available as a one-time purchase or as a flexible subscription.
• Pack Semaine + Soir (Week + Evening Pack) Combined weekly meal bundle delivering both the standard week formula (5 meals + 3 snacks) and the evening formula (5 light dinners without animal protein) at a discounted bundle rate via subscription, with flexible modification, pause, or cancellation.
• Formule 3 goûters (3 Snacks Formula) Snack-only weekly subscription providing 3 homemade snacks delivered weekly for babies and young children.
• Carte cadeau Ptibek (Gift Cards) Prepaid gift cards in three denominations redeemable by recipients for Ptibek meal orders, with free delivery included on redemption.
• Assiette en bambou avec ventouse (Bamboo Baby Plate) Natural bamboo baby plate with an anti-slip suction cup base designed for babies to eat independently. Available in multiple colors and sold as a one-time purchase alongside the core meal service.

Quantifiable outcome

• 1500+ meals delivered to date

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Café des PitchounsminorChannel Partner/ Reseller/ DistributorLocal café serving as pickup point for Ptibek meal deliveries in Fronton area (8 Esp. de Marcorelle, 31620 Fronton). Provides flexibility for parents who cannot receive home deliveries.
• Studio GambettaminorChannel Partner/ Reseller/ DistributorPartner location serving as pickup point for Ptibek meal deliveries in Grenade area (16 Rue Gambetta, 31330 Grenade). Offers convenience for families in the northern Toulouse metropolitan area.
• À la Saison GoûteuseminorChannel Partner/ Reseller/ DistributorLocal food retailer (15 Bd Jean Brunhes, 31300 Toulouse) serving as pickup point for Ptibek meal deliveries, providing added convenience for customers in the south of Toulouse.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Ptibek online store (powered by Shopify), handling product listings, shopping cart, checkout, payment processing, and order management.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Ptibek/61575048784245
• Instagraminstagram.com/pti.bek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ptibek