Fire Services Group UK Ltd

What Fire Services Group UK Ltd does

Fire Services Group UK Ltd (FSG) is a Worthing-based, private limited fire-safety company operating in the United Kingdom. Founded in 2019 with a disclosed headcount of 1-10 employees, the company delivers three core service lines — Waking Watch cover, Fire Risk Assessments and Private Fire Cover — alongside a multi-vendor equipment catalogue that includes Zenova FX extinguishers, Fire Cloak EV blankets, FIRE SMS alert systems, STORMBAG, KUBE pumps, ANCHOR barricades, Firesafe Medical Kits and Rigloo emergency tents. Its client base spans defence, transport, facilities management, public sector, residential development, education, studios and FMCG, with named accounts including Airbus, the MOD, Network Rail, CBRE, MAG airports, NHS trusts, Lambeth and Ealing Councils, Battersea Power Station, Persimmon Homes, Harrow School, University of Sheffield, Pinewood Studios, PepsiCo and Landsec/Piccadilly Lights.

FSG's business model combines recurring compliance services with project-based equipment supply. Waking Watch and Fire Risk Assessments are personnel-led, regulatory-driven engagements that map directly to obligations introduced by the Fire Safety Act 2021 and the Building Safety Act 2022, particularly for high-rise and multi-occupancy residential buildings. Private Fire Cover extends the offering into operational resilience for sites without in-house fire response. Equipment revenue is generated through authorized distribution partnerships — notably with Zenova for the FX extinguisher range and with Rigloo for emergency tents — and through third-party products such as Fire Cloak EV blankets. The company asserts nationwide UK coverage from its Worthing base, indicating a hub-and-spoke delivery model that likely combines internal staff with subcontracted engineers.

Go-to-market is anchored by reputational signal: the logo roster functions as a credential asset for institutional buyers, and the founders' ex-firefighter background is positioned as a credibility differentiator against generalist safety consultancies. There is no evidence of recurring subscription pricing or proprietary technology beyond the equipment it distributes; the FIRE SMS alert system is the closest product to a recurring-revenue or software-adjacent offering, but its technical depth is not disclosed. Pricing is engagement-based rather than disclosed per-unit, and no revenue, ARR or funding data is available, which limits financial diligence.

Name

Fire Services Group UK Ltd

Legal name

Fire Services Group UK Ltd

Website

https://fireservicesgroup.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire Services Group UK Ltd is a Worthing-based fire-safety company providing Waking Watch, Fire Risk Assessments, Private Fire Cover and multi-vendor fire-safety equipment to UK defence, transport, public-sector, property and enterprise clients.

Ownership category

akta.pro rank

Product category

Fire Safety Services

NAICS

Security Guards and Patrol Services (561612)

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industry

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC)

Keywords

• Fire safety services
• Fire risk assessments
• Waking watch cover
• Fire protection equipment
• Private fire cover

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Waking Watch Services: 24/7 professional fire cover services delivered by fully trained firefighters for buildings with elevated fire risk. Services include continuous patrols, early detection, evacuation management, and emergency liaison.
2. Fire Risk Assessments: Comprehensive fire risk assessments for commercial and industrial properties. Assessors hold Level 4 and Level 5 FRA certifications. Includes fire safety audit and review services.
3. Private Fire Cover: 24/7 cover for domestic, commercial and industrial properties. Provides experienced firefighters for events and companies. Includes evacuation chairs and extinguishers.
4. Fire Protection Equipment Sales: Sale and installation of fire protection equipment including Zenova FX extinguishers, fire blankets, fire SMS alert systems, flood bags, pumps, and medical kits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fire Services Group supplies fire safety equipment and delivers fire risk assessments, waking watch fire cover, and private fire cover services. The company was founded by firefighters and provides both physical products (extinguishers, blankets, flood protection) and professional fire safety services to commercial, industrial, and public sector clients across the UK.

Product overview

Fire Services Group UK Ltd is a fire safety company founded by firefighters, offering a portfolio of physical safety products and professional services. The product range includes the FX Range of Extinguishers (Zenova FX all-in-one extinguishers), Fire SMS Alert System for deaf persons, Fire Blankets (Fire Cloak and Fireshell for EV fires), Firesafe Medical Kits, ANCHOR Lockdown Door Barricades, KUBE Flood Water Pumps, and STORMBag Water-Activated Flood Bags. Services encompass Fire Risk Assessments (Level 4/5 certified assessors), Private Fire Cover (24/7 firefighter crews), and Waking Watch Fire Cover services for buildings with elevated fire risk. The company serves commercial, industrial, residential, and public sector clients across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Zenova FX: All-in-one fire extinguisher range, including 9L, 6L, 2L, and 600ml aerosol sizes. Tested and proven effective across all classes of fire.
• FIRE SMS
• STORMBAG
• KUBE Pump
• ANCHOR
• Fire Cloak
• Firesafe Medical Kit

Products and services

• FX Range of Extinguishers (Zenova FX) All-in-one fire extinguishers effective across all fire classes (A, B, C, F), available in 9L, 6L, 2L, and 600ml aerosol sizes. The FX extinguisher suffocates fires and cools fuel to reduce re-ignition risk, 15x more powerful than traditional extinguishers. Sold to commercial and industrial buyers.
• Fire SMS Alert System Fire alarm text message alert system for deaf and hard of hearing individuals that sends instant SMS alerts when fire alarms sound in public buildings, ensuring compliance with the Equalities Act.
• Fire Blankets (Fire Cloak & Fireshell) EV and electric car fire blankets including Fire Cloak (made from silica quartz material with DIN SPEC 91489 certification) and Fireshell (6m x 8m ballistic fire blanket for car parks, workshops, and ferries).
• Firesafe Medical Kit Comprehensive emergency kit combining a Zenova FX500 fire extinguisher, trauma kit with CODE RED tourniquet, first aid kit, and fire blanket in one complete solution.
• Lockdown Door Barricade (ANCHOR) Bulletproof door barricade device that creates a safe zone during lockdown situations. Activated with toe engagement, provides impenetrable barrier against intruders while allowing safe shelter inside.
• KUBE Pump High-performance non-priming flood water pump capable of 10m lift. Sole UK supplier. Works without primer or vacuum, handles dirty water, flood water, oily water, sewage, and seawater. Among lightest 4-stroke units available.
• STORMBag Water-activated flood bag containing super-absorbing polymer in a hessian sack. Weighs 496grams dry, inflates 30x its dry weight in under 5 minutes, reusable up to 3 times, and is 100% biodegradable.
• Fire Risk Assessment Comprehensive fire risk assessment services for commercial and industrial properties conducted by Level 4 and Level 5 certified assessors, ensuring compliance with Regulatory Reform (Fire Safety) Order 2005.
• Private Fire Cover 24/7 fire cover for domestic, commercial, and industrial properties using fully qualified and experienced firefighters. Includes evacuation chairs and all-in-one extinguishers, covering fire alarm systems, emergency lighting, and fire extinguisher maintenance.
• Waking Watch Fire Cover Professional firefighter-led 24/7 or scheduled fire patrols for buildings with elevated fire risk. Services include early fire detection, evacuation management, assistance to vulnerable occupants, lift rescues, and initial firefighting of small incidents. Fully compliant with Regulatory Reform (Fire Safety) Order 2005, Fire Safety Act 2021, and Building Safety Act 2022.

Quantifiable outcome

• Intervention time measured in seconds, not minutes
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ZenovacoreTechnology or IntegrationAuthorized distributors of Zenova products including the FX range of all-in-one fire extinguishers and fire blankets specifically tested for lithium-ion battery fires. Zenova technology provides dual-action fire suppression (suffocates and cools).

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Falck Fire Services UK: Part of the Danish-owned Falck group providing industrial, aviation, and public-event fire cover across the UK. Directly comparable to FSG's Waking Watch and Private Fire Cover services and is already both a competitor and a customer of FSG's products.
• Staybright Ltd: UK specialist provider of Waking Watch and fire safety cover services, particularly for residential blocks with cladding or alarm issues. Closely comparable to FSG's primary Waking Watch revenue stream.
• Shield Fire, Safety & Security: UK-based independent fire safety services provider delivering fire risk assessments, fire warden training, and fire cover. Directly competes with FSG in the UK commercial and residential compliance market.
• International Fire Consultants (IFC): UK-based fire engineering and risk assessment consultancy offering FRA, fire strategy, and training services. Directly comparable to FSG's qualified Level 4/5 assessor-led Fire Risk Assessment offering.
• Omega Fire Engineering: UK fire safety consultancy and service provider offering fire risk assessments, training, and on-site fire cover. Comparable in scale and targeting to FSG, serving similar SME and mid-market UK accounts.

Broad incumbents

• Marlowe Fire & Security: UK-focused subsidiary of Marlowe plc providing fire risk assessments, fire system maintenance, and compliance services across commercial and residential portfolios. Direct peer in UK fire compliance with broader platform backing.
• Sodexo UK Fire & Building Safety: Global facilities management group with UK fire safety compliance, risk assessment, and on-site fire warden offerings. Competes for the same enterprise and public-sector contracts as FSG but as part of a much broader FM contract.
• Jensen Hughes: Global fire engineering, risk consulting, and code-consulting firm with significant UK presence. Competes with FSG in higher-end FRA and fire safety advisory, but operates at consultancy-scale rather than service-deployment scale.
• Securitas UK Fire & Safety Services: Division of the global security services group providing fire safety staffing, risk assessment, and emergency response across UK enterprise and public sector accounts. Overlaps with FSG on personnel-led fire watch and risk services.
• Chubb Fire & Security: Major multinational fire protection and security services provider operating across the UK with broad coverage in fire system installation, maintenance, monitoring, and risk assessment. Overlaps with FSG but operates at vastly larger scale and across a wider service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fsguk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Services Group UK Ltd