Greif Mietwäsche

What Greif Mietwäsche does

GREIF Mietwäsche is a fourth-generation, family-owned German rental laundry and textile services provider headquartered in Augsburg and founded in 1922 as a small ironing service. The company rents, professionally launders, repairs, and delivers bed linen, towelling products, table linen, workwear, doormats, kitchen textiles, washroom hygiene items, and bedding protectors to hotels, restaurants, catering businesses, industrial and commercial customers, and healthcare facilities. Service coverage is nationwide across Germany and extends into neighbouring Austria, supported by over 20 owned and partner operational locations, a directly employed delivery fleet operating on fixed delivery days, and a regional field sales team organised by territory.

The core product is a subscription-based full-service rental model: customers pay recurring fees over minimum contract terms of 2-4 years depending on product category, eliminating the capital, storage, maintenance, and administrative burden of textile ownership. Workwear and doormats are individually configured to customer specifications. The portfolio is complemented by the Klima Hero add-on, which since 2018 has offset approximately 3,800 tonnes of CO2 annually through moorland renaturation in Germany and drinking water projects in Uganda. Distribution combines direct field sales, an online customer portal (auftrag.greif-mietwaesche.de) for 24/7 ordering and account management, and the dmw - die mietwäsche partner brand serving the industrial/commercial vertical in Baden-Württemberg. Partner companies Kreuznacher Zentralwäscherei (Bad Kreuznach) and Ruess GmbH (Wolfsburg) extend regional coverage within the network.

Operations rest on certified industrial laundry infrastructure: ISO 9001:2015 quality management and ISO 14001:2015 environmental management systems across major locations, plus wfk RABC EN 14065 hygiene certification supporting healthcare and food-preparation customers. The 2022 DFGE carbon footprint report indicates approximately 80,000 tonnes of laundry processed annually (34,401 tonnes CO2 total at 0.43 tCO2 per tonne), with Scope 2 emissions reduced 91% year-over-year through green electricity. Strategic positioning emphasises ESG credentials (UN Global Compact supporter since 2016, MaxTex member, DI NO sustainability certification) and circularity (CIBUTEX membership from January 2024). A brand relaunch in April 2023 repositioned the company from Greif Textile Mietsysteme to GREIF Mietwäsche, and a new Augsburg facility broke ground in March 2025 to expand capacity.

Name

Greif Mietwäsche

Legal name

Greif Holding GmbH und Co. KG

Website

https://greif-mietwaesche.de

Company type

Private

Founded year

1922

Operating status

Operating

Short description

GREIF Mietwäsche is a fourth-generation, family-owned German rental laundry and textile services provider founded in 1922. It rents bed linen, towels, workwear, and kitchen textiles to hotels, restaurants, and industrial customers across Germany and Austria.

Ownership category

akta.pro rank

Product category

Commercial Laundry and Textile Rental Services

NAICS

Industrial Launderers (812332)

akta.pro primary industry

Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF)

akta.pro secondary industries

Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD), Foodservice & Restaurant Linen/Apron Laundry (HSAJAEAC), Facility Mat & Mop Rental/Service (Complementary Textile Programs) (HSAJAMAL)

Keywords

• Textile rental services
• Commercial laundry services
• Hospitality linen supply
• Workwear rental
• Industrial laundry

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Rental Textile Service: Core recurring revenue from renting textiles (bed linen, towels, table linen, workwear, doormats, kitchen textiles, washroom hygiene, bedding protection) to hotels, restaurants, and industrial/commercial customers. Delivery and collection of used laundry included. Minimum contract terms of 2 years for flat linen/washroom/doormats, 3 years for workwear, and 2-4 years for Bedding Protection. Customers pay regular service fees based on volume and frequency of deliveries.
2. Climate-Neutral Rental Add-On: Optional CO₂ offsetting add-on for rental services. Customers can book climate-neutral rental laundry, with GREIF calculating emissions and offsetting through environmental protection projects, generating certificate for the customer.
3. Bedding and Textile Products (Purchase): Sale of bedding products (mattresses, pillows) as purchase option for customers preferring to buy rather than rent certain items.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Greif Mietwäsche provides rental and industrial laundering of textiles for business customers in the hospitality, catering, industrial, and commercial sectors. The portfolio covers bed linen, towelling products, table linen, workwear, doormats, kitchen textiles, washroom hygiene articles, and bedding systems, delivered through a managed cycle of pickup, laundering, and replacement. The service operates from more than 20 locations across Germany, serving customers in Germany and Austria.

Product overview

GREIF Mietwäsche is a Germany-wide textile rental and management service provider for the hotel, restaurant, and industrial/commercial sectors, operating since 1922 and now managed in its fourth generation by the Greif family. The core offering is a full-service rental model covering the entire textile lifecycle — from delivery and pickup to professional laundering, quality control, and repairs — eliminating customers' need to purchase, store, or maintain textiles. The product portfolio comprises ten categories: Bed Linen (Bettwäsche), Towelling Products (Frottierwäsche), Table Linen (Tischwäsche), Work Clothes/Workwear (Berufsbekleidung), Doormats (Schmutzfangmatten), Kitchen Textiles (Küchentextilien), Bathroom Hygiene (Waschraumhygiene), Bedding Protection (pillow and mattress protectors), Bedding available for purchase (Bettwaren), and Climate-Neutral Rental Laundry (Klimaneutrale Mietwäsche). Workwear and doormats are individually manufactured to customer specifications. The company also operates the GREIF Klima Hero programme, allowing customers to offset CO₂ emissions from their rental laundry through certified climate protection projects. A customer portal provides digital access to ordering and account management.

Differentiator

Problem solved

Functional benefit

Brands

• GREIF Klima Hero: Climate protection initiative allowing customers to offset CO₂ emissions from their rental laundry through climate protection projects in Germany and Uganda.

Products and services

• Bed linen rental and laundering service
• Towelling product rental and laundering service
• Table linen rental and laundering service
• Workwear rental and laundering service
• Doormat rental and exchange service
• Kitchen textile rental and laundering service
• Washroom hygiene textile service
• Bedding hygiene and bedding systems service

Quantifiable outcome

• Circa 3,800 tonnes CO₂ neutralized annually since 2018 through climate protection projects (moorland in Germany and drinking water in Uganda)
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CIBUTEX (Circular Business Textiles)coreStrategic or Co-development Partner · 1 January 2024GREIF Mietwäsche became an official member of CIBUTEX on 1 January 2024. CIBUTEX bundles large quantities of B2B used textiles from a merger of various textile service companies. Used textiles are collected at the GREIF Berlin site and sent to upcyclers to give textiles a new life in the textile supply chain. CIBUTEX aims to reduce conventional cotton and polyester production, save water and CO₂, and send several hundred tonnes of used textiles annually to upcyclers. CEO Jan Lamme described GREIF's inclusion as a milestone reflecting shared values.
• MaxTex (Sustainable Textile Supply Chain Network)coreStrategic or Co-development PartnerMaxTex is a network ensuring sustainable action throughout the textile supply chain. GREIF is a member alongside many of its suppliers. The membership aims to make progress on transparency in the supply chain and sustainably fair working conditions. The network also provides inspiration for climate protection measures. Certificate of membership available as PDF download.
• UN Global CompactcoreStrategic or Co-development PartnerGREIF Mietwäsche has been a supporter of the UN Global Compact since 2016. As the world's largest initiative for sustainable and responsible corporate management, it guides GREIF's work. The company has analysed and optimised its entire operations and value chain based on the initiative's ten principles (human rights, labour, environment, anti-corruption).
• DFGE (Institut für Energie, Ökologie und Economy)minorImplementation/ SI/ Consulting PartnerDFGE prepares GREIF's annual Carbon Footprint Management Reports. Available reports for 2021, 2022, and 2023 as PDF downloads on the company website.
• Climate Protection Projects (Königsmoor renaturation, Uganda drinking water)coreStrategic or Co-development PartnerGREIF's Klima Hero programme uses two environmental projects: a moorland renaturation project in Germany (Königsmoor) and a drinking water treatment initiative in Uganda. These projects enable customers to offset CO₂ emissions from their rental laundry. Offset certificates are issued for customer use. As of 2018, approximately 2,400 tonnes of CO₂ offset annually with over 200 participating hotels and restaurants.
• AEV (Augsburg Panthers)minorGTM or Marketing PartnerGREIF is a sponsor of the AEV (Augsburg Panthers ice hockey team). Branding appears on player shorts, player and guest towels, dust control mats throughout the stadium and dressing rooms, and kitchen/service staff uniforms. An IP TV advert is shown in the Panther Club. Co-sponsored alongside dmw - die mietwäsche.

Scale indicators10 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Lindström Group: Finnish family-owned workwear rental and textile services group operating across Europe including Germany. Comparable recurring-revenue rental model, multi-country industrial laundry footprint, and focus on customised workwear — overlapping with Greif's core workwear rental offering.
• Bardusch: German textile rental company (part of the French mutual group Elior/Henniez) offering workwear, bed linen, table linen and mat rental to hotels, restaurants and industry in Germany, Austria and Switzerland. Direct competitor across hospitality and industrial rental segments with overlapping geographic coverage.
• DBL – Deutsche Berufskleider-Leasing: German workwear and textile rental specialist serving industry, trade and commerce with rental, laundering and maintenance of workwear and protective clothing. Directly comparable to Greif's industrial/commercial segment (Industrie & Gewerbe) served via the dmw - die mietwäsche partner brand.
• Alsco: US-founded global uniform and textile rental company with European operations including Germany. Competes in the same workwear, linen and mat rental categories with a similar subscription-based recurring-revenue model targeting hospitality and industrial customers.
• CWS (CWS International): One of Europe's largest textile and hygiene service companies, offering rental workwear, washroom hygiene, mats, and healthcare textiles across Germany and DACH. Directly comparable to Greif in customer segments (hotels, industry, healthcare), rental model, and multi-location industrial laundry operations.
• Elis SA: French-listed multinational textile and hygiene services group with significant German operations through Elis Deutschland. Competes head-to-head with Greif in hotel/restaurant linen and workwear rental, with broader geographic footprint and similar recurring-revenue model.
• MEWA Textil-Service: German family-led textile service company providing rental workwear, cleaning cloths, doormats and washroom hygiene to industrial and commercial customers across Europe. Closest direct peer in business model (rental-first, family-owned, German roots) and product portfolio overlap with Greif's industrial/commercial segment.

Broad incumbents

• Rentokil Initial: UK-listed multinational hygiene and pest-control services group that also operates a textile and workwear rental business across Europe including Germany. Overlaps with Greif in washroom hygiene and rental textiles but competes primarily as a broad facility services incumbent rather than a textile specialist.
• Wisag (Apleona Group): German facility services group providing integrated services including textile and mat rental to commercial customers in Germany. Comparable in serving German enterprises with multi-site textile needs but operates as a broad facility services incumbent rather than a specialised Mietwäsche provider.

Regional players

• Hagleitner Hygiene: Austrian family-owned hygiene company offering washroom hygiene, mat rental and related textile services primarily in Austria and neighbouring DACH markets. Comparable business model and DACH regional overlap with Greif's Austria operations, though more weighted toward hygiene consumables than full linen rental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greif_mietwaesche
• Facebookfacebook.com/greif.mietwaesche

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greif Mietwäsche