Firecreekcoffee
Firecreek Coffee is an independently owned Arizona specialty coffee roaster and retailer operating six cafes across Flagstaff, Phoenix, and Sedona, selling small-batch coffee blends, subscriptions, and wholesale supply to local cafes, restaurants, hotels, and grocers.
- Company typePrivate
- Founded2005
- HeadquartersFlagstaff, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Firecreekcoffee does
Firecreek Coffee Co. is an independently owned, specialty coffee roaster and retailer founded in 2005 and headquartered in Flagstaff, Arizona. The company operates six retail locations across three Arizona markets — Flagstaff (flagship cafe on Route 66 and the original 111 Roasting Works roastery/training center), Phoenix (a multilevel roastery, cafe, and venue in a renovated 1940s department store on N Central Ave, plus a walk-up shipping-container bar in Uptown), and Sedona (Village of Oak Creek cafe and the Big Park Bakery) — providing in-store dining, takeaway, and retail bag sales. Its product portfolio consists of six named small-batch blends (Campfire, Lucha Libre, Big Breakfast, Storm Chaser, Boxcar, Decaf) sourced from Central America, South America, and Mexico, sold as whole bean or ground 12oz bags at $18 per bag.
Firecreek generates revenue across three streams: direct retail through its six cafes (one-time purchases), recurring subscriptions (Monthly and Bi-Weekly Mix & Match at $36 per delivery for 2x 12oz bags), and a wholesale B2B program supplying specialty coffee, equipment (La Marzocco, Nuova Simonelli, Curtis, Fetco, Bunn), calibration and repair services, barista training, and custom blend development to locally owned cafes, restaurants, hotels, resorts, and specialty grocery stores throughout Arizona. The wholesale operation is supported by a service partnership with Arizona Espresso (led by Marty King) for espresso equipment support. Distribution is omnichannel within the single Arizona geography: physical retail, an e-commerce storefront at firecreekcoffee.com, and a field-sales wholesale motion. The company is founder/independently owned with 11-50 employees, no disclosed external funding, no M&A activity, and no technology platform beyond a conventional WooCommerce-style e-commerce site — i.e., a craft-driven, vertically integrated regional coffee operator rather than a technology-scaling business.
Firecreekcoffee firmographics
Firmographics- Name
- Firecreekcoffee
- Legal name
- Firecreek Coffee Co.
- Website
- https://firecreekcoffee.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firecreek Coffee is an independently owned Arizona specialty coffee roaster and retailer operating six cafes across Flagstaff, Phoenix, and Sedona, selling small-batch coffee blends, subscriptions, and wholesale supply to local cafes, restaurants, hotels, and grocers.
- Ownership category
- akta.pro rank
Firecreekcoffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where Firecreekcoffee is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Firecreekcoffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Retail Sales: Sales of coffee products directly to consumers through 6 retail cafe locations in Arizona, including single bags of coffee blends and single origin offerings.
- Coffee Subscriptions: Recurring subscription revenue from monthly and bi-weekly mix-and-match coffee blend subscriptions delivering 2x 12oz bags of coffee per delivery cycle.
- Wholesale B2B Coffee Program: Supply of specialty coffee to cafes, restaurants, hotels, resorts, and grocery stores across Arizona. Includes equipment sales (new and refurbished), calibration and repair services, barista training, and custom blend development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Coffee Blends (Single Bag) |
| Subscription | Pay-as-you-go | Bi-Weekly Mix & Match Subscription |
| Subscription | Pay-as-you-go | Monthly Mix & Match Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Firecreekcoffee product offering
Product offeringCore offering
Firecreek Coffee roasts small-batch specialty coffee and sells it through six Arizona cafe locations, a direct-to-consumer e-commerce shop with mix-and-match subscriptions, and a wholesale program that supplies cafes, restaurants, hotels, resorts, and grocery stores with coffee, equipment, calibration/repair services, and barista training. Revenue is generated from in-cafe beverage and bag sales, recurring subscription deliveries, and B2B wholesale supply contracts.
Product overview
Firecreek Coffee is a specialty coffee company operating six retail locations across Arizona (Flagstaff, Phoenix, and Sedona) with an integrated product portfolio combining direct-to-consumer coffee sales and wholesale distribution. The core product line consists of six named coffee blends (Campfire Blend, Decaf Blend, Big Breakfast Blend, Lucha Libre Blend, Storm Chaser Blend, and Boxcar Blend) offered as whole bean or ground coffee in 12-ounce bags. Subscription services include Monthly and Bi-Weekly Mix & Match Coffee Blend Subscriptions delivering two 12-ounce bags on recurring schedules. The wholesale program supplies specialty coffee to cafes, restaurants, grocery stores, hotels, and resorts, complemented by equipment sales (La Marzocco, Nuova Simonelli, Curtis, Fetco, Bunn), calibration and repair services, and barista training. The company operates a roasting facility and offers in-house training as part of its service ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Lucha Libre Blend A blend of medium and light roast coffees from Veracruz, Mexico with mild and smooth acidity and soft nutty tones, offered as a 12 oz whole bean or ground coffee bag.
- Big Breakfast Blend A medium-light roast blend of coffees from Central America and Indonesia with bright, honey, tropical, and earthy tasting notes, offered as a 12 oz whole bean or ground coffee bag.
- Campfire Blend A medium roast blend of coffees from Central America with sweet, medium/light body and milk chocolate tasting notes, offered as a 12 oz whole bean or ground coffee bag at $18.00 per bag.
- Decaf Blend A medium roast decaffeinated coffee from South America with silky, toasty, sweet, and black tea tasting notes, offered as a 12 oz whole bean or ground coffee bag.
- Storm Chaser Blend A medium-dark blend of coffees from Central and South America with smooth dark chocolate and smokey tasting notes, offered as a 12 oz whole bean or ground coffee bag.
- Boxcar Blend A medium roast blend of coffees from Central and South America, with creamy texture, dark cherry, citrus bitters, and dark chocolate finish as espresso and medium body with deep red fruits and chocolate as drip or French press, offered as a 12 oz whole bean or ground coffee bag.
- Monthly Mix & Match Coffee Blend Subscription A subscription service delivering 2x 12 oz bags of customer-chosen coffee blends every four weeks for $36.00, available to individual consumers via the company e-commerce shop.
- Bi-Weekly Mix & Match Coffee Blend Subscription A subscription service delivering 2x 12 oz bags of customer-chosen coffee blends every two weeks for $36.00, available to individual consumers via the company e-commerce shop.
- Wholesale Coffee Program A wholesale coffee supply program for cafes, restaurants, hotels, resorts, and grocery stores across Arizona, including equipment sales (La Marzocco, Nuova Simonelli, Curtis, Fetco, Bunn), calibration and repair services, barista training, and custom blend development.
Companies that use Firecreekcoffee
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Firecreekcoffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Firecreekcoffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arizona EspressocoreArizona Espresso provides espresso equipment service and support for Firecreek Coffee customers. Marty King leads the service team at 928-284-8100, handling equipment repairs, maintenance, and support inquiries from wholesale customers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Firecreekcoffee competitors and assessment
Company assessmentBroad incumbents
- Peet's Coffee: Established national specialty coffee brand with broad retail, wholesale, and grocery presence. Overlaps with Firecreek's wholesale and grocery channels but operates at a vastly larger scale across the entire U.S. — useful competitive backdrop.
- Dutch Bros Coffee: Aggressively expanding drive-through coffee chain with major Arizona presence (HQ in Phoenix area). Represents the chain competition pressuring Firecreek's Phoenix-area cafe traffic and price umbrella.
- Starbucks: Global coffee chain with dense Phoenix metro and Flagstaff presence. The dominant incumbent shaping consumer price expectations and real-estate competition for every Arizona retail location Firecreek operates.
Direct peers
- Intelligentsia Coffee: Pioneering third-wave specialty roaster with direct-trade sourcing, cafes, and a strong wholesale program. Comparable on the craft/single-origin positioning, multi-channel GTM, and B2B/wholesale emphasis.
- Stumptown Coffee Roasters: Iconic third-wave specialty roaster with cafes, wholesale, and direct-to-consumer subscriptions. Highly comparable vertically integrated model — roastery, multi-unit retail, subscription, and wholesale — but operating at national scale (acquired by Peet's/Strauss).
- Counter Culture Coffee: Specialty coffee roaster focused on sustainability, training, and wholesale distribution. Comparable on the wholesale-first model, barista training emphasis, and subscription offerings to Firecreek's B2B-plus-subscription mix.
- Blue Bottle Coffee: Third-wave specialty roaster and cafe operator offering subscriptions and wholesale. Same roastery-plus-cafe-plus-subscription model as Firecreek, scaled nationally and owned by Nestlé — useful reference for the scaled-up version of Firecreek's playbook.
- Verve Coffee Roasters: California-based specialty roaster with cafes and wholesale. Comparable vertically integrated roastery-cafe model with a subscription program; a relevant benchmark for how a multi-location craft brand expands outside its home market.
- Press Coffee: Arizona-based specialty coffee roaster and cafe operator with multiple Phoenix-area locations. Closest direct competitor — same geography, same vertically integrated roastery-and-cafe model, similar wholesale focus on local foodservice accounts.
- Cartel Coffee Lab: Arizona specialty coffee roaster with cafes in Tempe and Phoenix and a robust wholesale program. Directly comparable roastery-cafe-plus-wholesale business operating in Firecreek's core geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Firecreekcoffee social profiles
Digital presenceFirecreekcoffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firecreekcoffee leadership team
Management profileNumber of profiles
Firecreekcoffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firecreekcoffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firecreekcoffee
What does Firecreekcoffee do?
Firecreek Coffee roasts small-batch specialty coffee and sells it through six Arizona cafe locations, a direct-to-consumer e-commerce shop with mix-and-match subscriptions, and a wholesale program that supplies cafes, restaurants, hotels, resorts, and grocery stores with coffee, equipment, calibration/repair services, and barista training. Revenue is generated from in-cafe beverage and bag sales, recurring subscription deliveries, and B2B wholesale supply contracts.
Is Firecreekcoffee a public or private company?
Firecreekcoffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firecreekcoffee founded?
Firecreekcoffee was founded in 2005. It employs 11 to 50 people.
Where is Firecreekcoffee based?
Firecreekcoffee is headquartered in Flagstaff, United States, in the North America region.
How does Firecreekcoffee make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are coffee Subscriptions and wholesale B2B Coffee Program.
Who are Firecreekcoffee's main competitors?
Broad incumbents on record are Peet's Coffee, Dutch Bros Coffee and Starbucks. Direct peers are Intelligentsia Coffee, Stumptown Coffee Roasters, Counter Culture Coffee, Blue Bottle Coffee, Verve Coffee Roasters, Press Coffee and Cartel Coffee Lab.
Does Firecreekcoffee have an API?
No public API is recorded for Firecreekcoffee.
What industry is Firecreekcoffee in?
Firecreekcoffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of CRADAHAG, Coffee (Roasted, Ground, Whole Bean). Its NAICS code is 311920 and its SIC code is 2080.