3-IN-ONE
3-IN-ONE produces and markets specialty oils, penetrants, silicone and dry lubricants for home, professional trades, and RV maintenance, selling branded products through major retail and industrial channels and online marketplaces.
- Company typePrivate
- Founded1894
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What 3-IN-ONE does
3-IN-ONE produces specialty oils and lubricants for household maintenance, professional trades, and recreational vehicles. Its portfolio is organized into Home, Professional, and RVcare lines and includes multi-purpose and motor oils, penetrating oil, dry and silicone lubricants, garage-door and lock products, pneumatic-tool oil, and RV seal and track care products.
Products use application-specific formulations and delivery systems, including Marksman Twist Spout and Smart Straw applicators, to provide lubrication, rust penetration, corrosion protection, and friction reduction while limiting overspray, residue, and dirt accumulation. The brand is owned and operated by WD-40 Company. It generates revenue through one-time retail sales through home-improvement, hardware, industrial-supply, auto-parts, and online marketplace channels, with pricing set by individual retailers; no brand-specific revenue, headcount, or public pricing is disclosed.
3-IN-ONE firmographics
Firmographics- Name
- 3-IN-ONE
- Legal name
- 3-IN-ONE (brand owned by WD-40 Company)
- Website
- https://3inone.com
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Short description
- 3-IN-ONE produces and markets specialty oils, penetrants, silicone and dry lubricants for home, professional trades, and RV maintenance, selling branded products through major retail and industrial channels and online marketplaces.
- Ownership category
- akta.pro rank
3-IN-ONE industry classification
Industry- Product category
- Specialty Lubricants
- NAICS
- Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)
- akta.pro secondary industries
- Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
Keywords
3-IN-ONE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Lubricant Sales: Sale of branded lubricant products through retail distribution channels including hardware stores, home improvement centers, and online marketplaces. Products are sold as one-time purchases for household and professional maintenance applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing through various retail channels |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
3-IN-ONE product offering
Product offeringCore offering
3-IN-ONE manufactures and markets specialty lubricant and maintenance products, including multi-purpose oils, dry lubricants, silicone oils, penetrating oils, and application-specific blends. The product portfolio is organized into three lines: Home (e.g., Multi-Purpose Oil, Garage Door Lube, Lock Dry Lube, Motor Oil), Professional (e.g., Pneumatic Tool Oil, All-Temp Silicone, Fast-Acting Penetrant), and RVcare (e.g., Slide-Out Silicone Lube, Rubber Seal Conditioner, Window & Track Dry Lube).
Product overview
3-IN-ONE is a brand of the WD-40 Company offering a portfolio of lubricant and maintenance products organized into three main lines: Home products (Multi-Purpose Oil, Lock Dry Lube, Garage Door Lube, Motor Oil, Multi-Purpose Oil with Marksman Twist Spout), Professional products (Pneumatic Tool Oil, Dry Lube, All-Temp Silicone, Fast-Acting Penetrant), and RVcare products (Slide-Out Silicone Lube, Rubber Seal Conditioner, Window & Track Dry Lube). The products share common features including specialized application spouts (Marksman Twist Spout, Smart Straw) and are formulated for specific use cases from household maintenance to professional trade applications to recreational vehicle care.
Differentiator
Problem solved
Functional benefit
Brands
- 3-IN-ONE Home: Product line for home maintenance including multi-purpose oil, garage door lube, lock dry lube, and motor oil
- 3-IN-ONE Professional
- 3-IN-ONE RVcare
Products and services
- 3-IN-ONE Multi-Purpose Oil Versatile household oil lubricant since 1894 that lubricates moving parts, penetrates rust, and protects tools and equipment. Features a drip spout for precise application with no overspray; available in 8 fluid ounces.
- 3-IN-ONE Lock Dry Lube
Quantifiable outcome
- Products dry quickly to prevent dust and dirt accumulation, extending maintenance intervals
- +1 more outcomes
Companies that use 3-IN-ONE
Customer profileSegments3 records
Ideal customer profiles1 record
3-IN-ONE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
3-IN-ONE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WD-40 Companycore3-IN-ONE is a brand owned and operated by WD-40 Company. The company develops, manufactures, and markets the 3-IN-ONE product line as part of its portfolio of maintenance and cleaning products. WD-40 Company is the parent organization providing corporate infrastructure, R&D capabilities, and distribution networks for the 3-IN-ONE brand.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
3-IN-ONE competitors and assessment
Company assessmentDirect peers
- Camco Manufacturing: Manufacturer of RV parts and maintenance products including slide-out lubricants, seal conditioners, and window/track lubes. Directly competes with the 3-IN-ONE RVcare line in the recreational vehicle specialty channel.
- Super Lube: Manufacturer of synthetic specialty lubricants including silicone, grease, and dry film lubes. Competes with 3-IN-ONE in silicone sprays, dry lubes, and specialty application chemistries.
- Kano Laboratories: Maker of Aerokroil and Kroil penetrating oils for industrial and consumer use. Direct competitor in the penetrating oil niche where 3-IN-ONE Fast-Acting Penetrant also competes.
- CRC Industries: Producer of specialty lubricants, penetrants, and maintenance chemicals sold through industrial supply and hardware channels including Grainger and Fastenal, mirroring 3-IN-ONE's professional and DIY distribution.
- B'laster Penetrating Oil: Specialty maker of penetrating oils, garage door lubricants, and lock lubes sold through Home Depot, Lowe's, and Ace Hardware. Closest retail head-to-head competitor in the application-specific lubricant categories where 3-IN-ONE is differentiated.
- LPS Laboratories (Illinois Tool Works): Manufacturer of specialty lubricants, penetrants, and corrosion inhibitors for professional tradesmen and industrial maintenance. Overlaps directly with 3-IN-ONE Professional line in pneumatic tool oils, penetrants, and dry lubes.
- Blaster Corporation: Manufacturer of PB Blaster penetrating catalysts and specialty lubricants for automotive, marine, and home use. Competes directly with 3-IN-ONE in the penetrating oil and specialty drip lubricant category at hardware and automotive retail.
Broad incumbents
- WD-40 Company: Parent company of 3-IN-ONE and maker of the flagship WD-40 multi-purpose lubricant. Operates an overlapping portfolio of maintenance and cleaning brands, making it the closest incumbent for benchmarking channel strategy and product positioning.
- DuPont Molykote: Industrial specialty lubricant brand owned by DuPont offering greases, pastes, and dry film lubricants. Broad incumbent with stronger industrial focus but overlapping technology in specialty and silicone lubricants.
- 3M Maintenance & Lubricants: 3M offers spray adhesives, lubricants, and maintenance chemicals sold through the same hardware and industrial channels as 3-IN-ONE. A broader incumbent with overlapping specialty maintenance chemistries rather than a direct head-to-head rival.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
3-IN-ONE social profiles
Digital presence3-IN-ONE compliance and trust
Trust signalCompliance1 record
3-IN-ONE financial estimates
Financial estimateRevenue estimate
Valuation estimate
3-IN-ONE leadership team
Management profileNumber of profiles
3-IN-ONE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3-IN-ONE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3-IN-ONE
What does 3-IN-ONE do?
3-IN-ONE manufactures and markets specialty lubricant and maintenance products, including multi-purpose oils, dry lubricants, silicone oils, penetrating oils, and application-specific blends. The product portfolio is organized into three lines: Home (e.g., Multi-Purpose Oil, Garage Door Lube, Lock Dry Lube, Motor Oil), Professional (e.g., Pneumatic Tool Oil, All-Temp Silicone, Fast-Acting Penetrant), and RVcare (e.g., Slide-Out Silicone Lube, Rubber Seal Conditioner, Window & Track Dry Lube).
Is 3-IN-ONE a public or private company?
3-IN-ONE is a private company. It is classified as corporate owned and is currently operating.
When was 3-IN-ONE founded?
3-IN-ONE was founded in 1894.
How does 3-IN-ONE make money?
One revenue line is on record: consumer Lubricant Sales.
Who are 3-IN-ONE's main competitors?
Direct peers on record are Camco Manufacturing, Super Lube, Kano Laboratories, CRC Industries, B'laster Penetrating Oil, LPS Laboratories (Illinois Tool Works) and Blaster Corporation. Broad incumbents are WD-40 Company, DuPont Molykote and 3M Maintenance & Lubricants.
Does 3-IN-ONE have an API?
No public API is recorded for 3-IN-ONE.
What industry is 3-IN-ONE in?
3-IN-ONE's product category is Specialty Lubricants. Its primary akta.pro industry code is EUALAJAC, Lubricant Formulation & Blending (Finished Lubricants), with a secondary code of EUALAJAJ, Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro). Its NAICS code is 324191 and its SIC code is 2890.