Cheeseburger Bobby's

What Cheeseburger Bobby's does

Cheeseburger Bobby's is a privately held fast-casual burger restaurant chain founded in 2007 by brothers Bobby Stoll and Richard Stoll in Kennesaw, Georgia. The company's core offering centers on its signature Build Your Own Burger Bar, a self-serve customization station that lets customers assemble made-to-order burgers from never-frozen Angus beef with over one million possible topping combinations, complemented by fresh-cut fries cut twice daily, hand-breaded chicken, hot dogs, and a frozen custard dessert program (shakes, sundaes, concretes). It operates a mix of company-owned and franchised restaurants across Georgia, Alabama, and announced expansion markets in Tennessee and North Carolina, with average unit volume of approximately $1 million and an average check of $9.50.

The underlying operating platform is asset-light from a technology standpoint: ordering runs through Toast Tab, the loyalty program is delivered via Paytronix (with iOS and Android apps), distribution extends through DoorDash for delivery and ezCater for catering, and customer acquisition relies on Facebook, Twitter, Instagram, email, and SMS marketing channels. The franchise system is structured around a $32,000 initial fee, 5.5% ongoing royalty, 2% advertising fee, a 20-year agreement term, and a four-week BURGER U training program in Atlanta targeting multi-unit operators with $450,000-$550,000 in available capital.

Revenue is generated from two principal streams: direct restaurant sales at company-owned and franchised locations (the dominant component), and franchisor recurring revenue from initial franchise fees, royalties, and advertising contributions. The end customer base is individual consumers — families, millennials, and burger enthusiasts — served through dine-in, online ordering, third-party delivery, and a structured community fundraising program (headlined by an annual partnership with Murphy-Harpst Children's Center). The brand positions on ingredient freshness, customization, signature frozen custard, and a deliberate no-drive-thru operating model that prioritizes quality and in-restaurant experience over speed.

Name

Cheeseburger Bobby's

Legal name

Cheeseburger Bobby's International LLC

Website

https://cheeseburgerbobbys.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Cheeseburger Bobby's is a privately held fast-casual burger chain founded in 2007 in Kennesaw, Georgia, operating company-owned and franchised restaurants across the Southeast that offer made-to-order customizable Angus burgers, fresh-cut fries, and frozen custard via its Build Your Own Burger Bar.

Ownership category

akta.pro rank

Product category

Fast-casual burger restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast-casual dining
• Gourmet burgers
• Restaurant franchise
• Frozen custard desserts
• Made-to-order burgers

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees: Initial franchise fee of $32,000 charged to new franchisees for the right to operate a Cheeseburger Bobby's restaurant under the company's brand and business system.
2. Royalty Fees: Continuing royalty fee of 5.5% of gross receipts (excluding sales tax) charged to franchisees on an ongoing basis for use of the brand, operating systems, and support services.
3. Advertising Fees: Advertising fee of 2% of gross sales (excluding sales taxes), with use solely determined by Cheeseburger Bobby's for brand marketing and advertising initiatives.
4. Restaurant Sales: Revenue generated from direct restaurant sales to consumers at company-owned and franchised locations, including burgers, sides, beverages, and frozen custard desserts. Average check size is approximately $9.50 per customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cheeseburger Bobby's operates a fast-casual gourmet burger restaurant chain offering made-to-order burgers from never-frozen 100% U.S. Angus beef, fresh-cut fries, chicken sandwiches and tenders, hot dogs, and frozen custard desserts. The signature Build Your Own Burger Bar (BYOB) lets customers create burgers from over 1 million topping combinations. The brand sells its food through company-owned and franchised restaurants across the Southeastern United States.

Product overview

Cheeseburger Bobby's is a fast-casual gourmet burger restaurant chain founded in 2007 by Bobby Stoll (Robert Stoll). The company's core offering centers on its signature 'Build Your Own Burger Bar' allowing customers over a million topping combinations with never-frozen 100% U.S. beef. The product portfolio includes made-to-order gourmet burgers, chicken sandwiches and tenders, hot dogs, fresh-cut French fries, sides, and frozen custard desserts. The company operates a loyalty club program with mobile apps on iOS and Android via Paytronix platform, offers online ordering through Toast Tab, and provides catering services through EZCater. The franchising program includes BURGER U training, with locations in Georgia and Alabama. The company also operates community fundraising programs supporting Murphy Harpst Children's Center.

Differentiator

Problem solved

Functional benefit

Products and services

• Bobby's Burgers (Gourmet Burgers) Made-to-order gourmet burgers using never-frozen 100% U.S. beef, including classic cheeseburger, hamburger, and specialty varieties like Bacon Cheeseburger, Black & Bleu, Mushroom & Swiss, Smokehouse, Chili Cheeseburger, Turkey Burger, Veggie Burger, and Impossible Burger. Sold to dine-in, online-order, and catering customers.
• Build Your Own Burger Bar (BYOB) Proprietary self-serve topping station letting customers customize burgers with multiple cheeses (American, Swiss, Pepper Jack, Cheddar, Bleu), bacon, grilled onions, grilled mushrooms, fresh vegetables, and a choice of egg, wheat, or gluten-free buns.
• Fresh-Cut French Fries French fries cut fresh in-house twice daily from Idaho russet potatoes and never frozen, offered with 10 flavored salts including Cajun, celery, and jalapeno.
• Frozen Custard Desserts Frozen custard offerings including Sundaes (Reese's, Oreo, Salted Caramel, Turtle, Blueberry Cheesecake, Strawberry), Concretes, Shakes (Vanilla, Chocolate, Strawberry), Waffle Cones, and Chocolate Dipped Cones.
• Bobby's Chicken Sandwiches Chicken sandwiches made with 100% all-natural, never-frozen chicken breasts, including Classic Chicken Cheese Sandwich, Bacon & Swiss Chicken Sandwich, and BBQ Chicken Sandwich.
• Chicken Tenders Hand-breaded 100% all-natural chicken tenderloins served as 4, 5, or 6 piece meals with fries, coleslaw, garlic toast, and a medium drink.
• Hot Dogs 100% Angus Beef franks including Jumbo Beef Dog, Slaw Dog, and Chili Cheese Dog.
• Kids Menu Menu for children 12 and under including Kid's Burger, Chicken Tenders, Grilled Cheese, Hot Dog, and Dirt & Worm Sundae; all meals include fries and a drink.
• Beverages Beverage offerings including Coke, Diet Coke, Coke Zero, Sprite, Barq's Root Beer, Bobby's Mom's Sweet Tea, Unsweet Tea, and Peach Sweet Tea.
• Fundraising Program

Quantifiable outcome

• Double-digit sales increases for 6 consecutive years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Murphy-Harpst Children's CentercoreOthers · 6 November 2013Cheeseburger Bobby's partners with Murphy-Harpst Children's Center, a residential treatment center for abused and neglected children in Cedartown, Georgia. The company runs an annual 'Month of Giving' fundraiser in September, donating 50 cents from every custard sold and collecting donations through 'Change for a Change' jars. The company has donated over $10,000 annually to support the organization's operations, staff payments, and resident care.
• Fishman Public RelationsminorGTM or Marketing PartnerPublic relations agency representing Cheeseburger Bobby's for media inquiries and press coverage. Contact: Amanda Gualtieri, 847-945-1300 ext. 248, [email protected].
• QSR MagazineminorGTM or Marketing PartnerIndustry publication that covers Cheeseburger Bobby's news, menu launches, and company developments through editorial coverage.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Freddy's Frozen Custard & Steakburgers: Fast-casual franchise chain combining cooked-to-order steakburgers with a signature frozen custard dessert program. Most directly comparable peer because it shares Cheeseburger Bobby's combo of fresh-ground-beef burgers and a differentiated frozen custard menu, operated primarily through franchisees in similar suburban trade areas.
• Burger 21: Boutique gourmet burger franchise with a chef-inspired menu of unique burger creations, fresh salads, and特色 milkshakes. Closely comparable on the franchise-led model, customizable gourmet burger concept, and similar regional unit economics to Cheeseburger Bobby's.
• Five Guys: National fast-casual burger chain built on fresh, never-frozen beef, customizable toppings, and simple operating systems. Directly comparable on the customizable-burger-on-fresh-beef positioning that anchors Cheeseburger Bobby's BYOB concept, but at vastly larger scale.
• The Habit Burger Grill: Charbroiled burger-focused fast-casual chain with a broad California-style menu including shakes and frozen custard-style desserts. Comparable on customizable char-grilled/Angus burgers, fresh toppings, and a multi-unit franchise model.
• Wayback Burgers: Franchise-focused fast-casual burger chain offering made-to-order burgers, fresh fries, and hand-dipped shakes. Comparable on franchise-led expansion, customizable toppings, and an emphasis on fresh-prepared menu items versus frozen patties.
• Shake Shack: Premium fast-casual chain serving made-to-order Angus burgers, crinkle-cut fries, and frozen custard. Comparable on the 'fresh, never-frozen Angus beef + signature frozen custard + premium ticket' equation that Cheeseburger Bobby's uses to differentiate from standard QSR.
• MOOYAH Burgers, Fries & Shakes: Fast-casual franchise concept built around customizable burgers, fresh-cut fries, and hand-spun shakes. Closely mirrors Cheeseburger Bobby's franchise-led, build-your-own burger model with comparable check sizes and a focus on multi-unit franchise partners.
• BurgerFi: Fast-casual burger chain built on natural Angus beef, freshly made burgers and frozen custard-style desserts. Comparable on the 'better-burger + premium dessert + counter-service' positioning and its franchise growth strategy.

Broad incumbents

• Red Robin Gourmet Burgers and Brews: National casual-dining chain built around gourmet burgers, bottomless fries, and shakes. Comparable on the customizable-burger-with-bottomless-fries proposition but operates full table-service dining instead of CB's fast-casual counter model.

Emerging players

• Elevation Burger: Smaller fast-casual franchise concept specializing in organic, grass-fed beef burgers and fresh-cut fries. Comparable on the premium, fresh-ingredient burger positioning, though at significantly smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cbobbys
• Facebookfacebook.com/CheeseburgerBobbys
• LinkedInlinkedin.com/company/cheeseburger-bobbys

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheeseburger Bobby's