Argile

What Argile does

Argile is a French decorative paint manufacturer, headquartered in Herblay (Val-d'Oise) under the legal entity ARGILE SAS (RCS Pontoise 482 157 484), with a UK subsidiary, ARGILE LONDON Ltd, and a separate international storefront at argile-peinture.com. The company develops and sells interior and exterior architectural paint ranges, primers, ceiling paints and clear varnishes, alongside a suite of sample tools (colour charts, sample boxes, A4 repositionable paint stickers and 125 ml tester pots) and a professional colour-consultation service. Its core product technology centres on two resin platforms: a standard acrylic range and a bio-sourced "Nature" range formulated with vegetable oil resins (linseed, rapeseed, sunflower seed) that the company states is 95% bio-sourced. Argile organises its offer around 256 nature-inspired colours grouped into the collections Terre, Végétal and Ciel, plus a Les Inédits limited-edition line; key SKUs (Argile Blanc Plafond, Argile Vernis Mat) carry EU Ecolabel certification and A+ indoor-air-quality ratings.

The company operates a dual go-to-market: a direct-to-consumer e-commerce channel via argile-peinture.co.uk (1–3 day UK delivery, free delivery on samples and orders above £1,500) combined with two professional showrooms — at 555 King's Road in London's interior-design district and at 34 rue du Faubourg Saint-Martin in Paris 10ème — that serve architects, interior designers, scenographers and painting contractors specifying for residential, luxury hospitality, museum and tertiary-sector projects. Revenue is generated through one-time unit purchases of paint (typical price band £30.40–£244.30 depending on finish and pack size), unit-priced sample products (£5 stickers, £6 tester pots), and bespoke colour-consultation services; named collaborations include the custom colour "Bleu Scala" created for architect Richard Peduzzi.

Ownership is private with no disclosed external investment, no headcount disclosed, and no public revenue figures; corporate representation is led by Jean Frédéric Nothomb as legal representative and Hugues de Chaignon as directeur de publication. Marketing presence is concentrated in organic social (Instagram ~3K+ followers under @argilepeinture, LinkedIn, Facebook, Pinterest, YouTube) and email newsletter, with no disclosed paid-acquisition infrastructure. The ARGILE® brand name and colour-chart designs are protected as registered intellectual property.

Name

Argile

Legal name

ARGILE

Website

https://argile-peinture.co.uk

Company type

Private

Operating status

Operating

Short description

Argile is a French manufacturer of premium bio-sourced and acrylic decorative paints, primers and varnishes, selling 256 nature-inspired colours across four collections through a UK e-commerce site and professional showrooms in London and Paris to homeowners, architects, interior designers and painting contractors.

Ownership category

akta.pro rank

Product category

Decorative Paints

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industry

Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Decorative paints
• Architectural coatings
• Bio-based paint
• Interior finishes
• Colour consultation

Headquarters

HQ city

Herblay

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Finishes Sales: Primary revenue from selling interior and exterior decorative paints available in multiple finishes including Mat Profond, Mat Velouté, Satin Couvrant, Laque satinée, and Nature range. Products sold in various pack sizes (0.75L, 2.5L, 5L, 10L).
2. Colour Consultation Services: Professional colour consultation services offered to help customers achieve their interior design projects using nature-inspired colour palettes.
3. Sample Products: Revenue from colour charts, sample boxes, A4 paint stickers, and 125ml tester pots that allow customers to validate colour choices before purchasing full paint products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Argile develops and sells premium decorative paints for interior and exterior architectural surfaces, available in multiple finishes (Mat Profond, Mat Velouté, Satin Couvrant, Laque Satinée, Laque Mate) and a bio-sourced Nature range with 95% vegetable oil resins. The portfolio spans 256 nature-inspired colours across four collections (Ciel, Terre, Végétal, Les Inédits), supported by primers, specialty ceiling paint, clear varnish, physical sample tools (charts, sample boxes, A4 stickers, tester pots), and professional colour consultation services.

Product overview

Argile is a French decorative paint company offering a comprehensive range of interior and exterior paints with 256-268 nature-inspired colours across four collections (Ciel, Terre, Végétal, and Les Inédits). The product portfolio includes core paint finishes (Mat Profond, Mat Velouté, Satin Couvrant, Laque Satinée, Laque Mate) in both standard acrylic and bio-sourced formulations (Nature Mat, Nature Velours, Nature Satin) made with 95% vegetable oil resins. Supporting products include specialty ceiling paint (Blanc Plafond), clear varnish (Vernis Mat), primers (Primaire Universel, Impression Nature, Sous Couche de Preparation), and sample tools (Colour Charts, Sample Boxes, A4 Paint Stickers, 125ml Tester Pots). Argile also provides professional colour consultation services through its showrooms in Paris and London.

Differentiator

Problem solved

Functional benefit

Brands

• Terre: One of three Argile paint collections - nature-inspired earth tones palette
• Végétal
• Ciel
• Les Inédits

Products and services

• Interior Decorative Paint Finishes Range of interior decorative paints offered in multiple finishes — Mat Profond (deep matte), Mat Velouté (velvet matte), Satin Couvrant (satin covering), Laque Satinée (satin lacquer), and Laque Mate (matte lacquer). Available in all 256 Argile colours and pack sizes 0.75L, 2.5L, 5L, and 10L for residential and professional interior projects.
• Exterior Decorative Paint Finishes Exterior-rated decorative paints including Mat Velouté Extérieur (velvet matte, weather-resistant) and Laque Satinée Extérieure (satin lacquer for durable outdoor surfaces). Designed to extend the Argile colour palette to outdoor applications.
• Bio-Sourced Nature Range Natural range paints formulated with vegetable oil resins (linseed, rapeseed, sunflower seed) that are 95% bio-sourced. Available in three interior finishes: Nature Mat, Nature Velours, and Nature Satin. Marketed as technical, high-performance and durable products.

Quantifiable outcome

• Fast delivery within 1-3 days
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Tollens: Established French decorative paint manufacturer with broad retail distribution; comparable on French decorative paint category and interior/exterior product scope, but positioned mass-market rather than premium-niche.

Broad incumbents

• Benjamin Moore: Major North American premium architectural paint manufacturer with a large colour library; comparable at the architectural decorative paint category level but far broader and more diversified than Argile.
• Zoffany Paints (Crown Paints): Premium designer paint range from a large UK paint manufacturer; overlaps with Argile's designer/specifier audience but sits inside a much broader mass-market portfolio.

Direct peers

• Edward Bulmer Natural Paint: UK-based maker of natural and mineral-based paints for high-end residential and heritage projects; directly comparable on eco-credentials and premium design-led positioning.
• Ressource Peinture: French premium decorative paint company offering curated colour ranges with strong interior designer following, closely comparable to Argile in geography, premium positioning, and specifier channel.
• Annie Sloan: Premium decorative paint brand with strong DIY and interior designer communities; comparable on premium colour-led positioning and direct-to-consumer sales model.
• Farrow & Ball: Premium UK-based decorative paint maker renowned for its colour library and heritage positioning; the closest comparable to Argile in terms of curated colour systems, specifier-driven GTM, and DTC plus showroom distribution.
• Pure & Original: Belgian premium decorative paint brand offering eco-friendly interior paints with curated colour palettes; comparable on European premium positioning and bio-friendly formulations.
• Little Greene: British heritage decorative paint brand with historically-inspired colour collections and a similar premium, specifier-led sales motion through showrooms and trade channels.

Emerging players

• Bauwerk Colour: Premium lime-wash and natural decorative paint brand with strong design-led identity; comparable on natural-credentials positioning and curated colour story, with a smaller distribution footprint than Argile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYvrb8Z7Z-2Qktv4QluQq-w
• Facebookfacebook.com/argilepeinture
• LinkedInlinkedin.com/company/argile-peinture
• Instagraminstagram.com/argilepeinture
• Pinterestpinterest.fr/argileofficiel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argile