alfa participation

What alfa participation does

Alfa Chemicals Manufacturing Est. is a Jordan-based, founder-led chemical manufacturer established in 1987 by Dr. Bassam Bitar (PhD in Industrial Chemistry, Ulm Technical University, West Germany) and headquartered at King Abdullah II Industrial City, Sahab, Amman. The company began as the first manufacturer of drilling foam in the Middle East — a specialized industrial product that fills and seals voids and cracks up to 900 meters below the earth's surface — and subsequently expanded into a diversified consumer chemicals portfolio spanning hair care, personal care, skin care, home care, fabric care, and sanitizers, marketed under the primary 'ALFA' brand and a secondary 'Hope' sub-brand.

The company operates a chemical manufacturing platform with an in-house ISO 17025 accredited laboratory (the first private lab in Jordan to achieve this status), GMP-certified production for cosmetics and medical devices, and the Jordan Quality Mark. It produces approximately 60 types of chemical inputs and over 100 finished SKUs at a capacity of around 2,000 tons annually. Core technology centers on organic chemistry formulation — drilling foam chemistry is proprietary and domain-specialized — and the company runs continuous R&D in collaboration with academic institutions, including a 2020 partnership with University of Petra for disinfectant and sterilizer development.

Alfa's commercial model is hybrid B2B/B2C: industrial drilling foam and bulk detergent sales flow through direct relationships and regional agents across the Middle East and North Africa, while consumer SKUs are sold via the company's own e-commerce shop (with country-specific storefronts for Jordan, Iraq, Saudi Arabia, and Kuwait) and quote-based B2B ordering. Approximately 70% of output is exported to Gulf countries, Iraq, Yemen, and Libya, with 30% sold domestically in Jordan. The firm is privately held (a sole proprietorship under Jordanian law), with no disclosed external investors, no acquisition history, and no funding rounds on record; governance is family-led, with Dr. Bassam Bitar as Founder/General Manager and Dr. Mohammed Bassam Al-Bitar as Chairman of the Board of Directors.

Name

alfa participation

Legal name

Alfa Chemicals Manufacturing Est.

Website

https://alfa.jo

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfa Chemicals Manufacturing Est., founded in 1987 in Amman, Jordan, manufactures detergents, personal care, skin care, hair care, sanitizers, and industrial drilling foam — the first such drilling foam producer in the Middle East — exporting roughly 70% of output to Gulf states, Iraq, Yemen, and Libya.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Chemical Products Manufacturing: Manufactures and sells a wide range of chemical products including household detergents, personal care products, cosmetics, and industrial drilling foam. The company produces at least 60 types of chemicals within detergents and personal care materials, with approximately 2000 tons of chemical materials produced annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alfa Chemicals Manufacturing Est. manufactures and sells a diversified portfolio of chemical products including household detergents, personal care items, skin care, hair care, sanitizers, fabric care products, and specialized industrial drilling foam. The company operates its own manufacturing facility in Sahab, King Abdullah II Industrial City, Amman, Jordan, producing approximately 2000 tons of chemical materials annually across 100+ products under the ALFA and Hope brands. The company was founded in 1987 as the first manufacturer of drilling foam in the Middle East and exports 70% of its output to Gulf countries, Iraq, Yemen, and Libya while selling 30% domestically in Jordan.

Product overview

Alfa Chemicals Manufacturing Est. offers a diversified portfolio of consumer and industrial chemical products organized into two main product lines: ALFA (primary brand) and Hope (secondary brand). The ALFA brand encompasses Hair Care products (shampoos, conditioners, serums, hair treatment creams), Personal Care (shower gels, hand washes), Skin Care (facial creams, body lotions, sun protection, whitening creams), Home Care (surface cleaners, fresheners, all-purpose removers), Fabrics Care, and Sanitizers. The Hope brand serves as an alternative line for Hair Care, Personal Care, and Home Care categories. Additionally, Alfa manufactures Wells Drilling Foam, which established the company as the first manufacturer of this product in the Middle East in 1987. The company produces approximately 100 products total, with 60+ types of chemicals including detergents and personal care materials. Approximately 70% of products are exported to Gulf countries, Iraq, Yemen and Libya, with 30% sold in the local Jordanian market. The product portfolio is characterized by high-quality formulations using imported raw materials, perfumes, and natural additives from international suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• ALFA Products: Primary brand covering hair care, personal care, home care, fabrics care, sanitizers, wells drilling foam, and skin care products.
• Hope Products

Products and services

• ALFA Shampoo and Conditioner 2in1 Combined shampoo and conditioner product suitable for all hair types, containing wheat protein, aloe vera extract and argan oil that helps moisturize hair and scalp. Sold via company website and regional agents.
• ALFA Hair Shampoo & Shower Gel Dual-purpose product for hair, beard and body. Sulfate-free formula containing wheat protein, aloe vera extract, moisturizing jojoba oil, and lavender oil that cleanses hair, beard, and body.
• ALFA Shampoo for Colored Hair Protection Shampoo enriched with wheat protein, aloe vera extract, sunflower seed extract, and Vitamin E that helps strengthen and moisturize while maintaining vibrant color for shiny, healthy hair.
• ALFA Anti-Dandruff Shampoo Sulfate-free shampoo that cleanses hair and scalp of dandruff. Contains aloe vera extract and wheat protein that nourishes and maintains moisture.
• ALFA Baby Shampoo Gentle formula developed for babies that gives children freshness and vitality while being mild enough for delicate hair and scalp.
• ALFACARE Protective Barrier Cream Protective barrier cream that helps treat baby's diaper rash, relieve and prevent redness and irritation of athletes' skin, and alleviate skin itching and discomfort.
• Hair Conditioner with Argan Oil Conditioner enriched with glycerin, Vitamin A & E, collagen, and argan oil that softens hair, adds volume, and makes styling easier.
• Hair Conditioner with Shea Butter Paraben-free conditioner enriched with collagen, glycerin, Vitamin E & A, and shea butter that nourishes hair making it shiny and easy to style. Suitable for damaged and split ends and protects from external factors.
• Hair Conditioner with Keratin and Coconut Oil Paraben-free conditioner enriched with glycerin, Vitamin A & E, collagen, keratin and coconut oil that protects hair from damage and makes it soft.
• Hair Conditioning Keratin Cream Nourishing and moisturizing cream treatment with keratin that provides deep moisturization to protect from damage and helps hair grow and shine.
• Hair Serum with Argan and Coconut Oil Hair serum that provides shine, helps in hair styling, strengthens weak and damaged hair, and has anti-oxidant properties.
• Shower Gel Shower gel available in variants including Aloe Vera Bliss, Lavender, Rose, and Shea Butter. Contains Vitamin A & E, collagen, and shea butter. Cleans and hydrates with UV protection and anti-oxidants.
• Multi-Purpose Freshener (Aqua Mist) Multi-purpose freshener that eliminates unpleasant odors, provides long-lasting freshness with a clean scent.
• ALFA All In One Remover Advanced formula cleaner that effectively cleans tough grease and dirt easily with minimal effort.
• ALFA All Purpose Surface Freshener Easy-to-use surface freshener that cleans and fragrances, eliminates unpleasant odors, and provides refreshing and long-lasting home fragrances.
• Cellulite-Control Body product that softens, moisturizes, helps decrease appearance of cellulitis, and enhances skin smoothing.
• Lotion Cream Body lotion containing Vitamin E, hyaluronic acid and jojoba oil that hydrates and rejuvenates skin, helps decrease wrinkles and fine lines.
• Sun Block Sun protection product containing hyaluronic acid, jojoba oil and argan oil that helps protect skin from direct and indirect sunlight. Water resistant formula.
• Day Cream Day moisturizer containing Vitamin E and hyaluronic acid with anti-aging properties and SPF 30 sun protection.
• Cream Night Night cream containing hyaluronic acid, Vitamin E & C, retinol A and collagen that helps reduce wrinkles and supports natural renewal of skin for a radiant and youthful appearance.
• Whitening Cream Skin cream that helps reveal natural radiance, whitens, tones and regenerates skin. Rich with seed oil to moisturize and brighten skin, helps hydrate and rejuvenate.
• Foaming Hand Wash Foaming hand wash product for gentle hand cleansing.
• Liquid Hand Wash Mild liquid hand wash that provides gentle cleansing for soft hands, hydrates skin, and cleans hands leaving them with a pleasant fragrance. Available in variants including Rose Patel, Lavender Bliss, Jasmin Blossom, Oriental Oud, and Sweet Apricot.
• Wells Drilling Foam Specialized drilling foam product for industrial well-drilling applications. The product fills voids and cracks up to 900 meters below the surface and closes them automatically. Served oil and gas drilling operators across the Middle East.
• Hope Products (Sub-brand) Secondary product line under the Hope brand covering Hair Care, Personal Care, and Home Care categories. Positioned as an alternative line alongside the ALFA brand products for consumer chemical buyers.
• Sanitizers and Disinfectants Sanitizer and disinfectant product line developed in part through Alfa's research collaboration with University of Petra to develop effective and safe disinfectants and sterilizers for people, hard surfaces, chicken farms, and cows. Registered with the Food and Drug General Organization for Corona virus elimination products.
• Fabrics Care Products Fabric care chemical products included in Alfa's consumer cleaning and laundry product range across the ALFA brand portfolio.

Quantifiable outcome

• 2000 tons of chemical materials produced annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• University of PetracoreStrategic or Co-development Partner · 7 July 2020A scientific research team was formed between Alpha Foundation for Chemical Industries and University of Petra to develop effective and safe disinfectants and sterilizers for people, hard surfaces, chicken farms, and cows. The collaboration includes signing a memorandum of understanding to enhance scientific and research cooperation. Some items were registered with the Food and Drug General Organization for Corona virus elimination products.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alfa-chemicals-manufacturing-establishment

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alfa participation