First Seafood As
First Seafood AS is a Norwegian seafood distributor founded in 2014, supplying fresh and frozen salmon, cod, king crab, and value-added products to retail, foodservice, wholesale, and industrial customers globally from processing facilities in Bergen and Kongsvinger.
- Company typePrivate
- Founded2014
- HeadquartersOslo, Norway
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What First Seafood As does
First Seafood AS is a Norwegian seafood company founded in 2014 and headquartered in Bergen, with additional offices in Oslo and the Netherlands. The company distributes fresh and frozen seafood — including salmon, cod, king crab, white fish, shellfish, sushi, and smoked products — to retail, foodservice, wholesale, and industrial customers globally.
The company operates processing facilities in Kongsvinger (opened September 2022) and Bergen (completed spring 2024, approximately doubling capacity), and holds partial ownership in an Ålesund factory. These assets support a vertically integrated model spanning sourcing, processing, and distribution. A B2B e-commerce sub-brand, Frysehuset.no, extends the company's reach into digital wholesale channels.
In July 2026, First Seafood executed a management buyout from the Insula Seafood group, supported by a NOK 70 million (~$7.2M USD) capital increase. Founder and CEO Andreas Sundnes continues to lead the company. No revenue figures, customer concentration details, or AI/technology capabilities have been disclosed in the available input.
First Seafood As firmographics
Firmographics- Name
- First Seafood As
- Legal name
- First Seafood AS
- Website
- https://firstseafood.no
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- First Seafood AS is a Norwegian seafood distributor founded in 2014, supplying fresh and frozen salmon, cod, king crab, and value-added products to retail, foodservice, wholesale, and industrial customers globally from processing facilities in Bergen and Kongsvinger.
- Ownership category
- akta.pro rank
First Seafood As industry classification
Industry- Product category
- Seafood Processing and Distribution
- NAICS
- Seafood Product Preparation and Packaging (31171), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Frozen Prepared Meat & Seafood Meals (AFANAFAC)
- akta.pro secondary industries
- Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA), Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF)
Keywords
Where First Seafood As is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices5 records
Markets served
First Seafood As business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Seafood Product Sales: First Seafood generates revenue through the sale of fresh and frozen seafood products including salmon, white fish, shellfish, sushi products, and value-added seafood solutions. Products are supplied to retail, foodservice, wholesale, and industrial customers worldwide. The company also operates a B2B e-commerce storefront (Frysehuset.no) for frozen seafood delivery across Norway.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
First Seafood As product offering
Product offeringCore offering
First Seafood AS produces and supplies fresh and frozen premium seafood products including salmon, white fish, shellfish, sushi, smoked seafood, and value-added seafood solutions. The company operates vertically integrated salmon filleting facilities in Kongsvinger and Bergen, Norway, and distributes its products to retail, foodservice, wholesale, and industrial customers worldwide through direct sales offices in Norway and the Netherlands, as well as a B2B e-commerce platform (Frysehuset.no) for the Norwegian market.
Product overview
First Seafood AS is a vertically integrated seafood company offering a diverse portfolio of premium seafood products including salmon (fresh and frozen fillets/portions), smoked seafood, cod, king crab, white fish, shellfish, sushi products, and customized value-added seafood solutions. The company operates salmon filleting facilities in Kongsvinger and Bergen, Norway, with an online B2B store (Frysehuset.no) for Norwegian customers. Products are supplied fresh and frozen to retail, foodservice, wholesale, and industrial customers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Frysehuset.no: Online B2B seafood store operated by First Seafood, offering red fish, white fish, and shellfish categories with delivery across Norway.
Products and services
- Salmon Products
Companies that use First Seafood As
Customer profileSegments4 records
Ideal customer profiles4 records
First Seafood As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
First Seafood As partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
First Seafood As competitors and assessment
Company assessmentEmerging players
- Clearwater Seafoods: Canadian premium shellfish (scallops, lobster, crab, clams) harvester, processor, and global distributor. Comparable as a mid-sized premium seafood processor with value-added offerings and global B2B distribution, though focused on shellfish rather than salmon.
Broad incumbents
- Austevoll Seafood ASA: Norwegian seafood conglomerate combining salmon farming (Lerøy Aurora stake), pelagic operations, and downstream processing/distribution. Comparable in multi-species, multi-channel seafood distribution, but a broader portfolio player.
- Bakkafrost: Faroese vertically integrated salmon producer (and owner of The Scottish Salmon Company) with premium positioning and own processing. Overlaps with First Seafood on premium salmon sourcing, processing, and global sales, though geographically centered in the Faroes/Scotland.
- Maruha Nichiro: One of the world's largest seafood companies with global sourcing, processing, and distribution of salmon, whitefish, shellfish, and value-added products. Comparable in global multi-species seafood distribution, but a far larger and more diversified incumbent.
- SalMar ASA: Major Norwegian salmon farming and processing company with growing value-added segment and international footprint (including Scottish Sea Farms and Norwegian Ocean Salmon). Overlaps with First Seafood on salmon processing and value-added, though at much greater scale.
- Norway Royal Salmon ASA: Norwegian salmon farming group with its own processing and sales activities (including Arctic Fish and Sales-Norway). Closely comparable in salmon-focused processing and sales, though larger and more farming-integrated.
- Mowi ASA: World's largest Atlantic salmon producer with significant in-house processing, value-added operations, and global sales. Comparable in core salmon filleting and value-added capabilities, but operates at vastly larger scale and with broader species and geographic reach.
- Thai Union Group: Global seafood conglomerate with branded and B2B tuna, shrimp, and value-added products. Comparable as a multi-species, value-added, globally distributed seafood processor with retail and foodservice channels, though centered in Asia with broader scale.
Direct peers
- Lerøy Seafood Group: Norwegian vertically integrated seafood group spanning salmon farming, wild catch, processing, and sales/distribution across multiple species and geographies. Directly comparable to First Seafood's vertically integrated, multi-species, B2B-focused model, though at significantly greater scale.
Others
- Insula Group (Insula Seafood): Norwegian seafood importer and distributor that held a 90.1% stake in First Seafood for ten years until July 2026. Highly comparable in product mix and customer base, but categorized as 'others' because it is a former parent rather than an active market competitor post-divestiture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
First Seafood As social profiles
Digital presenceFirst Seafood As financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Seafood As leadership team
Management profileNumber of profiles
Profiles1 record
First Seafood As subsidiaries and ownership
Company hierarchySubsidiaries1 record
First Seafood As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Seafood As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Seafood As
What does First Seafood As do?
First Seafood AS produces and supplies fresh and frozen premium seafood products including salmon, white fish, shellfish, sushi, smoked seafood, and value-added seafood solutions. The company operates vertically integrated salmon filleting facilities in Kongsvinger and Bergen, Norway, and distributes its products to retail, foodservice, wholesale, and industrial customers worldwide through direct sales offices in Norway and the Netherlands, as well as a B2B e-commerce platform (Frysehuset.no) for the Norwegian market.
Is First Seafood As a public or private company?
First Seafood As is a private company. It is classified as management employee owned and is currently operating.
When was First Seafood As founded?
First Seafood As was founded in 2014.
Where is First Seafood As based?
First Seafood As is headquartered in Oslo, Norway, in the Europe region.
How does First Seafood As make money?
One revenue line is on record: seafood Product Sales.
Who are First Seafood As's main competitors?
Clearwater Seafoods is listed as an emerging player. Broad incumbents are Austevoll Seafood ASA, Bakkafrost, Maruha Nichiro, SalMar ASA, Norway Royal Salmon ASA, Mowi ASA and Thai Union Group. Lerøy Seafood Group is listed as a direct peer. Insula Group (Insula Seafood) is listed as an others.
Does First Seafood As have an API?
No public API is recorded for First Seafood As.
What industry is First Seafood As in?
First Seafood As's product category is Seafood Processing and Distribution. Its primary akta.pro industry code is AFANAFAC, Frozen Prepared Meat & Seafood Meals, with a secondary code of AFANALAA, Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless). Its NAICS code is 31171 and its SIC code is 2092.