What Cella Management Logistik does

PT Cella Management Logistik (CML) is an Indonesian pure-play logistics real estate platform established in March 2022 as a joint venture between Warburg Pincus-backed NWP Property, CRE Asia (the regional arm of Japan's largest independent industrial developer CRE Inc.), and logistics veteran Bonny Setiawan. The company develops, leases, and manages modern, ESG-compliant logistics warehouses across Indonesia, with an operational portfolio spanning the Cikarang built-to-suit facility for DHL Supply Chain (~40,000 sqm NLA), the Narogong multi-tenant facility in Cileungsi (~66,000 sqm NLA), a recently acquired 5,000+ sqm cold storage facility with seven temperature-adjustable chambers (-25 to 10°C), and a 21,651 sqm distribution center in Sidoarjo. Two large greenfield projects — a ~100,000 sqm two-storey facility in Cakung (East Jakarta) and a ~65,000 sqm facility in Cileungsi (Bogor), both targeting IFC's EDGE green-building certification — are under construction and represent the core of the near-term growth pipeline.

The company targets large enterprise tenants across four primary segments: third-party logistics (3PL) companies, last-mile delivery providers, fast-moving consumer goods (FMCG) companies, and (more recently) cold-chain and temperature-sensitive industries such as pharmaceuticals and fresh food. Its go-to-market is enterprise B2B field sales, executed by a lean ~20-person in-house team that handles land sourcing, development, leasing, asset management, and property management end-to-end, supported by senior leadership averaging 17+ years of relevant industry experience.

Cella's revenue model is a recurring, multi-year rental subscription on built-to-suit and multi-tenant warehouses, supplemented by ongoing property management services. Facilities are differentiated by strategic urban infill locations (e.g., Cakung's proximity to Tanjung Priok port), high specifications (12-14 m ceiling heights, 4-5 ton/sqm floor loading), sustainability features (solar panels, sensor-equipped LED lighting), and configurable cold-chain capabilities. Pricing is quote-based, tailored to facility specifications, lease term, and tenant requirements, with no public rate disclosure. Backed by Warburg Pincus capital and CRE Asia technical expertise, the company is positioned to capture Indonesia's structurally undersupplied modern logistics real estate market.

Name

Cella Management Logistik

Legal name

PT Cella Management Logistik

Website

https://cella.co.id

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Cella Management Logistik (PT Cella Management Logistik) is an Indonesian logistics real estate developer and operator, founded in 2022 as a joint venture between Warburg Pincus-backed NWP Property and CRE Asia. It develops, leases, and manages modern, EDGE-certified warehouses serving 3PL, FMCG, last-mile, and cold-chain tenants across Indonesia.

Ownership category

akta.pro rank

Product category

Logistics Real Estate

NAICS

General Warehousing and Storage (49311), Warehousing and Storage (4931), Other Warehousing and Storage (493190)

SIC

Public Warehousing & Storage (4220), Services-Facilities Support Management Services (8744), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB)

akta.pro secondary industries

Multi-Client Public Warehousing (Dry) (TLALAAAA), Industrial & Logistics Property Management (BPAJAGAC), Pharmaceutical & Life Sciences Warehousing (GDP-Compliant) (TLAIACAD)

Keywords

• Logistics real estate
• Warehouse development
• Industrial property leasing
• Cold storage facilities
• Warehouse management

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Warehouse Leasing: Primary revenue stream from developing, leasing, and managing modern logistics warehouses. The company develops purpose-built and multi-tenant logistics facilities, generating rental income from tenants including 3PL companies, FMCG companies, and last-mile providers.
2. Property Management Services: Provides comprehensive property management for modern logistic properties, including technical development expertise, leasing expertise, and property management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PT Cella Management Logistik develops, leases, and manages modern logistics warehouse facilities across Indonesia for enterprise tenants. The portfolio includes built-to-suit and multi-tenant warehouses (with ceiling heights of 12–14 meters and floor loading of 4–5 tons/sqm), a multi-chamber cold storage facility, and integrated distribution centers. The company also provides 24/7 property management, leasing, and asset management services to optimize tenant operations.

Product overview

PT Cella Management Logistik is a pure-play logistics real estate platform established in March 2022 as a joint venture between NWP Property, CRE Asia, and industry veteran Bonny Setiawan. The company develops, leases, and manages modern logistics warehouses across Indonesia. Its portfolio consists of built-to-suit and multi-tenant logistics facilities including the Cikarang Modern Logistics Warehouse (40,000 sqm, built for DHL Supply Chain), Cakung Modern Logistics Warehouse (~100,000 sqm, two-storey facility), Narogong Modern Logistics Warehouse (~66,000 sqm), Cileungsi Cold Storage Facility (5,000+ sqm with temperature-controlled chambers), and Sidoarjo Distribution Center (21,651 sqm with dry and cold storage capabilities). The company offers flexible tenancy options, 24/7 operations, and sustainability-focused facilities targeting EDGE certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Cikarang Modern Logistics Warehouse A 40,000 sqm built-to-suit logistics facility at Delta Silicon VIII, Lippo Cikarang Industrial Park, designed for DHL Supply Chain. Features 14-meter ceiling height and 4 tons per sqm floor loading capacity.
• Cakung Modern Logistics Warehouse A two-storey, approximately 100,000 sqm net leasable area facility in Cakung, East Jakarta. Features 12–14 meter ceiling height, 4 tons per sqm floor loading capacity, and sustainability features targeting EDGE certification.
• Narogong Modern Logistics Warehouse An industrial facility in Cileungsi with 65,882 sqm total net leasable area and 113,707 sqm land area. Offers flexible spaces for creative, light industrial, storage, and distribution users.
• Cileungsi Cold Storage Facility A 5,000+ sqm cold storage facility with seven temperature-adjustable chambers ranging from -25 to 10 degrees Celsius. Capacity of up to 7,200 pallets with 11 dock levelers, serving perishable goods, pharmaceuticals, and temperature-sensitive products.
• Sidoarjo Distribution Center A distribution center in Sidoarjo with 21,651 sqm net leaseable area including 18,732 sqm dry storage, 1,983 sqm cold storage, and 936 sqm office space. Features 5 tons per sqm floor loading and 14-meter height clearance.
• Logistics Warehouse Property Management Services Ongoing 24/7 property management, leasing, and asset management services for modern logistics properties, including technical development expertise and tenant support across Cella's portfolio.

Quantifiable outcome

• Up to 200,000+ sqm net leasable area across three projects under construction
• +8 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PT Bukit Inti LestariminorStrategic or Co-development Partner · 10 January 2025Partner whose distribution center in Sidoarjo was acquired and is now under management of PT Cella Management Logistik. The acquisition strengthens Cella's position in providing distribution facilities in Eastern Indonesia.
• PT Cella Gemilang LogistikminorStrategic or Co-development Partner · 21 November 2024Entity under which Cella acquired a state-of-the-art cold storage facility in Cileungsi. The acquisition strengthens Cella's capabilities in temperature-controlled logistics and cold chain operations for perishable goods.
• CRE AsiacoreStrategic or Co-development Partner · 1 March 2022CRE Asia is a subsidiary of CRE Inc., Japan's largest independent industrial developer. The partnership brings institutional experience in logistics development, regional networks, and Japanese construction expertise. CRE contributes technical development expertise and property management capabilities for modern logistic properties.
• Bonny SetiawancoreOthers · 1 March 2022Local logistics veteran appointed as CEO, bringing over 15+ years of experience in real estate and finance. Previously served as CEO of Mega Manunggal Property and executive director at UBS. Leads the management team with proven track record in building modern logistics platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prologis: Global leader in logistics real estate with growing Asia-Pacific footprint serving multinational 3PL, retail, and e-commerce tenants. Comparable in modern warehouse specifications and enterprise tenant focus, but operates at significantly larger scale and broader geographic reach than Cella.
• GLP (Global Logistic Properties): Global logistics real estate platform with historical strong presence in China and Southeast Asia. Comparable in modern logistics warehouse development and tenant base; broader geographic scope than Cella but similar institutional-grade product positioning.
• Frasers Property: Singapore-based diversified real estate group with an industrial and logistics portfolio across Southeast Asia including Indonesia. Comparable in modern warehouse development for enterprise tenants, though logistics is one segment within a broader residential, retail, and commercial portfolio.
• Mapletree Logistics Trust: Singapore-listed Asia-Pacific logistics REIT with diversified portfolio including Indonesian assets. Comparable in owning and operating modern logistics warehouses for 3PL, FMCG, and e-commerce tenants across the region, though structured as a REIT rather than a developer.

Others

• CRE Inc. Japan's largest independent industrial/logistics real estate developer and Cella's JV partner via CRE Asia. Directly comparable product (modern logistics warehouses), but operates as a strategic partner and shareholder rather than a direct competitor in Indonesia; provides technical development and property management expertise to Cella.
• NWP Property: Warburg Pincus-backed Indonesian retail property developer that co-founded Cella as its logistics platform. Not a direct peer (focused on retail rather than logistics), but functions as a strategic partner/sponsor providing capital, network access, and platform governance.

Direct peers

• ESR Group: Asia-Pacific focused logistics and data centre real estate platform with significant Indonesian operations (ESR Indonesia). Comparable in built-to-suit and multi-tenant warehouse development for 3PL and e-commerce tenants; broader scale and capital base than Cella.
• Logos Property: Pan-Asia logistics real estate platform backed by global institutional investors, actively expanding across Southeast Asia including Indonesia. Directly comparable in modern logistics warehouse development for 3PL and e-commerce tenants, with overlapping target customers.
• Mega Manunggal Property: Indonesian pure-play modern logistics real estate developer and REIT (MMLP) operating in Greater Jakarta and other Indonesian industrial corridors. Directly comparable to Cella in product, customer base (3PL/FMCG), and infill land strategy; Cella's CEO Bonny Setiawan previously led Mega Manunggal before founding Cella.

Regional players

• WHA Industrial Development: Thailand-based industrial and logistics real estate developer with operations across Southeast Asia. Comparable in modern warehouse development for 3PL and manufacturing tenants, but primarily serves Thailand and adjacent markets rather than competing directly with Cella in Indonesia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cella-management-logistik

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cella Management Logistik