Casa Vicens

What Casa Vicens does

Casa Vicens operates a UNESCO World Heritage house-museum located in Barcelona's Gràcia neighborhood, housed in Antoni Gaudí's first architectural work (built 1883-1885). The company generates revenue primarily through ticket sales for three core visit formats — Self-Guided Visit with 16-language mobile audio guide, Guided Visit (60-75 minute expert-led tours for groups up to 12 in seven languages), and Sweet Gaudí (a premium self-guided experience bundled with artisan ice cream). Supporting revenue streams include space rental for private events across four floors (capacity up to 150 guests), filming and photography session licensing, an educational programme for schools aligned with curricular targets, on-site café and museum shop sales, and a press/media services operation.

The business is structured as CASA VICENS-GAUDÍ, S.A.U., a Spanish public limited company wholly owned by MoraBanc, an Andorran private bank that acquired the property in 2014 and underwrote the three-year restoration before opening it to the public in November 2017. Distribution combines direct-to-consumer ticket sales via the multilingual casavicens.org website integrated with Fareharbor booking, a collaborating-agency program giving tour operators real-time capacity and preferential rates, and direct corporate event sales. The company served 263,743 visitors in 2025 (a 0.44% increase over 2024) with 95% recommendation rate; visitor mix is 10% Spanish domestic and 90% international, led by Italy (15%), USA (12%), and France (9%).

Casa Vicens holds UNESCO World Heritage Site status (since 2005), the Biosphere Responsible Tourism Certification (since 2021), and the 2026 Vila de Gràcia Award for Best Civic Action for its 'Memòries' community oral-history project. The business has no proprietary technology stack, no AI/ML capabilities, and no mobile application; its competitive positioning rests entirely on the irreplaceable physical asset and Gaudí brand association. Headcount is reported as 1-10, consistent with a small operational team supplemented by tour guides, agency contractors, and the parent-bank sponsor relationship.

Name

Casa Vicens

Legal name

CASA VICENS-GAUDÍ, S.A.U.

Website

https://casavicens.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Vicens operates a UNESCO World Heritage house-museum in Barcelona's Gràcia neighborhood, offering self-guided visits, expert-led tours, educational programs, private event hosting, and filming services at Antoni Gaudí's first architectural masterpiece (built 1883-1885), serving 263,743 visitors annually.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• House museum visits
• Cultural heritage tours
• Educational school programs
• Private event venue rental
• Gaudí architecture tours

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Tickets: Revenue from ticket sales for self-guided visits, guided tours, and specialty experiences (e.g., Sweet Gaudí with artisan ice cream). Tickets are sold through Fareharbor booking platform with time slots.
2. Event Space Rental: Private event hosting including weddings, corporate dinners, cocktail receptions, product presentations, and film/photo shoots. The entire house is rented (maximum 150 people), with different spaces available (garden, main floor, first floor, second floor).
3. Café and Museum Shop: On-site café serving artisan ice cream (mango and pistachio) and museum shop for gifts and souvenirs. These are included as part of visitor amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Casa Vicens operates a house-museum at Gaudí's first architectural work (1883–1885) in Barcelona, selling timed-entry tickets for self-guided visits with multilingual audio guides, expert-led guided tours, and a premium Sweet Gaudí experience with artisan ice cream. The museum supplements its core ticket revenue with an educational programme for schools, full-house private event and production rentals, a travel-agency partner program, and on-site café and museum shop operations.

Product overview

Casa Vicens operates as a UNESCO World Heritage house museum offering visitor experiences built around Gaudí's first architectural masterpiece. The core offering consists of three main visit types: Self-Guided Visit (with 16-language mobile audio guide), Guided Visit (expert-led 60-75 minute tours in 7 languages, max 12 people), and Sweet Gaudí (self-guided with artisan ice cream). Supporting services include an educational programme for schools, space rental for private events across four floors (up to 150 guests), filming/photo session rentals, press services, and a collaborating agency programme. Seasonal offerings include the Cromoteca Gaudí family workshop and Santa Rita commemorative events. The museum is owned by MoraBanc and has been open to the public since November 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Guided Visit A self-paced museum visit allowing visitors to explore Gaudí's first house independently with a free mobile audio guide available in 16 languages, accessible via QR code. Sold through time-slot booking on the official website.
• Guided Visit An expert-guided tour of Gaudí's first house lasting 60-75 minutes, offered in Catalan, Spanish, English, French, Italian, Chinese, and Japanese, with groups limited to a maximum of 12 people.
• Sweet Gaudí A self-guided museum visit combined with artisan mango or pistachio ice cream served in the on-site cafeteria, including mobile audio guide access.
• Educational Programme for Schools A school-focused educational programme aligned with curricular targets, designed to teach students about Gaudí's first house and its significance as a UNESCO World Heritage site, with a downloadable educational dossier available.
• Space Rental for Events Private event venue rental of the four-floor historic house for celebrations, dinners, cocktails, meetings, and product presentations, accommodating up to 150 people across garden, main floor, first floor, and second floor spaces.
• Filming and Photo Sessions Location rental for photography sessions and film productions, offering a unique modernist architectural setting in the heart of Gràcia, used by fashion brands, communication agencies, and luxury labels.
• Collaborating Agency Program A partnership program for travel agencies offering benefits including same-day booking, real-time capacity access, free guide admission, preferential rates, and priority access for group bookings.
• Press Services Press kit downloads, press access requests, image licensing, and media visit coordination for journalists and media organizations.
• On-site Café and Museum Shop On-site cafeteria serving artisan mango and pistachio ice cream, and museum shop offering gifts and souvenirs to visitors.
• Cromoteca Gaudí A summer family workshop held in July and August where children complete a sticker album while discovering Gaudí's architecture through a guided family tour.

Quantifiable outcome

• 95% of visitors recommend the visit
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• UNESCOcoreStrategic or Co-development PartnerCasa Vicens is designated as a UNESCO World Heritage Site since 2005, part of the seven Gaudí works recognized for universal value. UNESCO alliance for heritage preservation and promotion.
• Ruta del Modernisme de BarcelonaminorStrategic or Co-development PartnerStrategic alliance for promotion and preservation of modernist cultural heritage in Barcelona.
• Barcelona Turisme / Agència Catalana de TurismeminorGTM or Marketing PartnerTourism promotion partnerships with Barcelona and Catalonia tourism boards for visitor marketing.
• Club Esportiu EuropaminorGTM or Marketing PartnerCasa Vicens sponsors local sports club; from 2023-2024 sponsors the Football School with over 700 children aged 4-14; previously sponsored women's (2022-2023) and men's (2021-2022) first football teams.
• Fundació Festa Major de GràciaminorStrategic or Co-development PartnerAnnual participation in Gràcia's main festival since 2017 with economic contribution and activity enrichment; includes family workshops, discounts, and special prize in street decoration contest since 2022.
• +Tu FundacióminorStrategic or Co-development PartnerCharitable foundation based in Gràcia accompanying adults with intellectual disabilities or aging-related needs. Casa Vicens partners for Santa Rita solidarity rose sales with proceeds going entirely to +Tu.
• CETT-UB (Tourism School)minorStrategic or Co-development PartnerAcademic institution that held 'CETT Seminars on Contemporary Issues in Tourism' at Casa Vicens.
• The CultivistminorStrategic or Co-development PartnerArt curation program whose Barcelona co-curator visited Casa Vicens with travel participants.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Biltmore Estate: Large historic house-museum with ticketed visits, audio guides, on-site food/retail, and event rentals, demonstrating the same diversified revenue architecture applied at greater scale than Casa Vicens.
• Casa Milà (La Pedrera): Gaudí house-museum in Barcelona operated by Fundació Catalunya La Pedrera, with self-guided and guided tours, night experiences, and venue rentals — directly comparable business model to Casa Vicens.
• Casa Batlló: Gaudí house-museum on Barcelona's Passeig de Gràcia with ticketed self-guided and guided experiences, premium add-ons, and event rentals — a direct operational and competitive analogue to Casa Vicens.
• Palau Güell: Gaudí-designed palace-museum in Barcelona managed by the Diputació de Barcelona, with ticketed guided and self-guided visits — comparable historic house-museum format targeting the same Gaudí tourist segment.
• Park Güell: Another Antoni Gaudí-designed UNESCO World Heritage Site in Barcelona offering ticketed visitor access to a Gaudí cultural landmark, directly competing for the same tourist and guided-tour demand as Casa Vicens.
• Sir John Soane's Museum: London historic house-museum of an architect's former residence with ticketed visits, small-group tours, and event hire — directly comparable as an architect's-house-turned-museum with premium experiential offerings.
• The Frick Collection: New York historic house-museum offering ticketed visits, guided tours, and event/film rentals in a preserved Gilded Age mansion — analogous historic house-museum operating model.
• Sagrada Família: Gaudí's most iconic basilica in Barcelona and UNESCO World Heritage Site, sharing Casa Vicens's Gaudí/UNESCO-driven tourist demand and ticketed visitor experience model.

Broad incumbents

• Alhambra & Generalife: Spain's flagship UNESCO World Heritage Site and ticketed historic monument complex, a broader incumbent in Spanish heritage tourism with overlapping visitor demographics and ticketing operations.

Regional players

• Museu Picasso: Major Barcelona art museum focused on Picasso's early work, comparable as a Barcelona cultural institution driving heritage tourism and educational programming in the same city as Casa Vicens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/casavicensgaudi
• Instagraminstagram.com/casavicensgaudi
• TikToktiktok.com/@casavicensgaudi
• LinkedInlinkedin.com/company/casavicens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Vicens