Casa Lar Shop

What Casa Lar Shop does

Casa Lar Shop LTDA is a privately held Brazilian furniture and home goods retailer headquartered in Garibaldi, Rio Grande do Sul. Founded circa 2019, the company operates a hybrid omnichannel model combining a physical retail store on Rua Jacob Ely with a national e-commerce storefront at casalarshop.com.br, supplemented by a Mercado Livre marketplace listing and WhatsApp-driven direct sales. Product coverage spans the full residential home — living room, dining room, bedroom (including a children's line), kitchen, bathroom, outdoor, laundry, and decoration — alongside the F5 Office professional office sub-brand and Sob Medida custom-made furniture services, with brand partnerships including Dalla Costa (furniture manufacturer) and Tramontina (appliances). The technology stack is commodity: Tray powers the e-commerce site, with Vindi and Mercado Pago handling installments up to 12x without interest, plus Pix and Boleto payment options; no proprietary software or AI/ML capabilities are disclosed.

The business model is direct-to-consumer furniture retail at the unit level, with prices ranging from approximately R$15 for accessories to over R$6,679 for premium pieces. Distribution relies on a single distribution center in Garibaldi servicing national freight, with express delivery (72h to 4 days) available to São Paulo Capital and the ABC Paulista region — a deliberate geographic reach into Brazil's largest metro market. Revenue mechanics are transactional one-time hardware sales rather than recurring or subscription-based. The company claims 60,000+ homes furnished, a 4.9/5 Google rating across 400+ reviews, and an ÓTIMO rating on Reclame Aqui, though these are self-reported. The customer base is predominantly residential consumers; the F5 Office line introduces a B2B/corporate channel, but no enterprise accounts are named. With 1-10 employees, the operation is a micro-enterprise by headcount, and no funding, revenue figures, or audited financials are publicly disclosed.

Name

Casa Lar Shop

Legal name

Casa Lar Shop LTDA

Website

https://casalarshop.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Lar Shop is a Brazilian furniture and home goods retailer based in Garibaldi, RS, operating a physical store, a national e-commerce site, and a Mercado Livre marketplace listing to serve residential consumers across Brazil, with a corporate office sub-brand (F5 Office) and custom-made services.

Ownership category

akta.pro rank

Product category

Home Furniture Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Furniture retail
• Home decor
• Office furniture
• Custom-made furniture
• Home appliances

Headquarters

HQ city

Garibaldi

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Retail Sales: Direct sales of furniture and home decor products to consumers through physical store and e-commerce website. Revenue generated from one-time product transactions with installment payment options up to 12x without interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Casa Lar Shop is a Brazilian furniture and home decor retailer that sells residential and office furniture through both a physical storefront in Garibaldi, RS and an e-commerce website serving all of Brazil. The company offers a comprehensive catalog spanning living room, dining room, bedroom, kitchen, bathroom, outdoor, office, and decoration categories, alongside custom-made furniture services, a discounted outlet channel, and express delivery to the São Paulo Capital and ABC Paulista region. It also retails third-party brands such as Dalla Costa furniture and Tramontina kitchen appliances.

Product overview

Casa Lar Shop is a physical and virtual furniture retail store based in Garibaldi, Rio Grande do Sul, Brazil, operating both a brick-and-mortar location and an e-commerce platform. The company offers a comprehensive portfolio of residential and commercial furniture organized across multiple product categories: Office (including the F5 Office professional line), Living Room, Dining Room, Bedroom (including Children's Line), Kitchen, Bathroom, Outdoor, Laundry, and Decoration. They also provide custom-made furniture services and operate an outlet channel for discounted items. The store features products from brands like Dalla Costa, F5 Office, and sells Tramontina kitchen appliances. Key services include express delivery to São Paulo region. The e-commerce platform is powered by Tray technology with payment processing through Vindi, Mercado Pago, and supports Pix, boleto, and major credit cards.

Differentiator

Problem solved

Functional benefit

Brands

• F5 Office: Office furniture sub-brand featuring desks, meeting tables, office chairs, and acoustic booths

Products and services

• F5 Office Professional office furniture line including desks, meeting tables, office chairs, storage cabinets, acoustic booths, and monitor stands designed for corporate environments, sold through Casa Lar Shop's online and physical channels.
• Sob Medida (Custom-Made Furniture) Custom furniture service allowing customers to order pieces tailored to specific dimensions and requirements for residential or office use.
• Outlet 2026 Discounted and clearance furniture items offered at reduced prices through a dedicated outlet sales channel.
• Entrega Expressa SP (Express Delivery) Express delivery service for São Paulo Capital and ABC Paulista region delivering selected dining room furniture within 72 hours to 4 business days.
• Tramontina Kitchen Appliances Kitchen appliance products from Brazilian brand Tramontina, including blenders, mixers, and other kitchen appliances, retailed through Casa Lar Shop.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mercado LivreminorChannel Partner/ Reseller/ DistributorCasa Lar Shop maintains a presence on Mercado Livre marketplace, listing furniture products for sale through this platform to reach additional customers beyond their own e-commerce website.
• TraycoreTechnology or IntegrationTray provides the e-commerce platform powering Casa Lar Shop's website with shopping cart, payment processing, and inventory management capabilities.
• F5 OfficecoreChannel Partner/ Reseller/ DistributorF5 Office is a furniture brand specializing in office and corporate furniture. Casa Lar Shop serves as an authorized retailer for F5 Office products including desks, meeting tables, office chairs, and acoustic booths.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Etna: Brazilian specialty furniture and home decor retailer with physical showrooms and online sales. Direct peer with similar omnichannel model, product breadth (living, dining, bedroom, office, decor), and middle-market positioning.
• Oppa Studio: Brazilian DTC furniture brand known for MDF-based modern designs sold direct-to-consumer online. Highly comparable to Casa Lar Shop on material profile (MDF), price band, and e-commerce-first distribution.
• Westwing Brasil: Brazilian home decor and furnishings e-commerce retailer with curated content-driven catalog. Comparable as a digital-first home furnishings player targeting middle-class Brazilian consumers.
• Madeira Madeira: One of Brazil's largest online furniture and home decor retailers offering living, dining, bedroom, office, and decor categories via e-commerce. Directly comparable to Casa Lar Shop as a multi-category furniture DTC operator serving Brazilian consumers nationwide.
• Mobly: Brazilian online-first furniture and home decor retailer with a broad catalog spanning residential and office furniture. Competes head-to-head with Casa Lar Shop for Brazilian e-commerce furniture shoppers with similar omnichannel positioning.
• Tok&Stok: Established Brazilian specialty furniture and home goods retailer with physical stores and a strong e-commerce presence. Closely comparable to Casa Lar Shop across product categories, omnichannel strategy, and target customer.

Broad incumbents

• IKEA Brasil: Global furniture giant now operating stores in Brazil, competing in ready-to-assemble furniture and home accessories. Broad incumbent with comparable product categories and price-tier reach.
• Casas Bahia: Major Brazilian mass-market retailer with a large furniture and home assortment, omnichannel infrastructure, and consumer credit offerings. Broader incumbent competing for the same residential furniture customer.
• Magazine Luiza (Magalu): One of Brazil's largest general merchandise retailers with a substantial furniture and home category. Overlaps with Casa Lar Shop in furniture retail but operates across many product categories with far greater scale and capital.
• Lojas Renner: Brazil's largest fashion retailer with growing home category exposure. Less of a direct furniture competitor but operates in the same Brazilian middle-class retail landscape with comparable payment-in-installments financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/casalar_shop
• LinkedInlinkedin.com/company/casalarshop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Lar Shop