Pets Tokyo

What Pets Tokyo does

Pets Tokyo Co. Ltd. (Pets Tokyo株式会社) is a Tokyo-based private pet care operator incorporated in October 2023 that runs 12 physical multi-service pet centers — 11 across the Tokyo metropolitan area and one overseas location in Marrickville, Sydney, Australia, operating under the "Pepper and Murphys" brand. The company serves individual dog and cat owners, offering grooming, daytime daycare (pet nursery), overnight boarding (pet hotel), professional training, self-service spa facilities, retail of pet food and accessories, and veterinary medical services delivered through two co-located animal hospitals at Koiwa and Bakurocho.

The service stack is built around certified groomers, professional trainers, and veterinary staff, with documented safety features including 24-hour camera monitoring in hotel rooms and mandatory vaccination and health-screening protocols for boarding pets. There is no proprietary technology platform; bookings are taken through a 24/7 LINE Official Account, direct phone, Instagram DM, and a website booking portal, and all services are delivered in-person at physical locations. Marketing is anchored on Instagram (corporate and per-store accounts), TikTok, the company blog, and a customer testimonials page.

Pets Tokyo generates revenue through per-visit service fees (grooming, hotel, daycare, training, self-spa), per-transaction retail sales, and veterinary consultation and treatment fees (initial consultation ¥1,650, return visit ¥880, blood test ¥3,300, canine 8-strain vaccine ¥8,800). Veterinary pricing is publicly listed; grooming, hotel, daycare, and training are quote-based with store-specific downloadable price sheets. The business employed 42 staff including contractors and part-time workers as of February 2025 and is led by Representative Director Raymond Chan.

Name

Pets Tokyo

Legal name

Pets Tokyo株式会社 (Pets Tokyo Co. Ltd.)

Website

https://petstokyo.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Pets Tokyo operates 12 multi-service pet care centers across the Tokyo metropolitan area and Sydney, offering grooming, daycare, hotel, training, veterinary, and retail services to individual dog and cat owners.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Veterinary Services (541940), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Pet Supplies Retail (CRALAIAI), Staff-Assisted Self-Wash (Attended Wash Stations) (HSANACAB)

Keywords

• Pet care services
• Dog grooming
• Pet daycare
• Pet hotel boarding
• Pet retail supplies

Headquarters

HQ city

Chiyoda, Tokyo

HQ country

Japan

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pet care service fees: One-time service fees charged per visit for grooming, training, pet hotel, daycare, and spa services. Customers pay per session or per booking. Some services (hotel, daycare) may generate recurring visits from the same customer, but each transaction is booked individually.
2. Pet goods and product retail: Sale of pet food, treats, toys, and accessories at store locations. Customers purchase goods during or between service visits, generating incremental per-transaction revenue.
3. Veterinary medical services: Veterinary consultation, vaccination, health checkup, and medical procedure fees at animal hospital locations (Koiwa Animal Hospital and Bakurocho Animal Hospital). Revenue per visit includes consultation fees, diagnostic tests, andvaccines.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pets Tokyo operates multi-service pet care centers offering grooming, daycare (Pet Nursery), hotel/boarding, obedience training, self-spa (DIY wash), and veterinary/animal hospital services. The company also sells pet food, treats, toys, and accessories in-store. It runs 12 physical locations, with 11 in Tokyo and one in Sydney, Australia (operated under the brand "Pepper and Murphys").

Product overview

Pets Tokyo operates as a multi-service pet care platform offering grooming, daycare, training, and overnight boarding across 10+ locations in Tokyo plus one overseas store in Sydney. The core offering combines grooming and pet nursery services, with additional modules including professional training, pet hotels with 24-hour camera monitoring, a self-service spa (Iidabashi only), and veterinary hospitals (Bakurocho and Koiwa locations). The platform positions itself around safety and care, serving pet owners who seek comprehensive services from daily grooming to medical care.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Grooming Professional grooming services for dogs and cats, provided in-store at Pets Tokyo's physical locations, targeting urban pet owners in Tokyo and Sydney.
• Pet Daycare (Pet Nursery) Daytime pet daycare/boarding service branded "Pet Nursery," allowing owners to leave pets in supervised care during work hours or travel, available at Pets Tokyo locations.
• Pet Hotel Overnight pet boarding/hotel service for dogs and cats during owner travel or extended absences, offered at Pets Tokyo's physical centers.
• Pet Training (Obedience Training) Obedience and behavioral training programs for dogs, delivered at Pets Tokyo's facilities for pet owners seeking structured training.
• Self-Spa (Do It Yourself Wash) Self-service pet wash stations where owners can bathe their own pets using provided facilities and supplies, targeting cost-conscious pet owners who prefer a hands-on approach.
• Animal Hospital / Veterinary Services On-site veterinary/animal hospital services providing medical care for pets at select Pets Tokyo locations.
• Pet Retail (Food, Treats, Toys, Accessories) Retail sale of pet food, treats, toys, and accessories in-store at Pets Tokyo locations, allowing pet owners to purchase supplies during service visits.
• Pepper and Murphys (Sydney Store) Pets Tokyo's Sydney, Australia location operating under the brand name "Pepper and Murphys," offering the same integrated pet care and retail services for pet owners in Sydney.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Doogo (ペット送迎サービス)minorOthersPets Tokyo has partnered with Doogo, a pet pick-up and delivery service, to offer pet transportation to and from select store locations. This partnership expands service accessibility for customers who may have difficulty transporting their pets to stores independently.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Camp Bow Wow: Camp Bow Wow is a North American dog daycare and boarding franchise with hundreds of locations offering supervised play, overnight stays, and grooming add-ons. It is a direct comparable to Pets Tokyo's daycare and hotel service bundle and demonstrates a proven franchisable model for multi-unit pet care operators.
• Best Friends Pet Care: Best Friends Pet Care is a US-based multi-service pet care chain offering grooming, daycare, boarding, training, and retail across dozens of locations. It is a direct comparable to Pets Tokyo as a multi-service pet care chain combining grooming, daycare, and hotel under one operational brand.
• Dogtopia: Dogtopia is a US/Canadian dog daycare franchise with hundreds of locations focused on open-play daycare, spa services, and boarding. It is comparable to Pets Tokyo as a chain-format daycare operator expanding through multi-unit locations in metropolitan markets.
• Dog Resort WANLIFE: Wanlife is the operating brand of Pets Tokyo's Takadanobaba store ("Dog Resort WANLIFE 高田馬場店"), offering grooming, daycare, and hotel services in Tokyo. It is a direct comparable as a multi-service pet care operator under the broader Pets Tokyo ecosystem, serving the same customer base with overlapping service lines.

Broad incumbents

• Petco: Petco is a major US pet care retailer with grooming, training, veterinary hospitals (Vetco), and full-service pet retail. It is a broad incumbent comparable to Pets Tokyo's integrated service-plus-retail-plus-vet model, demonstrating the validity of the multi-service pet care bundling strategy.
• Aeon Pet: Aeon Pet is Japan's largest pet retail chain with hundreds of stores offering pet supplies, grooming, and select daycare/hotel services. It is the dominant incumbent in Japanese pet retail and is comparable to Pets Tokyo as a multi-location pet services and retail operator serving Japanese pet owners.
• PetSmart: PetSmart is the largest North American specialty pet retailer, offering grooming, training, daycare, hotel, and veterinary services across nearly 1,700 stores. It is a broad incumbent comparable to Pets Tokyo as a multi-service pet care and retail operator, though at vastly larger scale.
• Petbarn: Petbarn is Australia's largest specialty pet retail chain with grooming salons and an integrated loyalty ecosystem, owned by Greencross. It is the most relevant Australian peer for Pets Tokyo's Sydney-based "Pepper and Murphys" store given overlapping grooming and retail service mix.
• Greencross Vets: Greencross is Australia's largest veterinary services network with hundreds of clinics and an integrated pet retail arm. It is comparable to Pets Tokyo's animal hospital operations and is a relevant peer for the Sydney expansion given veterinary licensing and Australian market structure.

Regional players

• Pet Plus: Pet Plus is a Japanese pet care retail chain with grooming salons and pet hotels in select Tokyo-area locations. It is a regional Japanese peer comparable to Pets Tokyo as a multi-location pet services operator with similar service lines targeting urban Japanese pet owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/petstokyo_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pets Tokyo