Floral Artistry

What Floral Artistry does

Floral Artistry, operating commercially as Lily Greenthumb's, is a Charlotte, North Carolina-based floral design studio founded in 2009 by Karen Greenoe. The company designs bespoke floral arrangements for weddings, social events, and corporate occasions, and reports more than 1,000 weddings and events completed since inception. The studio operates from 4901 Dwight Evans Rd Suite 134 in Charlotte's South End, with consultations available in-person at the studio or virtually, and serves a regional Southeast US market for design work.

The product portfolio spans three groups. The core business is quote-based, contract-driven custom floral design for weddings and corporate events; weddings are the primary segment, with a sales motion that runs from inquiry through consultation, detailed proposal, contract, and deposit, with changes accepted up to 30 days before the event. Corporate work includes enterprise clients such as the Carolina Panthers, Bank of America, Wells Fargo, and Hendrick. The second group is digital education: BloomMBA, a self-serve subscription membership ($35/month or $350/year, founding-member rate locked in) teaching wedding floral designers the business of running a profitable studio, distributed via membership.io; and LilyG Academy, an online floral design course platform currently closed for enrollment with a waitlist. The third group is in-person floral workshops taught at the Charlotte studio, plus a free 'Grocery Store to Gorgeous' tutorial used as a lead-generation asset.

The business is bootstrapped and founder-owned, with no external funding, no parent company, and no disclosed subsidiaries. Revenue comes from three sources: bespoke wedding design (professional services, quote-based), corporate event design (enterprise direct sales), and BloomMBA subscription revenue (recurring). Customer acquisition relies on Instagram, The Knot marketplace listing, an email newsletter, portfolio galleries, and client testimonials, supplemented by press features in Martha Stewart Weddings, Style Me Pretty, Wedding Sparrow, Brides, and Vogue. Headcount is reported at 11-50 employees. There is no disclosed use of proprietary technology, AI, or APIs; core technology is listed as not disclosed.

Name

Floral Artistry

Legal name

Lily Greenthumbs

Website

https://lilygreenthumbs.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Floral Artistry, operating as Lily Greenthumb's, is a Charlotte-based bespoke floral design studio founded in 2009 by Karen Greenoe. It serves wedding couples and corporate clients in the Southeast US through custom floral design, and wedding floral designers globally via the BloomMBA subscription education membership.

Ownership category

akta.pro rank

Product category

Wedding and Event Floral Design

NAICS

Florists (45931)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Wedding floral design
• Event floral design
• Floral installations
• Floral design education
• Floral business coaching

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wedding and Event Floral Design: Custom floral design services for weddings and corporate events. Clients secure dates with contracts and deposits. Pricing is quote-based and tailored to each event.
2. BloomMBA Membership: Subscription-based education platform for wedding floral designers offering monthly floral recipes, business tutorials, community access, and live Q&A sessions. Annual subscription includes two months free.
3. Floral Workshops and Education: In-person floral workshops taught at their studio, and LilyG Academy online courses (currently closed for enrollment with waitlist).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Designs and delivers bespoke floral arrangements for weddings and corporate events, ranging from bridal bouquets and centerpieces to elaborate floral installations in the Charlotte, NC region and Southeast US. Operates an online business education membership (BloomMBA) and online floral design courses (LilyG Academy) for wedding and event floral designers seeking to grow profitable businesses.

Product overview

Floral Artistry (operated as Lily Greenthumb's) is a wedding and event floral design studio based in Charlotte, NC, founded by Karen Greenoe in 2009. The company offers bespoke floral design services for weddings and corporate events, ranging from intimate affairs to elaborate installations. The product portfolio includes core wedding and corporate floral design services, complemented by educational offerings: BloomMBA (a business membership for wedding florists offering profit-focused floral recipes, tutorials, and community) and LilyG Academy (an online floral education platform currently closed for enrollment). The company also offers in-person workshops and a free grocery store arrangement tutorial.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom MBA: Business school for wedding florists - a membership program designed for wedding and event floral designers who want to grow profitable and sustainable businesses with strategy, systems, and support.
• LilyG Academy

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Details Floral SoftwareminorGTM or Marketing PartnerBloomMBA offers members 20% off a new annual subscription to Details Floral Software as a member benefit.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Putnam & Putnam: Luxury wedding and editorial floral design studio with a similarly high-end, publication-driven brand. Closely comparable as a bespoke, founder-led floral design business competing for premium wedding and event commissions.
• Saipua: Boutique floral design studio known for weddings and editorial work with a founder-led brand and education programming. Directly comparable in craft, customer segment (wedding couples), and brand-led positioning.
• Jeff Leatham: Celebrity floral designer with a luxury hotel and wedding clientele and a strong editorial/media presence. Closely comparable premium positioning, editorial coverage, and event-driven floral design model.
• Marigold & Mint: Boutique floral design studio specializing in weddings and events with a strong editorial and design-led brand. Comparable as a small, founder-led, premium floral design business.

Broad incumbents

• David Tutera: Celebrity wedding and event designer with a national media brand spanning floral and full event design. Comparable as a premium, founder-driven wedding and event design business at significantly larger scale.
• Preston Bailey: Internationally known event and floral designer specializing in luxury weddings and large-scale installations. Comparable in luxury event floral positioning and large-scale installation capability.
• Winston Flowers: Established multi-location floral design and event florals business serving weddings, corporate, and retail customers. Comparable in wedding and corporate event floral design, but at meaningfully larger and more diversified scale.
• The Knot (wedding marketplace): Largest wedding vendor marketplace in the US, where Lily Greenthumbs is already listed. Comparable as a discovery and lead-generation channel for wedding florists, though not a direct design competitor.

Emerging players

• Carats & Cake: Wedding vendor marketplace and editorial platform showcasing luxury wedding vendors including floral designers. Comparable as a referral, marketing, and brand-building channel for premium floral studios.

Others

• Details Floral Software: Vertical SaaS for floral designers and a BloomMBA distribution partner. Comparable as an enabling software partner for the same wedding floral designer customer base that BloomMBA addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lilygreenthumbs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floral Artistry