H&W CONSULT GmbH

What H&W CONSULT GmbH does

H&W CONSULT GmbH is a German Salesforce implementation boutique founded in 2001, headquartered in Buchholz in der Nordheide near Hamburg with a second office in Cologne. The firm positions itself as the oldest Salesforce boutique partner in Europe and operates with a lean core team of approximately 30 permanent, certified Salesforce experts, supplementing capacity through a large established partner network. It serves enterprise clients across industries on a horizontal basis, with named customers including REWE International AG, Statista GmbH, NEVARIS Bausoftware, and Aerzener Maschinenfabrik.

The company's offering spans the full Salesforce product portfolio — Sales Cloud, Service Cloud, Field Service Lightning, CPQ, Marketing Cloud, Experience Cloud, Commerce Cloud, Tableau CRM, Media Cloud, Mulesoft, Data Cloud, and Net Zero Cloud — delivered through a service stack covering CRM process and strategy consulting, solution design, implementation, integration (including Mulesoft and third-party tools such as magic xpi), release management, customized training, and ongoing managed services. The firm has also developed its own Salesforce-integrated product, DocXpert, for automated document generation within Salesforce workflows. AI-related capabilities consist of configuring Salesforce-native offerings, including Agentforce autonomous agents and AI VoiceBots for customer service.

H+W CONSULT generates revenue primarily through professional services engagements (implementation, consulting, training, and managed services) plus Salesforce product resale as an authorized partner. Pricing is quote-based with multi-year contracts, and the firm relies on a direct enterprise sales motion complemented by content marketing, LinkedIn/Xing presence, webinars, and consultation booking. In September 2025, H+W CONSULT became part of the Salesfive Group, marking a significant consolidation in the European Salesforce partner ecosystem while the firm continues to operate under its existing brand.

Name

H&W CONSULT GmbH

Legal name

H+W CONSULT GmbH

Website

https://hundw.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

H+W CONSULT GmbH is a German Salesforce boutique implementation partner founded in 2001, offering consulting, integration, managed services, and training to enterprise clients across industries in the DACH region. The firm operates with 30 certified experts and was acquired by Salesfive Group in September 2025.

Ownership category

akta.pro rank

Product category

Salesforce Consulting and Implementation Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Salesforce consulting
• CRM implementation
• Salesforce integration
• Salesforce managed services
• Salesforce training

Headquarters

HQ city

Buchholz In Der Nordheide

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Salesforce Implementation & Consulting: Core revenue from Salesforce implementation, customization, and process consulting services for enterprise clients. Includes solution design, CRM process strategy, and change management.
2. Salesforce Managed Services: Ongoing support and managed services for Salesforce production environments, providing continuous optimization and troubleshooting.
3. Salesforce Training: Customized Salesforce training programs for administrators and end users, conducted as part of implementation or standalone.
4. Salesforce Partner Resale: Revenue from Salesforce product resale and referral as an authorized Salesforce partner since 2001.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

H+W CONSULT provides end-to-end Salesforce consulting, implementation, customization, integration, and managed services for enterprise clients, complemented by customized training programs and its proprietary DocXpert document automation product. The firm serves as an authorized Salesforce boutique partner, delivering cross-industry CRM digital transformation across the full Salesforce cloud portfolio.

Product overview

H+W CONSULT GmbH is a Salesforce consulting and implementation partner since 2001, offering professional services around the Salesforce platform. Their portfolio consists of implementation and consulting services for Salesforce Cloud products (Sales Cloud, CPQ, Service Cloud, Field Service Lightning, Marketing Cloud, Experience Cloud, Commerce Cloud, Tableau CRM, Media Cloud, Mulesoft, Data Cloud, Net Zero Cloud) combined with core service offerings including Managed Service, Health Check, Implementation, Integration, Release Management, and Training. They also offer their own product DocXpert for document automation within Salesforce. The company operates as a boutique partner with 30 employees serving 800+ completed projects across multiple industries.

Differentiator

Problem solved

Functional benefit

Brands

• DocXpert: Document creation solution integrated with Salesforce for accelerated document generation

Products and services

• Salesforce Implementation & Introduction End-to-end implementation and customization of Salesforce solutions tailored to individual enterprise business needs, including solution design and CRM process strategy.
• Salesforce Integration Integration services connecting Salesforce with existing enterprise systems and technology landscapes, including Mulesoft and magic xpi-based integrations.
• Salesforce Managed Service Ongoing support and managed services ensuring smooth production operation of Salesforce implementations, including continuous optimization and troubleshooting.
• Salesforce Health Check Assessment service evaluating existing Salesforce implementations to identify optimization opportunities and maximize ROI.
• Salesforce Release Management Management of Salesforce releases, updates, and version transitions to keep customer environments current and stable.
• Salesforce Trainings Customized Salesforce training programs for administrators and end users, delivered as part of implementation projects or on a standalone basis.
• DocXpert Salesforce-native document creation solution that automates and accelerates document generation within Salesforce workflows.

Quantifiable outcome

• 800+ completed projects
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• Salesfive GroupcoreStrategic or Co-development Partner · 1 September 2025H+W CONSULT became part of the Salesfive Group in September 2025, representing a significant strategic integration into a larger Salesforce consulting organization.
• SalesforceflagshipStrategic or Co-development PartnerAuthorized Salesforce implementation partner since 2001. One of the oldest boutique partners in Europe. Provides implementation, integration, managed services, and training for the full Salesforce product portfolio including Sales Cloud, Service Cloud, Marketing Cloud, Experience Cloud, Commerce Cloud, Tableau CRM, Mulesoft, Data Cloud, and Net Zero Cloud.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Persistent Systems: Large IT services firm with a dedicated Salesforce practice offering implementation, integration, and managed services globally. Competes with H+W for multi-Cloud enterprise rollouts, particularly with global footprint.
• Capgemini: Global consulting and digital services firm with a Salesforce practice. Competes for Salesforce implementation and CX transformation work across enterprise accounts in Europe.
• Slalom: Global consulting firm with a significant Salesforce practice. Overlaps with H+W on Salesforce implementation and managed services but operates at much greater scale and across many regions and industries.
• TCS (Tata Consultancy Services): Global IT services giant with a substantial Salesforce practice. Competes for large multi-year CRM transformation deals and offers Salesforce managed services similar to H+W's portfolio.
• IBM Consulting: Global SI with Salesforce and Adobe practices. Targets enterprise CRM modernization including Salesforce, MuleSoft integration, and managed services — overlapping with H+W's core offerings.
• Infosys (Simplus): Infosys acquired Simplus, a Salesforce pure-play consulting firm. Provides Salesforce implementation, advisory, and managed services globally — a direct competitor in the Salesforce SI niche.
• Accenture: Global systems integrator with a major Salesforce practice serving multinational enterprise clients. Overlaps in CRM transformation and MuleSoft integration work but at vastly greater delivery capacity.
• Deloitte Digital: Big Four consulting arm with a Salesforce-focused digital practice. Competes with H+W on large Salesforce transformation programs and brings broader change management and advisory capabilities.

Direct peers

• Cloudreach: European-headquartered cloud and Salesforce consulting firm (now part of Atos). Comparable boutique-to-mid-tier Salesforce implementation partner serving enterprise clients in Europe.
• Salesfive Group: Salesforce-focused consulting partner in Europe and now the parent company of H+W CONSULT. Highly comparable in offerings (Salesforce implementation, managed services, training) and customer segment (DACH enterprise).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/h&w-consult-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&W CONSULT GmbH