What CALL MASTER GROUP does

Master Group Heating, Cooling & Plumbing, operating as Call Master Group, is a privately held, family-owned residential and light commercial HVAC and plumbing service provider headquartered at 730 Broad St., Clifton, New Jersey. The company delivers a comprehensive portfolio of more than 35 distinct services across three core categories — Heating (furnaces, boilers, heat pumps, heater installation and repair), Cooling (AC installation, repair, maintenance, ductless mini splits, air handlers, thermostats), and Plumbing (emergency plumbing, water heaters including tankless, drain cleaning, gas lines, water filtration, sewer and water-line repair, sump pumps, toilet repair) — to homeowners and small businesses across six New Jersey counties: Bergen, Passaic, Morris, Essex, Union, and Hudson. The company has been in continuous operation for over 15 years (founded circa 2008-2009) and holds BBB Accredited Business status.

The underlying technology stack is conventional for a residential HVAC contractor: standard residential HVAC equipment from multiple OEMs, with a specialized emphasis on Mitsubishi Electric variable-speed heat pump systems enabled by the company's Mitsubishi Diamond Contractor certification. The Diamond Contractor designation provides access to extended equipment warranties and certified installation training, but no proprietary software, telematics platform, or connected-building product is disclosed. The company does not offer a public API, mobile application, or software product; all service delivery occurs through on-site field technician visits dispatched via phone, website contact forms, and emergency 24/7 availability.

The business model is professional-services based, generating revenue primarily from one-time installation projects (HVAC systems, water heaters, boilers, etc.) and break/fix repair calls, supplemented by an annual Maintenance Plan subscription that creates recurring scheduled-service revenue. Pricing is quote-based rather than published, with a 0% interest financing program available for up to 120 months on new HVAC installations as a sales-enablement tool. The go-to-market motion is sales-led and direct, relying on local SEO service-area pages, content marketing, Google reviews, BBB trust signals, and a customer referral program to generate inbound leads. Customer concentration is minimal; revenue is aggregated across a high volume of small-ticket residential jobs across the six-county service area. The company reports 1-10 employees, indicating an owner-operator or very small field-crew structure with no disclosed external funding, parent company, or acquisition activity.

Name

CALL MASTER GROUP

Legal name

Master Group Heating, Cooling & Plumbing

Website

https://mastergroupnj.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Group Heating, Cooling & Plumbing is a family-owned residential and light commercial HVAC, plumbing, and drain service provider based in Clifton, NJ, serving homeowners and small businesses across six New Jersey counties with installation, repair, maintenance, and 24/7 emergency service.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Heat Pump Repair & Maintenance (HSAOAHAD), Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Hydronic/Baseboard Radiant Heating Service (HSAOACAE)

Keywords

• Residential HVAC services
• Plumbing and drain services
• Heat pump installation
• Furnace and boiler repair
• Emergency plumbing services

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. HVAC Installation Services: Revenue generated from new HVAC system installations including heat pumps, air handlers, furnaces, boilers, and central AC systems. One-time service revenue.
2. HVAC Repair and Maintenance: Revenue from repair services and scheduled maintenance plans for existing HVAC systems. Provides recurring service opportunities.
3. Plumbing Services: Comprehensive plumbing services including emergency repairs, pipe work, drain cleaning, water filtration, and fixture installations.
4. Water Heater Services: Installation, repair, and replacement of traditional and tankless water heaters.
5. Maintenance Plans: Preventative maintenance plan subscriptions offering regular system checkups and priority service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Master Group Heating, Cooling & Plumbing is a family-owned residential home services company that installs, repairs, and maintains HVAC systems (heat pumps, ductless mini splits, air handlers, furnaces, boilers, central AC, thermostats) and provides comprehensive plumbing services (water heaters, drain cleaning, sewer and water line repair, gas lines, water filtration, sump pumps). The company additionally offers an annual preventive Maintenance Plan subscription and emergency 24/7 service across six New Jersey counties.

Product overview

Master Group Heating, Cooling & Plumbing is a family-owned HVAC and plumbing service company serving residential customers in New Jersey. The company operates as a service-based business offering a comprehensive portfolio of 35+ distinct services organized into three main categories: Heating (furnaces, boilers, heat pumps, heater installation/repair), Cooling (AC installation, repair, maintenance, filters, air handlers, ductless mini splits, thermostats), and Plumbing (emergency plumbing, water heaters including tankless, drain services, gas lines, water filtration, sewer repair, sump pumps, toilet repair). The Maintenance Plan serves as a recurring service program providing scheduled preventive maintenance. The company also offers Mitsubishi Electric branded heat pumps through their Mitsubishi Diamond Contractor status. All services are delivered through on-site technician visits rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• HVAC Installation Complete HVAC system installation services for residential properties, including new heating and cooling system setup for homeowners.
• HVAC Maintenance Preventive maintenance services to keep HVAC systems running efficiently, including seasonal tune-ups and inspections for residential HVAC systems.
• HVAC Repair Diagnostic and repair services for all types of HVAC system issues and malfunctions for residential customers.
• Emergency HVAC Services 24/7 emergency HVAC repair services for urgent heating and cooling system failures for residential customers.
• Heat Pump Services Installation, repair, replacement, and maintenance of heat pump systems, including air-source, water-source, and geothermal options, providing both heating and cooling functions.
• Mitsubishi Electric Heat Pump Systems Mitsubishi Electric branded variable-speed heat pump systems installed under Diamond Contractor certification, offering advanced efficiency and performance for residential customers.
• Ductless Mini Split Systems Ductless air conditioning and heating systems providing zoned climate control with energy efficiency benefits for homes without existing ductwork or for room additions.
• Air Handler Services Installation, repair, and maintenance of air handler units that circulate air through residential HVAC systems.
• Thermostat Installation Installation services for thermostats including smart thermostat options for improved HVAC control.
• Heater Installation & Replacement Installation and replacement services for home heating systems in residential properties.
• Heater Repair Repair services for malfunctioning residential heating systems.
• Boiler Services Boiler installation, repair, and maintenance services for residential heating systems.
• Furnace Services Furnace installation, repair, and maintenance services including furnace maintenance programs for residential customers.
• AC Installation & Replacement New air conditioning system installation and replacement services for residential properties.
• AC Repair Air conditioning repair services for residential AC system issues.
• AC Maintenance Preventive maintenance services for residential air conditioning systems.
• Emergency Plumber Services 24/7 emergency plumbing services for urgent residential plumbing issues such as leaks, clogs, and burst pipes.
• Burst & Broken Pipe Repair Repair services for burst or broken pipes including pipe replacement for residential properties.
• Water Heater Services Water heater installation, repair, and replacement services including traditional tank systems for residential customers.
• Tankless Water Heater Services Tankless water heater installation providing on-demand hot water with energy-efficient operation for residential homes.
• Drain Cleaning Professional drain cleaning services to clear clogs and restore proper residential drainage.
• Gas Line Services Gas line installation and repair services for residential properties.
• Water Filtration Services Water filtration system installation and maintenance for improved residential water quality.
• Sewer Repair Sewer line repair services for residential properties.
• Water Line Repair Water line repair and replacement services for residential properties.
• Toilet Repair Toilet repair and replacement services for residential customers.
• Sump Pump Services Sump pump installation, repair, and maintenance services for residential basement water management.
• Maintenance Plan Annual subscription-based maintenance plans providing scheduled inspections, preventive care, and priority service for residential HVAC and plumbing systems.

Quantifiable outcome

• 0% Interest Financing for up to 120 Months on new HVAC systems
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mitsubishi ElectriccoreTechnology or IntegrationMaster Group Heating, Cooling & Plumbing is a Mitsubishi Diamond Contractor, indicating specialized training and certification in Mitsubishi Electric heating and cooling products. This partnership provides access to advanced variable speed heat pump technology, extended warranties on equipment, and exclusive product knowledge for optimal installation and service of Mitsubishi Electric systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• One Hour Heating & Air Conditioning: National residential HVAC service franchise with strong NJ presence, offering heating, cooling, and indoor air quality services. Comparable service mix with master-group’s HVAC repair, installation, and emergency positioning.
• Service Experts Heating & Air Conditioning: National HVAC service brand with a major NJ service footprint covering the same counties Master Group targets. Large incumbent offering residential HVAC installation, repair, and maintenance across multiple U.S. markets with brand-driven acquisition marketing.
• Aire Serv Heating & Air Conditioning: National franchised HVAC service provider operating across multiple U.S. markets including northern NJ suburbs. Comparable service offering in residential heating, cooling, and HVAC maintenance.
• Roto-Rooter: National plumbing, drain, and water cleanup franchise with extensive NJ service-area coverage. Overlaps significantly on plumbing, drain cleaning, and emergency plumbing services that Master Group offers.
• Mr. Rooter Plumbing: National plumbing services franchise under Neighborly providing residential plumbing, drain cleaning, and water heater services. Direct overlap with Master Group’s plumbing service line including water heater and emergency plumbing.

Regional players

• Cool Cat Heating & Cooling: NJ-based residential heating and cooling specialist servicing northern New Jersey counties with similar HVAC installation and repair focus. Comparable local HVAC specialization to Master Group.
• Trademark Mechanical Corp. NJ-based mechanical contractor providing residential and light commercial HVAC, plumbing, and heating services. Comparable service breadth to Master Group’s multi-trade offering.

Direct peers

• Hutchinson Plumbing Heating Cooling: Family-owned NJ-based HVAC, plumbing, and electrical service company serving multi-county areas in northern New Jersey. Operates as a one-stop residential services provider with multi-trade offering and similar mid-market positioning to Master Group.
• Binsky Home Service (Binsky & Snyder): Family-owned NJ HVAC, plumbing, and electrical services company serving residential customers across central and northern New Jersey. Direct overlap on customer segment, geography, and service categories.
• Petr's Heating & Air Conditioning: Long-established NJ residential and light commercial HVAC service company with similar service mix (heating, cooling, plumbing) and regional multi-county service areas. Comparable family-operated positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/master-group-nj

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALL MASTER GROUP