Florida Real Estate School.com

What Florida Real Estate School.com does

Florida Real Estate School.com (operating as FRES) is a privately held, Florida-based online education provider that delivers state-mandated pre-licensing, post-licensing, continuing education, and exam preparation courses for individuals pursuing or maintaining a Florida real estate license. The curriculum is approved by the Florida Department of Business and Professional Regulation (DBPR) and covers the full licensing lifecycle: 63-Hour Sales Associate Pre-License (FREC I), 72-Hour Broker Pre-License (FREC II), 45-Hour Sales Associate Post-Licensing, 60-Hour Broker Post-Licensing, 14-Hour Continuing Education, 28-Hour Reactivation, 4-Hour Escrow, and a Mutual Recognition Law Review for out-of-state licensees. The platform also offers supplementary exam prep tools (Cram Course, RE Math Video Library, FREC I Review A&B), textbooks, audio MP3 review files, and a Spanish-language eBook.

The technology stack is a standard online learning management system delivering fully narrated, interactive video instruction with audio-visual narration, chapter quizzes, practice exams, digital flashcards, and progress tracking. Courses are accessible 24/7 on-demand across devices with no download required, and licensed Florida real estate instructors are available around the clock by phone and email. The platform is mobile-friendly and integrates automatic DBPR reporting upon course completion. There are no disclosed proprietary AI/ML capabilities, APIs, or third-party platform integrations in the source data.

The business model is product-led growth with one-time per-course licensing fees ranging from $44 for audio supplements to $649.99 for the Unlimited 63-Hour Pre-License package, plus $500-$650 premium webinar offerings and revenue from course extensions (30/60/90/120-day), textbooks, and a Groupon distribution channel. Customer segments include aspiring sales associates, aspiring brokers, newly licensed professionals, CE renewal students, reactivating license holders, and out-of-state mutual recognition candidates. Marketing relies on SEO, content marketing via a topical blog, a free course demo, and recurring 40% promotional pricing. A tuition reimbursement program through unnamed partner brokerages creates an additional acquisition pathway. The company is independently and privately held with no disclosed external investment, no published financials, and a single Miami-area phone line (305-653-8002).

Name

Florida Real Estate School.com

Legal name

Florida Real Estate School

Website

https://floridarealestateschool.com

Company type

Private

Operating status

Operating

Short description

Florida Real Estate School.com (FRES) is a private, Florida-based online education platform that delivers DBPR-approved pre-licensing, post-licensing, continuing education, reactivation, and exam preparation courses to aspiring and licensed Florida real estate professionals.

Ownership category

akta.pro rank

Product category

Real Estate Licensing Education

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate Licensure Exam Prep (Salesperson/Broker, Appraiser) (EDANAIAH)

akta.pro secondary industries

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Real estate licensing education
• Pre-licensing courses
• Continuing education training
• Exam prep review
• Professional certification courses

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology, Supply Chain

Revenue model

1. Course Enrollment Fees: One-time purchase model for individual course enrollments. Students pay upfront for access to specific courses (pre-licensing, post-licensing, CE, exam prep) with varying enrollment periods ranging from 6 months to 12 months depending on package tier.
2. Textbook and Supplemental Materials Sales: Sale of optional textbooks, exam manuals, audio MP3 files, and eBooks as supplements to online courses.
3. Course Extensions: Fees for extending course enrollment periods (30-day, 60-day, 90-day, and 120-day extension options available).
4. Webinar Offerings: Premium webinar courses available at $500 (Basic) and $650 (Premium) price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Florida Real Estate School.com is an online education provider that delivers Florida DBPR-approved pre-licensing, post-licensing, continuing education, reactivation, and exam preparation courses for individuals pursuing or maintaining a Florida real estate license. Courses are fully narrated, interactive, on-demand online programs with 24/7 instructor support and automatic regulatory reporting, sold directly through the school's e-commerce website.

Product overview

Florida Real Estate School.com is an online education platform offering a comprehensive suite of Florida real estate licensing and continuing education courses. The core product portfolio centers on FREC-approved pre-licensing courses (63-Hour Sales Associate and 72-Hour Broker), post-licensing courses (45-Hour Sales Associate and 60-Hour Broker), and continuing education offerings (14-Hour CE, 28-Hour Reactivation, 4-Hour Escrow). The platform provides supplementary exam prep tools including the Cram/Prep Study Course, RE Math Video Library, and FREC I Review Courses (A&B), along with textbooks and audio review materials. All courses are delivered as fully narrated, interactive online content with 24/7 instructor support, available in tiered packages (Basic, Value/Package to Passing, Unlimited) to accommodate different student needs and budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• 63-Hour Sales Associate Pre-License Course (FREC I) Required 63-hour pre-licensing course for individuals seeking a Florida real estate sales associate license, delivered as a fully narrated, interactive on-demand online course with 24/7 instructor support and automatic DBPR reporting upon completion.
• 72-Hour Broker Pre-License Course (FREC II) Required 72-hour broker pre-licensing course for licensed sales associates advancing to a Florida broker license, with 24/7 instructor support and FREC II accreditation.
• 45-Hour Sales Associate Post-Licensing Course 45-hour post-licensing course required for newly licensed Florida sales associates within their first year of licensure, delivered as fully narrated online content with no math components and automatic DBPR reporting.
• 60-Hour Broker Post-Licensing Course 60-hour FREC II post-licensing course for newly licensed Florida real estate brokers to satisfy first-year continuing education requirements for broker advancement.
• 14-Hour Continuing Education Course 14-hour Florida continuing education course for license renewal covering 3 hours ethics, 3 hours core law, and 8 hours specialty, with unlimited exam attempts and automatic DBPR reporting.
• 28-Hour Reactivation Course 28-hour reactivation course that qualifies brokers and sales associates to restore a lapsed Florida real estate license to active status, with 1-year enrollment and 2 exam attempts.
• 4-Hour Escrow Course 4-hour FREC-mandated escrow and trust account course that satisfies requirements for licensees with escrow violations, with unlimited exam attempts and automatic DBPR reporting.
• Mutual Recognition Law Review Florida law review course that prepares licensed real estate professionals from mutual recognition states (Alabama, Arkansas, Connecticut, Georgia, Illinois, Kentucky, Mississippi, Nebraska, Rhode Island, and West Virginia) to obtain an equivalent Florida license, including 6 practice state exams and digital flashcards.
• Florida State Licensing Exam Prep (Cram Course) Florida real estate licensing exam prep course providing hundreds of practice questions with detailed answers, digital flashcards, and 7 simulated exams for both sales associate and broker candidates.
• RE Math Video Library Real estate math tutorial video library covering property values, mortgage payments, commissions, and related calculations, with 1-year access, for students preparing for Florida licensing exams.
• FREC I Review Courses (A & B) FREC I focused review courses (A and B versions) that provide a focused breakdown of 100 key topics for end-of-course exam preparation for Florida sales associate candidates.
• Florida Real Estate Mutual Law Cram Study Review Course Comprehensive Florida law cram study review course featuring 6 simulated state exams, digital flashcards, and a printable course outline, with 4-month enrollment for mutual recognition license candidates.
• Florida Real Estate Principles, Practices & Law Textbook Official Florida real estate principles, practices, and law textbook (multiple editions) used as a comprehensive study supplement for the sales associate pre-license course.
• Florida Real Estate Exam Manual with 500 Question Workbook
• Spanish eBook - Principios, Practicas y Ley de Bienes Raices en Florida Spanish-language eBook edition of the Florida real estate principles, practices, and law textbook for Spanish-speaking students pursuing Florida real estate licensure.
• Florida Real Estate Broker's Guide Textbook
• Key Point Review Audio MP3 Files

Quantifiable outcome

• 90%+ course exam pass rate
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Partner Brokerages (Unnamed)minorOthersFlorida Real Estate School offers a tuition reimbursement program through partner real estate brokerages. Students who pass their exam and join one of these brokerages may qualify to have their course tuition reimbursed. The program operates in three steps: pass the exam, join a partner brokerage, and submit a tuition reimbursement request.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Real Estate U: Online real estate licensing provider active in multiple states. Competes in the same online pre-license and exam prep category with similar self-serve e-commerce enrollment.
• Colibri Real Estate (formerly 360training): Online real estate licensing and CE platform serving multiple states including Florida, with enterprise brokerage partnerships. Comparable in product (pre-license, post-license, CE, exam prep) and target buyer (individual agents and brokerage-sponsored cohorts).
• Allied Real Estate Schools: Online real estate school delivering state-approved pre-licensing, continuing education, and exam preparation. Directly comparable in self-paced online delivery and per-course pricing model.
• Kaplan Real Estate Education: National real estate school offering online and live pre-licensing, CE, and exam prep across many states including Florida. Comparable in catalog breadth, regulatory approvals, and self-paced online delivery.
• Mbition (formerly OnCourse Learning / Real Estate Express): Online real estate licensing and continuing education provider with multi-state coverage. Comparable directly in product mix (pre-license, CE, broker courses) and self-serve online enrollment.
• The CE Shop: Large online provider of state-approved real estate pre-licensing, continuing education, and exam prep across most U.S. states. Directly competes with Florida Real Estate School in online real estate education for aspiring and active agents, with overlapping product, pricing tiers, and self-serve delivery.

Regional players

• Superior School of Real Estate: Regional real estate school offering Florida-approved pre-licensing and continuing education. Competes in the same Florida DBPR-approved category with similar course-based delivery.
• Bob Hogue School of Real Estate: Long-standing Florida-based real estate school providing pre-license, broker, and continuing education. Comparable state-specific positioning and DBPR-approved curriculum.
• Gold Coast Schools: Florida-focused real estate school offering pre-licensing, broker, and continuing education courses. Most direct geographic competitor in Florida with overlapping DBPR-approved catalog.

Broad incumbents

• Dearborn Real Estate Education: Long-established publisher and provider of real estate textbooks and licensing curriculum used by many schools. Overlaps as a content/courseware provider and is also the source of several textbooks carried in Florida Real Estate School's bookstore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Real Estate School.com