GMT Publishing

What GMT Publishing does

GMT Publishing Sàrl is an independent Swiss media group founded in 2000 in Geneva, operating a portfolio of publications and platforms focused exclusively on watchmaking and sailing. The group runs eight distinct brands across two verticals: in watchmaking, GMT Magazine (the only Swiss watch magazine with REMP certification), WorldTempus (a digital news platform with 17M+ annual page views and partnerships with 80+ luxury watch brands), The Fine Watch Club (a 5,000+-member international owners' club launched in 2019), The Millennium Watch Book (an annual thematic coffee-table book series running 2020-2030), Geneva Watch Tour (an official Geneva Tourism Board multimedia platform), and the newly launched GEM-T Magazine (Europe's first trilingual quarterly jewelry magazine); in sailing, Skippers Magazine (Switzerland's leading sailing publication and official magazine of the Swiss Sailing Federation) and SNG Magazine (official publication of the Société Nautique de Genève). The company employs approximately 20 people and distributes content in French, English, and German via print, web, YouTube, Instagram, LinkedIn, Facebook, and e-mail newsletters, reaching collectors and HNWIs in roughly 80 countries through its own channels and franchise partners in Korea, the Middle East, and Sub-Saharan Africa.

The group's core technology is a digital publishing platform with multilingual content delivery across the watchmaking and nautical verticals, supplemented by a member-engagement platform for The Fine Watch Club and a curated tourism platform for Geneva Watch Tour. WorldTempus publishes approximately 1,400 articles annually in French and English and serves as the group's primary SEO-driven top-of-funnel asset. The company monetizes through five principal revenue streams: print and digital advertising sold to 80+ watch brand advertisers and nautical-industry partners; recurring subscriptions and exclusive product partnerships from Fine Watch Club membership; e-commerce unit sales of Millennium Watch Book volumes via the-watch-book.com; advertising and partnership income from official designations with the Swiss Sailing Federation, Société Nautique de Genève, and Geneva Tourism Board; and franchise fees from GMT Magazine licensees. Go-to-market is enterprise field sales targeting luxury watch brands and nautical-industry partners, combined with direct-to-consumer membership and e-commerce for collectors and enthusiasts.

Name

GMT Publishing

Legal name

GMT Publishing Sàrl

Website

https://gmtpublishing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GMT Publishing is an independent Swiss media group founded in 2000 in Geneva that operates eight watchmaking and sailing brands — including GMT Magazine, WorldTempus, The Fine Watch Club, Skippers Magazine, and SNG Magazine — serving luxury watch advertisers, collectors, and sailing enthusiasts across roughly 80 countries via print, digital, and member platforms.

Ownership category

akta.pro rank

Product category

Specialty Media Publishing

NAICS

Periodical Publishers (513120), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

akta.pro secondary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Luxury watch media
• Sailing publications
• Multilingual publishing
• Digital news platforms
• Specialty magazines

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Publishing and Print Advertising: GMT Magazine published 6 times annually in trilingual format (French, German, English), with specialized editions like Lady by GMT and GMT XXL World distributed to 100,000+ collectors in 80 countries. Revenue generated through print advertising sold to watch brands and luxury advertisers.
2. Digital Advertising and Content: WorldTempus generates revenue through digital advertising partnerships with 80+ watch brands, sponsored content, and digital subscriptions. The platform publishes 1,400 articles annually reaching 5 million unique visitors.
3. Fine Watch Club Membership: International club for watch collectors providing exclusive member benefits including events, manufacturer tours, previews, and limited editions. Revenue from membership subscriptions and exclusive product partnerships.
4. Millennium Watch Book Publications: Annual coffee-table book collection covering watchmaking themes (tourbillon, dive watches, chronographs) sold directly to collectors and enthusiasts worldwide through e-commerce platform.
5. Skippers Magazine and Sailing Media: Switzerland's leading sailing magazine with 4 annual issues plus special editions (Boards, Motor, Travel), weekly newsletter, and YouTube channel featuring boat tests. Revenue from print/digital advertising to nautical industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

GMT Publishing is an independent Swiss media group that produces a portfolio of watchmaking and sailing publications across print, digital, books, membership clubs, and multimedia experiences. Its core products include GMT Magazine, WorldTempus digital news platform, The Fine Watch Club, Millennium Watch Book series, Skippers Magazine, GEM-T Magazine, SNG Magazine, and Geneva Watch Tour, distributed in French, English, and German to collectors, enthusiasts, and brand advertisers globally.

Product overview

GMT Publishing is an independent Swiss media group created in 2000 in Geneva, operating a portfolio of publications and platforms focused on watchmaking and sailing. The portfolio includes digital media (WorldTempus watch news website with 17M+ annual page views), print magazines (GMT Magazine with REMP certification, GEM-T Magazine as Europe's first trilingual jewelry magazine, Skippers Magazine as Switzerland's leading sailing magazine, SNG Magazine), membership clubs (The Fine Watch Club with 5,000+ members), book collections (The Millennium Watch Book annual thematic series), multimedia experiences (Geneva Watch Tour), and events (Watch Photo Awards). The group reaches international audiences through multilingual content (French, English, German) distributed via print, websites, YouTube channels, Instagram accounts, and newsletters.

Differentiator

Problem solved

Functional benefit

Brands

• GMT Magazine: Switzerland's reference watch magazine, published 6 times a year with trilingual issues including Lady edition and summer XXL special edition. The only magazine with REMP certification.
• GEM-T Magazine
• WorldTempus
• The Fine Watch Club
• The Millennium Watch Book
• Geneva Watch Tour
• Skippers Magazine
• SNG Magazine

Products and services

• WorldTempus Leading watch news website with over 17 million annual page views, nearly 5 million unique visitors, 80+ partner watch brands, and 1,400 articles published annually in French and English, operating from Geneva at the heart of the watchmaking industry.
• GMT Magazine Swiss reference watch magazine published 6 times annually, featuring five trilingual A4 issues including one Lady edition and one summer XXL English edition. The only watch magazine with REMP certification, distributed via franchises in Korea, Middle East, and Sub-Saharan Africa.
• GEM-T Magazine First quarterly trilingual jewelry magazine in Europe (French, English, German), conceived between Geneva and Paris. Targets both women and men, highlighting artisanal expertise and luxury houses while revealing promising young talents.
• The Fine Watch Club First international multi-brand club for watch owners offering exclusive events, previews, manufacture tours, limited editions and encounters with industry personalities. Already attracted over 5,000 international members, connected to GMT Magazine and WorldTempus.
• The Millennium Watch Book Annual thematic coffee-table book collection (2020-2030) featuring 200-page richly illustrated volumes documenting watchmaking topics including tourbillons, dive watches, and chronographs, written by leading experts and sold to collectors worldwide.
• Geneva Watch Tour Only multimedia platform cataloging all Geneva watchmaking actors, hospitality venues, and restaurants, allowing watch enthusiasts to plan stays discovering Geneva through its watchmaking heritage via official tourism-board-curated itineraries.
• Skippers Magazine Switzerland's leading sailing magazine and official magazine of the Swiss Sailing Federation, published 4 times annually purely on sailing topics plus three special issues (Boards, Motor, Travel). Features weekly newsletter, Instagram, and YouTube channel for boat tests, published in French and German.
• SNG Magazine Official magazine of the Société Nautique de Genève, Switzerland's most active yacht club and the only European club to have won the America's Cup. Published quarterly and distributed to 4,550 members plus club visitors.
• Watch Photo Awards The world's first international watch photography competition organized by GMT Publishing.
• GMT XXL World Annual English publication in A3 format targeting international watch connoisseurs. Distributed to over 100,000 collectors and HNWIs in 80 countries each autumn.
• Lady by GMT Annual autumn special issue of GMT Magazine focusing on women's watches and jewellery trends.

Quantifiable outcome

• 17 million annual page views and nearly 5 million unique visitors on WorldTempus.com
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• 80+ Watch Brands (Partner Network)coreGTM or Marketing PartnerWorldTempus maintains partnerships with over 80 luxury watch brands for advertising, content collaboration, and brand coverage. The platform serves as a key marketing channel for watch brands seeking to reach quality international audiences of watch enthusiasts and collectors.
• Swiss Sailing Federation (Fédération Suisse de Voile)coreStrategic or Co-development PartnerSkippers Magazine is the official publication of the Swiss Sailing Federation, providing comprehensive coverage of sailing events, regattas, and nautical news. This official status ensures authoritative positioning in the Swiss sailing community.
• Société Nautique de GenèvecoreStrategic or Co-development PartnerSNG Magazine is the official magazine of Société Nautique de Genève, Switzerland's most active yacht club with 4,550+ members. The club is the only European club to have won the America's Cup, providing prestige and exclusive access to influential nautical community.
• Geneva Tourism Board (Office de Tourisme de Genève)minorStrategic or Co-development PartnerGeneva Watch Tour is recognized as one of the official sightseeing tours by the Geneva Tourism Board, providing curated itineraries for watch enthusiasts visiting Geneva and cataloging watch retailers, hotels, and restaurants.
• GMT Magazine Franchise Partners (Korea, Middle East, Sub-Saharan Africa)minorChannel Partner/ Reseller/ DistributorGMT Magazine operates through franchise partnerships in Korea, Middle East, and Sub-Saharan Africa, extending the brand's reach and editorial content to new geographic markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hodinkee: Leading digital watch media platform covering news, reviews, and original content for watch enthusiasts. Acquired by The Hour Glass in 2024. Directly comparable to WorldTempus as the primary English-language watch news and editorial destination serving collectors and the watch industry.
• Fratello Watches: Dutch-based watch media brand with editorial site, podcasts, and enthusiast community. Closely comparable to GMT Magazine/WorldTempus in serving watch collectors across multiple European markets with curated editorial content.
• Monochrome Watches: Independent Dutch-based online watch magazine with deep editorial coverage and strong industry brand relationships. Comparable to WorldTempus as a specialist digital-first watch media brand targeting collectors.
• Voiles et Voiliers: Leading French sailing magazine covering cruising, racing, and boat tests. Directly comparable to Skippers Magazine as the French-language reference sailing publication serving enthusiasts and the nautical industry.
• Seahorse Magazine: International sailing magazine focused on yacht racing, performance sailing, and high-end yachting. Comparable to Skippers Magazine as a sailing editorial brand serving enthusiasts and industry advertisers.
• Revolution Watch: Global print and digital watch magazine publishing in-depth editorial on luxury timepieces. Comparable multi-format watch publishing model with international distribution and brand advertising relationships, similar to GMT Magazine's positioning.

Broad incumbents

• Watchfinder & Co. UK-based pre-owned watch retailer with editorial content and media presence. Comparable as a watch media brand engaging collectors, though its primary business is retail rather than publishing like GMT Publishing.
• The Hour Glass: Asia-Pacific luxury watch retail group that acquired Hodinkee. Adjacent comparable as a diversified luxury watch media and retail platform with similar brand relationships across the watch industry GMT Publishing serves.

Emerging players

• Watchonista: Asian-focused digital watch media brand covering luxury timepieces with editorial content. Comparable to WorldTempus as a specialist digital watch news platform, though with a geographic focus on Asian markets rather than French/English European reach.
• A Blog to Watch: US-based online watch media covering news, reviews and industry developments. Adjacent digital watch editorial comparable to WorldTempus but with a broader retail-leaning audience and different geographic focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDHAWFWXd4TJ16SK1gSn1Jg
• Facebookfacebook.com/skippers.ch
• LinkedInlinkedin.com/company/gmt-publishing
• Instagraminstagram.com/skippersmagazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMT Publishing