Gallery 110

What Gallery 110 does

Gallery 110 is a 501(c)(3) nonprofit artist collective founded in 2002 by George Brandt and based at 110 3rd Avenue S in Seattle's Pioneer Square gallery district. The organization provides exhibition opportunities for emerging artists who have not yet secured commercial gallery representation, operating a rotating calendar of solo shows, group exhibitions, and an annual International Juried Show currently in its 16th year. Member artists participate in collective governance and benefit from shared programming, juried competitions with prominent regional jurors (e.g., Ryan Hardesty, Stefano Catalani), and joint representation at the annual Seattle Art Fair.

The gallery's underlying technology footprint is minimal: it operates a Squarespace-hosted website (gallery110.com) used for exhibition information, artist profiles, event scheduling, newsletter signups, and online artwork sales via a shopping cart. No proprietary platforms, APIs, or technology products are disclosed. Distribution is anchored by the physical gallery (public hours Thursday–Saturday 12–5 PM, plus by appointment), with extension channels including the monthly First Thursday Art Walk, the annual Seattle Art Fair booth, the Pioneer Square Fall Chrysanthemum Crawl, and direct outreach to collectors during receptions and live artist demonstrations.

The business model combines recurring membership fees from ~20–30 member artists, modest one-time juried-show entry fees (~$40 base), transaction commissions on artwork sales to collectors, donations from the public, and institutional grant funding from 4Culture/King County Lodging Tax and the City of Seattle Office of Arts & Culture. Day-to-day operations are led by Director Jessie Summa Russo, with Tabitha Abbott serving as Vice-Chair; the organization is governed by its member-artist collective rather than by external owners or shareholders.

Name

Gallery 110

Legal name

Gallery 110 Seattle

Website

https://gallery110.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gallery 110 is a 501(c)(3) nonprofit artist collective in Seattle's Pioneer Square that presents rotating exhibitions, an annual international juried show, and a joint member-artist booth at the Seattle Art Fair, serving emerging artists and collectors.

Ownership category

akta.pro rank

Product category

Art Gallery Services

NAICS

Art Dealers (459920), Art Dealers (45992)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Collectibles & Hobby Shows (MPAGAFAN)

Keywords

• Art gallery exhibitions
• Artist collective memberships
• Juried art competitions
• Emerging artist showcases
• Nonprofit arts organization

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Gallery 110 operates as a nonprofit artist collective with membership-based artist participation. Artists join as members and pay membership fees to participate in exhibitions and access gallery resources.
2. Juried Show Entry Fees: The annual International Juried Show generates revenue through application fees. Basic entry fee is $40 allowing upload of three works, with $10 per additional image up to 20 total.
3. Art Sales Commission: Gallery 110 sells artwork from member artists, likely earning commission on sales. The website includes a shopping cart functionality.
4. Donations and Sponsorships: As a 501(c)(3) nonprofit organization, Gallery 110 receives support from donations and institutional sponsors including 4Culture/King County Lodging Tax and the City of Seattle Office of Arts & Culture.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gallery 110 operates a nonprofit artist collective and physical exhibition space in Seattle's Pioneer Square district, presenting rotating solo and group exhibitions, an annual International Juried Show, and a member-artist program. The gallery sells original artwork from member artists, hosts community events such as First Thursday Art Walks, participates in the Seattle Art Fair, and provides educational programming through artist talks and demonstrations.

Product overview

Gallery 110 is a nonprofit artist collective and exhibition space in Seattle's Pioneer Square district. The organization operates as a single unified gallery offering, primarily consisting of rotating art exhibitions featuring member and guest artists. Core offerings include solo shows, group exhibitions, annual juried competitions, participation in the Seattle Art Fair, an artist membership program, and community events such as First Thursday Art Walks and the Holiday Art Market. The gallery serves as a platform for emerging and established artists to exhibit work and engage with the Pacific Northwest art community.

Differentiator

Problem solved

Functional benefit

Products and services

• Gallery Exhibitions
• Annual International Juried Show
• Artist Membership Program
• Community Events and Artist Receptions
• Education and Artist Talks

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, major and minor.

• 4Culture/King County Lodging TaxcoreGTM or Marketing Partner4Culture provides institutional funding support to Gallery 110 as part of King County's arts and culture funding programs. This partnership enables the gallery's nonprofit operations and exhibition programming.
• City of Seattle Office of Arts & CulturecoreGTM or Marketing PartnerThe City of Seattle's Office of Arts & Culture provides funding and institutional support to Gallery 110, enabling nonprofit gallery operations and community arts programming.
• Seattle Art FairmajorStrategic or Co-development PartnerGallery 110 has participated in the Seattle Art Fair since at least 2019, with annual booth presence (Booth C23 in 2025, Booth C27 in 2026). The partnership provides exposure and sales opportunities for member artists.
• Pioneer Square Chrysanthemum CrawlminorStrategic or Co-development PartnerGallery 110 participates in the annual Fall Chrysanthemum Crawl, a community event spanning 14 Pioneer Square venues.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Artsy: Global online art marketplace aggregating gallery inventory and connecting collectors to works. Adjacent peer that competes for collector attention and artist representation, particularly relevant as a sales channel alternative for emerging artists who might otherwise join collectives like Gallery 110.
• Saatchi Art: Online-only art gallery selling original work directly from emerging artists worldwide. Comparable as a discovery and sales channel for the same emerging-artist segment Gallery 110 serves, offering lower-friction collector access without geographic constraints.

Direct peers

• Henry Art Gallery: Seattle-based nonprofit art museum and gallery operating exhibition programming, education, and public engagement in the Pacific Northwest. Directly comparable as a nonprofit visual arts institution serving the same regional audience with overlapping mission and programming cadence.
• Frye Art Museum: Free-admission nonprofit art museum in Seattle exhibiting rotating contemporary and historical exhibitions. Closely comparable as a free-access nonprofit gallery institution in the same metro with similar reliance on donations, grants, and member support.
• Greg Kucera Gallery: Established commercial art gallery in Seattle's Pioneer Square exhibiting contemporary artists. Directly comparable as a Pioneer Square gallery serving overlapping artists and collectors, with a commercial rather than nonprofit model.

Others

• Artist Trust: Washington State-based nonprofit supporting individual artists through grants, education, and career development. Comparable as a Pacific Northwest arts-supporting nonprofit serving an overlapping artist community and often sharing funding relationships with King County and Seattle arts agencies.

Regional players

• Bellevue Arts Museum: Nonprofit art museum serving the Eastside Seattle metro with rotating exhibitions of contemporary craft and design. Comparable as a regional nonprofit gallery with similar funding model but different immediate geography.

Broad incumbents

• Art Basel: Global organizer of large-scale art fairs in Basel, Miami Beach, and Hong Kong. Comparable as a fair-format organizer with which Gallery 110 engages indirectly through its Seattle Art Fair participation, representing the upper end of the art-fair ecosystem.
• Seattle Art Museum: Major regional art museum operating multiple Seattle facilities with broad curatorial programming, ticketed exhibitions, and institutional fundraising. A larger incumbent in the same regional nonprofit arts ecosystem with overlapping audience and funding sources.
• Museum of Pop Culture: Seattle-based nonprofit cultural institution with rotating exhibitions, ticketed admissions, and institutional sponsorships. Comparable as a Seattle nonprofit cultural venue competing for the same regional donor and visitor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gallery110collective
• LinkedInlinkedin.com/company/gallery-110

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallery 110