What Fibre Cement Solutions does

Fibre Cement Solutions Limited is a New Zealand privately-held family business, founded in November 2018 by co-owners Rachel Osborn and Graeme Zimmerman, that operates as the exclusive New Zealand distributor of ETERPAN® fibre cement sheets and Simplisima™ decorative boards manufactured by Belgium-headquartered Etex Group. The company sells a physical building-materials portfolio — including the multi-functional ETERPAN® sheet and its Coastal Series and Rigid Wall Underlay variants, the Simplisima™ printed interior board (6mm x 1200mm x 2400mm), and Promatect® Supalux non-combustible magnesium board — through a hybrid go-to-market of direct warehouse sales from Auckland (10A Kaimahi Road, Wairau Valley) and Christchurch, complemented by shelf placement through the three dominant NZ building supply retailers (PlaceMakers, ITM, Mitre 10) and an installation partner (Black Sheep Construction). Graeme Zimmerman's prior career at Nuplex Industries and James Hardie anchors the company's construction-industry expertise.

The underlying product technology is owned by Etex Group: ETERPAN® is produced using the Flow On manufacturing process — an alternative to the traditional Hatschek method that creates a monolithic core with superior water, frost and delamination resistance — followed by autoclave curing for strength. Differentiators carried by the product include Declare Label certification, Red List Free status, Living Building Challenge compliance, classification as type A under AS/NZS2908.2, and conformity with the E2/AS1 Acceptable Solution of the New Zealand Building Code. Building Product Information Requirements documentation was refreshed in January 2025 and an ETERPAN® Coastal Series brochure was issued in January 2025, indicating ongoing compliance and range maintenance.

The revenue model is one-time sale of distributed fibre cement boards at quote-based unit pricing exclusive of GST and delivery, with payment due on delivery or by the 20th of the month following delivery for credit accounts. The customer base spans construction-industry buyers (builders, contractors, residential and commercial) as a primary segment and residential end-users as a secondary segment for interior applications. The company employs 1-10 people, has no disclosed funding rounds, no institutional investors, and no parent company, and its operating geography is bounded to New Zealand by the terms of its exclusive Etex distribution agreement.

Name

Fibre Cement Solutions

Legal name

Fibre Cement Solutions Limited

Website

https://fibrecementsolutions.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fibre Cement Solutions is a New Zealand family-owned exclusive distributor of ETERPAN® and Simplisima™ fibre cement boards from Etex Group, selling through Auckland and Christchurch warehouses and major NZ building supply retailers to construction-industry and residential end-users.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Other Concrete Product Manufacturing (327390)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

Keywords

• Fibre cement boards
• Building cladding sheets
• Construction materials distribution
• Decorative interior panels
• Rigid wall underlay

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fibre Cement Product Distribution: Distribution of ETERPAN® and Simplisima™ fibre cement boards to the New Zealand construction market through direct sales and channel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Fibre Cement Solutions is the exclusive distributor in New Zealand of ETERPAN® fibre cement sheets and Simplisima™ decorative fibre cement boards, manufactured by Etex Group using the proprietary Flow On technology. The company supplies these versatile building products for external cladding, internal linings, flooring, soffits, decks, rigid wall underlay, and decorative interior finishes, distributing from warehouses in Auckland and Christchurch to construction industry buyers nationwide.

Product overview

Fibre Cement Solutions is an authorised distributor of fibre cement building products, offering a portfolio of two core products: ETERPAN® (a multi-functional medium density fibre cement sheet for exterior and interior applications including cladding, flooring, and underlay) and Simplisima™ (a decorative fibre cement board with printed finishes for interior design). The portfolio also includes specialized variants such as ETERPAN® Coastal Series (textured/routed designs) and ETERPAN® Rigid Wall Underlay, plus complementary products like Promatect® Supalux (non-combustible magnesium board). All products are manufactured using advanced processes and are distributed exclusively in New Zealand through Fibre Cement Solutions Ltd.

Differentiator

Problem solved

Functional benefit

Brands

• ETERPAN®: Versatile medium density fibre cement sheet for external cladding, base for stone and brick slips, soffits, decks, internal linings, flooring, and rigid underlay. Manufactured using Flow On technology by Etex Group.
• Simplisima™

Products and services

• ETERPAN® Versatile medium-density fibre cement sheet manufactured by Etex Group using Flow On technology and autoclaved at high temperatures for exceptional strength. Designed for external cladding, base for stone and brick slips, soffits, decks, internal linings, flooring, and rigid wall underlay. Offers mould resistance, fire retardancy, and no VOC emissions. For builders, contractors, and construction companies in New Zealand.
• ETERPAN® Coastal Series Decorative variant of ETERPAN® routed out from 12mm to 9mm minimum thickness, providing curved and textural designs with 11 design options for interior and exterior feature applications.
• ETERPAN® Rigid Wall Underlay Non-combustible clear-coated fibre cement sheet designed to keep moisture out while allowing moisture vapour to escape, enabling the framing cavity to dry. Can be left exposed for 180 days. For construction industry use in New Zealand.
• Simplisima™ 6mm x 1200mm x 2400mm decorative fibre cement board manufactured by Etex with images printed directly onto the board. Designed for interior wall linings, bathroom wet areas, kitchen splash backs, and feature walls. Provides mould, heat, impact, noise, and insect resistance. No VOCs, 100% recyclable with a 15-year warranty. Available in four design lines: Ceramic, Timber, Geo, and Marble.
• Promatect® Supalux Non-combustible magnesium board resistant to the effects of moisture, available in 9mm, 12mm, and 20mm thicknesses. For construction and building applications requiring non-combustible materials.

Quantifiable outcome

• ETERPAN® Rigid Wall Underlay can be left exposed for 180 days
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Etex GroupcoreTechnology or IntegrationEtex Group manufactures ETERPAN® and Simplisima™ products. They have been making ETERPAN® since 1905. Fibre Cement Solutions has exclusive distribution rights for ETERPAN® in New Zealand since November 2018. Products are manufactured using Flow On technology.
• PlaceMakerscoreChannel Partner/ Reseller/ DistributorPlaceMakers is a major New Zealand building supply retailer that supplies and installs ETERPAN® products. Contact available through their online platform.
• ITMcoreChannel Partner/ Reseller/ DistributorITM is an independent New Zealand building supply retailer that supplies and installs ETERPAN® products.
• Mitre 10coreChannel Partner/ Reseller/ DistributorMitre 10 is a major New Zealand hardware retailer that supplies ETERPAN® products through their network.
• Black Sheep ConstructionminorImplementation/ SI/ Consulting PartnerBlack Sheep Construction is a building company able to supply and install ETERPAN® for various construction projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fletcher Building: New Zealand's largest construction materials manufacturer and distributor (including Winstone Wallboards and PlaceMakers retail). Comparable as a vertically integrated NZ building materials player with overlapping distribution channels and end customers.
• Knauf: Global building materials manufacturer with plasterboard and fibre cement categories. Comparable as an internationally scaled alternative supplier/distributor whose products could compete with or substitute for ETERPAN in the NZ market.
• USG Boral: Asia-Pacific building products joint venture spanning plasterboard, ceilings, and lining systems. Comparable as a regional building boards player whose specifications compete for the same architect/builder relationships FCS pursues.
• CSR Limited (Gyprock, Bradford): Australian building products group covering plasterboard, insulation, and construction materials with trans-Tasman distribution. Comparable as an Australasian building boards incumbent whose portfolio overlaps with FCS's interior lining and cladding applications.
• Etex Group: FCS's exclusive supplier and a global building materials manufacturer with multiple fibre cement and plasterboard brands across Europe, Asia, and Latin America. Comparable as the producer of the products FCS distributes; relevant because Etex's strategic decisions directly shape FCS's opportunity.

Others

• ITM (Independent Timber Merchants): One of FCS's key channel partners and a major NZ building supplies co-operative. Relevant not as a competitor but as a distribution peer — the go-to-market vehicle through which FCS reaches the NZ trade market.

Direct peers

• BGC Plasterboard / BGC Fibre Cement: Australian manufacturer of fibre cement panels and plasterboard serving Australasia. Directly comparable product category (fibre cement sheets for cladding/linings), with overlapping distributor-style go-to-market models across the trans-Tasman construction sector.
• Winstone Wallboards: New Zealand's leading manufacturer and distributor of plasterboard and interior lining systems (GIB brand). Closely comparable as a NZ-based building boards distributor serving the same construction trade customers with overlapping wall/ceiling lining applications.
• James Hardie: Global fibre cement board leader and dominant competitor in the New Zealand market. Directly comparable product category (fibre cement cladding/linings), overlapping end customers (builders, contractors), and is specifically the prior employer of FCS's co-founder — making it the most direct competitive benchmark.

Regional players

• Resene Construction Systems: New Zealand-based supplier of exterior cladding systems, plaster systems, and construction finishes. Comparable as a domestic NZ distributor/manufacturer targeting the same builder and architectural specification channels with overlapping wall and facade applications.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FibreCementSolutionsNZ
• Instagraminstagram.com/fibrecementsolutions
• LinkedInlinkedin.com/company/fibre-cement-solutions

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fibre Cement Solutions