FNV MOOI

What FNV MOOI does

FNV MOOI is a Dutch trade union (vakbond) and subordinate member of the FNV (Federatie Nederlandse Vakbeweging) federation, dedicated exclusively to the personal care industry (uiterlijke verzorging) in the Netherlands. It represents over 100,000 members spanning hairdressers and barbers (primary segment), beauty specialists, nail stylists, makeup artists, pedicures, wellness professionals, self-employed workers (zzp'ers), students in vocational (UV) education, and benefit recipients with a personal care background. The union negotiates collective labor agreements on behalf of its members — most prominently the kappers-cao jointly with CNV Vakmensen against employer organization ANKO — and provides advocacy on working conditions, wages, occupational health (eczema prevention, psychosocial stress), pension coverage for self-employed, and protection against forced self-employment and intern exploitation.

Its core technology is a WordPress + WooCommerce website (fnvmooi.nl) layered with Google Analytics and email marketing tools, supplemented by a telephone hotline and staffed email support rather than any proprietary platform or app. Member-facing products include the MOOI Voordeel discount program, the MOOI Lijfstijl quarterly trade magazine, the MOOI Academie training offering, and the Loonberekening salary verification service, alongside CAO-specific tax reimbursement support under the kappers-cao.

The business model is subscription-based membership contributions (contributie), billed monthly, tiered by member type: students receive a free first year, then €1.50/month in year two and €3.85/month in year three before transitioning to the standard adult rate; employees, zzp'ers, and benefit recipients pay the full monthly membership fee, which is partially recoverable through employer tax reconciliation (kappers-cao employees) or as a business expense (self-employed). Headcount is reported at 1-10, with a single office in Utrecht, indicating a lean operating model that leans on its parent FNV federation and partner ecosystem (CNV, ANKO, SBB, Panteia, JDO Academy) for service delivery and sector representation.

Name

FNV MOOI

Legal name

FNV MOOI

Website

https://fnvmooi.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FNV MOOI is the Dutch trade union for the personal care industry (hairdressers, beauty specialists, nail stylists, wellness professionals, and pedicures), representing over 100,000 members including employees, students, freelancers, and benefit recipients across the Netherlands under the FNV federation.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership contributions: FNV MOOI generates revenue through membership contributions (contributie). Members pay monthly fees which fund union activities, member services, and advocacy. Students receive discounted rates during their first three years of UV education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FNV MOOI is a Dutch trade union representing professionals in the personal care sector, including hairdressers, beauticians, nail stylists, makeup artists, pedicures, and wellness practitioners. It negotiates collective labor agreements, provides legal advice and advocacy, offers salary verification tools, runs training programs, and delivers member discount benefits for employees, freelancers (zzp'ers), students, and benefit recipients.

Product overview

FNV MOOI is a labor union for employees, students, self-employed professionals (zzp'ers), and benefit recipients in the personal care industry (uiterlijke verzorging). The organization serves hairdressers, nail stylists, makeup artists, beauty specialists, wellness professionals, and pedicures. Rather than a technology platform, FNV MOOI provides union services including membership benefits (MOOI Voordeel and MOOI Lijfstijl discount programs), professional development through the FNV MOOI Academie, salary calculation verification services, and publishes the quarterly trade magazine FNV MOOI Lijfstijl for the personal care industry.

Differentiator

Problem solved

Functional benefit

Brands

• MOOI Lijfstijl: The professional magazine/vakblad for hair and beauty professionals published by FNV MOOI, released four times per year.
• MOOI Academie
• MOOI Voordeel

Products and services

• FNV MOOI Membership

Quantifiable outcome

• Members under the kappers-cao can reclaim a portion of their membership fee through employer tax reconciliation, resulting in a lower gross salary and reduced tax withholding

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)coreStrategic or Co-development PartnerFNV MOOI holds a seat in the SBB (Foundation for Collaboration between Vocational Education and Business) and negotiates with the educational field and employers. The union is actively involved in informing students about careers in personal care and advocates for quality vocational education aligned with industry needs.
• ANKO (Algemene Nederlandse KappersOrganisatie)coreStrategic or Co-development PartnerANKO is the employers' organization in the hairdressing industry. FNV MOOI, along with CNV, engages in collective labor agreement negotiations with ANKO on behalf of hairdressing employees. Key issues include wage increases, working conditions, and pension arrangements.
• CNV VakmensencoreStrategic or Co-development PartnerCNV Vakmensen is a co-signatory trade union in the collective labor agreement for the hairdressing industry. FNV MOOI and CNV jointly negotiate with ANKO on wages and working conditions, conduct industry research on wages and working hours, and coordinate member communications about collective labor agreement outcomes.
• FNV (Federatie Nederlandse Vakbeweging)coreStrategic or Co-development PartnerFNV MOOI is a member union of the larger FNV (Dutch Trade Union Federation). FNV MOOI represents the personal care sector within the broader FNV structure, and participates in FNV-wide campaigns, elections for FNV leadership, and coordinated labor actions on issues like unemployment benefits, disability insurance, and self-employed protections.
• PanteiaminorStrategic or Co-development PartnerPanteia is the research bureau contracted to conduct industry surveys on behalf of FNV MOOI and social partners. Members are invited by Panteia to participate in research on working conditions, wages, and branch developments in the personal care industry.
• JDO Academy (Juliette den Ouden)minorGTM or Marketing PartnerJDO Academy, led by Hairdresser of the Year Juliette den Ouden, is listed as a preferred partner (Voordeelpartner) of FNV MOOI, offering members discounts on training and education programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• LBV (Landelijke Beroepsvereniging voor het Voortgezet Onderwijs): Smaller Dutch trade union operating on a similar subscription-dues model serving niche professional segments. Comparable in scale and operating approach to FNV MOOI, though serving different verticals.
• CNV Vakmensen: Direct co-signatory trade union on the kappers-cao (hairdressing CAO). CNV Vakmensen negotiates alongside FNV MOOI with employer organization ANKO and serves a comparable member base of Dutch employees, making it the closest functional peer.
• De Unie: Independent Dutch trade union of comparable size serving employees across multiple industries, including personal-care-adjacent service sectors. Operates with a similar subscription-dues revenue model and member-services orientation, making it a like-for-like Dutch peer.
• VCP (Vakcentrale voor Professionals): Dutch central trade union organization representing professional and white-collar workers; relevant peer given FNV MOOI's growing focus on zzp'ers and self-employed professionals in the personal-care industry.

Broad incumbents

• CNV (Confederatie Nederlandse Vakbeweging): Second-largest Dutch trade union federation, parent of CNV Vakmensen. CNV competes with FNV across multiple sectors and is the natural broad-incumbent counterpart whose sector sub-unions overlap with FNV MOOI's coverage.
• FNV (Federatie Nederlandse Vakbeweging): The parent federation of which FNV MOOI is a subordinate member. FNV operates broadly across all Dutch sectors with multiple sub-unions, providing shared infrastructure, campaigns, and brand authority; it is the dominant Dutch trade union incumbent.
• UNI Global Union: Global union federation for the services sector, of which FNV affiliates are members. Provides international coordination, comparators, and policy frameworks relevant to FNV MOOI's personal-care service workers.

Regional players

• BVNT (Beroepsvereniging voor de Nederlandse Tolken en Vertalers): Dutch sector-specific professional association with a niche focus. Relevant comparator for FNV MOOI's vertical-specific, single-country membership model rather than for direct competition.

Others

• EFFAT (European Federation of Food, Agriculture & Tourism Trade Unions): European trade union federation covering service sectors adjacent to personal care (hairdressing falls under EFFAT's beauty/hairdressing constituency). Relevant as the European-level counterpart providing cross-border sectoral coordination.
• ANKO (Algemene Nederlandse Kappers Organisatie): Dutch employers' organization for the hairdressing industry that sits across the negotiating table from FNV MOOI in the kappers-cao. Not a direct competitor but the structural counterparty whose dynamics directly shape FNV MOOI's value to members.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FNVMOOI
• Instagraminstagram.com/fnvmooi
• Xtwitter.com/FNVMOOI
• LinkedInlinkedin.com/company/fnvmooi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FNV MOOI