Fare Network Ltd

What Fare Network Ltd does

FARE Network Ltd is a London-based non-profit organization founded in 1999 that operates as a Pan-European and international coordinator on anti-discrimination in football. It serves grassroots activist groups, member organizations, sporting governing bodies (notably UEFA and FIFA), and vulnerable communities including refugees, LGBTIQ+ individuals, and ethnic minorities. Its headcount is small (1–10 employees) and it operates from London with a secondary office in Amsterdam.

The organization's core products are programmatic rather than technological: the FARE Observer Scheme, which monitors and reports discrimination incidents at football matches; the Football People Weeks campaign, an annual Europe-wide awareness initiative; the Football v Homophobia action week; and a portfolio of EU co-funded projects (REWINS, REWINS 2.0, MOVING ON, RESIST, Connect, Level Playing Field, Football People, Football v Homophobia). Alongside these, FARE operates a membership scheme with individual, organizational, and institutional tiers, and runs an Academic Knowledge Hub anchored by the FIFPRO / Erasmus University Chair in Diversity and Equal Opportunity. The platform architecture is largely content and event-driven (website, social media, downloadable resources, training curricula) rather than software-driven, with no proprietary AI/ML component disclosed.

The business model is a combined non-profit model: nominal membership dues (€20–30 individual, around €50 organizational, up to €100 institutional) provide a slice of unrestricted income, while the majority of operating budget is structurally tied to EU co-funded project grants (CERV, Erasmus+) and institutional partnerships with UEFA, FIFA, FIFPRO, and HRSA. Go-to-market is through coalition-building: national member organizations deliver local activations, EU grants fund multi-year thematic initiatives, and sporting-body partnerships provide event access and policy reach. Revenue is therefore concentrated in public-grant cycles and a small number of institutional partners, with limited pricing power and no commercial customer base.

Name

Fare Network Ltd

Legal name

Fare network ltd

Website

https://farenet.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

FARE Network Ltd is a London-based non-profit that coordinates anti-discrimination efforts in football across 50+ countries. It delivers observer schemes, EU-funded inclusion projects (e.g., REWINS), and awareness campaigns, partnering with UEFA, FIFA, FIFPRO, and Erasmus University.

Ownership category

akta.pro rank

Product category

Sports Anti-Discrimination Advocacy

akta.pro industry

PRIMARYMPAKAKAM

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Management & Promotion Services

SECONDARYMPAEAKAN

Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

Keywords

• Anti-discrimination advocacy
• Football inclusion programs
• Match monitoring services
• Community grant funding
• Refugee sports programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Fare generates revenue through membership fees from organizational, individual, and institutional members. Organizational membership costs 50 EUR per period, individual membership costs 20 EUR, and institutional membership costs 100 EUR.
2. Grant funding: Fare receives European Union funding and other grants to fund projects including refugee inclusion programs, anti-discrimination campaigns, and development initiatives across partner organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Fare Network Ltd is a non-profit umbrella organization that combats discrimination and promotes inclusion in football through coordinated campaigns, grant-making, advocacy, and match monitoring. Its central operational capability is the FARE Observer Scheme, which deploys trained observers to assess international football matches for racism, homophobia, sexism, and far-right symbolism, with reports filed to UEFA and FIFA. The organization funds and supports grassroots clubs, NGOs, and community groups via membership subscriptions and EU grants, while running flagship campaigns such as Football People Weeks of Action and Football v Homophobia.

Product overview

Fare Network Ltd is an anti-discrimination advocacy organization operating as a unified platform offering multiple interconnected programs. The core offerings include the FARE Observer Scheme for match monitoring, major campaigns (Football People Weeks, Football v Homophobia), educational resources (Global Guides, Academic Knowledge Hub), reporting tools (Incident Report Form), grant programs (Refugee Grants), and support services (Membership, Grant Application Advice, Promotion Guides). The organization also participates in EU-funded collaborative projects. The portfolio functions as a coordinated anti-discrimination ecosystem rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• FARE Observer Scheme Match-monitoring programme in which trained observers assess international football fixtures across Europe for discriminatory behaviour including racism, homophobia, sexism, and far-right symbolism, with reports filed to UEFA and FIFA.
• Football People Weeks of Action Annual global anti-discrimination campaign uniting supporters, clubs, players, and minority groups across 50+ countries through grassroots activities, visibility work, and a supporting grant programme.
• Football v Homophobia (FvH) International initiative opposing LGBTIQ-phobia in football, including grants, community events, tournaments, and an annual Month of Action in February.
• Fare Membership Three-tier membership structure — organizational (50 EUR), individual (20 EUR), and institutional (100 EUR) — providing benefits including participation in the General Assembly, seminar invitations, use of the Fare logo, and (for organizational members) voting rights at Fare meetings.
• Fare Refugee Grants Grant programme offering up to 50 grants of 250 EUR to organizations using football and sport to support refugees, asylum seekers, and displaced communities; successful grantees listed globally.
• EU Projects (e.g., REWINS 2.0, INSPIRES, Football Makes History) European Commission-funded partnerships developing expertise and policy influence on using football for social change, with named projects covering refugee women's inclusion through sport, anti-discrimination training, and historical education.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and major.

• EMPOWER Conference Partners (Greece, Italy, Spain, Denmark)coreStrategic or Co-development Partner · 6 October 2024International conference on refugee women empowerment through sport, marking the end of the 2-year co-funded EU project REWINS 2.0.
• REWINS 2.0 PartnerscoreStrategic or Co-development Partner · 1 October 2022Partners include Girl Power (Denmark), Organisation Earth (Greece), UISP (Italy), A.E Ramassa (Spain) focused on refugee women inclusion in sports.
• Human Rights Soccer Alliance (HRSA)coreStrategic or Co-development Partner · 1 October 2022US-based organization working with Fare on immigration guidance for grassroots soccer clubs to protect young players from immigration-related harassment.
• UEFAcoreStrategic or Co-development Partner · 1 January 2021UEFA works with Fare on monitoring international fixtures and anti-discrimination initiatives. Fare has third party reporting status with UEFA and collaborates on football governance issues.
• FIFPROcoreStrategic or Co-development Partner · 1 January 2021FIFPRO (world football players' union) partnered with Fare and Erasmus University to establish a professorship on anti-racism and inclusion in football.
• Erasmus University RotterdamcoreStrategic or Co-development Partner · 1 January 2021Established the 'Race, Inclusion and Communication' endowed Chair at Erasmus School of History, Culture and Communication in cooperation with Fare, FIFPRO and UEFA.
• INSPIRES Project PartnersmajorStrategic or Co-development Partner · 1 January 2021Partners include UISP (Italy), GEA Cooperativa Sociale (Italy), Champions ohne Grenzen (Germany), Monaliiku (Finland), Organisation Earth (Greece) for refugee women inclusion through sport.
• FIFAcoreStrategic or Co-development PartnerFare has launched a global monitoring scheme with FIFA for match observation and discrimination reporting at international fixtures.
• FOOTBALL MAKES HISTORY 2 PartnersmajorStrategic or Co-development PartnerPartners include Stichting Amsterdamse Hogeschool Voor De Kunsten, Euroclio, Eintracht Frankfurt Museum, and others for historical education through football.
• MOVING ON Project PartnersmajorStrategic or Co-development PartnerPartners include GEA, ERRC, Exchange House, ALDA, Fotbal pro Rozvoj, FaGic for Roma, Sinti and Travelers inclusion in sport.
• NEVER AGAIN AssociationcoreStrategic or Co-development PartnerPolish anti-racism organization serving as lead for Eastern European Development Project in Warsaw, working with partners in Slovakia, Hungary, and Austria.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Common Goal: Player-led movement channeling football income into social-impact projects; addresses overlapping themes (inclusion, equity) via a different mechanism (player pledges) than Fare's grant-and-observation model.
• Football v Homophobia: International initiative opposing LGBTIQ-phobia in football; while a partner/initiate of Fare, it operates semi-independently with its own Month of Action and grants — a focused peer for the LGBTIQ+ segment of Fare's portfolio.

Direct peers

• Never Again Association: Polish anti-racism NGO that operates as Fare's lead partner for Eastern European development, monitoring far-right and racist activity in football — directly comparable regional peer with shared mission and overlapping observer work.
• Kick It Out: UK-based anti-discrimination charity in football focused on reporting, education and campaigning — the most direct functional peer to Fare Network within English football, with overlapping observer/reporting and advocacy work.
• Show Racism the Red Card: Anti-racism educational charity working across UK and European football, delivering workshops in schools and clubs — comparable to Fare's education and training programs for coaches and young players.

Broad incumbents

• Human Rights Watch — Sports Program: Global human-rights organization that conducts investigations and advocacy around mega-sport events; competes for donor mindshare on the same discrimination/abuse-in-sport agenda as Fare but at a far larger scale.
• streetfootballworld: Global network using football for social change, with corporate and federation partnerships; operates a comparable NGO network and grant-funding model aimed at youth development in disadvantaged communities.
• UEFA Foundation for Children: Governing-body-affiliated foundation funding sport-for-development projects in Europe and beyond; an upstream funder/peer that increasingly covers inclusion themes overlapping with Fare's project portfolio.
• Centre for Sport and Human Rights: Multi-stakeholder initiative that convenes governments, federations, athletes, unions and NGOs on human rights in sport — broader incumbent addressing many of the same integrity and inclusion themes as Fare, often in adjacent mega-event contexts.
• European Football for Development Network (EFDN): Network of professional football clubs running social-responsibility programs across Europe; comparable to Fare's community-led model but oriented to club CSR rather than discrimination monitoring specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/farenet
• YouTubeyoutube.com/channel/UCe_Oe0yMHyFz9dimJjQ6zzA
• Facebookfacebook.com/farenetwork
• LinkedInlinkedin.com/company/fare-network-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fare Network Ltd