Fare Network Ltd
FARE Network Ltd is a London-based non-profit that coordinates anti-discrimination efforts in football across 50+ countries. It delivers observer schemes, EU-funded inclusion projects (e.g., REWINS), and awareness campaigns, partnering with UEFA, FIFA, FIFPRO, and Erasmus University.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fare Network Ltd does
FARE Network Ltd is a London-based non-profit organization founded in 1999 that operates as a Pan-European and international coordinator on anti-discrimination in football. It serves grassroots activist groups, member organizations, sporting governing bodies (notably UEFA and FIFA), and vulnerable communities including refugees, LGBTIQ+ individuals, and ethnic minorities. Its headcount is small (1–10 employees) and it operates from London with a secondary office in Amsterdam.
The organization's core products are programmatic rather than technological: the FARE Observer Scheme, which monitors and reports discrimination incidents at football matches; the Football People Weeks campaign, an annual Europe-wide awareness initiative; the Football v Homophobia action week; and a portfolio of EU co-funded projects (REWINS, REWINS 2.0, MOVING ON, RESIST, Connect, Level Playing Field, Football People, Football v Homophobia). Alongside these, FARE operates a membership scheme with individual, organizational, and institutional tiers, and runs an Academic Knowledge Hub anchored by the FIFPRO / Erasmus University Chair in Diversity and Equal Opportunity. The platform architecture is largely content and event-driven (website, social media, downloadable resources, training curricula) rather than software-driven, with no proprietary AI/ML component disclosed.
The business model is a combined non-profit model: nominal membership dues (€20–30 individual, around €50 organizational, up to €100 institutional) provide a slice of unrestricted income, while the majority of operating budget is structurally tied to EU co-funded project grants (CERV, Erasmus+) and institutional partnerships with UEFA, FIFA, FIFPRO, and HRSA. Go-to-market is through coalition-building: national member organizations deliver local activations, EU grants fund multi-year thematic initiatives, and sporting-body partnerships provide event access and policy reach. Revenue is therefore concentrated in public-grant cycles and a small number of institutional partners, with limited pricing power and no commercial customer base.
Fare Network Ltd firmographics
Firmographics- Name
- Fare Network Ltd
- Legal name
- Fare network ltd
- Website
- https://farenet.org
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FARE Network Ltd is a London-based non-profit that coordinates anti-discrimination efforts in football across 50+ countries. It delivers observer schemes, EU-funded inclusion projects (e.g., REWINS), and awareness campaigns, partnering with UEFA, FIFA, FIFPRO, and Erasmus University.
- Ownership category
- akta.pro rank
Fare Network Ltd industry classification
Industry- Product category
- Sports Anti-Discrimination Advocacy
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
- akta.pro secondary industry
- Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection) (MPAEAKAN)
Keywords
Where Fare Network Ltd is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fare Network Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership fees: Fare generates revenue through membership fees from organizational, individual, and institutional members. Organizational membership costs 50 EUR per period, individual membership costs 20 EUR, and institutional membership costs 100 EUR.
- Grant funding: Fare receives European Union funding and other grants to fund projects including refugee inclusion programs, anti-discrimination campaigns, and development initiatives across partner organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organizational Membership |
| Subscription | Annual | Individual Membership |
| Subscription | Annual | Institutional Membership |
| Other | Pay-as-you-go | Refugee Grants |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fare Network Ltd product offering
Product offeringCore offering
Fare Network Ltd is a non-profit umbrella organization that combats discrimination and promotes inclusion in football through coordinated campaigns, grant-making, advocacy, and match monitoring. Its central operational capability is the FARE Observer Scheme, which deploys trained observers to assess international football matches for racism, homophobia, sexism, and far-right symbolism, with reports filed to UEFA and FIFA. The organization funds and supports grassroots clubs, NGOs, and community groups via membership subscriptions and EU grants, while running flagship campaigns such as Football People Weeks of Action and Football v Homophobia.
Product overview
Fare Network Ltd is an anti-discrimination advocacy organization operating as a unified platform offering multiple interconnected programs. The core offerings include the FARE Observer Scheme for match monitoring, major campaigns (Football People Weeks, Football v Homophobia), educational resources (Global Guides, Academic Knowledge Hub), reporting tools (Incident Report Form), grant programs (Refugee Grants), and support services (Membership, Grant Application Advice, Promotion Guides). The organization also participates in EU-funded collaborative projects. The portfolio functions as a coordinated anti-discrimination ecosystem rather than a modular software product.
Differentiator
Problem solved
Functional benefit
Products and services
- FARE Observer Scheme Match-monitoring programme in which trained observers assess international football fixtures across Europe for discriminatory behaviour including racism, homophobia, sexism, and far-right symbolism, with reports filed to UEFA and FIFA.
- Football People Weeks of Action Annual global anti-discrimination campaign uniting supporters, clubs, players, and minority groups across 50+ countries through grassroots activities, visibility work, and a supporting grant programme.
- Football v Homophobia (FvH) International initiative opposing LGBTIQ-phobia in football, including grants, community events, tournaments, and an annual Month of Action in February.
- Fare Membership Three-tier membership structure — organizational (50 EUR), individual (20 EUR), and institutional (100 EUR) — providing benefits including participation in the General Assembly, seminar invitations, use of the Fare logo, and (for organizational members) voting rights at Fare meetings.
- Fare Refugee Grants Grant programme offering up to 50 grants of 250 EUR to organizations using football and sport to support refugees, asylum seekers, and displaced communities; successful grantees listed globally.
- EU Projects (e.g., REWINS 2.0, INSPIRES, Football Makes History) European Commission-funded partnerships developing expertise and policy influence on using football for social change, with named projects covering refugee women's inclusion through sport, anti-discrimination training, and historical education.
Companies that use Fare Network Ltd
Customer profileSegments4 records
Ideal customer profiles4 records
Fare Network Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fare Network Ltd partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- EMPOWER Conference Partners (Greece, Italy, Spain, Denmark)coreInternational conference on refugee women empowerment through sport, marking the end of the 2-year co-funded EU project REWINS 2.0.
- REWINS 2.0 PartnerscorePartners include Girl Power (Denmark), Organisation Earth (Greece), UISP (Italy), A.E Ramassa (Spain) focused on refugee women inclusion in sports.
- Human Rights Soccer Alliance (HRSA)coreUS-based organization working with Fare on immigration guidance for grassroots soccer clubs to protect young players from immigration-related harassment.
- UEFAcoreUEFA works with Fare on monitoring international fixtures and anti-discrimination initiatives. Fare has third party reporting status with UEFA and collaborates on football governance issues.
- FIFPROcoreFIFPRO (world football players' union) partnered with Fare and Erasmus University to establish a professorship on anti-racism and inclusion in football.
- Erasmus University RotterdamcoreEstablished the 'Race, Inclusion and Communication' endowed Chair at Erasmus School of History, Culture and Communication in cooperation with Fare, FIFPRO and UEFA.
- INSPIRES Project PartnersmajorPartners include UISP (Italy), GEA Cooperativa Sociale (Italy), Champions ohne Grenzen (Germany), Monaliiku (Finland), Organisation Earth (Greece) for refugee women inclusion through sport.
- FIFAcoreFare has launched a global monitoring scheme with FIFA for match observation and discrimination reporting at international fixtures.
- FOOTBALL MAKES HISTORY 2 PartnersmajorPartners include Stichting Amsterdamse Hogeschool Voor De Kunsten, Euroclio, Eintracht Frankfurt Museum, and others for historical education through football.
- MOVING ON Project PartnersmajorPartners include GEA, ERRC, Exchange House, ALDA, Fotbal pro Rozvoj, FaGic for Roma, Sinti and Travelers inclusion in sport.
- NEVER AGAIN AssociationcorePolish anti-racism organization serving as lead for Eastern European Development Project in Warsaw, working with partners in Slovakia, Hungary, and Austria.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fare Network Ltd competitors and assessment
Company assessmentEmerging players
- Common Goal: Player-led movement channeling football income into social-impact projects; addresses overlapping themes (inclusion, equity) via a different mechanism (player pledges) than Fare's grant-and-observation model.
- Football v Homophobia: International initiative opposing LGBTIQ-phobia in football; while a partner/initiate of Fare, it operates semi-independently with its own Month of Action and grants — a focused peer for the LGBTIQ+ segment of Fare's portfolio.
Direct peers
- Never Again Association: Polish anti-racism NGO that operates as Fare's lead partner for Eastern European development, monitoring far-right and racist activity in football — directly comparable regional peer with shared mission and overlapping observer work.
- Kick It Out: UK-based anti-discrimination charity in football focused on reporting, education and campaigning — the most direct functional peer to Fare Network within English football, with overlapping observer/reporting and advocacy work.
- Show Racism the Red Card: Anti-racism educational charity working across UK and European football, delivering workshops in schools and clubs — comparable to Fare's education and training programs for coaches and young players.
Broad incumbents
- Human Rights Watch — Sports Program: Global human-rights organization that conducts investigations and advocacy around mega-sport events; competes for donor mindshare on the same discrimination/abuse-in-sport agenda as Fare but at a far larger scale.
- streetfootballworld: Global network using football for social change, with corporate and federation partnerships; operates a comparable NGO network and grant-funding model aimed at youth development in disadvantaged communities.
- UEFA Foundation for Children: Governing-body-affiliated foundation funding sport-for-development projects in Europe and beyond; an upstream funder/peer that increasingly covers inclusion themes overlapping with Fare's project portfolio.
- Centre for Sport and Human Rights: Multi-stakeholder initiative that convenes governments, federations, athletes, unions and NGOs on human rights in sport — broader incumbent addressing many of the same integrity and inclusion themes as Fare, often in adjacent mega-event contexts.
- European Football for Development Network (EFDN): Network of professional football clubs running social-responsibility programs across Europe; comparable to Fare's community-led model but oriented to club CSR rather than discrimination monitoring specifically.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fare Network Ltd social profiles
Digital presenceFare Network Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fare Network Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Fare Network Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fare Network Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fare Network Ltd
What does Fare Network Ltd do?
Fare Network Ltd is a non-profit umbrella organization that combats discrimination and promotes inclusion in football through coordinated campaigns, grant-making, advocacy, and match monitoring. Its central operational capability is the FARE Observer Scheme, which deploys trained observers to assess international football matches for racism, homophobia, sexism, and far-right symbolism, with reports filed to UEFA and FIFA. The organization funds and supports grassroots clubs, NGOs, and community groups via membership subscriptions and EU grants, while running flagship campaigns such as Football People Weeks of Action and Football v Homophobia.
Is Fare Network Ltd a public or private company?
Fare Network Ltd is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fare Network Ltd founded?
Fare Network Ltd was founded in 1999. It employs 1 to 10 people.
Where is Fare Network Ltd based?
Fare Network Ltd is headquartered in London, United Kingdom, in the Europe region.
How does Fare Network Ltd make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are grant funding.
Who are Fare Network Ltd's main competitors?
Emerging players on record are Common Goal and Football v Homophobia. Direct peers are Never Again Association, Kick It Out and Show Racism the Red Card. Broad incumbents are Human Rights Watch — Sports Program, streetfootballworld, UEFA Foundation for Children, Centre for Sport and Human Rights and European Football for Development Network (EFDN).
Does Fare Network Ltd have an API?
No public API is recorded for Fare Network Ltd.
What industry is Fare Network Ltd in?
Fare Network Ltd's product category is Sports Anti-Discrimination Advocacy. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity), with a secondary code of MPAEAKAN, Integrity Monitoring & Sports Data Integrity Services (Match-Fixing Detection).