Flixpart
Flixpart is a Hamburg-based B2B e-commerce platform operated by LIPPOLD GmbH, selling over 1,000,000 industrial hydraulics, pneumatics, drive technology, electronics, and measurement components from premium manufacturers to manufacturing, machinery, maintenance, mobile hydraulics, and automotive customers across Germany.
- Company typePrivate
- Founded2023
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Flixpart does
Flixpart operates a B2B e-commerce platform at flixpart.de for industrial components, specializing in hydraulics, pneumatics, drive technology, industrial electronics, and measurement technology. The platform lists over 1,000,000 articles from premium manufacturers including Bosch Rexroth, Festo, HYDAC, Schaeffler (INA/FAG), SKF, Enerpac, Parker Hannifin, Danfoss, VOSS Fluid, KTR, STAUFF, Riegler, HAWE, SMC, and Eaton Vickers, with over 40,000 items immediately available from stock. The platform combines self-serve online purchasing (CSV bulk upload, shareable carts, automated quotes, ~2-minute checkout) with consultative technical sales via phone, email, and chat, plus on-site field services for installation, fault diagnosis, and maintenance.
Flixpart is the dedicated e-commerce brand of LIPPOLD GmbH, a family-owned German industrial company founded over 90 years ago and headquartered at Rondenbarg 11-17, 22525 Hamburg (HRB Nr. 43445, Amtsgericht Hamburg). The platform leverages LIPPOLD's underlying technical expertise, Enerpac Service & Repair Center operations, pump and motor testing rigs, hose pressing capability, and special machine construction projects to support customer-optimized inventory management and full-service industrial procurement. Flixpart targets five primary segments: industrial manufacturing, machine and plant construction, maintenance and service operations, mobile hydraulics, and automotive and commercial vehicles.
The business model is direct product resale with individualized customer-account pricing, quote-based procurement for complex orders, and pay-as-you-go billing. Payment options span Visa, Mastercard, PayPal, Klarna, SEPA, Sofort, ApplePay, American Express, Giropay, and invoice payment (available to existing LIPPOLD customers or customers who have completed five Flixpart orders). Go-to-market combines SEO-optimized category pages, technical content marketing, email newsletters, and organic social (LinkedIn, Instagram) with inside-sales and direct field-sales motions. As of the data available, Flixpart reports 1-10 employees, is privately held within the LIPPOLD Group, and has not disclosed revenue, funding, or external investors.
Flixpart firmographics
Firmographics- Name
- Flixpart
- Legal name
- LIPPOLD GmbH
- Website
- https://flixpart.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flixpart is a Hamburg-based B2B e-commerce platform operated by LIPPOLD GmbH, selling over 1,000,000 industrial hydraulics, pneumatics, drive technology, electronics, and measurement components from premium manufacturers to manufacturing, machinery, maintenance, mobile hydraulics, and automotive customers across Germany.
- Ownership category
- akta.pro rank
Flixpart industry classification
Industry- Product category
- Industrial Components Distribution
- NAICS
- Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Flixpart is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Flixpart business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Flixpart generates revenue through direct sales of industrial components including hydraulic systems, pneumatic equipment, and drive technology products. Customers purchase through the e-commerce platform with individual account pricing and volume-based special conditions. Transaction types include standard online purchases, CSV bulk ordering, and quote-based procurement for complex orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Individual customer account pricing with personalized conditions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Flixpart product offering
Product offeringCore offering
Flixpart operates a B2B e-commerce platform distributing industrial components across five categories: hydraulics, pneumatics, drive technology, industrial electronics, and measurement technology. The platform offers over 1,000,000 articles from leading manufacturers (Bosch Rexroth, Festo, HYDAC, Schaeffler, SKF, Parker, SMC, Eaton, Danfoss, STAUFF), with over 40,000 items available from immediate stock. Customers can purchase 24/7 via self-serve online ordering or through technical sales support, with full-service offerings including on-site installation, maintenance, and product configuration consulting.
Product overview
Flixpart is an e-commerce platform for industrial technology components, operated by the LIPPOLD Group with over 90 years of industry experience. The platform offers over 1,000,000 articles across four core product categories: Hydraulik (Hydraulics), Pneumatik (Pneumatics), Antriebstechnik (Drive Technology), and Messtechnik/Industrieelektronik (Measurement Technology/Industrial Electronics). The Hydraulics portfolio includes pumps, motors, cylinders, valves, accumulators, filters, power units, oil tanks, accessories, and spare parts. Pneumatics covers cylinders, drives, valves, valve islands, grippers, compressed air preparation, vacuum technology, and handling systems. Drive Technology encompasses bearing technology, linear technology, belt and chain drives, couplings, and shaft-hub connections (keys, taper bushes, shrink discs). All products are sourced from premium manufacturers including Bosch Rexroth, HYDAC, Festo, Schaeffler (INA/FAG), SKF, Enerpac, Parker, and VOSS Fluid. The platform provides high availability with over 40,000 articles in stock, technical consultation, and full-service support including installation and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Hydraulik (Hydraulics) Comprehensive range of hydraulic products including pumps, motors, cylinders, valves, accumulators, filters, power units, oil tanks, accessories, and spare parts from premium manufacturers like Bosch Rexroth, HYDAC, and VOSS Fluid. Targeted at industrial manufacturers, machine builders, and maintenance operations requiring hydraulic systems for production machinery.
- Pneumatik (Pneumatics) Comprehensive range of pneumatic components for modern automation processes including cylinders, drives, valves, valve islands, grippers, compressed air preparation, vacuum technology, handling systems, control technology, shock absorbers, and accessories from manufacturers like Festo, Aventics, SMC, and Parker. Designed for industrial automation and production environments.
- Antriebstechnik (Drive Technology) Comprehensive range of drive technology products for precise, reliable, and energy-efficient motion transmission including bearing technology, linear technology, belt and chain drives, couplings, and shaft-hub connections from manufacturers like Schaeffler (INA and FAG), SKF, Bosch Rexroth, and KTR. Targeted at machine builders and industrial equipment manufacturers.
- Industrieelektronik (Industrial Electronics) Industrial electronic components for hydraulic systems including sensors, control units, and electronic regulation valves. Targeted at industrial automation systems requiring electronic monitoring and control of hydraulic processes.
- Messtechnik (Measurement Technology) Measurement technology products for industrial applications including pressure measurement, flow measurement, and temperature sensors. Designed for monitoring and process control in hydraulic and pneumatic systems.
- Werkzeughydraulik (Tool Hydraulics) Hydraulic tools and tool hydraulics for industrial applications, serving maintenance, repair, and operations needs. Targeted at industrial maintenance teams and service operations.
- Technical Consulting and Field Service Full-service technical support including expert product selection consultation, system compatibility assessment, on-site installation, fault diagnosis, component modification, and maintenance services. Targeted at industrial customers requiring technical expertise alongside component procurement.
Companies that use Flixpart
Customer profileSegments5 records
Ideal customer profiles5 records
Flixpart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Flixpart partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- LIPPOLD GmbHcoreFlixpart is the e-commerce brand of LIPPOLD GmbH, a traditional family-owned company with over 90 years of experience in hydraulics and industrial technology. LIPPOLD provides the operational infrastructure, technical expertise, service capabilities, and brand credibility that underpin the Flixpart platform.
- Bosch RexrothflagshipBosch Rexroth products are prominently featured in the Flixpart portfolio, with dedicated category pages and extensive product listings. Products include hydraulic pumps, motors, valves, and system components.
- FestoflagshipFesto pneumatic components are available on Flixpart, including cylinders, valves, valve islands, grippers, and air preparation equipment.
- HYDACflagshipHYDAC products including filters, accumulators, and hydraulic accessories are offered through the Flixpart platform.
- Schaeffler (INA, FAG)flagshipSchaeffler brands INA and FAG bearing products are featured, including rolling bearings, plain bearings, and bearing accessories for drive technology applications.
- SKFflagshipSKF bearing and sealing products are available, including ball bearings, roller bearings, and bearing units for industrial applications.
- EnerpaccoreEnerpac hydraulic tools and components are offered, including hydraulic cylinders, pumps, and system solutions.
- Parker HannifincoreParker hydraulic and pneumatic products including pumps, valves, and system components are available through the platform.
- DanfosscoreDanfoss hydraulic components are featured in the product portfolio.
- VOSS FluidcoreVOSS Fluid hydraulic connection technology products are offered, including fittings and valves.
- KTRcoreKTR drive technology products including couplings and torque limiters are available.
- STAUFFcoreSTAUFF hydraulic components and accessories are offered through the platform.
- RieglercoreRiegler pneumatic components are available in the product portfolio.
- HAWEcoreHAWE hydraulic valves and systems are featured in the product range.
- SMCcoreSMC pneumatic products including valves, cylinders, and air preparation equipment are available.
- Eaton VickerscoreEaton Vickers hydraulic components including pumps, motors, and valves are offered.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Flixpart competitors and assessment
Company assessmentBroad incumbents
- RS Components: RS Components is a large European B2B e-commerce distributor of industrial and electronic components, including pneumatics, hydraulics, and drive technology, competing directly with Flixpart for online procurement spend from industrial buyers.
- McMaster-Carr: McMaster-Carr is a benchmark industrial MRO e-commerce distributor known for catalog depth, fast fulfillment, and excellent UX; it represents the gold-standard digital experience that Flixpart's online platform is benchmarked against for industrial buyers in Europe.
- Digi-Key Electronics: Digi-Key is a global B2B e-commerce distributor of electronic and industrial components with a self-service platform serving engineers and procurement teams; it is comparable in digital commerce model and breadth of SKU even though its category mix differs.
- Würth Industrie: Würth's industrial division is a major German B2B distributor of fasteners, tools, hydraulics, and MRO components, serving the same machine builders, industrial manufacturers, and maintenance operations as Flixpart, with both online and field-sales channels.
- Grainger: Grainger is a leading global industrial MRO distributor with a substantial e-commerce channel serving industrial customers; it competes with Flixpart for European and global industrial procurement budgets across MRO categories.
Direct peers
- Hoffmann Group: Hoffmann Group is a German-headquartered B2B distributor and e-commerce platform for quality tools, industrial supplies, and MRO components, with a comparable hybrid of online catalog, technical consulting, and on-site services for industrial customers.
- Automation24: Automation24 is a focused European online B2B distributor of automation components (sensors, pneumatics, control technology), with a similar self-serve e-commerce model and target customer base in industrial automation and machine building.
Others
- Bosch Rexroth eShop: Bosch Rexroth operates a direct manufacturer e-commerce channel for hydraulic components; as Flixpart's flagship supplier partner, it illustrates the dual opportunity (deep partnership) and risk (direct-to-customer competition) for industrial distributors.
- Festo Online Shop: Festo operates its own direct e-commerce portal for pneumatics and automation components; it is a key Flixpart supplier partner but also a structural competitor that signals the manufacturer-direct disintermediation risk facing Flixpart.
Regional players
- Ehrhardt + Partner Group (B2B-Sparten): Ehrhardt + Partner Group operates multiple specialized B2B e-commerce platforms for industrial sectors including hydraulics and drive technology in Germany, directly overlapping with Flixpart's category focus and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flixpart social profiles
Digital presenceFlixpart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flixpart leadership team
Management profileNumber of profiles
Flixpart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flixpart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flixpart
What does Flixpart do?
Flixpart operates a B2B e-commerce platform distributing industrial components across five categories: hydraulics, pneumatics, drive technology, industrial electronics, and measurement technology. The platform offers over 1,000,000 articles from leading manufacturers (Bosch Rexroth, Festo, HYDAC, Schaeffler, SKF, Parker, SMC, Eaton, Danfoss, STAUFF), with over 40,000 items available from immediate stock. Customers can purchase 24/7 via self-serve online ordering or through technical sales support, with full-service offerings including on-site installation, maintenance, and product configuration consulting.
Is Flixpart a public or private company?
Flixpart is a private company. It is classified as family owned and is currently operating.
When was Flixpart founded?
Flixpart was founded in 2023. It employs 1 to 10 people.
Where is Flixpart based?
Flixpart is headquartered in Hamburg, Germany, in the Europe region.
How does Flixpart make money?
One revenue line is on record: product Sales.
Who are Flixpart's main competitors?
Broad incumbents on record are RS Components, McMaster-Carr, Digi-Key Electronics, Würth Industrie and Grainger. Direct peers are Hoffmann Group and Automation24. Others are Bosch Rexroth eShop and Festo Online Shop. Ehrhardt + Partner Group (B2B-Sparten) is listed as a regional player.
Does Flixpart have an API?
No public API is recorded for Flixpart.
What industry is Flixpart in?
Flixpart's product category is Industrial Components Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 423840 and its SIC code is 5040.