Eye Wander Photo, Inc.

What Eye Wander Photo, Inc. does

Eye Wander Photo, Inc. is a privately held, founder-owned professional photography studio based in Baton Rouge, Louisiana, founded by Aaron Hogan in 2006 after he began studying photography at LSU in 2003. The company provides photography, videography, photo booth, studio rental, and photography education services, with its primary market being wedding couples in the Baton Rouge and New Orleans metro areas, plus destination weddings worldwide. Core offerings include wedding photography packages starting at $2,250 with multi-tier coverage and custom album design from GraphiStudio and Iris Book, portrait sessions (family, children, newborn/Baby 365, maternity, pet, actor headshots), high school senior portraits including underwater options, and commercial photography for architecture, product, food, and advertising clients.

The underlying technical stack is built around Nikon D4 and D3s full-frame digital SLR cameras supplemented with Hasselblad medium format for personal work, approximately 8 lenses, studio lighting, and pocket wizards for wireless flash triggering. The studio operates from a 1,100 sq ft (34' x 32') all-white facility at 7964 Goodwood Blvd. with 16' ceilings, curved walls, a 12'x14' glass roll-up door, polished epoxy floors, and a ceiling showerhead for rain shoots. Wedding shoots typically produce 2,500-3,500 images edited down to 500-800 final deliverables over a 4-week turnaround, with an in-person reveal meeting on a projector screen. Image archives are redundantly stored on multiple hard drives for 12 months and then migrated to Google cloud storage for permanent retention.

The business model is diversified across one-time service fees (wedding packages, portrait sessions, commercial assignments), product sales (custom albums, wall art, fine art prints via a dedicated ordering portal), recurring education revenue (photography and acting classes), and marketplace-driven studio rental income via Peerspace. Pricing tiers include wedding collections from $2,250, $475 for the basic photography class, $175/hr for private lessons, $175-$200/month for acting classes, $750 for portrait copyright release, and $150-$200/hr for studio rental. Go-to-market relies on direct website booking, vendor referrals, The Knot and WeddingWire presence, bridal expos, regional bridal magazine features, Google reviews, and social media. Notable named commercial clients include Sullivan Dental and Ourso Farms, while repeat venue relationships at Houmas House, Nottoway Plantation, White Oak Plantation, Oak Alley Plantation, and White Magnolia indicate entrenched local wedding market position.

Name

Eye Wander Photo, Inc.

Legal name

Eye Wander Photo, Inc.

Website

https://eyewanderphoto.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Eye Wander Photo is a privately held Baton Rouge-based professional photography studio offering wedding, portrait, senior, and commercial photography plus videography, studio rental, and education classes, primarily serving couples and families in the Baton Rouge and New Orleans markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Wedding Photography: Full-service wedding photography with packages starting at $2,250. Includes engagement sessions, bridal sessions, wedding day coverage with second photographer, and full shot list timeline. Albums and prints sold separately.
2. Portrait Photography Sessions: Individual, family, senior, newborn, maternity, pet, and actor headshot sessions. Copyright release files available for purchase at $750 + tax.
3. Art Prints and Wall Art: Sale of fine art prints including travel photography (WANDERLUST), Louisiana sugar cane series, and underwater art (OVRFLO). Prints available through online ordering portal.
4. Studio Rental: Rental of 1100 sq ft all-white photography studio for events ($200/hr), video productions ($150/hr), and meetings. High-end Skypanel LED lighting and camera equipment available for additional fee.
5. Education Classes: Basic photography class ($475), advanced photography, lighting workshop, Photoshop class, and private photography lessons ($175/hr). Acting classes for teens ($175/month) and adults ($200/month).
6. Commercial Photography: Architecture, interior design, product, food, advertising photography, and business portraits for commercial clients in Baton Rouge, New Orleans, and throughout the country.
7. Wedding Albums and Products: GraphiStudio and Iris Book thick-page albums and thin-page coffee table books. Custom designed hardbound photo guest sign-in books. Wall displays, framed images, canvas art, and standard prints.
8. Video Services: Commercial and wedding/event video with latest 4K Ultra HD video equipment. Filmmaking services for capturing client visions.
9. Wedding Registry and Payment Plans: Online wedding registry allowing friends and family to contribute to wedding album purchases. Monthly payment plans with credit card auto-draft up until 30 days before wedding.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Eye Wander Photo is a professional photography studio that provides wedding, portrait, senior, commercial, and event photography services in Baton Rouge, New Orleans, and worldwide destination locations. The studio also offers 4K Ultra HD wedding and commercial videography, custom GraphiStudio and Iris Book wedding albums, fine art prints, photo booth rentals, photography education classes, and hourly studio rental of a 1,100 sq ft all-white production space.

Product overview

Eye Wander Photo, Inc. is a professional photography studio offering wedding, portrait, senior, and commercial photography services primarily serving Baton Rouge, New Orleans, and worldwide destinations. The core service offering includes wedding photography and videography with 4K Ultra HD equipment, portrait sessions (family, children, newborn, pet, actor headshots, bands), senior portraits (including underwater and studio options), commercial photography (architecture, product, food, advertising, business portraits), and art prints (travel, Louisiana sugar cane documentary, underwater collections). Additional offerings include PhotoBooths for events, studio rental space, and photography education classes (basic photography, private lessons, acting classes). The studio operates from a 1100 sq ft professional studio in Baton Rouge with specialized equipment for rain shoots, video productions, and events. Wedding packages start at $2,250 plus tax with a $1,000 non-refundable deposit, and include custom wedding album design from GraphiStudio and Iris Book manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• PhotoBooths: Photo booth rental services operated as a separate brand with dedicated website at eyewanderphotobooths.com
• Baby 365
• Senior Model Program
• OVRFLO - Underwater

Products and services

• Wedding Photography Professional wedding photography covering ceremonies, receptions, bridal sessions, engagements, first looks, rehearsal dinners, and destination weddings at Louisiana venues including Houmas House, Nottoway, White Oak, White Magnolia, and Oak Alley plantations, plus New Orleans locations. Packages start at $2,250 plus tax with second photographer and free engagement session included.
• Portrait Photography Family, children, maternity, baby (Baby 365 program), pet, actor headshot, band, and fine art portrait sessions available both in-studio and on-location. Copyright release files available for purchase at $750 plus tax.
• Senior Photography High school senior portrait sessions available on-location, in-studio, and underwater, with a Senior Model Program and New Orleans-themed senior packages.
• Commercial Photography Professional commercial photography including architecture and interior design, product, food, event, business portraits and headshots, and advertising photography campaigns for clients in Baton Rouge, New Orleans, and nationwide.
• Wedding and Commercial Videography 4K Ultra HD wedding, event, and commercial videography using the latest video equipment, providing combined photo-video coverage for clients.
• Art Prints Fine art print collections including WANDERLUST (travel and landscape photography), Louisiana Sugar Cane documentary series, and OVRFLO underwater photography prints available for purchase through a dedicated online ordering portal.
• PhotoBooths (Photo Booth Rental) Photo booth rental services for events, managed through a separate dedicated domain (eyewanderphotobooths.com) as a wholly-owned adjacent brand.
• Studio Rental Hourly rental of the all-white 1,100 sq ft studio space (34' x 32') with 16' ceilings, curved walls, natural light from 12'x14' glass roll-up door, polished epoxy floors, ceiling shower for rain shoots, Skypanel LED lighting, and AV system with projector and sound. Available for events ($200/hr), video productions ($150/hr), and meetings through Peerspace.
• Photography Education Photography classes including Basic Photo Class ($475 per student, 4-session course including field trip), advanced photography, lighting workshops, and Photoshop classes taught by owner Aaron Hogan, plus private photography lessons at $175 per hour.
• Wedding Albums and Products Custom designed thick-page and thin-page coffee table wedding albums from GraphiStudio and Iris Book, including custom hard-bound photo guest sign-in books, wall displays, framed images, canvas art, and standard prints. Designed in-studio and produced within 2-4 months.
• Bridal Boudoir Sessions Sensual bridal boudoir photography sessions typically conducted on the same day as bridal sessions or on the wedding morning, with professional makeup and hair artist provided.

Quantifiable outcome

• 500-800 final edited images delivered from average wedding (down from 2500-3500 originally shot)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PeerspacesupportingChannel Partner/ Reseller/ DistributorStudio space listed on Peerspace marketplace platform for event rental, video production, and meetings. Provides additional revenue stream and market reach for the 1100 sq ft studio facility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KT Merry Photography: Fine art wedding and portrait photographer offering high-end wedding coverage, album products, and destination services. Comparable in style-led positioning and premium tier pricing.
• Belathée Photography: High-end wedding photography studio with full-service wedding packages, album design, and destination coverage. Comparable service offering and luxury positioning.
• Two Mann Studios: Renowned fine art wedding and portrait photography studio with similar full-service wedding coverage, album products, and educational content. Directly comparable in service mix and pricing model.
• Jose Villa Photography: Fine art wedding and portrait photographer known for documentary-style imagery and film aesthetics. Comparable in artistic positioning, target clientele, and album products.

Others

• SmugMug: Online photo platform offering portfolio, gallery, and print fulfillment services to photographers. Comparable role to Pic-Time in supporting studios' print and product revenue.
• HoneyBook: Business management platform serving wedding and portrait photographers, among other creative professionals. Relevant as an enabling tool that powers operations for small photography studios like Eye Wander Photo.
• Pic-Time: Gallery and online ordering platform used by Eye Wander Photo (pic-time subdomain referenced). Provides print/ordering fulfillment infrastructure to photography studios.
• Pinhole Press: Fine art photo print and product company serving photographers with album and print production. Comparable role to GraphiStudio/Iris Book suppliers used by Eye Wander Photo.
• ShootProof: Photography gallery, proofing, and online sales platform serving portrait and wedding photographers. Comparable role in studio workflow as Pic-Time.

Broad incumbents

• The Knot Worldwide: Largest wedding vendor marketplace where Eye Wander Photo maintains a vendor listing and where it earned Best of Weddings 2019. Functions as distribution channel for vendor discovery rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eyewanderphoto
• Facebookfacebook.com/EyeWanderPhoto
• Instagraminstagram.com/eyewanderphoto
• Pinterestpinterest.com/eyewanderphoto
• LinkedInlinkedin.com/company/eye-wander

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Wander Photo, Inc.