FinoMark

What FinoMark does

FinoMark, UAB is a Lithuania-licensed crowdfunding platform that connects small and medium-sized enterprises (SMEs) seeking alternative financing with individual and institutional investors seeking returns above traditional bank deposit rates. The company operates under a crowdfunding service provider license issued by the Bank of Lithuania and is part of the NEO Finance, AB group, which provides the e-money infrastructure through which investors onboard and transact. FinoMark's product suite spans Business Loans (interest rates starting at 0.90% annually, EUR 100–500,000 ticket size, decisions within one business day, disbursement within 48 hours), the ILTE-backed Avietė program (government co-investment up to EUR 50,000 per loan, with up to 50% interest reimbursement), Leasing for vehicles and equipment up to EUR 500,000, BNI-specific membership financing, and revolving Credit Lines. For investors, the platform offers a P2P marketplace with an average return of ~11%, automatic investment rules, an investment calculator, and BuyBack protection of up to EUR 1,500 per portfolio.

The technology stack is a web-based application with online loan submission, electronic document signing, and Mobile-ID/Smart-ID authentication. The differentiating technical component is the GOscore rating system, co-developed with Scorify using econometric and AI methods to evaluate borrower creditworthiness; auxiliary tools include loan and investment calculators and an automated investment rule engine. FinoMark's revenue model is transaction-based: it earns appraisal/origination fees on each funded loan and captures a spread on interest charged to borrowers (weighted average 11.3%) versus returns paid to investors. Go-to-market combines direct-to-consumer self-service on finomark.lt with sales-led personal manager accompaniment throughout the loan lifecycle and community-led acquisition through a BNI Lithuania referral partnership for membership financing. As of the most recent disclosed statistics, the platform has facilitated 884 financed projects totaling EUR 27.7M, with EUR 18.3M returned to investors and a 3.19% loan termination rate.

Name

FinoMark

Legal name

FinoMark, UAB

Website

https://finomark.lt

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FinoMark is a Bank of Lithuania-licensed Lithuanian crowdfunding platform, part of NEO Finance, AB, that connects SMEs seeking business loans, leasing, and credit lines with individual and institutional investors earning around 11% returns.

Ownership category

akta.pro rank

Product category

Alternative Lending Platform

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

P2P Small Business / SME Marketplace Lending (FSAKAHAC)

akta.pro secondary industries

Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), SME Term Loans & Growth Capital (FSAKAGAB), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Peer-to-peer lending
• SME business loans
• Crowdfunding platform
• Alternative financing
• Investment marketplace

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Platform generates revenue from interest charged on loans extended to businesses. Interest rates range from 0.90% annually, with average weighted interest rate of 11.3%. Platform facilitates lending between investors and SMEs.
2. Loan Origination Fees: Borrowers pay a loan appraisal fee for FinoMark to assess their ability to receive and repay invested funds in their project.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FinoMark operates an online crowdfunding and lending marketplace connecting Lithuanian SMEs seeking alternative financing with individual and institutional investors. It offers business loans starting at 0.90% annual interest, the ILTE-backed Avietė loan program, equipment and vehicle leasing, BNI membership financing, and revolving credit lines for borrowers, alongside a peer-to-peer investment marketplace with a 25 EUR minimum and average returns of 11-12% for lenders.

Product overview

FinoMark is a leading crowdfunding and financing platform operating as part of the NEO Finance, AB group. The platform offers a comprehensive suite of SME financing products including Business Loans (with rates from 0.90%), the government-backed Avietė loan program (up to 500,000 EUR with ILTE support), Leasing for vehicles and equipment (up to 500,000 EUR), BNI-specific loans for membership financing, and Credit Lines for flexible borrowing. For investors, the platform provides a P2P lending marketplace enabling investment in business loans with 11-12% average returns, featuring automatic investing rules and BuyBack protection. The platform connects borrowers seeking alternative financing with investors looking for higher returns than traditional banking products.

Differentiator

Problem solved

Functional benefit

Brands

• Avietė: ILTE financing program for small and medium-sized businesses providing crowdfunding loans with up to 40% ILTE contribution on investments, capped at 50,000 EUR per loan.

Products and services

• Business Loan (Paskola verslui) SME business loan product for Lithuanian SMEs needing working capital, business development, or expansion financing. Loan amounts up to 500,000 EUR with annual interest rates starting from 0.90%, application completion in up to 10 minutes, decision within 1 business day, and funds disbursed within 48 hours of document signing. Requires at least 12 months of operating history, financial performance reports, and Lithuanian business registration.
• Avietė Loan (Paskola Avietė) Government-backed crowdfunding loan program run jointly with ILTE for Lithuanian SMEs. ILTE contributes up to 40% of each loan (capped at 50,000 EUR) under a 38.8 million EUR total program, and qualifying borrowers receive reimbursement of up to 50% of paid interest. Loan sizes from 25,000 EUR up to 200,000 EUR.
• Leasing (Lizingas) Equipment and vehicle leasing facility for Lithuanian SMEs of up to 500,000 EUR with terms up to 36 months. Enables businesses to acquire vehicles, machinery, and computer equipment through monthly installment payments.
• BNI Loan (Paskola BNI) Specialized leasing product that finances BNI Lithuania business networking membership fees from 100 EUR up to 25,000 EUR. FinoMark pays the BNI membership fee directly to the network, and the borrower repays it in installments, with a decision provided within 1 business day.
• Credit Line (Kredito linija) Flexible revolving credit facility that allows Lithuanian SMEs to borrow up to a pre-set limit as needed and pay interest only on the amount utilized. Includes continuous monitoring of the borrower's financial situation to ensure responsible financing and ongoing risk assessment.
• Investment Platform (Investavimas)

Quantifiable outcome

• 5,836 registered investors on platform
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• ILTE (Investment and Loan Fund)coreStrategic or Co-development PartnerILTE is a Lithuanian government investment fund offering the 'Avietė' financing program for SMEs. ILTE can contribute up to 40% (max 50,000 EUR) when investing in loans. Total of 38.8 million EUR of ILTE funds allocated for Avietė loans. FinoMark collaborates with ILTE to offer up to 50% interest reimbursement to borrowers.
• BNI LithuaniacoreStrategic or Co-development PartnerBNI (Business Network International) is the world's largest business networking and referral organization. FinoMark and BNI Lithuania jointly created a membership financing solution allowing businesses to join BNI without large one-time expenses. FinoMark covers membership fees directly to BNI and borrowers repay in installments.
• Bank of LithuaniacoreOthersFinoMark operates under a crowdfunding service provider license issued by the Bank of Lithuania. The Bank of Lithuania supervises FinoMark's activities and publishes lists of licensed operators.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mintos: One of Europe's largest multi-asset P2P investment marketplaces, offering loans from many originators across multiple countries — comparable marketplace mechanics but at much greater scale and breadth than FinoMark.
• Younited Credit: European consumer/SME credit platform operating across multiple jurisdictions under EU passporting — comparable as a regulated, multi-country digital lender with B2B partnership channels.
• PeerBerry: European P2P marketplace aggregating consumer and SME loans from multiple originators, with buyback guarantees — comparable as an EU-licensed P2P platform with marketplace and investor-protection features similar to FinoMark's BuyBack.
• Funding Circle: UK-listed incumbent in online SME lending, originating term loans and credit lines to small businesses — broadly comparable as an institutional SME lender using marketplace and direct channels.

Regional players

• EstateGuru: European P2P platform specializing in real-estate-backed lending to SMEs and developers — comparable as a regulated EU P2P marketplace targeting business borrowers, though asset-class differs.
• LendSecured: Baltic/Nordic P2P platform focused on secured business lending with collateral — comparable geographic focus and SME marketplace model, with stronger collateralization than FinoMark's typical offering.

Direct peers

• Debitum Networks: European P2P platform for SME business loans, providing invoice financing and term loans to small businesses — comparable marketplace model and target borrower profile to FinoMark.
• TWINO (formerly Geldbach): European licensed P2P marketplace connecting retail investors with SME borrowers, with EU-wide reach — overlaps in business model, regulatory positioning, and investor/borrower experience.
• HeavyFinance: Lithuanian-headquartered P2B lending platform focused on SME and agricultural financing across the Baltics and broader Europe — directly comparable as a regional SME marketplace lender leveraging EU crowdfunding regulation.

Others

• NEO Finance AB: Parent company of FinoMark and operator of the P2P Loan Club used by FinoMark investors — adjacent enabling relationship providing custody, e-money accounts, and investor infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finomark

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FinoMark