What Chb Designs Llc does

CHB Designs LLC is a privately-held, founder-owned retail design and build services firm based in New York that specializes in launching and scaling physical retail experiences for small to medium-sized businesses, with a strong concentration in fashion, lifestyle, and consumer brands. The firm offers an integrated service suite spanning Site Strategy (market identification, lease support, expansion planning), Store Design (concept development, prototype rollout), Visual Merchandising (floor sets, visual standards), Window Design (campaign integration), Store Development & Project Management (timeline, budget, vendor bidding, permitting, opening coordination), and Operational Strategy (systems development, performance tracking, ongoing support).

The company operates on a project-based professional services model with quote-based pricing tailored to scope, executed primarily through a curated national network of vetted vendors (architects, fabricators, contractors, specialists) rather than a large in-house delivery team. Two named principals lead the firm: Founder Caroline Brown (cross-disciplinary background spanning advertising, wedding planning, merchandising, and prior in-house retail design leadership at M.M.LaFleur) and Partner Klaudia Cabell (store development and operations). Client concentration is fashion-led and includes M.M.LaFleur, Frances Valentine, Thursday Boot Company, Ba&sh, Bandit, La Ligne, Freda Salvador, Maven, Catbird, Otherland, Brooklyn Made, Culture Pop Soda, and First We Feast, with project formats spanning brick & mortar stores, pop-ups, shop-in-shops, trade show booths, and retail rollouts.

The firm markets primarily through its portfolio website, Instagram (@chbdesignsco), and earned media (Architectural Digest, Retail Dive, PSFK, Glossy, Officelovin.com). It is a bootstrapped LLC with no disclosed funding, no parent company, and no disclosed revenue, currently operating with a core team of two and a domestic U.S. geographic footprint enabled through vendor partnerships.

Name

Chb Designs Llc

Legal name

CHB Designs LLC

Website

https://www.chbdesigns.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CHB Designs LLC is a New York-based retail design and build services firm that launches and scales brick & mortar stores, pop-ups, shop-in-shops, and retail rollouts for small to medium-sized fashion, lifestyle, and consumer brands via a curated U.S. vendor network.

Ownership category

akta.pro rank

Product category

Retail Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Retail store design
• Visual merchandising
• Store development
• Retail strategy consulting
• Brand experience design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Design & Build Services: Project-based professional services for retail space design, construction, visual merchandising, and operational strategy. Services are sold directly to brand clients seeking to launch or scale physical retail presence.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

CHB Designs LLC is a New York–based retail design and build consultancy that helps fashion and lifestyle brands develop physical retail stores. The firm delivers end-to-end services spanning site strategy, store design, visual merchandising, window design, store development and project management, and operational strategy for direct-to-consumer and digitally native brands.

Product overview

CHB Designs LLC is a retail design and build services company offering a comprehensive suite of services for launching and scaling retail experiences. The company provides Site Strategy services for market identification and expansion planning, Store Design for concept development and scalable prototype rollout, Visual Merchandising for in-store storytelling and brand consistency, Window Design for creative direction and campaign integration, Store Development & Project Management for end-to-end project oversight from concept through opening, and Operational Strategy services for systems development and ongoing store support. These services work together as an integrated offering—from initial site selection and concept development through design, construction, merchandising, and operational launch—to help brands establish and grow their offline retail footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Strategy Strategic guidance on selecting, evaluating, and planning retail store locations, including site analysis, market considerations, and store rollout planning for fashion and lifestyle brands entering or expanding physical retail.
• Store Design Design of branded physical retail environments, including layout, fixtures, materials, and customer experience, tailored to each fashion or lifestyle brand's identity.
• Visual Merchandising Merchandising strategy and execution for retail stores, supporting product presentation, storytelling, and seasonal merchandising programs for fashion and lifestyle brands.
• Window Design Design of branded retail storefront windows to communicate brand identity, campaigns, and seasonal narratives to drive foot traffic and brand engagement.
• Store Development & Project Management End-to-end management of retail store build-outs, coordinating vendors, contractors, and construction milestones from design through opening for fashion and lifestyle brand clients.
• Operational Strategy Strategic advisory on retail operations, including store operating models, workflows, and operational planning to support new and existing physical retail locations.

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spacesmith: NYC commercial interior design firm serving retail, workplace, and hospitality clients — overlapping with CHB Designs on retail interior projects and rollout services.
• Bergmeyer: Boston- and NYC-based design firm with a strong retail practice covering store design, brand environments, and rollouts for fashion and lifestyle brands.
• MKDA: NYC-based architecture and design firm with deep retail store design and rollout experience for fashion and lifestyle brands in mid- and flagship-format projects.
• Chute Gerdeman: Specialist retail design and brand experience firm focused on store design, visual merchandising, and retail strategy for consumer brands — directly comparable to CHB Designs in offering and target client profile.
• FRCH Design Worldwide: Retail-focused architecture and design firm serving global retail and consumer brands across store design, rollouts, and experiential environments — closely overlapping CHB's end-to-end retail design practice.
• Sugr: Retail design and visual merchandising agency focused on fashion, beauty, and lifestyle brand environments — a similarly-sized boutique competitor in store design.
• Elsey Duncan Partners: Boutique retail design firm providing brand-driven store design and rollouts for fashion and lifestyle clients, with an SMB-friendly operating profile similar to CHB Designs.
• Vladimir Kagan Design Group: NYC design studio providing retail and commercial interior design services, with comparable scale and client profile to CHB Designs.

Broad incumbents

• Gensler: Global architecture and design firm with a substantial retail practice serving enterprise brands — competes with CHB on larger retail programs but does not focus on the mid-market niche CHB targets.
• CallisonRTKL: Large international design firm with a dedicated retail practice providing store design, planning, and brand experience services for major retailers — broader scope and larger scale than CHB Designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chbdesignsco
• LinkedInlinkedin.com/company/chb-designs-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chb Designs Llc