Foilsquare

Out-of-Home Advertising and Signage Servicesfoilsquare.com

Company typePrivate
Founded-
HeadquartersHarrislee, Germany
Headcount1–10
GTM typeB2B
OfferingServices

Foilsquare firmographics

Firmographics

Name: Foilsquare
Legal name: Foilsquare Werbetechnik GmbH
Website: https://foilsquare.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Foilsquare industry classification

Industry

Product category: Out-of-Home Advertising and Signage Services
NAICS: Sign Manufacturing (339950)
SIC: Services-Advertising (7310), Commercial Printing (2750), Coating, Engraving & Allied Services (3470)
akta.pro primary industry: Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

Out-of-home advertising
Vehicle wrapping services
Fleet branding
Floor stickers
Signage production

Where Foilsquare is headquartered

Location

Headquarters

HQ city: Harrislee
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

Foilsquare business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

Media Planning & Advertising: Regional out-of-home and DOOH campaign planning, media placement, and booking services for businesses seeking advertising impact.
Vehicle Wrapping & Signage Production: Production and installation of vehicle wraps, fleet branding, window and facade graphics, signs, banners, and illuminated signage with nationwide mounting and demounting services.
Sport Floor Stickers: Custom floor stickers for sports halls, arenas, events, and exhibitions with individualized shapes, sizes, and slip-resistant materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Foilsquare product offering

Product offering

Core offering

Foilsquare is a German advertising and production company operating across three integrated divisions: MEDIA (regional out-of-home and DOOH media planning, booking, and consulting), PRODUCTION (vehicle lettering, car wrapping, fleet branding, window and facade design, signage, banners, and illuminated signage with nationwide mounting and demounting), and SPORT (custom floor stickers for sports halls, arenas, events, and trade shows using anti-slip, durable materials with residue-free removal).

Product overview

Foilsquare is an advertising technology company operating as a unified group with three distinct sub-brands. FOILSQUARE GROUP GMBH (MEDIA) provides regional Out-of-Home and DOOH media consulting, planning and booking services. FOIL² (PRODUCTION) delivers vehicle lettering, car wrapping, signage and fleet branding services from concept through installation. FOIL²SPORT specializes in floor decals and stickers for sports venues, arenas, events and trade shows. The three divisions operate independently with separate websites (media.foilsquare.com, production.foilsquare.com, foil2.sport) but share the common Foilsquare corporate identity and group branding.

Differentiator

Problem solved

Functional benefit

Brands

FOIL²: Production division for vehicle branding, signage, and advertising technology - covering vehicle wrapping, window and facade design, signs, banners, and illuminated signage.
FOIL²SPORT

Products and services

FOILSQUARE GROUP GMBH – MEDIA

Companies that use Foilsquare

Customer profile

Segments5 records

Ideal customer profiles4 records

Foilsquare technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Foilsquare partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights4 records

Foilsquare competitors and assessment

Company assessment

Broad incumbents

Wall GmbH: Specialist German OOH and transit advertising operator with strong presence on buses, trains, and taxis. Directly comparable to Foilsquare's Media and Production divisions' focus on transit vehicle branding and booking.
Lamar Advertising Company: One of the largest outdoor advertising companies in the Americas with extensive billboard and transit portfolios. Comparable to Foilsquare in OOH media services rather than production.
JCDecaux SE: Global leader in out-of-home advertising including street furniture, transit, and large-format billboards. Overlaps with Foilsquare across OOH campaign delivery and large-format production.
Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator with national media planning, DOOH, and transit advertising capabilities. Far larger than Foilsquare but overlaps directly in OOH media placement and DOOH campaign services.
Clear Channel Outdoor Holdings: Major international OOH advertising company operating billboards, transit, and airport media. Comparable to Foilsquare Media's regional OOH planning and DOOH scope, though at vastly larger scale.

Others

Avery Dennison Corporation: Global manufacturer of pressure-sensitive films and graphic materials, including vehicle wrap vinyls used by wrap shops. An upstream supplier of materials that Foilsquare's Production division consumes; not a competitor but a key ecosystem participant.
Heidelberger Druckmaschinen AG: German manufacturer of printing equipment and related services, including digital and large-format printing solutions used by signage and wrap producers. Adjacent enabling technology provider rather than direct competitor.
Contra Vision Ltd: Manufacturer of perforated window films commonly used in vehicle and storefront graphics. Supplies the type of substrates Foilsquare applies during vehicle wrapping and facade design jobs.
3M Commercial Solutions: Major supplier of graphic films, reflective sheeting, and signage substrates used in vehicle wraps, illuminated signs, and floor graphics. Enabler/supplier relationship to Foilsquare's wrap and signage production work.
Antalis (Sequana Group): European distributor of visual communication materials including printable films, signage substrates, and large-format media. Adjacent ecosystem player serving the same signage and wrap production market as Foilsquare.

Market position

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Foilsquare financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Foilsquare leadership team

Management profile

Number of profiles

Foilsquare funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Foilsquare M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foilsquare

What does Foilsquare do?

Is Foilsquare a public or private company?

Foilsquare is a private company. It is classified as unknown and is currently operating.

When was Foilsquare founded?

Foilsquare was founded in -1. It employs 1 to 10 people.

Where is Foilsquare based?

Foilsquare is headquartered in Harrislee, Germany, in the Europe region.

How does Foilsquare make money?

Three revenue lines are on record. Media Planning & Advertising is the primary driver. The others are vehicle Wrapping & Signage Production and sport Floor Stickers.

Who are Foilsquare's main competitors?

Broad incumbents on record are Wall GmbH, Lamar Advertising Company, JCDecaux SE, Ströer SE & Co. KGaA and Clear Channel Outdoor Holdings. Others are Avery Dennison Corporation, Heidelberger Druckmaschinen AG, Contra Vision Ltd, 3M Commercial Solutions and Antalis (Sequana Group).

Does Foilsquare have an API?

No public API is recorded for Foilsquare.

What industry is Foilsquare in?

Foilsquare's product category is Out-of-Home Advertising and Signage Services. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 339950 and its SIC code is 7310.