Chez Roux Limited

What Chez Roux Limited does

Chez Roux Limited is a London-based, family-owned hospitality company founded in 2008 by Michel Roux and his late father Albert Roux OBE, headquartered at 25 Green Street in Mayfair. The company delivers premium catering and hospitality services to affluent private clients, corporate customers, and prestigious venues, and operates with a core team of 11–50 employees that collectively represents over 100 years of fine-dining experience.

The core service portfolio comprises three pillars: bespoke private catering for weddings, corporate functions, and sporting venues (notably a decade-long exclusive at The Lawn at Wimbledon catering 10,000 guests annually, plus A La Carte dining at Jockey Club racecourses); culinary consultancy covering restaurant concept development, kitchen design, menu engineering, and recruitment advice; and private cookery classes taught by Roux chefs in homes, central London venues, corporate settings, or via Zoom. The company also hires out the Roux-associated restaurants Caractère (max 40 guests) and Le Gavroche (max 70 guests) for private events, and runs a brand-extension product line via the Le Gavroche e-shop — including Le Gavroche Gin and Michel Roux Jr Gin (Nelson's Distillery), Global Knives carrying Michel's signature, and collaborative editions such as Smokin Brothers smoked salmon. A Scotland-focused operation, led by Chef Consultant Fraser Allan and partnered with ICMI, oversees fine-dining at Crossbasket Castle, Inverlochy Castle, and Greywalls.

The business model is multi-stream: bespoke event catering, consultancy fees, cookery-class tuition, venue hire, and licensing/royalty income from branded products. Go-to-market combines enterprise field sales (Wimbledon, Jockey Club, The Langham), brand-driven demand from the Roux family legacy, and direct-to-consumer enquiries via the website. Pricing is not publicly disclosed; all services are quote-based and tailored. There is no proprietary technology platform — the offering is fundamentally chef- and brand-led, with no AI or automation components disclosed. Customer mix spans high-net-worth individuals, corporate hospitality, luxury hotels, and international clients, with operations primarily UK-based but available internationally.

Name

Chez Roux Limited

Legal name

Chez Roux Limited

Website

https://chezroux.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Chez Roux Limited is a London-based, family-owned hospitality company founded in 2008 by the Roux family. It provides bespoke private catering, culinary consultancy, and cookery classes to affluent private clients, corporate customers, and prestigious venues such as Wimbledon, The Langham, and the Jockey Club.

Ownership category

akta.pro rank

Product category

Catering and Hospitality Services

NAICS

Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Private catering services
• Culinary consultancy
• Cookery classes
• Event catering
• Hospitality consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Bespoke Catering & Events: Private catering services for events including weddings, birthdays, corporate functions, and special occasions. Create bespoke menus tailored to client taste, occasion, and party size. Available internationally or at iconic Roux restaurants.
2. Cookery Classes: Private cooking classes taught by Roux chefs (including Michel and Emily). Classes available in client homes, central London, corporate events, or via Zoom. Offered as gifts or team-building exercises.
3. Culinary Consultancy: Hospitality industry consultancy services including recruitment advice, kitchen layouts, menu design, and concept building for new businesses.
4. Partnership Products: Revenue from branded product partnerships including gins (Le Gavroche Gin, Michel Roux Jr Gin via Nelson's Distillery), Global Knives with Michel's signature, and potential e-shop sales.
5. Venue Hire: Hiring out Roux restaurants Caractère (max 40 guests) and Le Gavroche (max 70 guests) for private lunch or dinner events.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chez Roux Limited provides bespoke private catering for events and weddings, culinary consultancy for hospitality businesses, hands-on cookery classes, and venue hire at Roux-affiliated restaurants. The company also markets branded merchandise and food products such as gin through a curated e-shop.

Product overview

Chez Roux Limited is a hospitality services company offering a unified portfolio of culinary services centered around the Roux family legacy. The core offerings comprise three main service lines: Private Catering, Weddings & Events (providing bespoke menus for occasions at client venues or Roux-owned London restaurants); Culinary Consultancy (leveraging Roux expertise for restaurant concept development and industry guidance); and Private Cooking Classes (available in-home, in London, corporate, or via Zoom). The company also extends its brand through partnership-enabled products including exclusive gins with Nelson's Distillery and Roux Kitchens cabinetry. Services are delivered through a team of over 100 years of combined hospitality experience, led by Chef Owners Michel Roux and Emily Roux.

Differentiator

Problem solved

Functional benefit

Brands

• Roux Kitchens: Handcrafted kitchens built to Roux standards in the UK using finest materials.

Products and services

• Private Catering Bespoke, chef-led catering service for weddings, private celebrations, and intimate dinners, designed around client preferences and delivered by Roux-trained chefs at private residences or partner venues.
• Culinary Consultancy Expert culinary advisory service for hotels, restaurants, and food brands covering menu development, kitchen operations, concept creation, and training, drawing on the Roux family's Michelin-starred heritage.
• Cookery Classes Hands-on cookery classes led by Roux chefs for individuals, gift purchasers, and team-building groups, hosted at Roux-affiliated venues.
• Venue Hire at Roux Restaurants Hire of private and event spaces within Roux-affiliated restaurants, offered to host private dining and corporate events with full catering and service.
• Roux-Branded Gin

Quantifiable outcome

• 10,000 guests catered annually at Wimbledon
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LexuscoreStrategic or Co-development PartnerArtisan collaboration driving remarkable results. Lexus has partnered with Roux family talents in 'Takumi' concept showcasing masters of taste and precision. Emily Roux collaborates with Lexus combining ingredients to create true luxury experiences.
• Roux KitchenscoreStrategic or Co-development PartnerHandcrafted kitchens in the UK using finest materials. Combines heritage and craftsmanship built to exacting Roux standards with ongoing customer support and thoughtful service.
• DishpatchcoreChannel Partner/ Reseller/ DistributorRestaurant delivery box service partnership. Michel Roux Jr brings his cooking and heritage to the nation with French country cooking delivered to homes—food Michel cooks and eats at home, par excellence.
• Global KnivesminorGTM or Marketing PartnerLong-standing association with Global Knives. Each knife carries Michel's signature, carefully selected to make even amateur chefs feel like professionals. Sold through Le Gavroche e-shop.
• Albert BartlettminorGTM or Marketing PartnerMichel Roux Jr serves as ambassador for Albert Bartlett, reflecting dedication to family-led businesses and supplier loyalty. Features Michel's recipes on Albert Bartlett website.
• Norwegian Seafood CouncilminorGTM or Marketing PartnerMichel serves as Norway's UK ambassador, helping source and promote highest quality Arctic cod praised for exceptional qualities and nutritional value. Includes documented trips to Norway.
• Nelson's DistillerycoreStrategic or Co-development PartnerPartnership with multi-award-winning Nelson's Distillery to create two exclusive gins—Le Gavroche Gin and Michel Roux Jr Gin—available in restaurant and online to order.
• Growing UndergroundminorStrategic or Co-development PartnerCommitment to sustainability and British produce. Growing Underground grows fresh micro-greens and salad leaves 33 metres below ground in Clapham with up to 90x more nutrients and 100% renewable energy.
• ICMI (Scottish culinary heritage)coreStrategic or Co-development PartnerOver a decade of partnership highlighting Scotland's beautiful culinary heritage. Chez Roux provides refined dining at Crossbasket Castle, Inverlochy Castle, and Greywalls using proven knowledge and experience.
• The Langham, LondoncoreStrategic or Co-development PartnerSince 2010, Michel Roux Jr oversees all Food & Beverage operations at The Langham. Team delivers highest quality food throughout hotel including the famous cheese toastie at The Wigmore pub.
• Smokin BrothersminorGTM or Marketing PartnerEmily Roux and Michel Roux Jr collaborated with Smokin Brothers on a special 'whisky and soy glazed' smoked salmon edition, featuring exceptional depth of flavour.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Searcys: Established UK hospitality group operating restaurants, bars, and event catering at premium venues including the City and heritage sites; broader incumbent that overlaps with Chez Roux's venue-based event catering.
• Compass Group: Global contract foodservice and support services giant; broad incumbent providing event and hospitality catering at scale, against whom Chez Roux competes at the premium tier of the same market.
• Benugo: UK hospitality operator running venues, restaurants, and event catering including heritage and cultural sites; overlapping incumbent with comparable London venue catering operations.

Direct peers

• Rhubarb Food Design: London-based luxury event caterer serving high-end private, corporate, and wedding clients at premium venues; directly comparable to Chez Roux on bespoke event catering in the UK luxury segment.
• Bubble Food: High-end London and international event caterer specializing in luxury brand activations, private parties, and corporate hospitality; overlaps directly with Chez Roux's bespoke premium event offering.
• Lettice Events: London and Home Counties luxury caterer specializing in weddings and private events with bespoke seasonal menus; competes for the same affluent private event clientele as Chez Roux.
• Absolute Taste: UK luxury catering company providing bespoke food for private events, weddings, and corporate clients; directly comparable on bespoke premium event catering.
• Blue Strawberry: UK luxury private and corporate caterer with bespoke menus for weddings and high-end events; comparable to Chez Roux on bespoke premium catering for affluent clientele.
• Zafferano Catering: London-based Italian fine-dining caterer for private events and corporate hospitality; competes in the same high-end bespoke catering space as Chez Roux with similar target clientele.
• Social Pantry: London-based bespoke catering company focused on weddings, corporate events, and private dining; comparable in service model, target clientele, and bespoke menu design to Chez Roux.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/chezroux_
• Instagraminstagram.com/chezroux_

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chez Roux Limited