Fit & Frohlich Gmbh

Name

Fit & Frohlich Gmbh

Legal name

fit & fröhlich GmbH

Website

https://fitfroehlich.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plant-based Catering Services

NAICS

Caterers (722320), Caterers (72232), Food Service Contractors (722310)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

akta.pro secondary industries

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Drop-Off Catering & Boxed Meals (HSACAGAB), Plant-Based & Vegetarian/Vegan Nutrition (HSADAFAJ)

Keywords

• Plant-based catering
• Corporate nutrition programs
• Event catering services
• Vegan meal delivery
• Nutrition consulting

Headquarters

HQ city

Böblingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain

Revenue model

1. Catering for Private Events: Catering services for private celebrations including weddings, birthdays, confirmations, and BBQs. Full-service catering with finger food, buffets, service staff, beverages, and tableware for events up to 1,000+ guests.
2. Corporate Lunch & Delivery Service: Daily delivery of vegan and vegetarian meals directly to offices in the Böblingen/Stuttgart region. Regular team catering solutions and individual meal orders. Part of the Betriebliches Ernährungsmanagement (BEM) offering.
3. Corporate Health Programs & Consulting: Betriebliches Ernährungsmanagement (BEM) — a three-stage corporate nutrition management concept including Lunch & Learn sessions, health days, and lectures. Targets companies wanting to improve employee health, well-being, and performance through nutrition.
4. Speaking, Lectures & Coaching: Founder Tim Rühle earns speaking fees as a lecturer on sports nutrition for WLSB and DHBW Heilbronn, and delivers 100+ talks per year to 5,000+ total audience members. Personal coaching and nutritional consulting services.
5. Food Product Shipping: Shipping of food products (presumably meal kits or prepared foods) via DHL to customers in Germany, Austria, and Switzerland.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

fit & fröhlich GmbH provides plant-based (vegan/vegetarian) full-service catering for private celebrations and corporate events, daily vegan-vegetarian lunch delivery to offices, and corporate nutrition management programs (Betriebliches Ernährungsmanagement / BEM) including Lunch & Learn sessions, health days, and lectures. The company serves the Böblingen/Stuttgart region in Germany and ships food products nationally to Germany, Austria, and Switzerland.

Product overview

Fit & Frohlich GmbH is a plant-based catering company offering a unified portfolio of food service products. Their core offerings include private and corporate catering services (Catering), corporate nutrition management programs (BEM), meal delivery services (Lieferservice), and nutrition education sessions (Lunch & Learn, Gesundheitstage, Vorträge). They also operate event venues (Rooftop, Makerspace) and maintain a podcast (ausdemff) and a food pop-up store (Brycke). All offerings emphasize seasonal, regional, organic, plant-based, and sustainable cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Catering

Quantifiable outcome

• Events executed for up to 1,000+ guests
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BRYCKE / NEW StuttgartcoreStrategic or Co-development Partner · 1 October 2024Fit & fröhlich is a founding participant in the Brycke Stuttgart food innovation center (NEW Stuttgart), a food pop-up store and community space for 30+ food startups from Germany and Switzerland. The company operates a physical retail presence there and benefits from the broader food startup ecosystem visibility.
• Hochdorfer KronenbrauereiminorOthers · 1 January 2024Supplier of non-alcoholic wheat beer (Sport-Weizen) marketed as particularly suitable for post-sport recovery. Fit & fröhlich references this product in nutrition content as a better lunch beverage choice than juice or soda.
• Württembergischer Landessportbund (WLSB)coreStrategic or Co-development Partner · 1 September 2023Founder Tim Rühle is a lecturer on sports nutrition for the Württembergischer Landessportbund since September 2023, delivering theoretical and practical training to coaches. The WLSB magazine also featured an article written by Tim Rühle on optimal nutrition for maximum performance.
• Duale Hochschule Baden-Württemberg (DHBW) HeilbronncoreStrategic or Co-development Partner · 1 February 2023Tim Rühle is a lecturer in BWL-Foodmanagement at DHBW Heilbronn since February 2023. The collaboration provides academic credibility and access to student talent (e.g., Theresa Weck, the first student in the new Personalised Nutrition program, joined fit & fröhlich as a dual student in October 2025).
• AI xpress GründerzentrumcoreStrategic or Co-development Partner · 1 January 2020Fit & fröhlich serves as the in-house caterer for the AI xpress startup center in Böblingen, which houses 36 startups. The company delivers daily healthy vegan-vegetarian lunches to the startup community. The rooftop terrace and Makerspace at AI xpress are also available as event venues for fit & fröhlich catering clients.
• Wiesenäckerhof (Family Kegreiß)minorOthers · 1 January 2020Partnership with the Kegreiß family (Iris, Jürgen, and Benny Kegreiß) at Wiesenäckerhof for regionally grown quinoa, lentils, and chia seeds since 2020. The farm's proximity to Herrenberg and its innovation focus make it a key regional supplier supporting the 'wirklichregional' (truly regional) positioning.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• foodspring: Berlin-based sports nutrition and functional food brand. Comparable to fit & fröhlich in its sports-nutrition audience overlap and founder-led brand building, though foodspring sells packaged goods rather than catering services.

Broad incumbents

• Sodexo Germany: Global food service and facilities management company with significant German corporate catering and workplace nutrition contracts. Comparable as a competing option for the same B2B clients fit & fröhlich targets via BEM, though Sodexo's portfolio extends well beyond plant-based.
• Compass Group Germany: One of the world's largest contract catering companies, with substantial German operations in corporate and workplace catering. A direct broad-incumbent peer for fit & fröhlich's B2B catering and BEM programs, scaled many times larger and with a much broader menu portfolio.
• Aramark: Global food service contractor operating in Germany across corporate, healthcare, education, and event catering. Overlaps with fit & fröhlich's corporate and event catering segments as a broad incumbent, but does not specialise in plant-based cuisine.

Direct peers

• kochzauber: German catering service specialising in delivered meals and event catering for private occasions. Closely comparable to fit & fröhlich's private event catering (weddings, birthdays) and meal-delivery offering, with a similar small-batch, premium positioning.
• Hofmann Menü: One of Germany's largest office meal-delivery and corporate catering companies, delivering daily menus to workplaces. Highly comparable to fit & fröhlich's corporate lunch delivery and BEM-style recurring revenue model, though Hofmann is far larger and the menus are not plant-based by default.
• Kofler & Kompanie: German premium catering company serving large corporate and private events with full-service offerings (staff, tableware, beverage). Direct peer for fit & fröhlich's event catering business serving up to 1,000+ guests, though Kofler operates at significantly larger scale across multiple German cities.

Others

• Garden Gourmet (Nestlé): Nestlé's European plant-based food brand present in German retail and foodservice. Adjacent peer representing how a scaled corporate player addresses the same plant-based foodservice market; both serve the same end consumer demand but via different distribution models.
• LikeMeat: German plant-based meat-substitute brand serving retail and foodservice. Adjacent as a potential ingredient supplier or co-branding partner for fit & fröhlich's plant-based menu, rather than a competitor.
• Rügenwalder Mühle: German food producer with a significant plant-based product range sold through retail and foodservice. Adjacent comparison for the plant-based market fit & fröhlich targets, operating as a packaged-goods supplier rather than a caterer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fitfroehlich

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit & Frohlich Gmbh