Cerveceria Wendlandt De Mexico, S.a. De C.v.

What Cerveceria Wendlandt De Mexico, S.a. De C.v. does

Cervecería Wendlandt de México, S.A. de C.V. is a privately held Mexican craft brewery founded on April 20, 2012 in Ensenada, Baja California. The company operates from a headquarters and main production facility in El Sauzal, Ensenada, where it has scaled capacity progressively — from an initial small plant, to a 7bbl system in 2014, to 30bbl tanks in 2016, and finally to a purpose-built facility with bottling and canning lines commissioned in 2018 reaching over 100,000 liters of monthly output. The core product portfolio consists of six year-round line beers: Foca Parlante (Stout, 5.4% ABV), Harry Polanco (Red Ale, 5.8% ABV), Tuna Turner (Session IPA, 4.0% ABV), Perro del Mar (IPA, 7.0% ABV), Vaquita Marina (Pale Ale, 5.2% ABV), and Veraniega (Mexican Ale, 4.7% ABV), each with documented food pairing recommendations. These are complemented by recurring seasonal beers (Señor Güero Premium Lager, Pineapple Island), limited editions (Pink Flaminga Brut Rosé IPA), and collaboration brews with peer craft breweries (Tres Amigos with Insurgente and Fauna; Rrëy Paloma with Cervecería Rrëy).

The company runs a vertically integrated go-to-market combining on-premise retail through three company-owned tasting rooms (Ensenada, Tijuana, Mexicali) and a brewpub in Ensenada with full food service, wholesale distribution through major Mexican retail chains including HEB, 7-Eleven, Calimax, Costco, and Chedraui, direct e-commerce via Amazon Mexico, and export distribution to the United States initiated in 2016. Revenue is generated primarily from packaged beer product sales (bottles, cans, barrels) and on-premise consumption at the brewpub and tasting rooms. The brewery has accumulated more than 50 documented awards since 2013, including two "Mejor Cervecería de México" titles (2015, 2019), World Beer Cup silver and bronze medals, Copa Cervecera del Pacífico recognition, and Ensenada Beer Fest Best in Show wins, positioning it among the most awarded craft producers in the country.

Name

Cerveceria Wendlandt De Mexico, S.a. De C.v.

Legal name

Cervecería Wendlandt de México, S.A. de C.V.

Website

https://wendlandt.com.mx

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Cervecería Wendlandt is a Mexican craft brewery founded in 2012 in Ensenada, Baja California, producing six year-round beers plus seasonal and collaboration releases at over 100,000 liters per month. It serves craft beer consumers through three tasting rooms, a brewpub, major Mexican retail chains, Amazon Mexico, and US export distribution.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Craft beer production
• Artisanal brewery products
• Brewery taproom operations
• Beer wholesale distribution
• Craft beer retail

Headquarters

HQ city

Ensenada

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer Product Sales: Production and sale of craft beers in bottles, cans, and barrels distributed nationally and internationally
2. Brewpub and Tasting Room: On-site consumption at company-owned brewpub and tasting rooms in Ensenada, Tijuana, and Mexicali

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Cervecería Wendlandt produces craft beer at its Ensenada brewery (over 100,000 liters per month) and sells it through company-owned tasting rooms and brewpub venues in Ensenada, Tijuana and Mexicali, plus major retail chains (HEB, 7-Eleven, Costco, Chedraui, Calimax) and Amazon Mexico. The core lineup includes six year-round beers — Foca Parlante Stout, Harry Polanco Red Ale, Tuna Turner Session IPA, Perro del Mar IPA, Vaquita Marina Pale Ale and Veraniega Mexican Ale — alongside seasonal, limited edition and collaboration releases.

Product overview

Cervecería Wendlandt is a craft brewery based in Ensenada, Baja California, Mexico, founded in 2012. The company produces over 100,000 liters per month of beer distributed in bottles, cans, and barrels. The core product portfolio consists of six year-round line beers: Foca Parlante (Stout), Harry Polanco (Red Ale), Tuna Turner (Session IPA), Perro del Mar (IPA), Vaquita Marina (Pale Ale), and Veraniega (Mexican Ale). The company operates multiple tasting rooms and a brewpub in Ensenada, Tijuana, and Mexicali. Distribution spans national retail chains (HEB, 7-Eleven, Calimax, Costco, Chedraui) and international markets including the United States. The company also releases seasonal, limited edition, and collaboration beers throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Foca Parlante Stout Year-round Stout with 5.4% ABV and 38 IBU; dark black color, creamy mouthfeel with toasted grain flavors and a light oat touch; paired with seafood, oysters, aged cheeses, cured meats and chocolate desserts. Sold to consumers for personal consumption via retail chains, tasting rooms, brewpub and online.
• Harry Polanco Red Ale Year-round Red Ale with 5.8% ABV and 45 IBU; intense copper-red color with toasted grain and caramel flavors and IPA-like bitterness; paired with aged cheeses, fatty cuts, roasts, spicy dishes and sweet-and-sour sauces.
• Tuna Turner Session IPA Year-round Session IPA with 4% ABV and 30 IBU; classic American profile, medium-light body, golden color, white foam, medium carbonation with fresh citrus, resinous and herbal aromas; paired with spicy food, pizzas, hamburgers and white meats.
• Perro del Mar IPA Year-round India Pale Ale with 7% ABV and 60 IBU; golden color, intense bitter flavor supported by light malt taste, citrus aromas of pine, resin and tropical fruits; paired with spicy food, seafood, fatty foods, roasts and chocolate/spice desserts.
• Vaquita Marina Pale Ale Year-round Pale Ale with 5.2% ABV and 42 IBU; clear, golden, refreshing and hoppy with citrus notes on nose and palate from American hops.
• Veraniega Mexican Ale Year-round Mexican Ale (Blonde Ale) with 4.7% ABV and 20 IBU; pale yellow color, floral and citrus aroma from American hops, refreshing and easy to drink.
• Pink Flaminga Brut Rosé IPA (Limited Edition) Limited edition Brut Rosé IPA at 6% ABV brewed in collaboration with Pink Boots Society. Dry in mouth with floral notes and heavily hopped.
• Tres Amigos East Coast-West Coast IPA (Collaboration) Collaboration beer with Cerveza Fauna and Insurgente Cervecería. East Coast-West Coast IPA at 6.7% ABV with dry hop of Waimea, Rakau and Mosaic hops.
• Rrÿe Paloma (Collaboration) Collaboration beer with Cervecería Rrÿe. German-origin style with regional and Ensenada twist. Slightly acidic, low alcohol, highly refreshing.
• Señor Güero Premium Lager (Seasonal) Seasonal Premium American Lager with very light body and ultra-refreshing profile. Available exclusively at Wendlandt's Tasting Room and Brewpub in Ensenada.
• Pineapple Island Hazy Pale Ale (Seasonal) Seasonal Hazy Pale Ale at 4.3% ABV. Tropical and juicy style with limited local availability.
• Brewpub Ensenada Brewpub at Blvd. Costero #248, Zona Centro, Ensenada offering the full beer lineup alongside a full food menu and wine selection for on-premise consumption.
• Tasting Room Ensenada Taproom location at Calle Diez 385-B, El Sauzal, Ensenada offering the full beer lineup and food menu.
• Tasting Room Tijuana Taproom location at Querétaro 2556-Local A, Col. Madero, Tijuana offering the full beer lineup for on-premise consumption.
• Tasting Room Mexicali

Quantifiable outcome

• 100,000+ liters monthly production capacity
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Insurgente CerveceríaminorStrategic or Co-development Partner · 14 November 2020Collaboration with Insurgente Cervecería from Tijuana to create 'Tres Amigos' East Coast - West Coast IPA at 6.7% ABV with Dry Hop of Waimea, Rakau and Mosaic hops. Beer distributed to Tijuana, Mexicali, CDMX and Guadalajara.
• Cerveza FaunaminorStrategic or Co-development Partner · 14 November 2020Collaboration with Cerveza Fauna from Mexico City alongside Insurgente to create 'Tres Amigos' East Coast - West Coast IPA. Beer distributed nationally including Tijuana, Mexicali, CDMX and Guadalajara.
• Cervecería RrëyminorStrategic or Co-development Partner · 14 November 2020Collaboration with Cervecería Rrëy from Monterrey to create 'Rrëy Paloma' beer - a German-style beer with a 'regio' twist and Ensenada touch. Slightly acidic, low alcohol, and very refreshing.
• Pink Boots SocietyminorStrategic or Co-development Partner · 8 March 2020Collaboration with Pink Boots Society, an international association supporting women in the beer industry. Created 'Pink Flaminga' Brut Rosé IPA at 6% ABV with floral and hoppy notes, made by the 15 women working at the brewery.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Stone Brewing (Sapporo): Large US craft brewery with significant Mexico retail presence and a brewery in Mexico. A broader incumbent in the craft space whose scale and Mexico operations overlap Wendlandt's competitive set.
• Grupo Modelo (AB InBev): Mexico's largest brewer (Corona, Modelo, Pacifico) and part of AB InBev. Massive scale incumbent that dominates retail distribution, on-premise accounts, and pricing dynamics in the Mexican beer category.
• Heineken México: Dominant mainstream beer producer in Mexico operating brands like Heineken, Tecate, and Sol. Larger incumbent that controls the majority of Mexican retail shelf space, competing for the same consumer occasions.

Direct peers

• Cerveza Cucapá: Baja California-based craft brewery with a long heritage and broad beer portfolio. Same regional geography (Mexicali/Ensenada), similar craft-beer positioning, and comparable distribution model.
• Cervecería Calavera: Mexican craft brewery with diverse styles and a strong taproom/brewpub presence. Comparable craft positioning and similar multi-channel distribution including on-premise and retail.
• Cerveza Minerva: One of Mexico's largest and most established craft breweries based in Jalisco, with national retail distribution, multiple beer styles, and significant brand recognition. Closest scaled Mexican craft peer to Wendlandt.
• Cervecería Rrëy: Craft brewery from Monterrey producing German-style and specialty beers with regional distribution. Existing collaboration partner ('Rrëy Paloma') and comparable craft positioning targeting similar retail and on-premise channels.
• Cerveza Fauna: Mexico City-based craft brewery with diverse portfolio of IPAs, stouts, and experimental styles. Existing collaboration partner on 'Tres Amigos' and directly comparable in craft positioning and quality-focused branding.
• Insurgente Cervecería: Mexican craft brewery based in Tijuana producing a comparable lineup of IPAs, stouts, and lagers with national retail distribution. Direct competitor and existing collaboration partner ('Tres Amigos'), making it the most comparable peer to Wendlandt.
• Cervecería Primus: Mexican craft brewery known for premium positioning and award-winning IPAs and lagers. Comparable craft scale, multi-style portfolio, and competition for similar on-premise and retail accounts in Mexico.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wendlandtcerveceria
• Instagraminstagram.com/cerveceriaw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerveceria Wendlandt De Mexico, S.a. De C.v.