FOOD ACTION

What FOOD ACTION does

Food Action is a Perth-based wholesale food distributor founded in 2020 that specializes in frozen açaí, specialty fruits, plant-based foods, and imported fine foods for the Australian market. The company positions itself as the number one supplier of scoopable frozen açaí to Australian retail and food service industries, distributing a portfolio of international specialty brands including Tropical Brazil (organic Amazonian açaí), PlantCo (plant-based milks), Casa Madeira (Brazilian grape juice), Fazer and Leksands (Scandinavian crispbreads), Nyåkers (Swedish gingersnaps), Almondy (gluten-free cakes), Viking Organics and Viking Platter (frozen fruits and mushrooms), Klädesholmen Seafood (pickled herring), and Cristiana & Co (Brazilian cheese bread).

The company operates a dual-channel distribution model: B2B wholesale to supermarkets, retail chains, and food service businesses (cafes, restaurants, hotels, caterers) across Australia, complemented by a direct-to-consumer e-commerce storefront selling specialty items to individual buyers. In addition to food products, Food Action sells proprietary soft serve machines designed for açaí bowl preparation, creating an equipment-consumable ecosystem for food service customers. Revenue is generated through wholesale transaction margins and direct product sales, with quote-based pricing for B2B customers.

The core technology is traditional cold-chain food distribution and supply chain management, with e-commerce as the consumer-facing channel. The company also offers brand management, merchandising, and marketing services to international food manufacturers seeking Australian market entry. Operating from a Perth CBD address (Level 28 serviced office) with 1-10 employees, Food Action maintains a lean operational structure relative to its national distribution footprint and ~11 brand partnerships.

Name

FOOD ACTION

Legal name

Food Action

Website

https://foodaction.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Action is a Perth-based wholesale distributor of frozen açaí, specialty fruits, plant-based foods, and imported fine foods, supplying Australian retail and food service businesses while also selling directly to consumers via e-commerce.

Ownership category

akta.pro rank

Product category

Specialty Food Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Frozen Foods Wholesale (AFAIABAC)

akta.pro secondary industry

Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Specialty food distribution
• Frozen acai wholesale
• Organic food imports
• Plant-based foods supply
• Food service distribution

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Distribution: Food Action generates revenue through wholesale distribution of specialty food products to retailers and food service businesses across Australia, representing international manufacturers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FOOD ACTION is a Perth-based wholesale distributor of specialty and imported foods, with a primary focus on frozen acai puree, organic fruit purees, plant-based milks, coconut products, frozen fruits, and smoothie mixes supplied to retail and food service businesses across Australia. The company also retails a small range of consumer-packaged acai products and soft serve equipment through its own e-commerce site.

Product overview

Food Action is a wholesale food distribution company based in Perth, Western Australia, serving as the number one supplier of scoopable frozen acai to the retail and food service industries in Australia. The company operates as a distribution platform connecting international food manufacturers with Australian customers through a structured marketing plan and efficient merchandising strategies. Their product portfolio centers on frozen acai products by Tropical Brazil (available in sizes from 190g to 10kg), complemented by a diverse range of specialty foods including organic and conventional frozen fruits (Viking Organics, Viking Platter), plant-based milks (PlantCo cashew and oat varieties), Casa Madeira grape juices, Scandinavian imports (Fazer crispbreads, Leksands crispbreads, Nyåkers gingersnaps), European specialty foods (Bulgarian organic cheeses, Swedish kaviar, pickled herring), Brazilian cheese bread (Cristiana & Co), gluten-free cakes (Almondy), and fruit purees (Tropical Brazil mango, pitaya, passion fruit). They also offer proprietary soft serve machines for acai bowl preparation. The company targets national agencies, supermarkets, and food services sectors across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Acai Brothers Frozen Acai Puree (wholesale) Bulk frozen Brazilian acai puree sold to cafes, smoothie bars, and food service businesses for use in acai bowls, smoothies, and desserts.
• Sour Punch Candy (wholesale) Bulk Sour Punch candy products supplied to retailers and food service operators.
• Plant-Based Milk (wholesale) Plant-based milk alternatives supplied in bulk to cafes and food service operators for beverage and menu use.
• Coconut Products (wholesale) Coconut-based ingredient products supplied to food service and retail businesses.
• Organic Acai Smoothie Mix (wholesale) Pre-mixed organic acai smoothie base supplied in bulk to cafes and smoothie operators.
• Acai Brothers Bowls (consumer retail) Retail-packaged frozen acai bowls sold directly to Australian consumers via the company's online store for at-home preparation.
• Soft Serve Machines (consumer retail) Soft serve ice cream / acai machines retailed to consumers via the online store for home or small-business use.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Tropical BrazilcoreStrategic or Co-development PartnerTropical Brazil is a key brand partner supplying organic açaí cream products from sustainable Amazon sources. Food Action distributes their açaí products including Açaí Cream Original in various sizes (595g, 1.7kg, 3.6kg, 7kg, 10kg) and Açaí Cream Original+Granola.
• PlantCocoreStrategic or Co-development PartnerPlantCo is a brand partner specializing in plant-based milk products. Founded in 2014, they revolutionized vegetable beverages with organic cashew milk containing just two ingredients with no additives. Products include Organic Cashewmilk, Organic Cashew+Brazil, Organic Cashew+Coconut, Oat Cashew Barista, and Oat Milk.
• Casa MadeiracoreStrategic or Co-development PartnerCasa Madeira is a Brazilian winery member of The Brazilian Association of Pure Grape Juice Makers, producing 100% pure grape juice without additions. Located in Vale dos Vinhedos Valley, a well-known wine region. Products include Casa Madeira Grape Juice 250ml and 1L.
• FazerminorStrategic or Co-development PartnerFinnish brand Fazer produces crispbreads and oat products. Fazer Willja brings Nordic nature to drinks, snacks, and cooking. Product includes Organic Oat Rice Fazer 500g.
• Cristiana & CominorStrategic or Co-development PartnerBrazilian cheese bread producer supplying authentic Brazilian Pão de Queijo. Food Action distributes their cheese bread products to the Australian market.
• LeksandsminorStrategic or Co-development PartnerSwedish crispbread brand with a rich history. Food Action distributes Leksands Knäckebröd, their classic triangular crispbread, in the Australian market.
• NyåkersminorStrategic or Co-development PartnerSwedish gingersnap producer. Nyåkers Ginger Snaps (Pepparkakor) are traditional Swedish biscuits famous for their thin and crispy texture.
• Viking OrganicscoreStrategic or Co-development PartnerSupplier of organic frozen fruits including berries, cherries, and mango chunks sourced from trusted suppliers worldwide. Products are organic certified.
• Viking PlattercoreStrategic or Co-development PartnerSupplier of frozen conventional fruits including berries, sour cherries, and mango chunks grown in pristine farmland. Also supplies wild mushrooms from Serbia and pickled herrings.
• AlmondyminorStrategic or Co-development PartnerProducer of gluten-free cakes including Toblerone cake, suitable for coeliac disease, distributed in Australia by Food Action.
• Klädesholmen SeafoodminorStrategic or Co-development PartnerSwedish seafood producer supplying pickled herrings harvested from the North Atlantic and Norwegian Sea, marinated in traditional wooden barrels.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Santos Organics: Australian organic food distributor and retailer supplying specialty, organic, and health-focused products to consumers and businesses, directly comparable to Food Action's organic fruit, plant-based, and gluten-free portfolio.
• Honest to Goodness: Australian wholesaler and online retailer of organic, natural, and specialty foods, operating a similar multi-brand, multi-category distribution model to Food Action and serving overlapping retail and consumer channels.
• ScanSource Natural Foods: Australian importer and distributor of natural, organic, and specialty foods serving retail and food service, with a comparable multi-brand import and distribution structure to Food Action.
• Real Foods (Australia): Australian wholesale distributor of health, organic, and specialty foods supplying retailers and food service; comparable to Food Action in product mix (organic, plant-based, free-from) and B2B go-to-market approach.

Emerging players

• Sambazon: US-based açaí brand and smoothie bowl operator with growing international presence; a direct category competitor to Food Action's Tropical Brazil açaí range and a potential entrant into the Australian market.

Broad incumbents

• PFD Food Services: One of Australia's largest broad-line food service distributors supplying cafes, restaurants, and QSR chains; competes with Food Action in food service but at much greater scale and across a far wider product range.
• Bidfood Australia: Major national grocery and food service wholesaler in Australia, providing broad refrigerated and frozen distribution that overlaps with Food Action's frozen açaí, organic fruit, and Scandinavian specialty lines.

Others

• Tropical Brazil: Brazilian supplier of organic açaí cream products that Food Action distributes in Australia; a key principal supplier whose own go-to-market decisions (direct-to-retail, alternate distributors) directly shape Food Action's upside and risk.
• Naturally Good (NWG / Naturally Good Expo): Australian industry platform and ecosystem participant for the natural, organic, and health products sector; relevant as an ecosystem comparator and customer-acquisition channel rather than a direct distributor.

Regional players

• Country Valley Milk: Australian producer and distributor of organic dairy and specialty foods; comparable in product positioning (organic, premium, Australian-sourced) but differs by being a producer rather than an importer/distributor like Food Action.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/foodaction.au
• LinkedInlinkedin.com/company/food-action/?originalSubdomain=au
• Instagraminstagram.com/foodaction.au

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOOD ACTION