What BRUT DE POMME does

Brut de Pomme is a French communication and graphic design agency organized as a SCOP SAS (Société Coopérative et Participative) cooperative, headquartered in Rennes, Brittany. Founded in 2020 with a 1–10 employee base and €250 share capital, the firm specializes in visual identity creation, graphic design, communication strategy, digital strategy, webdesign, and Qualiopi-certified professional training, with a methodological backbone provided by its proprietary CELESTIN·E co-creation tool that produces a client-side communication manual.

The agency's commercial offering is structured around two complementary streams: a training-and-workshop line (half-day strategic workshops plus complementary modules on visual identity, digital strategy, communication strategy, webdesign, and concertation), and an à la carte deliverables line for specific graphic-design and content-production needs. Engagement is quote-based, with a "coup de pouce" solidarity discount applied to projects with social or environmental missions. GTM is sales-led and relationship-driven, anchored on direct outreach, workshop participation, and a portfolio website that doubles as the primary marketing channel.

The customer base concentrates on mission-driven organizations across Brittany — social enterprises, NGOs, cultural institutions (e.g., Orchestre National de Bretagne, Ligue de l'enseignement 35, Hôtel Pasteur, WeKer, ONCO Bretagne) and local SMBs (e.g., Smack, Ferme des Petits Grains, Comme ça, La P'tite Planche) — collectively totaling 30+ engagements. The firm operates exclusively within France, citing responsible-communication practices (recyclable paper, biosourced inks, inclusive writing) and local supplier partnerships as core operating principles. Leadership consists of two named principals, Benjamin Boin (Director of Publication) and François, who jointly own client relationships and service delivery.

Name

BRUT DE POMME

Legal name

SCOP SAS Brut de pomme

Website

https://brutdepomme.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Brut de Pomme is a Rennes-based SCOP SAS communication and design agency that delivers visual identity, graphic design, co-creation workshops, and Qualiopi-certified training to social enterprises, NGOs, and mission-driven organizations across Brittany.

Ownership category

akta.pro rank

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training Services: Brut de Pomme is a Qualiopi-certified training organization offering workshops and co-creation sessions. Training covers visual identity, digital strategy, communication strategy, webdesign, and concertation. Revenue is generated through professional training fees for structured learning programs.
2. Graphic Design & Visual Identity Services: Deliverables including visual identity creation (logo, colors, typography, moodboard, tone, pitch), graphic design services, print and digital content creation. Provided as a la carte services with classic vendor posture for specific needs.
3. Co-creation Workshops: Half-day strategic workshops followed by complementary workshops addressing specific needs. Designed to make project leaders autonomous on their communication through co-construction approach.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brut de Pomme is a Rennes-based SCOP SAS communication agency that supports associations, social enterprises, and mission-driven projects with communication strategy, visual identity, webdesign, and graphic design services. The agency also delivers Qualiopi-certified co-creation workshops (ateliers de co-création) and uses its proprietary CELESTIN·E methodology as a strategic framework for stakeholder engagement.

Product overview

Brut de Pomme is a communication and design agency based in Rennes, Brittany, France, operating as a SCOP SAS company. The agency specializes in supporting solidarity projects, engaged social initiatives, and environmentally-focused organizations. Its offering combines co-creation workshops/training (the core service) with on-demand deliverables. The workshop portfolio includes strategic workshops, visual identity development, digital strategy, communication strategy, webdesign, and participatory consultation — all designed to make project leaders autonomous. The deliverables offering provides à la carte services for visual identity creation and visual/editorial content production. The agency prioritizes eco-responsible practices using recyclable paper, bio-sourced inks, and local suppliers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ateliers de co-création (co-creation workshops) Group facilitation and structured workshop sessions designed for associations and mission-driven projects to co-design communication outputs. Qualiopi-certified, making the workshops fundable through French professional training mechanisms. Built around the proprietary CELESTIN·E methodology.
• Création d'identité visuelle (visual identity creation) Design and production of brand identity systems (logo, graphic charter, visual guidelines) for associations, social enterprises, and mission-driven organizations.
• Conseil en communication (communication consulting) Strategic communication advisory and planning engagements covering messaging, channels, and stakeholder engagement strategy for social-economy organizations.
• Conseil en stratégie numérique (digital strategy consulting) Advisory engagements on digital presence and digital strategy, supporting mission-driven organizations in the design of their web ecosystems and online communications.
• Webdesign et création de site web Design and production of websites (graphic design and integration) for associations, social enterprises, and mission-driven projects.
• Concertation (stakeholder consultation facilitation) Facilitation of participatory and consultative processes for organizations, helping structure dialogue with stakeholders, members, or the public using the proprietary CELESTIN·E methodology.

Quantifiable outcome

• Project leaders become autonomous on their communication after workshops and training

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hopen: French cooperative (SCOP) digital and communication agency. Closely comparable to Brut de Pomme in SCOP cooperative structure, mission alignment, and SME/association target market within the French solidarity economy.
• WAAKE UP: French independent communication agency specialized in responsible, ethical, and solidarity-focused communication. Directly comparable to Brut de Pomme in targeting mission-driven projects, offering strategic communication consulting, and operating in the same French boutique-agency tier.
• Altermès: Independent French agency specialized in responsible communication, CSR, and stakeholder dialogue. Comparable to Brut de Pomme in advisory-led positioning around responsible communication for social-economy and public-interest clients.
• Big Mama: French communication and digital agency positioned around positive impact and eco-responsibility. Comparable to Brut de Pomme in mission-driven positioning, sustainable production practices, and service portfolio spanning communication strategy, identity, and content.
• Coopaname: French cooperative of independent freelancers offering communication, design, and consulting services. Comparable to Brut de Pomme in cooperative governance model and freelancer-led service delivery to mission-driven clients.

Broad incumbents

• Marcel: Independent French creative agency under Publicis. Overlaps with Brut de Pomme in creative/identity work for brands, but serves commercial clients at scale rather than mission-driven organizations.
• Publicis: Global French-headquartered advertising and communication services group. Broad incumbent with overlapping communication, design, and digital strategy capabilities versus Brut de Pomme's boutique offering.
• BETC Paris: Large French creative agency with a Havas network. Broad incumbent overlapping with Brut de Pomme's brand identity, content creation, and communication strategy services, but operating at significantly greater scale and without a mission-driven specialization.
• Interbrand: Global brand consultancy active in France. Comparable to Brut de Pomme in visual identity and brand strategy, but operates at multi-national scale and serves commercial enterprise clients.
• Lonsdale: French branding and design agency. Comparable to Brut de Pomme in identity, brand platform, and design capabilities, but with broader commercial client base and larger team.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brut-de-pomme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRUT DE POMME