cinq et un sens

What cinq et un sens does

cinq et un sens is a privately held, founder-operated graphic design and communication studio established in 2001 by Christine Paris in Paris, France. The studio is structured as a SARL (Société à Responsabilité Limitée) and operates with a 1–10 employee footprint under a deliberately 'human-sized' positioning. Its service portfolio spans six core disciplines: visual identity and logo design, packaging, print and publication, object design, signage/wayfinding, and web design — supported by sub-products including brochures, flyers, posters, and miscellaneous print items. The studio manages the full creative workflow from research and analysis through execution and print production management, including offset, flexography, and screen printing production methods.

The studio's technology stack relies on industry-standard creative tools (Adobe InDesign and the broader Adobe Creative Suite for layout, photo, and video work) alongside web programming capabilities and basic SEO techniques for digital presence. No proprietary technology, AI capabilities, or platform architecture are disclosed. Revenue is generated through custom, project-based fees for one-time design engagements across visual identity, packaging, print publications, object design, and web design — with no public pricing or recurring-revenue model indicated.

The client base is diversified by industry but episodic in nature, spanning enterprise clients (Parfums Christian Dior, GDF Suez, Schlumberger, Le Grand Rex, Griffon Aéro), French municipalities and government bodies (Mairie de Paris, Mairie de Montreuil, Mairie de Montceau-Les-Mines, Office de Tourisme de Montreuil, SNEH, SEDIMA), cultural institutions (Théâtre Marcellin Berthelot), and SMBs (The Munchies, La Route du Sucre, Kiki Store). Distribution is direct — through portfolio website, Instagram, and Facebook — with no intermediary channels, partnerships, or institutional investors involved. The studio markets itself through its portfolio website and is a member of no disclosed alliances or industry organizations.

Name

cinq et un sens

Legal name

SARL CINQ ET UN SENS

Website

https://cinq-et-un-sens.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

cinq et un sens is a Paris-based, founder-owned graphic design and communication studio offering visual identity, packaging, print, object, signage, and web design on a project basis to French enterprise, government, and SMB clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Graphic Design Services: Project-based design services including visual identity, logo design, packaging, print publications, object design, and web design. Revenue is generated through one-time project fees for custom design work across multiple disciplines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cinq et un sens is a Paris-based graphic design and communication studio providing custom visual identity, logo, packaging, print and publication, object design, web design, and signage services. The studio manages the full creative workflow for each project, from research and analysis through execution and print production supervision for clients across enterprise, government, cultural, and SMB sectors in France.

Product overview

Cinq Et Un Sens is a human-sized graphic design and communication studio founded in 2001 by Christine Paris. The studio offers an integrated portfolio of visual communication services organized around six core disciplines: visual identity and logo design, packaging, print and publication, object design, web design, and signage. These core offerings are supported by specialized sub-products including brochures, flyers, posters, and miscellaneous print items. Each service operates as a distinct practice area, with the studio handling the full creative workflow from research and analysis through execution and print production management.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Identity & Logo Design (Identité visuelle I Logo) Visual identity and logo design services including brand mark creation, logo systems, and graphic charters for corporate clients across industries.
• Packaging Design Product packaging design services including study, creation, product design, execution, and print production management using offset, flexography, and screen printing techniques.
• Print & Publication (Édition) Graphic design, layout, illustration, and print production for publications including brochures, guides, books, flyers, and posters with file preparation and print supervision.
• Object Design (Design d'objet) Object and product design services including research, creation, and branding of merchandise such as magnets, mugs, bags, medals, stationery, and embroidered items.
• Web Design Website design services including visual design, newsletters, and email campaigns, with implementation using platforms such as WordPress and Flash.
• Signage (Signalétique) Signage and wayfinding design including cartography, heritage markers, exhibition panels, banners, vehicle wraps, and roll-up displays for public institutions and cultural venues.

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Carré Noir: Long-standing French graphic design and brand identity studio offering visual identity, packaging, and editorial design. Comparable as a France-based design firm with similar core service lines and client roster spanning enterprise and public-sector brands.
• Pentagram: Partner-led global design practice known for visual identity, branding, and editorial design. Comparable operating model — independent, craft-driven studios — but operates at significantly greater scale and international reach.
• Studio Dumbar: Independent graphic design studio with strong identity, editorial, and signage work for cultural and corporate clients. Comparable craft-driven boutique model with parallel discipline mix.
• Sagmeister Inc. Boutique design studio specializing in identity, packaging, and environmental design. Comparable because it is similarly small and founder-led, working across identity, object, and signage for premium clients.
• Koto: Brand design studio working on visual identity, naming, and packaging. Comparable as a boutique identity specialist competing for similar enterprise rebranding projects.
• Dragon Rouge: Paris-headquartered creative agency specializing in brand strategy, identity, packaging, and design. Comparable because it operates in the same French design market and competes for similar enterprise brand-design briefs, though it is meaningfully larger.
• Mucho Studio: Small, identity-led graphic design studio with portfolio-led client acquisition. Comparable because it focuses on visual identity, editorial design, and packaging for cultural and commercial clients with a comparable small-team structure.

Broad incumbents

• Superunion: Global brand and design agency with identity, packaging, and editorial capabilities. Comparable across design disciplines while serving a larger roster of enterprise and public-sector clients.
• IDEO: Global design firm with strengths in product, service, and brand design. Comparable for design thinking methodology and high-profile clients, though it is much larger and skewed toward product and innovation rather than graphic communication.
• Landor & Fitch: Global branding and design consultancy with identity, packaging, and experience design capabilities. Comparable for overlap in visual identity and packaging, but offers broader strategy, research, and implementation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cinq-et-Un-Sens-1136847009718984
• Instagraminstagram.com/christineparisGraphiste
• LinkedInlinkedin.com/company/cinq-et-un-sens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cinq et un sens