CM Sports (UK) Limited

What CM Sports (UK) Limited does

CM Sports (UK) Limited is a Hampshire-based private limited company founded in December 2008 by Nicholas Evans, Matt Northcott, and Luke White. The company operates as a professional sports coaching and childcare partner for schools, delivering in-school PE provision, PPA cover, after-school clubs, wrap-around childcare, INSET training, and school tournaments across approximately 100 institutions per week in Hampshire, Surrey, Portsmouth, and the Isle of Wight. Its service portfolio spans ages 2-15 and includes dedicated sub-brands such as Club Footy (football), Club Active (multi-sport), Club Performance (dance), CM Dance, the invitation-only Advanced Player Centre (APC) for talented youth athletes, Sport in Tots for early years, and activity-based birthday parties. The company runs over 110 after-school clubs and operates holiday camps at five main venues during school breaks.

The business model combines recurring B2B block bookings from schools (paid termly or half-termly), direct-to-consumer parent bookings through iPalBookings/SchooliPal/Eequ platforms, wrap-around childcare at £5-£8 per child per session, birthday parties at £180-£300+VAT, branded merchandise via a SumUp store, and government-funded revenue through the Holiday Activities and Food (HAF) programme delivered in partnership with Hampshire, Surrey, Portsmouth, and Isle of Wight councils. CM Sports is Ofsted registered (RP900532), enabling acceptance of childcare vouchers from ten providers including Eden Red, Sodexo, Care4, and Busybees.

Technically, CM Sports is a service-delivery business rather than a technology company. Its core stack consists of standard third-party booking and payment platforms (iPalBookings, SchooliPal, Eequ, SumUp) with no proprietary software, AI/ML capability, or app products disclosed. The company maintains comprehensive published policies covering safeguarding, GDPR, health and safety, food hygiene, and DBS-checked staff, which serve as compliance infrastructure supporting its regulated childcare positioning.

Name

CM Sports (UK) Limited

Legal name

CM Sports (UK) Limited

Website

https://cm-sports.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CM Sports (UK) Limited is a Hampshire-based sports coaching and childcare provider founded in 2008, delivering PE provision, after-school clubs, holiday camps, wrap-around care, and dance programmes to approximately 100 schools and families across Hampshire, Surrey, Portsmouth, and the Isle of Wight.

Ownership category

akta.pro rank

Product category

Sports Coaching and Childcare Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJAEAC

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Sports coaching services
• Childcare services
• School PE provision
• Holiday activity camps
• Youth sports programs

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. After School Clubs: Block booking revenue from after-school sports clubs at schools. Paid termly or half-termly. Over 110 after-school clubs running across approximately 100 institutions.
2. Holiday Camps: Holiday activity clubs during school holidays at five main venues in Hampshire. Course fees for Club Footy (football), Club Active (multisports), and Club Performance (dance/performing arts).
3. Birthday Parties and Events: Party packages including Soccer Stars, Multi-Sports, Supabounce (inflatables), Nerf Tag, and Dance parties. Charged per event at £180-£300+ VAT.
4. Wrap Around Childcare: Breakfast clubs and after-school childcare services at schools. Charged per session or as full sessions at £5-£8 per child.
5. Merchandise: Online merchandise store selling branded CM Sports apparel, accessories, and equipment including APC kit bundles, training wear, and branded items.
6. HAF Programme: Holiday Activities and Food programme funded by Department for Education providing free childcare and meals for eligible children receiving benefit-related free school meals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CM Sports (UK) Limited provides professional sports coaching and childcare services to schools and families across Hampshire and surrounding regions. Its core offerings include in-school PE provision, PPA cover and INSET training for schools, plus after-school clubs, holiday camps, wrap-around childcare, dance tuition, an Advanced Player Centre for talented youth athletes, and birthday party packages. The company is Ofsted registered (RP900532) and delivers the government-funded Holiday Activities and Food (HAF) programme in partnership with Hampshire, Surrey, Portsmouth, and Isle of Wight councils.

Product overview

CM Sports (UK) Limited operates as a professional sports partner for schools offering a comprehensive portfolio of sports, childcare, and activity services across Hampshire. The company provides in-school PE provision and PPA cover as its core school services, supplemented by over 110 after-school clubs and five main holiday camp venues. The product portfolio includes sport-specific programmes (Club Footy football, Club Active multi-sport), CM Dance for performance activities, the invitation-only Advanced Player Centre for talented youth athletes, birthday party packages, INSET training days, school tournaments, evening sessions, nursery sports programmes (Sport in Tots), wrap-around childcare, and the government-funded HAF (Holiday Activities and Food) programme. The company also operates branded merchandise through its SumUp store, including the specialised APC Kit line for Advanced Player Centre members. The integrated booking systems (iPalBookings, SchooliPal, Eequ) connect these services into a unified customer experience, while multiple childcare voucher provider integrations enable flexible payment options for families.

Differentiator

Problem solved

Functional benefit

Brands

• Advanced Player Centre (APC): An invitation-only training programme for talented boys and girls aged 5-15 years, focusing on technique development without pressure of winning games or contracts.
• Club Footy
• Club Active
• CM Dance
• Club Performance
• Supabounce
• Nerf Tag
• Movers and Groovers
• Sport in Tots

Products and services

• School Services / PE Provision In-school PE lessons, sports coaching, PPA cover, extra-curricular sports clubs, nursery sports programmes, teacher training and INSET day activities delivered on-site at schools. For primary and secondary schools in Hampshire and surrounding areas.
• Holiday Camps School holiday activity camps running from 8:30am to 4:30pm at five main venues (Alton, Bordon, Farnham, Liss, Farnborough, Petersfield, Horndean, Havant, Portsmouth and Fareham) for children aged 5-14. Includes Club Footy, Club Active, and Club Perform variants.
• After School Clubs School sports clubs offering fun, friendly sport participation with qualified coaches, including dance clubs and various sports options for children. Over 110 after-school clubs running across approximately 100 institutions, paid termly or half-termly.
• Club Footy Football-specific holiday camps covering warm-ups, techniques, shooting, dribbling, fun games and tournaments, including a special Champions Day with individual and team competitions. For children attending the holiday camps programme.
• Club Active Multi-sport holiday camps for children aged 5-14 featuring classic sports, team building activities, go-karts, inflatables and nerf tag activities. Part of the holiday camps programme at CM Sports venues.
• Club Perform (Dance Holiday Courses) Dance courses during school holidays where children learn performance skills and repertoire from various plays and musical productions, including singing, dancing and acting. Holiday variant of CM Dance programme.
• CM Dance Dance tuition delivered within schools and outside school hours, covering street dance through to baby ballet, for children wishing to develop dance knowledge and skills. Includes energy-packed, inclusive dance provision.
• Advanced Player Centre (APC) Invitation-only training programme for talented boys and girls aged 5-15 focusing on technique development without pressure of winning games or securing contracts. Includes opportunities for stadium tours and tournament trips.
• Sport in Tots Sports programme for children aged 2-5 designed to introduce sports and bridge the gap between early years settings and primary school through play-based activities.
• Birthday Parties Activity-based party packages including Soccer Stars (£180+VAT, max 30), Multi-Sports (£180+VAT, max 30), Supabounce inflatables (from £300+VAT, max 10 per inflatable), Nerf Tag (£180+VAT, max 25, ages 6+), and Ultimate Dance parties for children. Excludes venue hire.
• INSET Days Training days for school staff featuring multisport activities, team building, inflatables, and nerf tag. Includes teacher training workshops for PE curriculum delivery.
• School Tournaments Inter-school sports tournaments, many offered free of charge, with registration managed through the SchooliPal online booking system introduced September 2019.
• Evening Sessions (Movers and Groovers) Evening activity sessions including the Movers and Groovers programme delivered at church and village hall venues for children.
• Wrap Around Care Breakfast and after-school childcare clubs at schools, offering flexible session options from 7:45am to 6:00pm with healthy snacks and activities. Breakfast club at £5.00 per child and full session 3:15pm-6:00pm at £8.00 per child.
• HAF (Holiday Activities and Food) Programme Free childcare and hot lunches during school holidays for children from reception to Year 11 eligible for benefit-related free school meals. Delivered in partnership with Hampshire County Council, Surrey County Council, Portsmouth City Council, and Isle of Wight Council, funded by the Department for Education.
• Family Fun Days Free annual summer family events including BBQ, bouncy castles, go karts and family challenges, offered to APC members and the local community.
• CM Sports Merchandise Store Branded CM Sports merchandise including mugs (£5.49), vented umbrellas (£29.99), snapback caps (£11.99), beanie hats (£9.99), bobble hats (£14.99), drawstring bags (£4.99), sports bottles (£3.99-£5.99), and clothing items. Sold online via the SumUp store.
• APC Kit Specialised training apparel line for Advanced Player Centre members, launched 2022, including kit bundles (£86.00-£117.00), quarter zip jumpers, rain jackets, training shorts, socks, t-shirts, soft shell jackets and tracksuits.

Quantifiable outcome

• Working in approximately 100 different institutions within a working week
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Six partnerships are on record, tiered core.

• Hampshire County CouncilcoreStrategic or Co-development PartnerWorking in partnership to deliver the Holiday Activities and Food (HAF) programme funded by Department for Education, providing free childcare and hot lunches during school holidays for children receiving benefit-related free school meals.
• Surrey County CouncilcoreStrategic or Co-development PartnerPartnership to deliver HAF programme in Surrey areas, providing free holiday activities and nutritious meals for eligible families.
• Portsmouth City CouncilcoreStrategic or Co-development PartnerPartnership to deliver HAF programme in Portsmouth, providing free holiday childcare and meals for families receiving benefit-related free school meals.
• Isle of Wight CouncilcoreStrategic or Co-development PartnerPartnership to deliver HAF programme on the Isle of Wight, providing free holiday activities and food for eligible children.
• Department for EducationcoreStrategic or Co-development PartnerHAF programme funding from Department for Education to provide free engaging activities and nutritious meals to children from reception to year 11 during school holidays who receive benefit-related free school meals.
• Various Schools and CollegescoreChannel Partner/ Reseller/ DistributorHost venues for CM Sports services including Alton College, Bohunt, Wavell, Horndean Technical College, Fareham College, and approximately 100 other institutions. Schools provide facilities while CM Sports provides coaching staff and programmes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babyballet: UK pre-school and early-years dance education franchise offering structured classes to toddlers and young children. Comparable to the CM Dance / early-years segment of CM Sports' portfolio.
• Little Kickers: UK children's football coaching franchise for pre-school and early primary age groups, delivered at nurseries, schools, and venues. Comparable to CM Sports' Sport in Tots and Club Footy offerings.
• Kings Camps: UK multi-activity and sports holiday camp operator for children, running structured activity weeks during school holidays. Highly comparable on CM Sports' holiday camp product line.
• Premier Education Group: UK-based provider of school sport, PE, and wraparound childcare services delivering in-school coaching, after-school clubs, and holiday programmes. Closest scaled analogue to CM Sports' core school services business model.
• Sport 4 Kids: UK children's multi-sport coaching company offering school sports coaching, after-school clubs, and holiday activity camps. Closely comparable on operating model and target customer.
• EduFit: UK school PE and sport coaching provider delivering curriculum PE, PPA cover, after-school clubs, and teacher training to primary schools. Mirrors CM Sports' school services product set.

Broad incumbents

• Junior Adventures Group: Larger UK wraparound childcare and holiday club operator serving primary-age children across many regions. Broader portfolio and national footprint than CM Sports but overlapping on wraparound care and holiday activity services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CMSportsinfo
• YouTubeyoutube.com/channel/UCubL1l3okN4AY0INoFgKr6A
• Facebookfacebook.com/CMSports1
• LinkedInlinkedin.com/company/cm-sports-uk-limited
• Instagraminstagram.com/officialcmsports/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CM Sports (UK) Limited