Dosso Beauty

What Dosso Beauty does

Dosso Beauty is a privately held, Black woman-owned beauty company headquartered in Philadelphia, Pennsylvania, founded in 2018 by Kadidja Dosso after she experienced an allergic reaction to toxic chemicals in conventional braiding hair. The company designs, sells, and distributes clinically tested, non-toxic, hypoallergenic braiding hair and adjacent hair and skincare products, with a primary focus on Black women and people of color who wear protective braided styles and have sensitive scalps.

The company's core product is hypoallergenic Kanekalon fiber braiding hair produced through a proprietary pre-cleansing and pre-stretching treatment process. The product line includes 16", 28", and 32" single and 3-bundle packs across 17+ color styles and 40+ total product variants, priced from $13 for a single pack to $120 for the Braid Box Deluxe. The portfolio also includes crochet hair extensions, an organic hair care range (Edge Control, Hair Elixir, Rice Water Braid Spray, Braid Control, Coconut Oil Shampoo & Conditioner), eco-friendly beauty tools, branded merchandise, and a vegan Fresh Face skincare line. The company has invested in third-party validation, including a 100+ participant clinical trial conducted by Princeton Consumer Review (March–April 2024) and EU cosmetic safety standards testing by Shenzhen Huaxiang Testing Co. (September 2024); in the Consumer Reports 2026 follow-up study of 30 brands, Dosso Beauty was the only brand to test negative for heavy metals.

Revenue is generated through a direct-to-consumer Shopify storefront, a Wholesale Partnership Program for salons and retailers, an affiliate marketing program for content creators, event-driven sales through the Braid Bar Tour (activated at US festivals and international cities including Paris and London), and services at the DBE Salon inside the Philadelphia headquarters. Selected products are also offered via subscription with a minimum of three orders before pause or cancellation. The company operates with 1–10 employees, sells internationally with multi-currency support, and has no disclosed outside equity funding.

Name

Dosso Beauty

Legal name

Dosso Beauty LLC

Website

https://www.dossobeauty.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Dosso Beauty is a Philadelphia-based, Black woman-owned beauty company that sells clinically tested, non-toxic, hypoallergenic Kanekalon fiber braiding hair, organic hair care, crochet hair, and skincare via Shopify DTC, wholesale, a Philadelphia salon, and the Braid Bar Tour event series, targeting Black women and people of color with sensitive scalps.

Ownership category

akta.pro rank

Product category

Hair Extensions and Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Ethnic & Textured Haircare (CRABABAL)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Hair Brushes, Combs & Detangling Tools (CRABAKAG)

Keywords

• Hypoallergenic braiding hair
• Non-toxic hair extensions
• Organic hair care products
• Protective styling hair
• Beauty tools and accessories

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Online retail sales through company Shopify storefront. Customers purchase individual products or bundles including braiding hair, hair care products, beauty tools, and merchandise. Prices range from $13 for single packs to $120 for deluxe bundles.
2. Wholesale Distribution: Wholesale Partnership Program selling products in bulk to retailers and salons at wholesale pricing for resale.
3. Subscription Products: Some items offered as subscriptions with repeat deliveries based on selected duration and frequency. Subscribers receive discounts and must process at least 3 subscriptions before pausing or cancelling.
4. Affiliate Marketing: Content creators earn commissions through affiliate links promoting Dosso Beauty products, with access to discount codes, gifting, and campaign opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dosso Beauty manufactures and sells clinically tested, non-toxic, hypoallergenic Kanekalon fiber braiding hair in multiple lengths and 17+ color styles, alongside organic hair care products (Edge Control, Hair Elixir, Rice Water Braid Spray, Braid Control, Coconut Oil Shampoo & Conditioner), crochet hair extensions, eco-friendly beauty tools, and a small vegan skincare line. The products are targeted at people with sensitive scalps and are validated by independent clinical trials showing no detectable heavy metals (Lead, Mercury, Cadmium, Hexavalent Chromium) or flame retardants.

Product overview

Dosso Beauty is a single-brand beauty company centered on clinically tested, non-toxic braiding hair as its hero product. The core offering consists of hypoallergenic Kanekalon fiber braiding hair in multiple lengths (16", 28", 32") and color variants (17+ styles including ombre options), sold as single packs, 3-bundle packs, and curated bundles. The portfolio extends to organic hair care products (Edge Control, Hair Elixir, Rice Water Braid Spray, Braid Control), crochet hair extensions, eco-friendly beauty tools, and a Fresh Face skincare line. The brand differentiates through clinical trials, dermatologist testing, and EU-standard compliance for heavy metals and banned substances. Products are sold direct-to-consumer via Shopify with both retail and wholesale options, and include a salon experience (DBE Salon in Philadelphia) and Braid Bar event activations.

Differentiator

Problem solved

Functional benefit

Products and services

• 28" 3 Bundle Pack of Non-Toxic Hypoallergenic Braiding Hair Award-winning pre-stretched, hypoallergenic braiding hair made from cleansed Kanekalon fiber. Clinically tested free of lead, mercury, cadmium, hexavalent chromium, and flame retardants. Available in 17+ color styles including ombre options, priced at $30 per three-bundle pack.
• 16" Single Pack of Non-Toxic Hypoallergenic Braiding Hair Single pack of clinically tested, non-toxic braiding hair in 16-inch length. Made from pre-cleansed Kanekalon fiber, hypoallergenic and safe for sensitive scalps, priced at $13 per single bundle.
• 32" Single Pack of Non-Toxic Hypoallergenic Braiding Hair Single pack of clinically tested, non-toxic braiding hair in 32-inch length for longer protective styles, sharing the same hypoallergenic, pre-cleansed Kanekalon fiber formulation.
• Braid Box Deluxe A curated bundle featuring braiding hair along with braid care essentials including shampoo and a branded tote bag, priced at $120.
• Boho Knotless Braids Bundle (Loose Curl) A complete knotless braiding bundle combining the 3-bundle pack with body wave Boho hair for loose curl styling, priced at $90.
• Crochet Hair Clinically tested, non-toxic crochet hair extensions featuring the same hypoallergenic, pre-stretched properties as the braiding hair collection.
• Organic Hair Care Products Organic hair care line including Edge Control, Hair Elixir, Rice Water Braid Spray, Braid Control, and Coconut Oil Shampoo & Conditioner. Free from alcohol, sulfates, and parabens.
• Beauty Tools Eco-friendly beauty tools including the Recyclable Detangling Hair Brush and Rat-tail Comb.
• Fresh Face Skin Care Products Vegan and cruelty-free skincare line including Detoxifying Charcoal Mask, Perfect 10 Oil Cleanser, and Hydrating Face Moisturizer.
• Wholesale Partnership Program Wholesale program that allows retailers and salons to purchase Dosso Beauty products in bulk at wholesale pricing for resale to their own customers.

Quantifiable outcome

• 100+ participants in clinical trial
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Doux: Black-owned textured hair care brand offering sulfate-free, professional-grade products. Comparable to Dosso's organic hair care line on consumer persona, clean formulation philosophy, and salon-channel distribution.
• Freetress: Major synthetic braiding hair brand offering pre-stretched and crochet lines. Competes head-to-head with Dosso on SKU format and target consumer, though Freetress competes primarily on price and assortment breadth rather than clinical safety validation.
• TGIN (Thank God It's Natural): Black-owned natural haircare brand focused on textured hair. Overlaps with Dosso's organic hair care portfolio on persona, ingredient philosophy, and salon/retail distribution, making it a relevant comparator within the same target consumer.
• Pattern Beauty: Textured hair care brand founded by Tracee Ellis Ross targeting curly and protective-styled consumers. Comparable to Dosso on persona, premium positioning, and DTC-led distribution, though focused on hair care formulations rather than braiding hair.
• Outre: Established synthetic hair brand with pre-stretched braiding hair lines (e.g., Melt, X-Pression). Directly comparable in product format and protective-styling target market; significantly larger scale and broader distribution through beauty supply retail.
• Mielle Organics: Black-founded textured hair care brand with a strong natural-ingredient positioning. Comparable to Dosso's organic hair care line (Edge Control, Rice Water Braid Spray, etc.) in serving the same consumer persona with ingredient-conscious products, though Mielle is hair care only and operates at much larger scale (acquired by P&G).
• Sensationnel: One of the largest mass-market synthetic braiding and crochet hair brands (parent Sensationnel/Beauty Forever). Directly comparable as a primary competitor in the synthetic braiding hair category where Dosso competes, though Sensationnel operates at far greater scale without a clinical/clean-beauty positioning.

Emerging players

• True Glory Hair: Black-owned synthetic braiding and crochet hair brand operating in the same category as Dosso with similar target consumer. Comparable on product format and DTC go-to-market, though without the same clinical trial and Consumer Reports validation.

Broad incumbents

• Cantu Beauty: Mass-market textured hair care brand offering Edge Control, braid sprays, and styling products. Directly comparable to Dosso's hair care SKUs (Edge Control, Braid Control, Rice Water Braid Spray) at scale, though without Dosso's clinical safety positioning.
• Carol's Daughter: Long-established Black-founded textured hair care brand owned by L'Oréal. Comparable to Dosso on persona and category, but operates as a broad incumbent across hair care, body, and skincare rather than specializing in non-toxic braiding hair.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dossobeauty
• YouTubeyoutube.com/channel/UCh7L7Y8C2-N9QyE6_6qR8PA/videos
• Facebookfacebook.com/DossoBeauty
• Instagraminstagram.com/dossobeauty
• Pinterestpinterest.com/dossobeauty1
• TikToktiktok.com/@dossobeauty
• LinkedInlinkedin.com/company/dossobeauty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dosso Beauty