Extra Nutrition Sdn Bhd

What Extra Nutrition Sdn Bhd does

Extra Nutrition Sdn Bhd is a Kuala Lumpur-based, privately held B2B health ingredients and contract manufacturing company founded in 2009, operating in two integrated lines: (1) the distribution of premium, clinically-backed raw materials for health supplements and functional foods, and (2) GMP-certified custom manufacturing of finished branded supplements from formulation through packaging. The ingredient catalog covers 12 health benefit categories — gut health, bone and joint, immunity, cognitive/mood/stress, cardiovascular, blood sugar, weight management, liver, eye, women's health, hair/skin/nails, and sports nutrition — incorporating branded actives such as HOWARU probiotics, ALASKOMEGA fish oils, INSUMATE bitter gourd, ORGONO SILICA, VitaMK7 K2-7, BARLEY BALANCE, SAFFRANAT saffron, and BETTCAN yeast beta glucan.

Underlying capabilities center on GMP-compliant manufacturing processes and a quality-controlled supply chain with full traceability and documentation (COA, MSDS), supported by an in-house team of nutritionists and dietitians that delivers formulation R&D to brand-owner clients. Custom supplement production lead times are typically 6–12 weeks; pricing is quote-based and not publicly disclosed.

The business model is B2B enterprise sales targeting brand owners and supplement manufacturers in Malaysia with stated intent to serve international markets as well. Customers engage via website-based appointment booking and quotation requests, and the firm pairs inbound with educational content marketing through a blog, LinkedIn presence, and newsletter distribution. Recent activity includes an April 2025 Natural Eggshell Membrane launch and a Malaysia Ministry of Health-approved nutrient function claim for Yeast Beta Glucan.

Name

Extra Nutrition Sdn Bhd

Legal name

Extra Nutrition Sdn Bhd

Website

https://enutri.com.my

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Extra Nutrition Sdn Bhd is a Malaysia-based B2B company that distributes clinically-backed raw materials across 12 health benefit categories and provides GMP-certified custom manufacturing of finished branded supplements for brand owners and supplement manufacturers.

Ownership category

akta.pro rank

Product category

Nutraceutical Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

Keywords

• Nutraceutical raw materials
• Health supplement manufacturing
• Custom supplement formulation
• Active health ingredients
• Contract manufacturing services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Raw Material Distribution: Distribution of premium health ingredient raw materials including clinically-backed active and patented ingredients to brand owners and supplement manufacturers
2. Custom Manufacturing Services: GMP-certified contract manufacturing for finished health supplement products, from formulation to packaging, serving brand owners with market-ready solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Extra Nutrition Sdn Bhd is a Malaysia-based B2B nutraceutical company founded in 2009 that distributes premium active health ingredient raw materials and provides GMP-certified contract manufacturing services for finished health supplement products. The company supplies brand owners and supplement manufacturers with ingredients spanning 12 health benefit categories and offers R&D and custom formulation assistance to support new product development.

Product overview

Extra Nutrition Sdn Bhd operates as a dual-service health ingredients company founded in 2009. The portfolio consists of two core offerings: (1) Supply of Health Ingredients — distribution of premium raw materials across 12 health benefit categories (Gut Health, Bone & Joint Health, Immunity, Mood & Stress Relief, Cardiovascular Health, Blood Sugar Management, Weight Management, Liver Health, Eye Health, Women's Health, Hair/Skin/Nails Health, and Sports Nutrition), featuring branded ingredients such as HOWARU probiotics, ALASKOMEGA fish oils, INSUMATE bitter gourd, ORGONO SILICA, VitaMK7, BARLEY BALANCE, SAFFRANAT saffron, and BETTCAN yeast beta glucan; and (2) Customize Finished Products — GMP-certified contract manufacturing for custom-branded supplements from formulation to packaging, serving brand owners with a team of nutritionists and dietitians. The company recently launched Natural Eggshell Membrane (April 2025) and Yeast Beta Glucan with Malaysia Ministry of Health approved claims (April 2025).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Health Supplement Contract Manufacturing
• Premium Active Health Ingredient Distribution
• Nutraceutical R&D and Formulation Services

Quantifiable outcome

• Eggshell membrane shows noticeable benefits in 7 days and outperforms on WOMAC scores for joint health
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BioGaia: BioGaia is a Swedish probiotic specialist that licenses and supplies proprietary Lactobacillus and Bifidobacterium strains (e.g., L. reuteri) to supplement brand owners worldwide. Comparable to Extra Nutrition's HOWARU probiotic distribution line and gut-health category.
• Lallemand Health Solutions: Lallemand Health Solutions is a global probiotic and yeast-based ingredient supplier (e.g., Lalmin, Probiokid) selling into supplement manufacturers and brand owners. It overlaps directly with Extra Nutrition's probiotic and yeast beta-glucan (BETTCAN) portfolio categories.
• Sabinsa: Sabinsa is a globally recognized manufacturer and supplier of patented, clinically-backed nutraceutical ingredients (e.g., branded curcumin, probiotics, botanical extracts). It is highly comparable to Extra Nutrition's branded-ingredient distribution model and supplies many of the same types of customers (brand owners and supplement manufacturers).
• Gencor Pacific: Gencor Pacific is an ingredient supplier with branded, science-backed nutraceutical actives (e.g., Libifem, Tesnor, Levagen+) sold globally to supplement brands. Its Asia-Pacific roots and branded-ingredient distribution model closely mirror Extra Nutrition's go-to-market.

Broad incumbents

• ADM (Nutrition segment): ADM's nutrition business distributes flavors, colors, proteins, and functional ingredients to food, beverage, and supplement manufacturers globally. Comparable to Extra Nutrition's ingredient distribution model and supply-chain orientation, though ADM operates at far larger scale.
• Lonza: Lonza is one of the world's largest contract development and manufacturing organizations (CDMOs) for nutraceuticals and pharma. Comparable to Extra Nutrition's GMP-certified contract manufacturing offering but at far greater scale and global footprint.
• Kerry Group: Kerry Group's taste and nutrition division supplies functional food and supplement ingredients (including branded probiotic, immune, and botanical systems) to brand manufacturers globally. Comparable to Extra Nutrition on the ingredient-distribution side of the business.
• Catalent: Catalent is a major global CDMO serving consumer health and nutraceutical brands with softgel, oral dose, and finished product manufacturing. Comparable to Extra Nutrition's custom GMP contract manufacturing service, though operating at a much larger and more diversified scale.
• dsm-firmenich: dsm-firmenich is a global nutrition and health ingredients major supplying vitamins, omega-3s, carotenoids, and premixes to supplement and functional food manufacturers. Extra Nutrition's distribution of branded vitamins, omega oils, and specialty actives overlaps with this broader portfolio.
• Chr. Hansen (now Novonesis): Novonesis (post-merger of Chr. Hansen and Novozymes) is a global microbial and probiotic ingredient supplier serving nutrition, health, and functional food customers. It is comparable to Extra Nutrition's probiotic and immune-support ingredient categories but operates at vastly greater scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/extra-nutrition-sdn-bhd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extra Nutrition Sdn Bhd