FUTURE PROOF INSIGHTS | Consumer Neuro

What FUTURE PROOF INSIGHTS | Consumer Neuro does

Future Proof Insights is a Dublin-based applied consumer neuroscience research consultancy founded in 2021, registered in Ireland as Future Proof Insights (company number 632605). It serves global enterprise brand owners by measuring consumer decision-making using four integrated methodologies: EEG brain imaging with Event-Related Potential analysis, wearable eye tracking, implicit reaction-time testing, and Conjoint/MaxDiff choice modelling. Biometric signals including ECG and galvanic skin response are fused with EEG and gaze data to produce multi-modal behavioural evidence of attention, emotion, cognitive load, motivation and choice.

The company's service portfolio spans five verticals — NPD & Innovation, Advertising & Media, Shopper Research, User Research, and Decision Science — addressable individually or in combination depending on the client question, from concept screening and pack design through creative pre-testing, shelf optimisation, UX friction diagnosis, and pricing/positioning strategy. AI-accelerated analysis pipelines are used to compress insight delivery from weeks to days. Named enterprise clients and case-study customers include Philip Morris, AIG, Diageo, WPP, Omnicom, Glanbia, KP Snacks, Cathay Pacific, Optimum Nutrition, Renault, Lyft, C&C Group, An Post, Bulmers, Bord Gáis Energy and additional global insurers, automotive brands, sports-nutrition brands, airlines, challenger banks, mobility brands and alcohol brands.

Revenue derives from bespoke, project-based professional services engagements sold through a senior-consultant-led direct sales motion with no sales chain; prospective clients contact the firm via a website form and receive a senior team response within one working day. The firm employs 1–10 staff, holds a registered trademark on the Future Proof Insights wordmark and FPI logo, and has raised no external funding to date. No M&A, partnerships, leadership changes, regulatory actions, or public reporting milestones are disclosed in the source material.

Name

FUTURE PROOF INSIGHTS | Consumer Neuro

Legal name

Future Proof Insights

Website

https://futureproofinsights.ie

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Future Proof Insights is a Dublin-based consumer neuroscience consultancy that uses EEG, eye tracking, implicit reaction-time testing and choice modelling, accelerated by AI, to deliver behavioural research services to global enterprise brands across product innovation, advertising, shopper, UX and strategic decision-making use cases.

Ownership category

akta.pro rank

Product category

Consumer Neuroscience Research

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Consumer neuroscience research
• Neuromarketing consulting
• Biometric market research
• Brain imaging analysis
• Implicit response testing

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Neuroscience Research Services: Project-based consumer neuroscience research engagements. Clients commission studies to measure how customers respond to products, advertising, packaging, pricing, and positioning using EEG, eye tracking, implicit testing, and choice modelling. Engagements appear to be custom-designed per client question rather than standardized products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Future Proof Insights delivers applied consumer neuroscience research engagements that measure how customers make decisions using a combination of EEG brain imaging, eye tracking, implicit reaction-time testing, and choice modelling (Conjoint/MaxDiff). AI-accelerated analysis pipelines compress insight delivery from weeks to days. Engagements are commissioned by global brands to validate NPD, advertising effectiveness, shopper behaviour, user experience, and pricing/positioning decisions.

Product overview

Future Proof Insights is an applied consumer neuroscience company offering a unified platform of research services backed by brain science and AI. Their core methodology combines four distinct measurement approaches: Brain Imaging (EEG), Eye Tracking, Implicit Research (reaction-time testing), and Choice Modelling. These methods are delivered as integrated research services across five vertical areas — NPD & Innovation, Advertising & Media, Shopper Research, User Research, and Decision Science — allowing clients to select the combination of methods that best answers their specific business question. The methodology is accelerated by AI to deliver results in days rather than the traditional weeks.

Differentiator

Problem solved

Functional benefit

Products and services

• NPD & Innovation Neuroscience-backed new product development service for innovation teams to pressure-test concepts, packaging and propositions against how customers actually decide before launch.
• Advertising & Media Creative effectiveness service that measures attention, emotion and memory response to advertising assets, helping clients create brain-friendly advertisements fine-tuned to maximise media investment.
• Shopper Research In-store and digital shelf research service that measures what shoppers see, skip and reach for using eye tracking and implicit methods, to optimise packaging, range and category strategy.
• User Research Digital product research service that combines behavioural measurement with AI-driven analysis to surface moments of friction, confusion and abandonment in user journeys.
• Decision Science Implicit and behavioural research service that surfaces associations, biases and mental shortcuts driving brand, pricing and positioning decisions using reaction-time and choice modelling methods.

Quantifiable outcome

• +14x rate of sale improvement for global drinks brand non-alcoholic range
• +7 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global research group with explicit behavioral science and neuroscience capabilities embedded across its innovation, advertising, and shopper practices. Targets many of the same enterprise buyers with a broader service menu.
• Kantar: Global market research holdco offering neuroscience and behavioral science solutions within a much wider portfolio of brand, media, and shopper research. Comparable buyer set and RFPs but operates at materially greater scale and broader scope.
• Nielsen (NielsenIQ Consumer Neuroscience): Global measurement giant whose Consumer Neuroscience practice delivers biometric and behavioral insight to advertisers and brands. Competes for the same neuroscience budget line items from the same multinational brand clients at a larger scale.

Direct peers

• Behaviorally: Shopper and packaging research specialist using behavioral and implicit methods alongside eye tracking. Directly competes in FPI's Shopper Research and Decision Science verticals, particularly for CPG and retail clients.
• System1 (formerly BrainJuicer): Behavioral science-led market research firm measuring advertising and brand effectiveness using emotional and implicit response. Directly competes for CMO-level ad effectiveness and brand strategy budgets with a science-credibility narrative similar to FPI's.
• Realeyes: Attention and emotion-measurement company using webcam-based facial coding and AI to evaluate advertising creative at scale. Overlaps directly with Future Proof Insights' advertising effectiveness and AI-accelerated analysis positioning, with a similar enterprise go-to-market.
• MetrixLab: Digital-first market research and analytics firm with established neuroscience and implicit response offerings. Comparable as a marketing research provider targeting global brands across advertising, shopper, and innovation briefs.
• Neuro-Insight: Specialist neuromarketing firm applying EEG and biometric measurement to advertising, media, and brand decisions for global brands. Closely comparable in methodology (EEG-led), service offering (advertising effectiveness, pack and shopper research), and enterprise client base.

Others

• Behavioural Insights Team: Applied behavioral science consultancy using experimental and implicit methods to drive decisions. Adjacent rather than directly competitive; shares the 'behavioral evidence over opinion' thesis but focuses primarily on public-sector and policy rather than brand marketing.

Emerging players

• Tobii: Eye tracking hardware and research solutions provider whose methodology underpins much of the industry's attention and shopper research. Comparable on the eye tracking pillar of FPI's offering and as a potential technology partner or competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/future-proof-insights-consumer-neuro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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