Name

PHARMAPROVENCE GROUPE

Legal name

SAS PHARMAPROVENCE GROUPE

Website

https://pharmaprovencegroupe.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Pharmacy retail network
• Parapharmacy products
• Loyalty program services
• Prescription delivery
• Health services pharmacy

Headquarters

HQ city

La Farlède

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pharmacy Retail Sales: Pharmaprovence member pharmacies generate revenue through the sale of prescription medications, over-the-counter pharmaceuticals, parapharmacy products (beauty, wellness, personal care), and health-related merchandise across an average retail surface of 200 m² per location.
2. Health Services: Revenue from health services including vaccination, testing, and appointment-based consultations offered at member pharmacies.
3. Network Membership / Franchise Fees: Pharmaprovence charges independent pharmacies to join its branded network, providing access to collective marketing, negotiated commercial terms with laboratories, loyalty program infrastructure, digital tools, and shared business services. The group professionalizes member pharmacies with retail expertise, marketing support, and technology tools.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

PHARMAPROVENCE GROUPE operates a regional network of 28 pharmacies and parapharmacies in the PACA region of France, selling prescription medications, OTC pharmaceuticals, parapharmacy products (beauty, wellness, personal care), and offering in-pharmacy health services such as vaccination and testing. The group bundles its physical retail footprint with a digital ecosystem comprising a mobile application, per-pharmacy e-commerce websites, a loyalty program, click-and-collect, home delivery, instant messaging with pharmacists, and prescription upload functionality.

Product overview

Pharmaprovence Groupe operates as a pharmacy and parapharmacy network spanning the Provence-Alpes-Côte d'Azur region with 28 pharmacies and 200 collaborators. The offering consists of a network of physical pharmacies combined with a digital ecosystem comprising a mobile application and online services. Core products include the loyalty program (Programme de Fidélité) and the Pharmaprovence mobile app. Services encompass prescription management (sending, online ordering), customer communication (instant messaging with pharmacists), fulfillment options (click and collect, home delivery), health services (vaccination, tests), and appointment booking. The network carries parapharmacy products from approximately 100 partner laboratories with over 10,000 product references.

Differentiator

Problem solved

Functional benefit

Products and services

• Pharmaprovence Mobile Application Smartphone application for iOS and Android that allows customers to order medications and parapharmacy products, send prescription photos, set medication reminders, scan product barcodes for usage information, contact pharmacists via secure instant messaging, schedule home delivery or click-and-collect, and view pharmacy promotions.
• Programme de Fidélité Pharmaprovence (Loyalty Program) Loyalty card program for end customers across the network: earn 1 loyalty point per €1 spent, redeem 100 points for a €5 fidelity voucher, receive a 10% birthday discount on next purchase within the birthday month, and access exclusive promotional vouchers from partner laboratories.
• Envoi d'ordonnance (Prescription Sending Service) Service allowing customers to send prescription photos remotely so that medications are prepared in advance for in-store pickup at the chosen member pharmacy.
• Commande en ligne (Online Ordering) Online ordering service for medications and parapharmacy products through the PharmaProvence app and individual member pharmacy websites.
• Click and Collect Service allowing customers to order online and pick up their products in-store at the chosen member pharmacy.
• Livraison à domicile (Home Delivery) Home delivery service for medications and parapharmacy products ordered through the PharmaProvence app or pharmacy websites.
• Prise de rendez-vous (Appointment Booking) Service for scheduling appointments at member pharmacies for health services and consultations.
• Messagerie instantanée (Instant Messaging with Pharmacists) Secure instant messaging service enabling direct communication between customers and pharmacists through the digital channels.
• Vaccination et tests (Vaccination and Testing Services) In-pharmacy health services including vaccination and testing offered at member pharmacies.
• Pharmaprovence Member Pharmacy Network Branded network of 28 independent member pharmacies across the PACA region and beyond (including locations in Valence, Annecy, Nice, Grasse, Seyssel) selling prescription medications, OTC pharmaceuticals, parapharmacy products (beauty, wellness, personal care), and offering in-pharmacy health services under the Pharmaprovence brand.

Quantifiable outcome

• 28 pharmacies in network, serving over 2 million patients and clients per year, with more than 10,000 product references and agreements with over 100 partner laboratories.

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Effinov Nutrition (Laboratoire Effinov)minorStrategic or Co-development PartnerEffinov Nutrition is referenced in Pharmaprovence's health advice content as a recommended laboratory partner for nutritional advice and dietary supplement programs. Pharmaprovence directs its customers seeking weight management and nutritional guidance to Effinov's services for personalized nutritional needs assessment.
• 100+ Partner LaboratoriescoreChannel Partner/ Reseller/ DistributorPharmaprovence maintains commercial agreements with over 100 parapharmacy laboratories, negotiating favorable pricing and exclusive promotional terms for its member pharmacies. These laboratory partners supply the parapharmacy product range sold across the network's 28 pharmacies, and participate in the loyalty program with exclusive offers.
• Generic Manufacturers and WholesalerscoreChannel Partner/ Reseller/ DistributorPharmaprovence negotiates generic drug and wholesale supply agreements on behalf of its member pharmacies, providing economies of scale in purchasing that individual independent pharmacies could not achieve alone.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pharmactiv: French pharmacy group that pools independent pharmacists for commercial negotiations, training, and services; directly comparable cooperative/network model serving the same target customer (French independent pharmacy owners).
• PharmaVie: French pharmacy network offering shared branding, commercial terms, and patient services across affiliated independents – same value proposition pitched at French independent pharmacy owners.
• Giphar: French cooperative pharmacy network that aggregates independent pharmacies under a shared brand with collective purchasing, marketing, and digital services – highly comparable GTM and structure to Pharmaprovence.
• Welcoop Pharma (Coopérative Welcoop): Cooperative of French pharmacists delivering purchasing leverage, services, and digital tools to affiliated independents – direct analog to Pharmaprovence's franchise/network model.
• La Centrale des Pharmaciens: French purchasing platform / buying group for independent pharmacies; directly comparable as a B2B organisation that negotiates supply terms on behalf of member pharmacies.
• Leadersanté: French pharmacy group/brand for independents offering commercial, marketing and digital services — comparable network-affiliation model targeting the same French pharmacy-owner segment.
• Les Pharmaciens Unis (PHR / Union des Pharmaciens): French union/grouping of independent pharmacies providing commercial and digital support – directly competes for the same pool of independent French pharmacy owners.

Emerging players

• Cocooncenter: French online pharmacy/health retail player selling OTC, parapharmacy and wellness products via e-commerce — partial overlap with Pharmaprovence's digital channels and parapharmacy offering.

Broad incumbents

• E.Leclerc Parapharmacie / Centre de Santé: Large French retailer with significant parapharmacy/health assortment that competes with Pharmaprovence on price-driven, branded health-and-personal-care categories.
• Groupe Lafayette (Pharmacie Lafayette): Established French pharmacy brand and network with broader national footprint and portfolio including health products and clinics; competes with Pharmaprovence on brand and omnichannel capability but at a wider scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHARMAPROVENCE GROUPE