SEAFROGS

What SEAFROGS does

SeaFrogs (legal name: Seafrogs) is a Shenzhen, China-based private e-commerce company that designs, manufactures, and sells underwater camera housings and related diving photography equipment. The portfolio spans two core material tiers — aerospace-grade aluminum housings rated to 100m/328ft with anodized finish, integrated vacuum leak detection, and a lifetime warranty on the housing body, and more affordable polycarbonate housings rated to 40m/130ft — across compatibility with Sony, Canon, Nikon, Fujifilm, Panasonic, Olympus/OM System, and Sigma camera bodies. The company also offers action camera housings for GoPro, DJI OSMO, and Insta360, smartphone housings for iPhones, and an extended accessory ecosystem including underwater video lights (SF series up to 15,000 lumens), diving torches, strobes, ring lights, dome and macro ports, tray systems, vacuum pumps, leak sensors, monitor housings, flash trigger cables, and an electric underwater scooter. Catalog breadth is substantial, with 63 aluminum housings, 58 polycarbonate housings, and 22 lighting products referenced.

SeaFrogs operates a direct-to-consumer go-to-market model centered on its Shopify-powered seafrogs.com storefront with global shipping, supplemented by an authorized dealer locator network, an ambassador program for community advocacy, and presence at diving exhibitions such as the DRT SHOW. Revenue is generated almost entirely through one-time hardware sales with no subscription layer: aluminum professional housings are priced from approximately $1,800 to $2,300+, polycarbonate housings typically $200-$600, lighting products $7-$492, and action and smartphone housings in the $59-$247 and roughly $100-$150 ranges respectively. The target customer base spans professional underwater photographers and videographers, scuba divers and recreational underwater enthusiasts, and content creators using action cameras for social media and travel content, all served through a horizontal segmentation approach with no enterprise contracts or recurring revenue mechanics disclosed. The company has no disclosed funding rounds, no parent company, no acquisitions, no leadership changes on record, and no certifications, patents, or regulatory actions reported.

Name

SEAFROGS

Legal name

Seafrogs

Website

https://seafrogs.com

Company type

Private

Operating status

Operating

Short description

SeaFrogs is a Shenzhen-based private e-commerce company that designs and sells aluminum and polycarbonate underwater camera housings, action camera and smartphone housings, and diving lighting accessories for Sony, Canon, Nikon, Fujifilm, and other major camera brands, sold direct-to-consumer globally.

Ownership category

akta.pro rank

Product category

Underwater Camera Housings

NAICS

Audio and Video Equipment Manufacturing (3343), Audio and Video Equipment Manufacturing (33431)

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro industry

PRIMARYCRACAPAK

Underwater & Protective Gear (Housings, Cases, Cages, Rain Covers)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

SECONDARYCRACAPAC

Action Cameras & Rugged Cameras

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

SECONDARYCRACAPAI

Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

Keywords

• Underwater camera housings
• Underwater lighting equipment
• Action camera housings
• Underwater photography accessories
• Diving photography gear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Underwater Camera Housing Sales: One-time hardware sales of underwater camera housings (aluminum and polycarbonate) for major camera brands including Sony, Canon, Nikon, Fujifilm, Panasonic, Olympus, and Sigma. Revenue generated from direct consumer purchases through e-commerce and dealer network.
2. Underwater Lighting Equipment Sales: One-time sales of underwater video lights, diving torches, strobes, and ring lights. Products range from entry-level to professional grade (15000 lumen down to 7 lumen).
3. Accessories Sales: Sales of underwater photography accessories including tray sets, arm systems, dome ports, macro ports, vacuum pumps, leak sensors, HDMI cables, and remote controls.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SEAFROGS designs and manufactures underwater camera housings and supporting photography equipment for cameras, action cameras, and smartphones. The product range spans professional aerospace-grade aluminum housings (rated to 100m depth) and more affordable polycarbonate housings (40m), compatible with major camera brands including Sony, Canon, Nikon, Fujifilm, Olympus, Panasonic, and Sigma, complemented by underwater video lights, strobes, ring lights, diving torches, scooters, and accessory systems.

Product overview

Seafrogs is a manufacturer of professional underwater camera housings and diving photography equipment. The product portfolio centers on two main housing types: Aluminum Underwater Camera Housings (professional-grade with 100m depth rating, aerospace-grade aluminum alloy construction, vacuum leak detection, and lifetime warranty) and Polycarbonate Underwater Camera Housings (more affordable 40m depth rated options). The lineup supports major camera brands including Sony (Alpha series), Canon (EOS and Cinema series), Nikon (Z and D series), Fujifilm (X-T and GFX series), Olympus/OM System, Panasonic Lumix, and Sigma FP. Supporting products include underwater video lights (SF series from 7000-15000 lumen), diving torches (MK series), strobes (SF-01, ST-100 PRO), ring lights, underwater scooters, leak sensors, monitor housings, tray systems, dome/macro ports, and flash trigger cables. The company also offers Mobile Phone Underwater Housings for iPhones and Action Camera Housings for DJI OSMO, Insta360, and GoPro devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminum Underwater Camera Housing Professional-grade underwater camera housings crafted from aerospace-grade aluminum alloy with anodized finish, supporting 100m depth rating and compatible with major camera brands including Sony (Alpha series), Canon (EOS and Cinema), Nikon (Z and D series), Fujifilm (X-T and GFX), Olympus/OM System, Panasonic Lumix, and Sigma FP. Features integrated vacuum leak detection and lifetime warranty on the aluminum housing body.
• Polycarbonate Underwater Camera Housing More affordable underwater camera housings made from polycarbonate material, offering underwater protection for Sony, Canon, Fujifilm, Nikon, and Olympus camera models at depths up to 40m/130ft. Designed for recreational and semi-professional underwater use.
• Action Camera Underwater Housing

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Nauticam: Premium underwater camera housing manufacturer specializing in aluminum housings for major DSLR and mirrorless camera brands. Direct competitor to SeaFrogs in the professional underwater imaging category, with a stronger brand among commercial photographers but at significantly higher price points.
• Ikelite: Long-established US-based underwater housing manufacturer offering housings for major camera brands, strobes, and lighting systems. Directly comparable to SeaFrogs in product range, with overlapping accessory ecosystems and similar DTC plus dealer distribution.
• Aquatica: Canadian manufacturer of professional aluminum underwater camera housings for major camera brands. Comparable to SeaFrogs' aluminum housing line in feature set and depth rating, competing primarily in the premium pro segment.
• Sea & Sea: Japanese underwater imaging specialist offering housings, strobes, and lighting for major camera brands. Comparable in product breadth and target customer (recreational to professional underwater photographers), with strong Asia-Pacific presence overlapping SeaFrogs' base.
• Subal: Austrian manufacturer of high-end aluminum underwater camera housings for professional photographers. Comparable to SeaFrogs' premium aluminum line but positioned at the upper end of the market with custom engineering and pro-grade warranty.
• Isotta: Italian maker of aluminum underwater camera housings for major camera brands. Direct competitor in the premium aluminum housing category, with similar depth ratings and mechanical control design philosophy to SeaFrogs.
• Backscatter: Underwater imaging retailer and house-brand manufacturer specializing in camera housings, lights, and wide-angle optics. Comparable to SeaFrogs in both product range and DTC-plus-dealer distribution strategy, with strong content marketing and customer review presence.

Broad incumbents

• Sony (Underwater Housing line): Sony manufactures official MPK-series underwater housings for its own Alpha and RX camera lines, competing at the OEM-branded premium end. While not a direct competitor across all brands, Sony's OEM housings directly compete with SeaFrogs' Sony housing SKUs.
• GoPro: GoPro makes natively waterproof action cameras (HERO series) sold with built-in underwater capability up to 10m+. As an incumbent action camera maker, GoPro competes with SeaFrogs' action camera housing line by reducing the need for an external housing for casual users.

Emerging players

• Insta360: Action and 360 camera maker including the Ace Pro 2 and X-series with waterproof designs. Comparable to SeaFrogs' action camera housing offerings (SeaFrogs makes housings for Insta360 devices), with growing overlap in the underwater content creation segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEAFROGS