Gold Vault Storage
Gold Vault Storage (Vault Motor Storage) is a New Hampshire, family-owned operator of heated indoor vehicle storage facilities serving RV, car, motorcycle, and boat owners across three locations totaling over 346,000 sq ft, with subscription-based pricing and bundled detailing services.
- Company typePrivate
- Founded2013
- HeadquartersMerrimack, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Gold Vault Storage does
Vault Motor Storage, operating as Gold Vault Storage, is a New Hampshire-based, family-owned indoor vehicle storage company founded in 2013 as a specialized extension of the Morgan Storage platform (established 1996). The company operates three facilities in Merrimack (132,000 sq ft), Belmont North (118,000 sq ft), and Belmont South (96,800 sq ft), totaling more than 346,000 sq ft of climate-controlled space, with a fourth Hooksett location in pre-leasing for private garage units. Owners Charlie Morgan and Laura Morgan run a lean operation of 7–10 employees serving individual vehicle owners, RV and boat enthusiasts, motorcycle owners, and small business fleet customers across southern New Hampshire.
The core product is heated, dehumidified, windowless indoor bays maintained at approximately 50°F with infrared heating, digital video surveillance, police-dispatched alarms, sprinkler systems, and integrated battery tender infrastructure, eliminating the need for vehicle winterization. Adjacent services include tiered auto detailing (Gold, Silver, Platinum), ceramic coating, WoolWax undercoating, and battery tender programs, enabling the business to bundle recurring maintenance revenue on top of base storage contracts. Customer acquisition runs through direct website/phone booking, organic search, community events, and referral partnerships with regional RV dealerships (Campers Inn) and auto body shops (Jim Baileys Auto), supported by listings on directories such as RV Resources.
The business model is overwhelmingly subscription-based: RV and boat storage is priced by linear foot ($10.50–$16 and $11.25–$15 per linear foot per month respectively), while cars ($275/month, $1,500/6-month, $3,000/annual) and motorcycles ($100/month, $450/6-month, $600/annual) use flat-tier monthly and prepay pricing. The company is privately held with no disclosed external capital, no institutional investors, and no public reporting. Competitive position rests on specialized real estate, climate control technology, family-brand trust, and operational density in a single regional market rather than on proprietary software, AI, or patented technology.
Gold Vault Storage firmographics
Firmographics- Name
- Gold Vault Storage
- Legal name
- Vault Motor Storage
- Website
- https://vaultmotorstorage.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gold Vault Storage (Vault Motor Storage) is a New Hampshire, family-owned operator of heated indoor vehicle storage facilities serving RV, car, motorcycle, and boat owners across three locations totaling over 346,000 sq ft, with subscription-based pricing and bundled detailing services.
- Ownership category
- akta.pro rank
Gold Vault Storage industry classification
Industry- Product category
- Vehicle Storage Services
- NAICS
- General Warehousing and Storage (493110), Other Warehousing and Storage (49319)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Vehicle & Equipment Storage Yards (Laydown/RoRo/Parking) (TLALAAAJ)
- akta.pro secondary industry
- Motorcycle/ATV/Powersports Storage Yards (TLALAKAJ)
Keywords
Where Gold Vault Storage is headquartered
LocationHeadquarters
- HQ city
- Merrimack
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Gold Vault Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Vehicle Storage Rentals: Primary revenue stream from monthly, seasonal, and annual storage rentals for RVs, cars, motorcycles, boats, and private garages. Customers pay recurring fees based on vehicle size (linear footage) or flat monthly rates.
- Auto Detailing Services: On-site professional detailing services including full detailing packages, exterior/interior packages, ceramic coating, and specialty boat/RV detailing. These services are one-time or periodic revenue from existing storage customers and external clients.
- WoolWax Undercoating: Corrosion protection treatments applied to vehicle undercarriages and exposed metal surfaces, available as an add-on service primarily at the Merrimack location.
- Battery Tender Services: Monthly fees for battery tender usage and maintenance services for vehicles in storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RV Storage Standard Month-to-Month |
| Subscription | Multi-year contract | RV Storage 6-Month Plan |
| Subscription | Annual | RV Storage Annual Plan |
| Subscription | Monthly | Auto Storage Monthly |
| Subscription | Multi-year contract | Auto Storage 6-Month |
| Subscription | Annual | Auto Storage Annual |
| Subscription | Monthly | Winter Car Storage Monthly |
| Subscription | Monthly | Motorcycle Storage Monthly |
| Subscription | Multi-year contract | Motorcycle Storage 6-Month |
| Subscription | Annual | Motorcycle Storage Annual |
| Subscription | Multi-year contract | Boat Storage Merrimack 6-Month |
| Subscription | Annual | Boat Storage Merrimack Annual |
| Subscription | Annual | Boat Storage Belmont Annual |
| Subscription | Monthly | Private Garage Storage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Gold Vault Storage product offering
Product offeringCore offering
Gold Vault Storage (operating as Vault Motor Storage) provides indoor, heated, climate-controlled vehicle storage for cars, RVs, motorcycles, boats, and private garages across three New Hampshire facilities. The company also offers on-site professional auto detailing services, WoolWax undercoating for corrosion protection, and battery tender services to maintain stored vehicles.
Product overview
Vault Motor Storage is a vehicle storage facility operating as a single unified service with multiple storage solutions and add-on detailing services. The core offering consists of indoor heated storage for RVs, cars, motorcycles, boats, and private garages across three New Hampshire locations in Merrimack and Belmont. Add-on services include professional auto detailing packages (Gold, Silver, Platinum tiers), WoolWax undercoating, and battery tender services. The company leverages heated facilities with security systems, dehumidification, and digital surveillance to provide climate-controlled vehicle protection.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 346,000 square feet of heated indoor vehicle storage capacity across three facilities
- +2 more outcomes
Companies that use Gold Vault Storage
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Gold Vault Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gold Vault Storage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Campers Inn, MerrimackminorRV dealership partnership. Listed as a community partner on Vault Motor Storage's partners page, suggesting referral or cross-promotional relationship with an RV dealership serving the Merrimack area.
- Morgan Self StoragecoreAffiliated storage company within the Morgan Storage family. Vault Motor Storage is part of the Morgan companies established in 1996. Morgan Self Storage services Manchester and Salem NH locations, representing a sister company with shared ownership and brand alignment.
- Jim Baileys Auto (Bailey's Towing and Auto Body)minorAuto body and towing service located in Merrimack, New Hampshire. Listed as a community partner, suggesting referral relationship for vehicle storage customers who may need towing or auto body services.
Scale indicators4 records
Recent moves13 records
Expansion highlights5 records
Gold Vault Storage competitors and assessment
Company assessmentBroad incumbents
- Extra Space Storage: Major self-storage REIT providing drive-up and indoor storage units across the US, including some markets where it competes with vehicle and RV storage providers like Vault Motor Storage.
- StorageMart: Large private self-storage operator offering vehicle, RV, and boat storage at multiple US locations, with a similar monthly recurring rental model targeting vehicle owners.
- Public Storage: Largest publicly traded self-storage operator in the US, offering general storage units that compete for some of the same customers as Vault Motor Storage, though not specializing in climate-controlled vehicle storage.
- Absolute Storage Management: Third-party self-storage management company operating numerous facilities with vehicle and RV storage options, comparable as a peer in the vehicle storage rental space.
- CubeSmart: Public self-storage REIT with a national footprint that, while primarily focused on general self-storage, also serves vehicle storage customers in select markets. Comparable as a warehousing/storage operator with similar recurring-revenue rental model.
Regional players
- iStorage: Multi-state self-storage operator with vehicle storage offerings, comparable as a regional storage provider competing for similar customer segments in select US geographies.
- Salem NH Self Storage operators (regional): Independent self-storage facilities operating in the same New Hampshire geography as Vault Motor Storage, competing for local residential and vehicle storage demand in the Merrimack/Belmont corridor.
Others
- DetailXPerts: National mobile auto-detailing franchise network offering professional detailing services; comparable to Vault Motor Storage's on-site auto detailing add-on business and partnership positioning.
Direct peers
- SnapSpace Vehicle Storage: Indoor vehicle storage operator offering climate-controlled storage for cars, RVs, and boats in select markets. Closely comparable in business model, target customer (vehicle enthusiasts), and facility design to Vault Motor Storage.
- Garage Town Storage: Specialized indoor vehicle and RV storage provider offering private garage-condo style units, directly comparable to Vault Motor Storage's private garage service line for car and vehicle collectors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gold Vault Storage social profiles
Digital presenceGold Vault Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gold Vault Storage leadership team
Management profileNumber of profiles
Profiles7 records
Gold Vault Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gold Vault Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gold Vault Storage
What does Gold Vault Storage do?
Gold Vault Storage (operating as Vault Motor Storage) provides indoor, heated, climate-controlled vehicle storage for cars, RVs, motorcycles, boats, and private garages across three New Hampshire facilities. The company also offers on-site professional auto detailing services, WoolWax undercoating for corrosion protection, and battery tender services to maintain stored vehicles.
Is Gold Vault Storage a public or private company?
Gold Vault Storage is a private company. It is classified as family owned and is currently operating.
When was Gold Vault Storage founded?
Gold Vault Storage was founded in 2013. It employs 1 to 10 people.
Where is Gold Vault Storage based?
Gold Vault Storage is headquartered in Merrimack, United States, in the North America region.
How does Gold Vault Storage make money?
Four revenue lines are on record. Vehicle Storage Rentals are the primary driver. The others are auto Detailing Services, woolWax Undercoating and battery Tender Services.
Who are Gold Vault Storage's main competitors?
Broad incumbents on record are Extra Space Storage, StorageMart, Public Storage, Absolute Storage Management and CubeSmart. Regional players are iStorage and Salem NH Self Storage operators (regional). DetailXPerts is listed as an others. Direct peers are SnapSpace Vehicle Storage and Garage Town Storage.
Does Gold Vault Storage have an API?
No public API is recorded for Gold Vault Storage.
What industry is Gold Vault Storage in?
Gold Vault Storage's product category is Vehicle Storage Services. Its primary akta.pro industry code is TLALAAAJ, Vehicle & Equipment Storage Yards (Laydown/RoRo/Parking), with a secondary code of TLALAKAJ, Motorcycle/ATV/Powersports Storage Yards. Its NAICS code is 493110 and its SIC code is 4220.